Top 10 Reasons to Exhibit at the CHA MEGA Show

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CHA MEGA Show

The 2016 CHA MEGA Conference & Trade Show is taking place January 7-12, 2016 at the Anaheim Convention Center in Anaheim, CA. As an exhibitor, this is your opportunity to exhibit at the oldest and largest craft industry trade show in the U.S. and get your product in front of thousands of buyers!

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Incase that’s not enough of a reason to convince you, here are 10 more reasons to exhibit at the CHA MEGA Show:

  1. Generate new sales leads with thousands of big box and independent retail buyers who are ready to place orders
  2. Join 400+ exhibiting companies that are showcasing more than 9,000 SKUs
  3. Get exposure – Promote your brand and products to more than 150 global media outlets
  4. Leverage face-to-face networking opportunities
  5. Up-to-the minute exposure to all of the latest product trends and forecasts you need
  6. Expand internationally by reaching valuable buyers and media from more than 55 countries
  7. Develop new partnerships and expand your professional contacts
  8. Launch new products
  9. Increase brand awareness
  10. The only place you can conduct a year’s worth of business in four days

CHA MEGA Show

Valuable buyers from more than 35,000 stores want to place orders with you!

Sign up to exhibit today!

Exhibiting Questions?IMG_4301

For U.S. inquiries, click here or contact Nadine Schwartz via nschwartz@craftandhobby.org or 201-835-1203.

For international inquiries, click here or contact Andrew Morton via amorton@craftandhobby.org or +44 1425 271964.

CHA Paper Arts+ Blog Hop – Day 3

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Welcome to Day 3 of the CHA Paper Arts+ Show Blog Hop! We’re halfway there and we hope you have enjoyed following along so far!

All week we are featuring exhibitors’ products created into projects by CHA Designer Section members! Follow along to see which products the Designers used and the creations that they came up with; plus you’ll have a chance to win great prizes!

How to win:
There will be a “password” at the end of each designer blog post. Make sure you keep track of all of the “passwords.” At the end of the hop you’ll need to use the “passwords” to form a phrase.

The first two people to tweet us @Craftandhobby the correct phrase will win:

  • 1st Prize: $500 toward travel to the Paper Arts+ Show (trade only)
  • 2nd Prize: $25 AMEX gift card

Follow the #CHAShow hashtag on social media to share in all of the Paper Arts+ Show fun! Also, don’t forget to register for the  Paper Arts+ Show! Registration is NOW OPEN!

Here are your stops for Day 3:

First Stop:
CLICK HERE to see the whimsical project that Debra Quartermain came up with using product from Paper Arts+ exhibitor Sizzix/Ellison.

Second Stop:
What decorative display did Beth Watson come up with using product and tools from
MD-Hobby and Craft? CLICK HERE to find out!

Third Stop:
CLICK HERE to find out what vintage summer fun Carol Heppner came up with using product from Hot Off the Press Inc. 

Be sure to join us for more fun tomorrow. For the full schedule, click here.

CHA Paper Arts+ Blog Hop – Day 2

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Welcome to Day 2 of the CHA Paper Arts+ Show Blog Hop!

All week we’ll be featuring exhibitors’ products created into projects by CHA Designer Section Members! Follow along to see which products the Designers used and the creations they came up with.

Don’t forget that there will be a “password” at the end of each designer blog post. Make sure you keep track of all of the “passwords.” At the end of the hop you’ll need to use the “passwords” to form a phrase.

The first two people to tweet us @Craftandhobby the correct phrase will win:

  • 1st Prize: $500 toward travel to the Paper Arts+ Show (trade only)
  • 2nd Prize: $25 AMEX gift card

Be sure to follow the #CHAShow hashtag on social media to share in all of the Paper Arts+ Show fun! Also, don’t forget to register for the  Paper Arts+ Show! Registration opens tomorrow, May 20 at 10:00 a.m.

Here are your stops for Day 2:

First Stop:
CLICK HERE to read how CHA Designer Carmen Flores Tanis used product from Paper Arts+ Exhibitor Pink and Main.

Second Stop:
How did CHA Designer Susan M. Brown use product from Paper Arts+ Exhibitor Little B LLC? CLICK HERE to find out!

Third Stop:
CHA Designer, Rita Barakat put together a great project using product from Bo Bunny. CLICK HERE to read about the project and how she created it.

Be sure to join us for more fun tomorrow. For the full schedule, click here.

CHA Paper Arts+ Blog Hop – Day 1

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We “hop” you got plenty of rest over the weekend because it’s time to win some prizes!

That’s right; nobody has a “case of the Mondays” this week because today we’re kicking off the CHA Paper Arts+ Show Blog Hop.

All week we’ll be featuring exhibitors’ products created into projects by CHA Designer Section Members! Follow along to see which products the Designers used and the creations they came up with.

There will be a “password” at the end of each designer blog post. Make sure you keep track of all of the “passwords.” At the end of the hop you’ll need to use the “passwords” to form a phrase.

The first two people to tweet us @Craftandhobby the correct phrase will win:

  • 1st Prize: $500 toward travel to the Paper Arts+ Show (trade only)
  • 2nd Prize: $25 AMEX gift card

Be sure to follow the #CHAShow hashtag on social media to share in all of the Paper Arts+ Show fun! Also, don’t forget to register for the  Paper Arts+ Show! Registration opens this Wednesday, May 20.

Now that we’ve gotten the formalities out of the way, let’s get started!

First Stop:
CLICK HERE to read how CHA Designer Michele Emerson Roberts used product from Paper Arts+ Exhibitor Graphic 45.

Second Stop:
How did CHA Designer Keri Sallee use product from Paper Arts+ Exhibitor Art Impressions? CLICK HERE to find out!

The fun continue tomorrow with:

CHA Designer: Carmen Flores Tanis 
Paper Arts+ Exhibitor: Pink and Main

CHA Designer:  Susan M. Brown
Paper Arts+ Exhibitor: Little B LLC

CHA Designer: Rita Barakat 
Paper Arts+ Exhibitor: Bo Bunny

For the full schedule, click here.

“Meet the Exhibitors” Blog Series: M-D Hobby & Craft

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MeetTheExhibitors2The next exhibitor in our “Meet the Exhibitors” series is M-D Hobby & Craft, a recently created line of M-D Building Products. The M-D name is over 90 years old and has its roots in Oklahoma, where it started out of necessity during a dust storm. L.A. Macklanburg built his first form of weatherstrip in order to keep the dust from coming under his front door. He then built a brass-folding hand-crank weatherstrip machine and took his product to the Oklahoma State Fair. Together with H.M. Duncan, his lead salesman, L.A. incorporated Macklanburg-Duncan in July 1920.

MD-HOBBY-CRAFT-LOGOOver the next several decades, the company grew and became popular in the DIY community. Both Home Depot and Lowe’s have stocked M-D products since their inception. Macklanburg-Duncan, later renamed M-D, made a commitment early on to manufacture in the USA. It owns two domestic facilities: one in Oklahoma City, OK and the other in Gainesville, GA.

M-D has become well known for its variety of products, including weatherization, flooring tools, flooring accessories, digital levels and – now with its new line business – craft supplies.

What products are you most excited about featuring at the Paper Arts+ Show?
We are excited to begin distributing the Liquid Nails Brand into the Hobby & Craft Channel.

Why should people stop at your booth?
To check out all of our new products, of course!

Why should buyers come to Paper Arts+?
The Show is a great way for buyers to get a more personal buying experience with multiple vendors. It’s also a great opportunity for them to see new products before the big reveal at the CHA MEGA Show in January.

Beyond your products, how can you bring additional value to the buyer?
M-D Hobby & Craft has its own in-house design team, so we’re able to send buyers custom-made marketing materials for their store!

You can visit M-D Hobby & Craft at the Paper Arts+ Show in booth #401. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

“Meet the Exhibitors” Blog Series: Art Impressions

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MeetTheExhibitors2Art Impressions is the next exhibitor in our “Meet the Exhibitors” series. Art Impressions is a family-owned business, which opened in 1987. Since starting out primarily selling educational stamps, the company has grown significantly over the past 28 years. Today, Art Impressions is well known in the craft industry for its comical characters, whimsical designs and interactive stamping techniques. What makes the company stand out is its incredible diversity of images, each one created by the company’s sole designer and co-owner, Bonnie Krebs. All of Art Impressions’ products are made in the USA.

Art Impressions LogoWhat products are you most excited about featuring at the Paper Arts+ Show?
We will feature some of our brand new Watercolor releases as well as some new interactive stamping ideas! You won’t want to miss seeing our new Spinners and holiday images.

Why should people stop at your booth?
We love attending CHA shows and spending time with our customers. Whether you order from us or a distributor, we always want to support our stores in any way we can. Stop by for some free stamps, promotional products for your store, demos and make-n-takes!

Why should buyers come to Paper Arts+?
We attended Paper Arts+ in 2014 and loved the experience. Spending quality time with our storeowners is truly invaluable. Events and food breaks were contained to the Show floor, which gave us extra time to mingle. We can’t wait until July to do it all over again!

Beyond your products, how can you bring additional value to the buyer?
Many of our current storeowners know that we love to do whatever it takes to help our independent retailers. At our booth, we love to show off new product and give you the tools to better promote it. Also, you’ll have the opportunity to grab some freebies and promotional products, as well as literature and packets for upcoming wholesale promotions, including our semi-annual Catalog Party. In addition, we will include card samples, posters and window clings when requested with wholesale orders!

You can visit Art Impressions at the Paper Arts+ Show in booth #301. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

“Meet the Exhibitors” Blog Series: Meet Stampendous

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MeetTheExhibitors2CHA is returning to the Chicago area for the Paper Arts+ Show, July 21-23, 2015 at the Renaissance Schaumburg Hotel & Convention Center. Once again, the Show will host exhibits featuring the industry’s leading manufacturers. We will highlight this year’s exhibiting companies in a blog series called, “Meet the Exhibitors”.

Over the next several weeks, we will introduce you to some of our Paper Arts+ Show exhibitors so you can learn more about the companies, products and what you can expect to see at the Show.

The first exhibitor in our series is Stampendous.

Stampendous has been in business for over three decades under the sole ownership of Fran Seiford, CEO & Chief Artistic Stampendous_Logo_450X350Officer. Fran’s first investment in the craft industry was a $25 order of custom rubber stamps made from her own illustrations. Soon her investment developed into a wide range of craft tools and products to help others in their creative expression.

Today, Stampendous is the manufacturer of products including Fran•táge Embossing Enamels, Essential Elements, Wood Mounted Rubber Stamps, Perfectly Clear™ Stamps, Cling Rubber™ Stamps, Class A’Peel™ Stickers, Stack Art, Creative Palette, Glitzy Glitter, PEARLustre™ Embossing Powder, Fuzzy Fun Flock™, and Stuftainers™, 86 percent of which are manufactured in its facility in Anaheim, CA. In January 2015, Stampendous purchased Dreamweaver Stencils, a line of stainless steel stencils along with Embossing Paste and Tools. Stampendous’ licenses include House-Mouse®, Nathalie Kalbach and Andy Skinner.

What products are you most excited about featuring at the Paper Arts+ Show? 
A new line of Halloween, Fall, Christmas and Winter Stamps, Dies and Stencils, with traditional, whimsical, inspirational and nostalgic designs. We’re also excited about our new Holiday House-Mouse® designs and Board of the Month programs and surprises!

Why should people stop at your booth?
We will feature amazing models by our talented design team to inspire how to use all of the new products. Attendees will learn new techniques as we demo in two areas using our new designs in Stamps, Dies and Stencils.

Why should buyers come to Paper Arts+?
Fourth quarter sales are the most important time for any retail store. Buyers must entice consumers to make their store their holiday shopping destination. Buyers should not miss the opportunity to see the very latest in what creative new products are being introduced at Paper Arts+ to lure shoppers into their stores.

Beyond your products, how can you bring additional value to the buyer?
Stampendous is teaching a workshop and providing two demos every day, all day, in our booth. Also, we also cross merchandise our product with other manufacturers’ products that will be exhibiting. Our stamp line and accessories are not just for paper crafting, but enjoyed for jewelry making, painting on canvas, wood and fabric, clay designs and all types of mixed media.

You can visit Stampendous at the Paper Arts+ Show in booth #402. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

Final thoughts from the CHA 2014 Paper Arts Show


Well, it’s been a whirlwind ride these last 3 days at the CHA 2014 Paper Arts Show in Atlanta.  I arrived Tuesday and was thrown quickly into the chaotic fun of CHA Workshops.  They were fast paced and informative, with terrific teachers and sponsors that I was thrilled to meet.  The sponsors gave some really great products to the participants to take home, and get more comfortable with so they could use them as teaching tools in their stores. I was really floored by their generosity.  Thank you CHA for allowing me to participate in these super intense and informative workshops.  I learned so much!

wpid-wp-1406659429827.jpegI have to say, after sitting in on the Seminars and group discussions, I have a whole new respect for the challenges that independent stores face.  At the same time, these wonderful store owners continue to seek out new ways to grow and change with the times; looking for ways to incorporate growing trends, sharing obstacles but also rejoicing in the shared triumphs.

20140731_10125320140731_094204There were so many who supported me here at CHA, I couldn’t possibly name them all – but a few standouts: Keli and Tina from CHA, thanks for helping a girl out from time to time; Dave from Spellbinders, thanks for being my camera guy; Stephanie Barnard and Katharina Doyle, I adore you both!  Thanks for the hugs!  I could literally go on and on.  Jason, my guy at CHA headquarters, thanks for the tough love and lastly, thank you Mr. Andrej Suskavcevic, for taking a chance on me!  I miss you all already!

20140730_194217– Terri Burson

Last Night’s Open Market at the CHA 2014 Paper Arts Show


As I arrived at the CHA 2014 Paper Arts Show Open Market, the line of anxious attendees was already quite long. Everyone was happily chatting with their neighbors while waiting for the doors to open.

20140730_182524At the appointed time, the clock struck and we all filled into the Grand Ballroom. The vendors were ready and waiting and the tables quickly filled up with participants looking for some great bargains. Products ranged in price from $1.00-$75.00 and it wasn’t long before some vendors sold out completely of their stock.

20140730_182707I had the opportunity to chat with many attendees who were overwhelmingly pleased with the evening’s events. I especially enjoyed my conversation with the sweet ladies at my table; Debbie and Louise from Family Memories in North Carolina, and Lisa with Flamingo Finery outside Orlando, FL. They were so nice to answer my numerous questions and in particular, when asked about whether the deals were priced according to their liking? The answer was a resounding YES!

20140730_192626No matter the size of your pocket book, there were offerings for every price range and everyone that I spoke with was extremely happy with their purchases.

As I made the rounds with the vendors, they too were happy with the success of the Open Market, some noting that next time they would have to bring more! I’ll tell you that this crafty girl made a few purchases herself and I too was very happy with my new play things.

I’ve had so much fun getting to know the vendors and learning the history of different companies, like Kaisercraft and how the founder started out building things at the tender age of 7 and how Tilli Tomas is expanding from ribbon into other areas and actually wanted my input (as a crafter/cardmaker) as to what products I’m using and/or seeing used in online forums that I frequent, blogs that I participate in, etc. She had sequins along with her ribbon and fibers. I told her to make more sequins! We adore them!

I also enjoyed chatting up the lovely folks at Paper House Productions. If you missed the “Peace, Love & Sandy Feet” workshop by the wondrous Linda Auclair on Day 1, you missed a treat. However, here’s a link with a tutorial on the shadowbox project so you too can make one – http://www.paperhouseproductions.com/community/paper-arts-day-one/

I was drawn to their booth by the display of military products. I grew up an Army brat so of course, I had to zoom in on the Army selection. They literally have an army of products!

20140730_095150Stickers of all kinds; chalkboard, puffy (I need those owls!) 3-D, die cuts…. you name it.

20140730_095121And a terrific selection of papers to match and coordinate. I was flipping through their product catalog and quickly spied the Wizard of Oz collection. Oh my. There’s no place like home and there’s no place like Paper House Productions.

– Terri

5 Tips for Exhibiting Success: Turn Product Demos into Sales


Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.

1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.

2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.

3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase.  “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”

4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.

5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.

Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!