31 Days of Crafting: Prepping for the Paper Trail


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

To celebrate National Craft Month, CHA Designer Eileen Hull is getting Scotty and Big Daddy ready for Paper Trail 9!

Scotty-rides-again

In 2013, Eileen bought a vintage trailer and outfitted it as a mobile studio. Since then she has been touring the country in Scotty and teaching classes in independent stores, art galleries and at events, retreats and trade shows. You may have spotted the pair on the Show floor at the CHA MEGA Show in January doing #Cre8time make and takes! The projects were designed and taught by many well-known CHA Designers using products generously donated by the Paper Trail sponsors: SizzixCrescent CardboardThermOWebCrafter’s HomeGraphic 45ClearsnapSakuraBeacon AdhesivesLittle BDecoArt, and M-D Hobby and Craft.

One of the highlights of the Paper Trail 9 is the Quartermain House Creative Retreat. CHA Designer members Lorine Mason, Cheryl Boglioli, Marie Browning and Laura Kelly are headed north to Fredericton, Canada for an art retreat at fellow designer friend Debra Quartermain’s B & B. The cost of $350 includes a Friday night reception, two full days of workshops (all supplies included), and lunch both on Saturday and Sunday. All are invited to attend!

Read more about Eileen’s journey on her blog.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

Keep us informed of your events that encourage creativity all year long. Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media and we will share it!

Meet the Instructor – Tracy Weinzapfel


Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our Workshop instructors so you can hear about their live classes and what you can expect to learn from them.

This week, we meet Tracy Weinzapfel. Her Workshop, DecoArt Americana Artist: Wood Art Panel, will empower you with techniques for mixed media projects using DecoArt’s newest products on wood, canvas, art journals or other surfaces. Learn more about Tracy and what you’ll take away from her Workshop below!

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Tell us a little bit about yourself.

Hi, I am Tracy Weinzapfel, the Education Coordinator for DecoArt, Inc. I am proud to be part of such a great company doing what I love! I am a published multi-medium artist who enjoys sharing my passion with others! I have a unique and personal approach to education and my classes are fun to be in (or so I have been told!). My work and art studio have been featured in multiple publications.  You can find out more about me and my work at www.tracyweinzapfelstudios.com.

How many years have you participated in the CHA MEGA Conference & Trade Show?

I have been participating in the CHA MEGA Conference & Trade Show since before it was the CHA MEGA Conference & Trade Show! I have over 10 years of trade show experience in the arts and crafts industry! (I know, hard to believe since I look so young!)

What is your favorite part of the CHA MEGA Conference & Trade Show?

My favorite part of the Show is being part of a team and networking. The Show is a great opportunity to meet your retailers, fellow manufacturers and artists who come together for the good of the industry.

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

I try to make all of my workshops technique based and product informative. I want people to leave feeling like they can and will use the products they see at the Show.

Why should buyers and creative professionals take your workshop?

Product knowledge and FUN are the name of the game in my workshop. I want everyone to feel that I was personally engaging and answered any and all questions. I love when people walk away saying they can do what we did when they get home and incorporate the products we used in their stores, studios and homes!

How does your workshop relate to emerging trends and the current state of the creative industry?

I am fortunate to work with some of the latest and greatest releases from DecoArt and other partnering companies. CHA is a chance to play with products before they even hit the stores!

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran?

Network, be open to new techniques and take every booth/workshop as an opportunity to learn. Even if you have seen the products, there may be new ways to incorporate them in your business.

What do you love most about the creative industry?

The people! I am fortunate to work with people I love and who genuinely have a sense of team at DecoArt, Inc. It is hard work, but so worth it for the paths you cross in this creative industry.

Where do you see the creative industry in five years?

That is hard to predict as I will be sipping a margarita on a beach with a paint brush and canvas………..

What do you love most about CHA membership?

Seeing the latest and greatest products! It is exciting and never gets old when I go to each and every trade show that I am lucky enough to be a part of!

Register to take DecoArt Americana Artist: Wood Art Panel and our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog next week when we meet Cathy Andronicou of Chameleon Pens!

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USA Today Highlights Jo-Ann Fabric and Craft Stores Craft For A Cause


In the recent issue of USA Today, CHA Member, Jo-Ann Fabric and Craft Stores “Craft For A Cause” $50,000 give-away was featured.  Kudos to Jo-Ann Fabric and Craft Stores and other CHA member sponsors 3M, Die Cuts with a View, DecoArt, EK Success, Simplicity and Wrights for doing the right thing in supporting philanthropy and crafting.

‘Craft for a cause’ to win $50,000 for your favorite charity

“Birthdays gifts. Greeting cards. Items to donate for charitable causes. With on-going economic challenges, who hasn’t had to be a little more crafty these days? In fact, according to the Craft and Hobby Association, 56% of American households are home to crafters these days.

Are you a crafter? Thanks to Jo-Ann Fabric and Craft Stores, here’s your chance to “Craft for a Cause”, which could result in $50,000 for your favorite charity!  Read the entire article at http://content.usatoday.com/communities/kindness/post/2010/09/craft-for-a-cause-to-win-50000-for-your-favorite-charity/1

DecoArt Provides Earth Day Crafts with Evette Rios


CHA Member DecoArt partners with Evette Rios and Goodwill in New York/New Jersey for hot Earth Day Crafts.  Check out the press release below and DIY videos at  www.decoart.com/diy.

CREATE A STYLISH EARTH DAY DINNER PARTY WITH EVETTE RIOS

STANFORD, Ky.– (4/19/2010) In honor of Earth Day 2010, Evette Rios, a national eco-craft and green-living enthusiast, and DecoArt, Inc, a leading craft and specialty finishes manufacturer, have teamed up with Goodwill Industries of Greater New York and Northern New Jersey, Inc.’s retail blog, “A Good Look by GoodwillNyNj” to create a series of DIY home décor online projects.

The five videos, which were shot in Goodwill‘s Chelsea store in Manhattan, will feature Rios preparing a dinner to honor the 40th Anniversary of Earth Day.

Rios, who is a Rachael Ray Content Buddy as well as a contributor to Planet Green’s “The G-Word,” says, “I was thrilled to get involved with Goodwill and DecoArt on this project!”

“I love getting people to rethink their approach to second hand items,” Rios says. “Products made using sustainable materials are great, but using your creativity to transform what has already been created is greater and GREENER! Plus- it’s a whole lot of fun!”

All of the videos can be found at  www.decoart.com/diy starting Monday, April 19, 2010. One video per day will be released throughout Earth Day week. The content is free to be distributed and shared.

About Evette Rios

Evette Ríos is a craft and design expert, and all-around home enthusiast. As Content Buddy for the Rachael Ray Show and is a contributor to Planet Green’s flagship show, The G-Word’s as a field correspondent for a segment entitled “Salvage”- which creates amazing furniture from curbside junk-sparing the environment and spotlighting green art and sustainable solutions everywhere. Previously, Evette was co-host and designer for Freestyle (HGTV), TLC’s home repair show In A Fix, and host for 100 Days of Holidays for Better Homes & Garden’s and Better.Tv. Evette writes “Kitchen Fix” for Everyday with Rachael Ray and “Cosas De Diseño” for Siempre Mujer magazine.

About Goodwill Industries of Greater New York and Northern New Jersey

Established in 1915, Goodwill Industries of Greater New York and Northern New Jersey, Inc. is a regional non-profit organization serving the unemployed, people with physical and mental disabilities, the elderly and disadvantaged youth. Goodwill provides vocational, training, and job placement programs, in-school and after-school programs for youth, and rehabilitation services. To help support its mission with revenues, the New York-New Jersey Goodwill operates 38 thrift stores in New York City, on Long Island, in upstate New York, and Northern New Jersey. Goodwill also provides barrier-free housing for people with disabilities and the elderly. For information on Goodwill Industries of Greater New York and Northern New Jersey, Inc.’s retail operations and donation programs, visit www.facebook.com/AGoodLook.GoodwillNyNj , http://twitter.com/goodwillnynj or http://goodwillnynj.wordpress.com/.

About DecoArt, Inc.:

Since 1985, DecoArt has manufactured one of the broadest lines of acrylic paints and finishes for general arts and crafts use in the world. The line includes all-purpose acrylics for professional artists, crafters, and students. Located centrally in the United States, DecoArt manufactures numerous specialty paints that are designed specifically for surfaces like glass, ceramics, fabric, and metal, from its Stanford, KY production facility. DecoArt products are known around the world for their superior and consistent quality and excellent value. For more information on DecoArt, visit www.DecoArt.com

CHA, DecoArt and Blumenthal Lansing Celebrate National Craft Month in New Jersey


CHA, DecoArt and Blumenthal Lansing have partnered to put on a very local National Craft Month celebration for seniors at Regent Care Center, a long-term care facility in Hackensack, NJ about 15 minutes away from CHA’s offices.  The event was today from 2 – 4 pm and was a great success!

The residents were great and very appreciative.  Highly recommend this type of project to any organization looking to provide a meaningful community give-back event.  Check out the photos for yourself.  National Craft Month Celebration at Regent Care Center in Hackensack

Only a few more days to get your CRAFT ON this National Craft Month!

Only a few more days to get your CRAFT ON this National Craft Month!

The Craft & Hobby Association, Blumenthal Lansing and DecoArt to Host National Craft Month Celebration at Regent Care Center in Hackensack

ELMWOOD PARK, NJ (March 22, 2010) – In honor of National Craft Month, the Craft & Hobby Association (CHA), partnered with CHA members Blumenthal Lansing and DecoArt to host a National Craft Month celebration at the Regent Care Center, a modern 180-bed senior, long-term care facility located at 50 Pollifly Road in Hackensack, New Jersey on Tuesday, March 23, 2010 from 2:00 – 4:00 pm. CHA and its members will provide residents of the Regent Care Center with a free two-hour craft seminar where CHA staff and volunteers from Blumenthal Lansing will walk crafters through step-by-step craft projects.

“Traditionally, CHA works with retailers across the country to offer special classes and demonstrations, as well as tips and projects to get customers involved.  This year we are extremely proud to also be working with the residents and staff at Regent Care for this unique celebration of crafting,” explained Keri Cunningham, Marketing Manager, CHA. “According to CHA’s Attitude & Usage Research one of the key reasons why people craft is for the therapeutic and medicinal benefits of crafting.  CHA is happy to continue their tradition of National Craft Month as we encourage people of all ages to share their passion for crafting.”

“Activities are so important to all individuals living in long-term care, and we are always looking for new ways to bring fun to Regent Care Center,” explained Karen Hogan, Recreation Director, Regent Care Center. “This month we are excited to have CHA staff and volunteers from Blumenthal Lansing help us to make a positive difference in the lives of our residents. I couldn’t think of anything better than to have fun crafting.”

To learn more about what is happening in your area during National Craft Month, to locate the nearest craft store, or for additional project ideas visit www.craftplace.org.

About Regent Care Centers

Regent Care Center is an entirely new standard of living residence offering a range of care for residents in one convenient, comfortable and elegant setting. RCC has been providing world-class sub-acute, long -term care and respite services for over 35 years.  The facility provides individual attention as well as a wide selection of private or shared rooms while helping seniors maintain a vital and stimulating quality of life. For more about Regent Care Centers visit www.regentcare.com.

About The Craft & Hobby Association

The Craft & Hobby Association (CHA) is a not-for-profit organization consisting of thousands of member companies engaged in the manufacture, distribution and retail sales of products in the $27 billion craft and hobby industry. The Association offers a broad range of member services, including market research, education and consumer branding initiatives, as well as operates two annual trade show events, the CHA Winter Show and CHA Summer Show that attract industry professionals from all over the world.

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