Post-Show Seminar Throwback Series

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So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Have you implemented what you learned to better your business yet?

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.
This week we’re doing a throwback to Kizer & Bender Speaking’s seminar: Feed Your Brain: Engage Customers and Take Your Sales to Insane New Levels. Rich Kizer and Georganne Bender taught you all the things you have to do to be connected to your customers online – listen, interact, react and sell.

Watch this video for a quick recap of key online marketing techniques for your day-to-day business activities.

Time to Start Being the Change

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By Laura Kelly-Walters

My creative life is a never ending journey and one that causes great joy for me and many others.  I started on this path when I was first pregnant and that baby is now TWENTY.  After 20 years of doing the same things (all things that I love like doodling, painting and making), I decided it was time to keep doing these things but also make a big change.

I love licensing my art and am proud of my relationships and partnerships in the craft industry, including with Sizzix, AdornIt, Tombow, Sculpey and Kunin Group.  With so much growth, I decided that it was time to start sharing my designs in a bigger way and to change the way I thought about social marketing myself and my works.  I have been doing everything on my own for 20 years.  I decided that I was ready to change and be the leader of a team, a design team that is all about me and my mission.  I wanted to create a team that would support these manufacturers through the sharing of my doodles and designs because when it all comes down to it, we are in this together.

I put an application out there and was floored at the crazy huge number of responses.  More than the shock and excitement, I was empowered and honored.  I thought this change would be challenging, but truth is, it has been a blast.  I struggled to choose who to put on the team and wish I could have chosen them all.  It is like I created a big creative party with a team of amazing and talented colleagues who not only support me 100% but also each other.  We are a winning team filled with love, passion and creativity.

I am convinced that my journey starts with me. If I want change, I get to cause it. I guess that is why I love Gandhi’s quote so much…”BE the change you wish to see in the world.”  I accessed my courage and caused change for me and the members of my team.  I am now BEING change and it is awesome sauce.

Meet the inaugural Laura Kelly Design Team and learn how they will be sharing different ways to make Laura Kelly products, designs and doodles part of your life.

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Laura Kelly-Walters
Licensed Doodle Artist/Designer/Project Maker/Mom/Tombow Senior Ambassador
www.laurakellydesigns.com

 

31 Days of Crafting: Challenging Your Crafting

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

“Isabella is seven years old and enjoys crafting on a daily basis. She learns how to make various things using Youtube Rainbow Loom tutorials. Most recently, she took on creating a Star Wars C-3PO character using Rainbow Loom elastics.

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This year for National Craft Month Isabella is going to spend her crafting time challenging herself to see what else she can create using her Rainbow Loom.”

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Listen to Isabella share with us how she is celebrating!

That concludes our 31 Days of Crafting series for National Craft Month!

Keep us informed of your events that encourage creativity all year long. Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.

 

 

31 Days of Crafting: A Unique Craft Coming Soon to Ridgewood, New Jersey

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

CHA staff member, Alison Muldoon, found her creative inspiration when she least expected it:

“I wish I had the crafting spirit and talent of my neighbors, Leslie and Stephen Kolvek! One recent Saturday, Stephen showed up on our door step and asked if we had any extra wire hangers; my mind was immediately racing. What for? A closet project? A problematic clog? What could the Kolvek’s be up to now?

I made it my business to visit them later that afternoon to discover the most heartfelt and inspirational crafting project just beyond my own front door.

Leslie Kolvek serves on the Conservancy for Ridgewood Public Lands and is helping to organize the third annual Daffodil Festival in Ridgewood, to be held on April 17. This festival celebrates so much within the community. It’s an arts festival and spring celebration all rolled into one event. And the planting initiative of daffodils around the Village of Ridgewood is just one small part of this special day.

And it is here where my moment of craft awe and inspiration happened…

My neighbor and her husband are creating giant daffodils by repurposing wire dry cleaning hangers and covering them with crepe paper. After searching the Internet for a picture and crafting inspiration, Leslie created her own larger than life wire framed daffodil.

Below are pictures of the frame in process, and of course the finished product! These daffodils on my suggestion could even be a fundraising vehicle of sorts. They are so photo worthy, what parent wouldn’t think twice to pay to have their munchkin peeking out from that crepe paper craftiness?

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Leslie and Stephen are crafters who immerse themselves 100% into their crafting moment. They give their projects their all, absolutely love crafting, and in this case are giving back ten-fold to the community!

The Kolvek’s are my crafting inspiration. I hope to one day watch my crafting ideas flower like theirs!”

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

Keep us informed of your events that encourage creativity all year long. Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.

31 Days of Crafting: Prepping for the Paper Trail

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

To celebrate National Craft Month, CHA Designer Eileen Hull is getting Scotty and Big Daddy ready for Paper Trail 9!

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In 2013, Eileen bought a vintage trailer and outfitted it as a mobile studio. Since then she has been touring the country in Scotty and teaching classes in independent stores, art galleries and at events, retreats and trade shows. You may have spotted the pair on the Show floor at the CHA MEGA Show in January doing #Cre8time make and takes! The projects were designed and taught by many well-known CHA Designers using products generously donated by the Paper Trail sponsors: SizzixCrescent CardboardThermOWebCrafter’s HomeGraphic 45ClearsnapSakuraBeacon AdhesivesLittle BDecoArt, and M-D Hobby and Craft.

One of the highlights of the Paper Trail 9 is the Quartermain House Creative Retreat. CHA Designer members Lorine Mason, Cheryl Boglioli, Marie Browning and Laura Kelly are headed north to Fredericton, Canada for an art retreat at fellow designer friend Debra Quartermain’s B & B. The cost of $350 includes a Friday night reception, two full days of workshops (all supplies included), and lunch both on Saturday and Sunday. All are invited to attend!

Read more about Eileen’s journey on her blog.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

Keep us informed of your events that encourage creativity all year long. Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media and we will share it!

31 Days of Crafting: Aunt Maureen’s Art Club

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Nothing gives Maureen Walsh, CHA’s Vice President of Membership and Marketing, more joy than spending time creating with her nephews and nieces. Read about the “side business” she runs after work and on the weekend, where she gets paid in paint, smiles and sugar crafts.

“I’ve always been the ‘artsy’ one in the family and enjoy sharing my talents with the next generation. I started sharing my love of all things creative many years ago with my first two nephews, Jack and Alec, who are now college age and fabulous people! I’ve continued to invite my nieces and nephews to join me for creative projects and lessons.

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My siblings are quite happy to send the children to Aunt Maureen’s Art Club, where they learn painting and drawing techniques, or often choose a new and interesting creative process to explore. We will be gathering this March for an official meeting and mosaic project!

Last Spring we made our Club official, painted a sign, elected my nephew Tyler as president, and got down to some serious acrylic painting. Another meeting involved shamrocks, glitter, glue, clay and 3D St. Patrick’s Day cards for Grandpa and Grandma!

Since that time, I’ve watched my niece Katie and nephew Tyler blossom into talented young artists. Tyler has his own sketch pad and draws regularly; Katie has won an award for her work. A bit like Cezanne in technique, certainly the most passionate about creativity, Tyler told me he likes that you can ‘design anything you think of and make it into something beautiful.’ His words, not mine.

And recently, my nephew Liam drew an amazing sailboat for his Grandma as a gift. While my nephew Dylan is more into sports than artwork, he too has been part of our Club and shows his stellar intellect and talents in everything he does, especially when he convinces me his time would be better spent watching hockey and calling the play-by-play! He’s a better artist than he realizes!

Generally, Art Club is a sleepover event and involves some sugar craft when we’re done with our projects, which generally ends with sprinkles, icing and frostings smeared on faces and fingers and walls and gigantic smiles on all the Art Club members.

This family creative adventure has become so important to all of us and is as much about sharing love as it is about sharing our imaginations and creative energy. I have seen my very special group grow in confidence, self-esteem and pride as we come together to make stuff! This year we will welcome two new members, Ainsleigh and Brendan, who are just old enough to put on their smocks and get busy. Ainsleigh already loves purple crayons, especially on the wall. And we have another little one ready to join us next year, Gracie ‘Van Gogh’. Her first art project from day care is already framed and hanging in my living room.”

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

Keep us informed of your events that encourage creativity all year long. Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.

31 Days of Crafting: Crafting in the Kitchen

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

When CHA employee Keli Bell-Cole isn’t in the office, you may find her at home doing something creative in the kitchen. Read about how she involves her family in her creative hobby, no matter how busy the week may be!

“With the world being enamored by technology, I try to involve my family in hands on activities as much as possible, despite our crazy schedules! I have never met a craft supply that I didn’t like; my love is in baking and cake decorating. Lucky for me, my daughters (ages 16 and 6) love to help, so it is an easy distraction from iPads and the Disney Channel.

I love how baking is a science and very left brain, but decorating can be whatever you want it to be and very right brain. It’s an opportunity for them to experience both worlds and have fun in each.

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I often get caught up in my projects and have to force myself to go to bed. These are usually the more technical projects that the girls can’t help me with…yet.

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So in those times I will give them blank canvases and let them have their own fun; no rules, no expectations.

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This month we will have to check our craft supply wish list to see what we will purchase to increase our decorating fun. New cutters, molds, edible paint? Who knows? We enjoy the journey, no matter where it leads!”

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

Keep us informed of your events that encourage creativity all year long. Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.

31 Days of Crafting: Pipe Cleaner Flower Pots

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Several of our stories this month have demonstrated how creative activities bring people together. This story is no different.

CHA employee Lidia Diaz had the pleasure of joining her daughter at her Girl Scouts meeting, where the group was celebrating National Craft Month.

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They had a lot of fun making colorful flower pots, using pipe cleaners, playdough, and ice cream sticks.

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Here are some of the final pieces, just in time for Spring!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media and we will share!

31 Days of Crafting: DIY Chalk Paint Floors

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

CHA Membership Director Jason Baum is exploring DIY projects in his house this month. Keep reading to learn about the project that his and his wife are currently working on.

“My wife and I are doing work on a spare bedroom in our house. The walls are painted, the blinds are up and we just tore up the old stained carpet left by the previous owners. Throughout our house we have original maple floors; they need refinishing, but having them exposed really adds character and charm to our 100 year old house. Although, we discovered the floors in this spare bedroom are not in great shape. They had paint stains all over.

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We searched all over for ideas and we landed on the following, which we’ll be taking on during National Craft Month:

Annie Sloan’s Chalk Paint can transform old concrete and wooden floors, even if they’re varnished. All you have to do is apply two or three coats of the Chalk Paint, and then apply Annie Sloan Lacquer with a sponge roller, for added durability.”

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media and we will share!

31 Days of Crafting: Crafting With My Grandkids

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Society of Decorative Painters employee Sheryl Born coordinated a craft day with her six grandchildren. You heard that correctly – six grandkids, with number seven on its way! Read about her craft day below to get a free project that you can use in your store or for your next family gathering.

“Crafting is a wonderful way to hang out and connect with the most creative group I know – MY GRANDKIDS! Celebrating National Craft Month with them is a good way to share what I enjoy doing – exploring and having fun with crafts!

My grandkids, in Wichita, KS, are between the ages of 17 months to 3 ½ years. I wanted to do a craft they all would have fun making without getting frustrated. It had to be simple, colorful, and a way to explore textures and shapes. So, I decided to make colorful butterflies and flowers with them.

PREPARATION
Preparing the project ahead of time keeps it simple for the toddlers.
Step 1: I designed the butterfly and flower patterns, and used the templates to cut the pattern out of foam paper and glitter paper.
Step 2: Cut out the center of the pattern.
Step 3: Peel the back off the contact paper and press the pattern on sticky side up. Trim.
Step 4: Cut up various lengths of ribbon and different shape from the paper scraps and place in a bowl or in the center of the table.

LET’S CRAFT
I gave my grandkids the butterfly and told them to stick the ribbons or shapes onto the contact paper in the center of the butterfly. They did not need much help unless they asked.

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The older toddlers started sticking on the ribbons right away. The younger toddlers explored their project, getting their hands stuck to the contact paper, examining the ribbon rolls, and dumping the shapes on the project and the floor. (Nothing wrong with that, I consider that creative exploring and part of the activity of crafting.)

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When done, we taped the finished craft to the sliding glass door to admire with the light shining through.

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As you can tell, they had a lot of fun and they did a great job! I love doing things with my grandkids; they have a lot of creative energy and a great imagination that I love to be around. It’s fun to play in crafting!”

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media and we will share!

31 Days of Crafting: Aviation Creation

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Our International Sales Director Andrew Morton has always been an avid aviation enthusiast. Read on to find out what his passion inspired him to do for National Craft Month.

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“At one stage of my life, I was learning to fly; however, rising costs and family life curtailed this pastime. Recently, I started to make aircraft models again, a pastime that I thoroughly enjoyed in my childhood. So, this month, I will be making a Typhoon Fighter jet model. Making models is a great stress reliever and, for me, the fact that the model I am making is related to aviation enables me to dream……..Could I have been the next Top Gun?”

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media and we will share!

31 Days of Crafting: Helping Our Veterans Heal

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

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Help Hospitalized Veterans is a nonprofit organization that distributes therapeutic arts and craft kits to military personnel and their families and caregivers as a means to help them heal and rebuild their lives. Watch this video to learn what the organization is doing to celebrate National Craft Month and how your business can help veterans heal.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media and we will share!

Why Only 31 Days of Crafting?

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

For CHA employee Donna Cennimo, every day is a reason to craft something! Right now, Donna’s craft of choice is art journaling. Read about the project

“With the amount of crafting I do, you would think every month is National Craft Month! For the official National Craft Month, I’m journaling every day! As you can see in the pictures below, I’ve taken a blank journal and turned it into a piece of art! I’ve created backgrounds for all of the pages, and will continue journaling and really bringing them to life throughout the month. I’ll also try out some new techniques that I’ve learned from Pinterest and watching YouTube videos.”

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Crafting With Our Future

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Society of Decorative Painters employee Miho Halsey organized a craft day at her son’s school on March 9. She created a step-by-step painting and paper crafting project for 11 year olds. She taught two classes with a total of 67 students.

Click here to watch a recap of Miho’s craft day. Read her story below to see how craft day ended up being a learning experience for her, just as much as it was for the students.

“My son and I always do craft projects together, so I made the assumption that other kids his age would have the same skill level. That was a big mistake!

I learned that some kids do not have the coordination to hold a pair of scissors to cut a simple circle. They told me that they never cut a circle by hand because they can get a perfect paper circle in stores or their parents have a machine that they can use to cut shapes. My son’s teacher even seemed shocked to learn that they could not use scissors property.

This made me sad. When I was their age, I always used scissors for craft projects. My school had an art class every week in which the art teacher taught students how to use scissors, x acto knifes, wood burning equipment and other crafting materials. My school also taught students how to paint, draw and sew.

Today, many schools have cut their art programs for young kids. Many families do not have the time to do crafts at home. Especially after seeing how some kids struggled with the project at first, I was glad this craft day was an opportunity for these kids to truly focus on a creative activity – something that they might not get to do regularly.

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Another observation I made was that kids were concerned when their project did not look like the sample I showed them. I told them it was okay because everyone creates differently. I told them each project should look a little bit different based on everyone’s unique characteristics and personality.

It took some time and assistance, but once the students really started to focus on the project I could tell they were enjoying the activity and, more importantly, learning from it. Their teacher even said, “Wow, I never thought you guys could be so quiet in my class!”

At the end of the day, the kids loved their minions.

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The craft day was also a learning experience for me. Parents and teachers need to make time and find ways to keep kids encouraged and interested in creative activities.

“We cannot lose our future artists and crafters.”

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: Mother Daughter Painting Night Out

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

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CHA employee Nidia Negron and her eldest daughter try to have a mother daughter date night each month by doing some type of craft project. To celebrate National Craft Month, they had a social painting night out!

“We’re both so busy and, as you can imagine, trying to schedule a date with a twenty-something-year-old can be challenging. Yet, she says I have more of a life than she does! Our mother daughter dates are something that we both always look forward to. It’s our time to connect, be creative and do what we love.”

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: First Home Signage

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

First comes love, then comes marriage, then comes the mortgage! CHA employee Kristen Farrell and her now husband Jonathan got married this past September. Now, they’re buying a house!

Conveniently, their closing date is in March. So, to celebrate National Craft Month Kristen is making items for their first home.

“Our house is in a lake community and has a deck with a gorgeous waterfront view. Jonathan and I are looking forward to spending a lot of time on the deck together, as well as entertaining family and friends.

To give our deck a homey feel, it needs some homey décor. In this blog post, I am sharing my first, first home craft project. I purchased all of the materials at Michaels, which cost only $25. Many, many more DIY projects are in my future, during National Craft Month, and beyond!”

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Reusable, Recyclable & Charitable Crafts

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Niki Meiners, founder of 365 Days of Crafts, turned 44 this month. To celebrate her birthday and National Craft Month, Niki held a girls night to create reusable hygiene products for women in third world countries. Visit the blog to learn how her charitable project relates to crafting!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Join the Maker Revolution with Brother

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

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Brother’s designers are offering ScanNCut2 project and accessory bundle giveaways, plus tips and tricks throughout the month. Visit their blogs to participate!

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Also, Brother wants you to join the maker revolution now. Watch this video to learn how the ScanNCut2 is perfect for artists.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Feeling Lucky?

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Happy St. Patrick’s Day! Follow the rainbow – we mean CHA on Pinterest – to find a pot of our golden, holiday craft picks that will put you in the good ol’ Irish spirit!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Spring Cleaning

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

MichelleCummingsCHA Member Michelle Cummings is celebrating National Craft Month by getting rid of the craft clutter in her home and studio! Her studio is getting what she describes “a long awaited purge”, making an environment in which she can freely create. Also, she is rejuvenating old furniture to wake up her living room, and jazzing up old pots with a few coats of paint and new blooms to give her garden a fresh look.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: CHA Craft Day with Little B

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

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Last week, Dale Nicholson from Little B visited the CHA headquarters in Elmwood Park, NJ for a Craft Day with the CHA staff. Dale walked our employees through two projects that used some of Little B’s newest washi tapes.

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Little B is happy to share these projects with you too so you can get imaginative using its new washi tapes to create gift décor. Make these projects, then “craft them forward” to inspire your friends, family or colleagues.

Download the Project Instructions

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

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What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: National Craft Month Challenge

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

CHA Designer Member Carol Heppner is challenging you to create her Spring Dress Card from her column in Scrap and Stamp Arts magazine. Visit her site to grab your copy of the magazine, and then share your creation on Twitter using the hashtag #ScrapandStampArtsDress. Carol will retweet your creation to her 74,600+ followers!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Creative Crocheting

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Janice Ogata likes to encourage people to use materials other than yarn to step out of their comfort zone and be creative. Janice is the founder of the Pasadena Crochet Group in California. The group has been meeting on the first Saturday of each the month at a local bookstore for the past seven years. These crocheters have used wire, plastic grocery bags, cut-up t-shirts and VHS tapes, just to name a few of the non-traditional materials that they’ve experimented with. They’ve yarn bombed an entire museum in Los Angeles with hundreds of Granny Squares, and the historical Alex Theatre to celebrate its 90th Anniversary.

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“A lot of people get bogged down thinking what they’re making has to be perfect. I try to keep them motivated, and reassure them they can just call a tiny mistake a ‘design element’ and move on, instead of ripping apart their whole project. The joy for me as a teacher is seeing the look of satisfaction on my students’ faces when they complete their first project. I teach all ages, men, women and children, and almost everyone has the same reaction. They can’t believe they crocheted something!”

JaniceOgata2Janice also teaches at Needle in a Haystack on the third Saturday of the each month. Her patterns have been published in Craft Ideas Magazine, and she is a blogger for Red Heart Yarns.

If you want to crochet creatively this National Craft Month, you can contact Janice at janiceogata@gmail.com.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

 

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Embossing Powder Techniques from A to Z

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Stampendous is really excited to be celebrating National Craft Month this year. The company just released its first book about crafting, Embossing Powder Techniques from A to Z, by its owner Fran Seiford. Fran and the staff love educating crafters about one of its specialty products and all the amazing ways they can use it to create mixed media art pieces as well as traditional greeting cards and scrapbook pages.

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From March 21 – 25, the company’s Design Team will be sharing some of the wonderful techniques from the new book on the Stampendous Blog. There will be many opportunities for visitors to win some products to try on their own!

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: Three Ways to Celebrate with Prime Publishing

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Each day in March, Prime Publishing will be sharing a new craft tutorial on its blog, CraftPaperScissors.com! Check out the 12 tutorials that it has already shared, and stay tuned for 19 more!

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Also, the company is holding six giveaways throughout the month – five sponsored giveaways and one grand prize! Here is the list of giveaways, so you can learn more about how to participate.

Lastly, the company will be using Periscope to tape live craft projects daily throughout the month! Join the team at 3:00pm CST on each day to see a new craft video.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: DIY Tips & Tricks from Trimcraft

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

It’s always a crafty month at Trimcraft. Throughout National Craft Month, the team will be inspiring creativity through a variety of fun and exciting craft tutorials. Their schedule for March is an exciting one, showing crafters everywhere how to DIY with a few tips and tricks on the Trimcraft blog. Not only will they be sharing exciting product previews, but they will show new and innovative ways to celebrate the Easter season by using bunnies and bright colors!

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Their goal – encourage crafters everywhere. Their hope – their projects help this love and excitement for crafting last the whole year!

Follow Trimcraft on social media by searching the hashtag #NationalCraftMonth so you can see the new projects they are working on. Plus, you can use the hashtag to share what you are creating!

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: How to Make Crafting Your J-O-B

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Online education company CreativeLive is launching a series of blog posts and an infographic about crafters who have turned their creative hobbies into businesses.

Each Tuesday in March, Creativelive will share tips with insights from influencers from across the industry, including Vickie Howell, Katie Hunt, Lisa Jacobs, Marlo Miyashiro, and more!

The team will also be releasing an infographic developed in collaboration with Kari Chapin. The goal of the infographic is to help crafters decide if crafting as a job is right for them.

Creativelive supports crafting for both work and play, and the prompts within the infographic will help viewers decide which track is right for them. Check out this teaser shot of the infographic.

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: The Great Northwest Paper Chase

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

The Northwest Paper Chase is celebrating with its annual three-week event for scrapbookers, paper enthusiasts and general crafters who want to have fun and support their local creative community!

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This year, 28 stores in Washington and Oregon will be participating in the “chase”, which runs from March 4 through March 20. The goal of the chase is to drive customers to local stores.

To participate, “chasers” purchase a passport and travel from store to store. At the end of the chase, chasers win prizes from event sponsors based on 1) how many stores they visit; 2) the amount of money they spent, and 3) the numbers of pictures they posted on social media. Participating stores offer discounts, exclusive page kits, make-n-takes, themed photo ops, giveaways and more!

Learn more about the “chase” and how to participate.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Greetings from Plays Nicely with Paper

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

CHA Member Aliya White of Plays Nicely with Paper LLC, a market research company, is sharing her love of making greeting cards with the people she cares about, plus more! Watch this video to learn about what she’s doing to celebrate!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Therm O Web

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Each week, Therm O Web will be sharing amazing design inspiration, exciting prizes, and special savings on popular Therm O Web products.

Therm O Web debuted hot new Deco Foil products at the 2016 CHA MEGA Show in January. If you missed them, watch this video to see the new Deco Foil Adhesive Pen and Designer Stencils in action!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: Gifts Galore

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

March also happens to be the birthday month of Jenny Barnett Rohrs of Craft Test Dummies! Jenny is treating her subscribers to a ton of birthday gifts, including product reviews, “scopes”, and giveaways! Watch the video below to get inspired and participate in the fun!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: National Craft Month Giveaway

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

In celebration of National Craft Month, Marjie Kemper is giving away a free seat in her online class with Craftsy called Inventive Ink: Colorful Mixed Media Effects. Watch this video to learn how you can win!

Read more about this class on Marjie’s blog.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.

31 Days of Crafting: Spring Crafts Crafternoon

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Today we’re featuring CHA Member Rita Gonzales, and her business Mothership Scrapbook Girl.

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Rita will be hosting a Crafternoon for Spring Crafts on Sunday, March 6 at Packinghouse Brewery in Riverside, CA. Attendees will make three craft projects, enjoy a yummy snack bar, and receive a crafty SWAG bag to take home!

“To inspire creativity, I am always open to new opportunities to share my crafty skills with local businesses in my community. For Valentine’s Day, I asked my local art store if I could be in the store during Arts Walk, a local community event, to demo products and make mini Valentine cards. The store was excited to have me provide an activity for customers during Arts Walk, and I was happy to try out new product!”

If you’re nearby, celebrate National Craft Month at Rita’s Crafternoon and try new crafts and products.

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

Treat Yourself to Food & Knowledge


By Saema Khwaja, President, CHA Southern California Chapter

Our Southern California Chapter is proud to host its Second Annual Business Luncheon on August 10 at The Old Spaghetti Factory in Duarte, CA! Be sure to register and meet our amazing panel of successful professionals in finance and investment, advertising and marketing, human resources, philanthropy and more!

Attendees will have the unique opportunity to learn from experts and gain valuable strategies and suggestions to benefit their business. Take advantage of the opportunity to network and create connections in the craft industry, further your business with advice from experts in the field, and learn what others are doing in the industry! This is a great opportunity to have one-to-one time and get answers to all of your business questions.

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We also offer members the opportunity to reserve a showcase table to display products/project samples. It’s a fantastic way to easily promote your company to other chapter members! As part of your showcase, we’d love to feature your business on social media as well!

Click the link for more details about the Business Lunch and to RSVP: http://bit.ly/2aiEcZS. We’d love for you to join us!

Create Your Summer Bucket List With HotelStorm


Twenty-three days into everyone’s favorite season and we know what you’re thinking – time for a well-deserved vacation!

As the days are longer, the temperatures are warmer, and our attention spans are shorter, summer travel is at the forefront of everyone’s mind. Whether you’re dreaming of soaking up sun on a beachfront resort, or taking an adventure-filled excursion to explore a city’s hidden treasures – you’re in luck! CHA has partnered with HotelStorm to provide exclusive members-only hotel discounts to make booking a summer getaway a lot more affordable. Simply head over to HotelStorm and unlock worldwide hotel deals of up to 55% off other online travel agencies with the CHA member password. Find the password online on the Member Benefits page when you’re logged in to your CHA account. Questions on how to access this benefit? Call the CHA Membership Department at 201-835-1213.

Want to take advantage of the savings, but not sure where to go? Here are HotelStorm’s top three destinations where CHA members should add to their 2016 summer travel bucket list!

1. San Francisco, California

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Haven’t visited the Golden Gate Bridge? Make it happen this summer! San Francisco boasts a lively, diverse culture, many iconic landmarks and some of the most unique real estate in California. Some must-dos include visiting the infamous federal prison on Alcatraz Island; walking through the waterfront, tourist hotspot Fisherman’s Wharf; spending a relaxing afternoon at Golden Gate Park; and hiking at Twin Peaks. Book your next Cali getaway with HotelStorm here!

2. Austin, Texas

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Known as one of the most creative and art-centered cities in the country, Austin is definitely having its moment. If you’re looking for some motivation to get your creative juices flowing, this town should be the next stop on your summer bucket list. Some places to visit include Blanton Museum of Art, iconic 6th Street – the “Live Music Capitol of the World” – and Umlaut Sculpture Garden and Museum. Feeling inspired? Book a room in sunny Austin for your artistic getaway here!

3. Chicago, Illinois

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Voted as one of the top destinations for summer travel in the country, Chicago is a popular spot for people looking to explore everything the ‘Windy City’ has to offer without facing the harsh cold. Some must-dos include catching fireworks at Navy Pier; shopping on the Magnificent Mile of Michigan Avenue; attending a neighborhood summer festival; and visiting the popular Art Institute of Chicago. Make sure to book your next visit to Chicago in the summer here!

Post-Show Seminar Throwback Series: SEO & Blogging


As we head into the summer, we’re doing one, final throwback to the education you received at the 2016 CHA Conference & Trade Show in Anaheim in January.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week, our final throwback is Ann Butler’s and Theresa Cifali’s seminar: SEO & Blogging – What the Heck is Google Looking For? Watch their recap video here and get a refresh on seven of the key indicators that influence your business’s post rank in Google’s algorithm.

CHA Member Ben Franklin Crafts and Frames Redmond Celebrate a 40+ Year Milestone in Business


Store FrontWe are excited to congratulate long time CHA Members and supporters, Bob and Shirley Ferguson of Ben Franklin Crafts and Frames in Redmond, WA, on reaching their 40th year in business in May 2015! Not only have they been in business for 40+ years, but they have also remained in the same location throughout.

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The Ferguson Family

To commemorate this milestone, they launched a 40th anniversary celebration with year long special events and sales and on weekends with free cake and  free make and take projects for both children and adults.
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Originally California natives, Bob and Shirley decided to move to Redmond, WA from Hawaii when they were seeking a lifestyle change as well as new career opportunities. Their store was started in 1975 as a variety store, and has since evolved into an entertainment, activity-driven business dedicated to outstanding customer service and innovation.

Frame ShopTheir team of 75 staff members also includes second generation family members. Their sons, Neil and David Ferguson manage the store. The store employees are remarkable, long-term employees that are passionate and knowledgeable about their departments and the customers they serve.

Paper Crafts

In addition to selling component supplies in crafts, beading, paper art, home décor, framing, fabrics and yarn, they also offer hands-on activities where seasoned crafters can discover and learn how to use new products and novice crafters can channel their inner creativity.

The secret to their success? They cite their creative staff who stay current on trends, understand their target market, travel to trade shows throughout the United States and in Asia and stay active in the craft industry. In today’s economy customers are looking for things to do at home and rediscovering nostalgic pastimes. Ben Franklin Crafts and Frames uses its successful business model to continue filling those needs.

For more information about Redmond’s Ben Franklin Crafts and Frames, call (425) 883-2050 or visit www.craftsandframes.com.

Post-Show Seminar Throwback Series: Affiliate Marketing


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Sarah Crosby’s and Zoe Pedziwiatr’s seminar, How to Earn More and Establish Strong Relationships with Brands You Love Through Affiliate Marketing. Sarah and Zoe give expert tips and three strategies to increase your income through affiliate marketing.
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Most bloggers start blogging because they’re passionate about something and they want to share it with the world. Whether it’s photography, cooking, home renovation, fine art, or DIY and crafts, most new bloggers are surprised when they find out that people out there are actually reading what they have to say and even more surprised when they realize that they can make a living from saying it.

You might find yourself organically referencing and linking to products or services you use in your content (i.e. your camera and lenses, your favorite fabric scissors, the spiralizer you used to make that beautiful zucchini dish you made). Your readers are inspired by you—they want to make what you’ve made. They want the products that you recommend. You’re an influencer and you have an audience, which places you in the perfect position to partner with the brands you love through affiliate marketing.

What is Affiliate Marketing?
Affiliate, at its core, is about a relationship between three parties:
1. Advertiser (brand with an online store)
2. Publisher (blogger/you)
3. Consumers (your blog’s audience)

The brand partners up with a blogger to put tracking links (i.e. product links, banners, etc.) on its site in hopes that its audience will click through to the site and make a purchase or sign up for a service. If one of your readers clicks through a link on your site, the affiliate link provides the tracking technology to be able to track clicks and sales. If your reader makes a purchase, you will earn a commission on that sale. Although commissions tend to be small, if your blog gets a decent amount of traffic and the product or service resonates with your audience, they can add up fast!

One of the most glorious things about affiliate marketing is the potential to earn passive income from long-term traffic. If you have affiliate links in blog posts that consistently receive traffic from search and Pinterest, then there’s a big chance that you could be earning money from these posts for a long time without a ton of maintenance. All it takes is some work up front.

Three Strategies to Increase Your Affiliate Income
1. Update old content with affiliate links. Take a look at your Google Analytics to find your high and medium traffic blog posts. Replace the normal URLs in those posts with affiliate links or figure out how to weave some in.
2. Add links to organic posts. These are the fun posts you plan on writing anyway. Are you referencing products? Put links in there. You never know which posts will blow up.
3. Write awesome affiliate posts. An affiliate post is a strategic, informative, product-centric blog post that strives to push your readers to make a purchase.

Start by solving a problem. What products or services are big right now? What do people want to know more about? What do YOU want to know more about? Put yourself in your readers’ shoes and think about what information pushes you to actually pull the trigger on a purchase. Write the post that you would want to read.

Affiliate Post Examples:
• Product reviews and comparisons
• Resource lists: “Where to Find X”
• Expert Info: “Best Things to Do in X”

Expert Tips
Make it personal. Figure out how to relate all this product information to your life to tell a story and make it feel organic and relatable.
Do the research. Provide all relevant information to your readers. When linking out to products, include details in your content like brand names, alternate retailers, prices, sizes, colors, material, etc.
Time it right. Consider seasonality and publish your post before expected product demand.
Use strong SEO/pinnable images. Search and Pinterest are how new readers will find you and your content. New readers equals more clicks and sales!
Spread the word! Share your affiliate post on social, add it to your blog sidebar, reference and link out to it in future posts. Keep promoting this post. Make sure to update the post with new links when relevant.

Looking to get started with affiliate marketing? Sign up as a publisher with CJ Affiliate and apply to be a part of our blogger friendly Content Certified Program. We provide everything you need—leading brands, great publisher support, resources and more!
Zoe Pedziwiatr, Content Development Manager, CJ Affiliate by Conversant

AffiliateCJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world’s most recognized and specialized brands run their affiliate programs on CJ’s platform.

Post-Show Seminar Throwback Series: How to Host a Local Craft Event


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Rina Gonzales’ seminar, How to Host a Local Craft Event. Rina gives five tips for organizing and preparing for a successful event that any business can follow.

DSC_6563-2How to Host a Local Craft Event
By Rina Gonzales

Hello!

I am so glad to share some tips on “How to Host a Local Craft Event”. As you may know, I created an event called “Crafty Happy Hour” where crafters of all levels and ages come together and create greetings cards. No experience is required, and all supplies are provided.

Here are some tips for planning a fun event in your area:

  1. Pick a venue, event date and theme for your craft project.
  1. Create a fun graphic to promote your event. Now, you can get the word out to your community!
  1. Market your event with social media, including Facebook, Twitter, Instagram and any other media you like; draft a press release, send it to your local newspapers and invite them to send someone to your event; send out your own personal invitations through text message, phone calls and Facebook messaging. You can draft a message that can be used on all social media efforts and for your personal contacts you invite.
  1. Pack your crafts! Plan what you need to pack for your event and also keep your venue informed of what you will need as far as space, tables and any special requests, like what type of music you prefer.
  1. Host your event. Be sure to arrive early to set up, and have helpers for your event that can help navigate issues, like how to use craft supplies/tools.

Good luck!

Rina Gonzales is the owner of Mothership Scrapbook Gal and created “Crafty Happy Hour” in 2013. Her craft business is based in Riverside, California, with a mission to help people craft their special and everyday moments through craft events, DIY card kits and custom orders. Follow her on the Mothership Scrapbook Gal page on Facebook and @mothershipscrapbookgal on Instagram to see what exciting events and workshops she is hosting in her community.

 

Post-Show Seminar Throwback Series: Fundamentals of Selling Online


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to another one of Amberly Dressler’s seminars. This time we’re reviewing, The Fundamentals of Selling Online.

If your business is not selling online, you’re missing out on valuable revenue opportunities with more than 75% of Americans.

Watch Amberly recap her seminar.

Post-Show Seminar Throwback: Pop Up Retailing


So, you attended our Conference Program at the 2016 CHA Conference & Trade Show earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Start, Grow or Expand Your Business with a Pop Up Shop, taught by Patti Biro.

Read her recap below.

Start, Grow or Expand Your Business with a Pop Up Shop
By Patti Biro

Cart, kiosk, trunk show, MRU (mobile retail unit) and yes even a tent can all be vehicles for creating a pop up presence for your business. So where will you go with your pop up store? At the 2016 CHA Show discussions about this new type of retail option were buzzing – and for many good reasons!

Just to recap some of the key ideas shared in my presentation and provide some pop up inspiration for you, let’s cover some pointers.

trunkshow2#1: You can start small – really small – with little risk, but a huge potential for exposure and profit. One of the easiest ways to get started is by having a pop up trunk show in a store that fits your product line and brand. Yes, this can be as small as a single display area or even an actual trunk. Think of stores right in your local area that would be a great place to showcase your work. Many stores will be receptive to your plan. Even better is being on-site to actually demonstrate or discuss your work.

greentray1#2: Create a collection. For a pop up event you can’t possibly take your entire inventory. Select items that fit your venue. For a farmer’s market or outdoor event, select those items that have an outdoor, country or natural flair to them. Your product selection should be tweaked to fit the customers who are going to be there. You’d select different price points and products for a jazz event at a museum than at a craft fair.
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#3: Prop it up! Basically you want to create a retail display of your work. A few key props can set the stage, invite conversations and help to showcase your inventory. Remember the rule here – 80% product to 20% props and you will be on your way!

 

trunkshow3#4: Build some buzz about your pop up event. Use every social media tool you have. You can also create in store promotions and shelf talkers. Nothing is better than a creative invitation as part of your promotional plan.

 

ElviswithPattiatBoerneMarketDays#5: Have some fun! You’ll be making connections as well as sales, and this can lead to other invitations and events. Make the time to visit and chat with other vendors during the event. They are a great resource for information on the pop up retail scene and how to expand your market.

Best wishes for a successful pop up season!