In celebration of National Craft Month, we are having a “selfie” contest to promote creativity and craft retail stores. March is coming to an end and there’s only 5 days left to win!
Follow these easy steps to enter:
Join Now, Upload & Win!
by Andrej Suskavcevic, president and CEO, Craft & Hobby Association
Crafting is cool. Period. End of sentence. When I came into this industry the extent of my crafting was helping my kids with school projects or being part of their experience on weekends. Having been part of this wonderful industry over the last year I have gotten to know many people and watch how the passion of crafting spreads. It’s infectious and well, I got the bug. Let’s be clear, I’m not doing this because it’s part of my job. I am doing this for the following reasons:
March is National Craft Month! What better time to discover the joy of crafting and all its many benefits? To celebrate, you could learn a new craft or use your skills to teach others a new craft. There are so many creative ways to take part and have some fun during National Craft Month. The CHA Foundation is hosting a CRE8TIME contest where you could win up to $500! It’s easy to enter CRE8TIME’s National Craft Month Photo Contest. All you have to do is take a picture of how you’re celebrating National Craft Month. This can be a picture of yourself crafting or of your finished craft project. Submit it via the photo contest app on the CRE8TIME Facebook fan page: (https://www.facebook.com/Cre8time).
Need inspiration? Visit the Cre8tions gallery on CRE8TIME.org.
Questions? Contact CRE8TIME@craftandhobby.org
Click here for complete contest rules.
Have fun and celebrate your creativity!
To celebrate National Craft Month, CHA introduced a National Craft Month Retailer Contest during the month of March. Retailers selected a theme, hosted event(s), decorated their stores, and held special promotions. Retail submissions were judged by how well they executed and promoted their event as well as how well they incorporated the CHA National Craft Month concept into their programs.
CHA is happy to announce the following winners:
FIRST PRIZE and winner of $1,000 CASH! – Madison Craft & Gift Shops, Madison, WI
With an overall promotional theme of ‘CELEBRATE’ Spring & National Craft Month the store held an event on Friday, March 25th – Saturday, March 26th. Their upbeat tropical themed décor, displays and atmosphere created a fun event where customers enjoyed FREE make & take projects that included painting techniques, paper crafts, jewelry design, soy candle making and general crafting. Owner, Diane Goetz, took full advantage of the CHA National Craft Month kit and promotional tools developed to help her get the word out about the event. She used the press release templates, event press release templates and bag stuffer templates. The store also produced a television commercial promoting National Craft Month! In addition to promoting their store they incorporated several charities into the overall promotion. Consumers were encouraged to bring in and donate unused craft supplies, which were re-distributed to area senior and community centers. The store created a ‘Cupcakes For Caring’ program where consumers could buy a cupcake or cupcake themed product and 100% of the contributions were donated to the Red Cross for disaster relief .
SECOND PRIZE and winner of $500 CASH – Ben Franklin Crafts and Frames, Redmond, WA
With an overall promotional theme of, “It’s National Craft Month and we are celebrating in a BIG way!” the store celebrated with make and takes and/or demonstrations every day in the month of March. They used a targeted approach focusing on a specific craft segment a week (e.g. beads the first week, yarn/fabric the second, paper the third, etc.). The store utilized staff resources to provide recommendations and craft expertise. Each department selected a product, promoted it, and held staff-taught demonstrations each week. The store utilized a wide range of tools to communicate their events via emails, social networking sites, in-store handouts, rolling banners, in-store announcements and even sandwich boards that provided consistent messaging. They even featured a display showcasing the projects that were to be demonstrated.
THIRD PRIZE and winner of $250 CASH – The Stamp Addict, San Diego, CA
The Stamp Addict celebrated National Craft Month by holding an event on Sunday, March 20th to benefit Operation Write Home an organization that sends handmade cards to the troops which they use to send messages to their loved ones. The store turned their crop area into a card making factory and even provided free use of their stamps, paper and inks. Prize drawings were also held every 30 minutes for those in attendance. Information about the event was included in customer emails, flyers distributed in shopping bags and at the register, posted on the company’s website and social media sites. When the customers arrived they were greeted with festive red, white and blue décor. Flowers, banners, flags and staff aprons all had patriotic themes. Consumers even dressed in red, white and blue to celebrate.
Congratulations to all our winners and we look forward to celebrating National Craft Month again next year! Happy crafting…
In the March 22, 2011 issue of the Washington Post, the Associated Press featured an article on the hot trend of teen crafting. The article entitled “For Many Teens Crafting Offers a Chance To Relax And Get Creative,” discusses relaxation, personal expression, and the financial benefits of crafting, three of the 7 key benefits of crafting identified in CHA A&U Study.
Celebrating the 4th week of National Craft Month, the article couldn’t have been more timely.
Here are a few quotes from the article:
“Persuading teens to step away from their laptops, iPods and gaming consoles can be difficult. But crafts can be a way to get them to slow down and express themselves.”
“Kids really respond to the idea of taking something that’s going to be trash and turning it into something beautiful”.
“I think crafting is definitely in right now in terms of the cool factor because it’s another level of self-expression.”
“It’s definitely something that sets you apart from the crowd.”
“When I’m doing my pottery, it’s sort of a place for me to kind of go away and relax, and have that time to not worry about anything — school or my friends. It’s sort of like a sanctuary where I can go and relax.
To read the entire article go to http://www.washingtonpost.com/for-many-teens-crafting-offers-a-chance-to-relax-and-get-creative/2011/03/22/ABcuQwCB_story.html.
This week in National Craft Month, I thought I’d share some of the very cool benefits of crafting…
According to the Craft & Hobby Association’s U.S. Attitude & Usage Study, there are eight key benefits or motivational driving factors behind active crafters:
1. Sense of Accomplishment
3. Memory Keeping
6. Recommended by Friends or Family
7. Enables Spending Time with Others
8. Interaction with Children
Additionally, crafting reduces stress, builds self-esteem and increases physical dexterity and studies from NYU and Harvard have shown that activities ranging from scrapbooking to knitting can actually improve concentration, while enhancing health and mental wellness. With eight key benefits of crafting it’s no wonder why crafters have been active for centuries knitting, sewing, quilting, drawing, painting, woodworking, and more recently scrapbooking, food crafting, and creating digital and hybrid crafts. So take some time out this month to (re)discover your creative side and craft. For craft projects and inspiration, or to find a craft retailer near you, please go to www.craftplace.org.
Last week in the CHA Blog Posting https://craftandhobby.wordpress.com/2011/03/02/march-is-national-craft-month/ we reported a little about the history of National Craft Month. Today we will continue to provide you with even more information about our favorite pastime – CRAFTING…
With more than 56% of U.S. households creating at least one craft a year, the U.S. craft and hobby industry alone is a $29 billion dollar a year industry and has more participants than golf, many other sports and pastimes. Since crafting is so ubiquitous, crafters range from the very young to the young-at-heart.
Crafting used to be perceived as an activity for “old folks,” but with the economy pressing household budgets, a new range of craft products that provide professional-grade finished projects, and the ability to connect with other craft enthusiasts online all over the planet, crafting is cool, chic, cutting-edge and a way for millions to create, save money and express their individual personal style. A wide range of celebrities from Paris Hilton, to Alyson Hannigan, Deborah Norville, Vanna White, Jane Seymour, Wendy Williams, Cher, Hugh Hefner, Marie Osmond, Martha Stewart, Taylor Swift, and even the band Cold Play are HUGE crafters.
This cool factor is exemplified on websites like Etsy.com that has gone from zero to over $100 million in online sales in just 5 years by creating a virtual marketplace for handmade, crafted items. Literally millions of crafters buy, sell and discuss crafting in this virtual craft bazaar each day. Other websites like Artfire.com have made it possible for skilled artisans to sell handcrafts to the world direct from Facebook pages, blogs, and social media microsites. With all of this excitement it’s easy to see why some have called interest in crafting “a craft renaissance.”
As you can see from this photo of this TV set, National Craft Month was the answer to a Jeopardy! question on March 3, 2011. Jeopardy! has been on the air for almost 3 decades and was granted trademark status as “America’s Favorite Quiz Show” by the U.S. Patent & Trademark Office. It is the #2 series in syndication averaging 9 million daily viewers.
It just goes to show that “Crafting Really is the Answer”!
Do you love crafting? Are you a retail member of CHA? Do you own or run a retail shop? Are you planning a National Craft Month Celebration? Tell us what you are doing and you could win $1,000 CASH! That’s right CHA today posted its National Craft Month CHA Retailer Contest at http://tinyurl.com/NCM-Contest.
about the contest
March is National Craft Month and a great opportunity for retailers to host in-store events, hold contests and special promotions, and to simply celebrate the joy that crafting brings to so many people’s lives.
The Craft & Hobby Association is holding a National Craft Month Retailer Contest during the month of March. Retailers can participate by holding an in-store themed promotion any day from March 1-31, 2011. It’s easy! Here’s what you have to do:
One (1) first place CHA retailer will receive a $1,000 cash prize
One (1) second place CHA retailer will receive a $500 cash prize
One (1) third place CHA retailer will receive a $250 cash prize
Winners will be judged and selected by an industry panel based on how well you implement the following in your promotion (100 total possible points):
|Execution of Promotional Event (50 TOTAL points possible)|
|Offerings (e.g. demos, classes, make-n-takes, crops)||0-10 points possible|
|Promotional Materials (e.g. coupons, flyers)||0-10 points possible|
|Store Displays and Decoration||0-10 points possible|
|Media Outreach (e.g. Press Releases, Media Alerts)||0-10 points possible|
|Theme Concept||0-10 points possible|
|Use of National Craft Month Logo (50 TOTAL points possible)|
|Logo Use on Company Website||0-10 points possible|
|Logo Use on Email Communications||0-10 points possible|
|Logo Use on Social Media Sites (e.g. Facebook, Twitter)||0-10 points possible|
|Logo Use on Onsite Promotional Materials||0-10 points possible|
|Logo Use on Collateral Material||0-10 points possible|
In the case of a tie, CHA staff and industry judges will base their final decision on the originality and creativity of the event.
Winners will be announced by April 15, 2011 on the Craft & Hobby Association’s Facebook Page and the CHA Blog.
how to enter
To receive your entry form, contact Keri Cunningham, Marketing Manager at firstname.lastname@example.org or by phone at 201-835-1229 by March 11th.
Need help with your National Craft Month promotion or event? CHA has created a free digital promotional kit with tips and ideas for your own in-store National Craft Month retail promotion. It’s not too late! Check it out at http://tinyurl.com/NCM-Promo-Kit.
Each week during the month of March, CHA will provide some useful information about National Craft Month. This week we briefly address the history of our favorite month.
March is National Craft Month. Created by the Craft & Hobby Association in 1994, it was designed to help people learn about and re-discover the joy of crafting and all its many benefits.
From its humble beginnings with just a handful of manufacturers and retailers celebrating, National Craft Month has grown into an international celebration of creativity and innovation with millions of craft enthusiasts ‘getting their craft on’ during the month.
For craft projects and inspiration, or to find a craft retailer near you, please go to www.craftplace.org.