“Meet the Exhibitors” Blog Series: M-D Hobby & Craft

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MeetTheExhibitors2The next exhibitor in our “Meet the Exhibitors” series is M-D Hobby & Craft, a recently created line of M-D Building Products. The M-D name is over 90 years old and has its roots in Oklahoma, where it started out of necessity during a dust storm. L.A. Macklanburg built his first form of weatherstrip in order to keep the dust from coming under his front door. He then built a brass-folding hand-crank weatherstrip machine and took his product to the Oklahoma State Fair. Together with H.M. Duncan, his lead salesman, L.A. incorporated Macklanburg-Duncan in July 1920.

MD-HOBBY-CRAFT-LOGOOver the next several decades, the company grew and became popular in the DIY community. Both Home Depot and Lowe’s have stocked M-D products since their inception. Macklanburg-Duncan, later renamed M-D, made a commitment early on to manufacture in the USA. It owns two domestic facilities: one in Oklahoma City, OK and the other in Gainesville, GA.

M-D has become well known for its variety of products, including weatherization, flooring tools, flooring accessories, digital levels and – now with its new line business – craft supplies.

What products are you most excited about featuring at the Paper Arts+ Show?
We are excited to begin distributing the Liquid Nails Brand into the Hobby & Craft Channel.

Why should people stop at your booth?
To check out all of our new products, of course!

Why should buyers come to Paper Arts+?
The Show is a great way for buyers to get a more personal buying experience with multiple vendors. It’s also a great opportunity for them to see new products before the big reveal at the CHA MEGA Show in January.

Beyond your products, how can you bring additional value to the buyer?
M-D Hobby & Craft has its own in-house design team, so we’re able to send buyers custom-made marketing materials for their store!

You can visit M-D Hobby & Craft at the Paper Arts+ Show in booth #401. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

“Meet the Exhibitors” Blog Series: Art Impressions

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MeetTheExhibitors2Art Impressions is the next exhibitor in our “Meet the Exhibitors” series. Art Impressions is a family-owned business, which opened in 1987. Since starting out primarily selling educational stamps, the company has grown significantly over the past 28 years. Today, Art Impressions is well known in the craft industry for its comical characters, whimsical designs and interactive stamping techniques. What makes the company stand out is its incredible diversity of images, each one created by the company’s sole designer and co-owner, Bonnie Krebs. All of Art Impressions’ products are made in the USA.

Art Impressions LogoWhat products are you most excited about featuring at the Paper Arts+ Show?
We will feature some of our brand new Watercolor releases as well as some new interactive stamping ideas! You won’t want to miss seeing our new Spinners and holiday images.

Why should people stop at your booth?
We love attending CHA shows and spending time with our customers. Whether you order from us or a distributor, we always want to support our stores in any way we can. Stop by for some free stamps, promotional products for your store, demos and make-n-takes!

Why should buyers come to Paper Arts+?
We attended Paper Arts+ in 2014 and loved the experience. Spending quality time with our storeowners is truly invaluable. Events and food breaks were contained to the Show floor, which gave us extra time to mingle. We can’t wait until July to do it all over again!

Beyond your products, how can you bring additional value to the buyer?
Many of our current storeowners know that we love to do whatever it takes to help our independent retailers. At our booth, we love to show off new product and give you the tools to better promote it. Also, you’ll have the opportunity to grab some freebies and promotional products, as well as literature and packets for upcoming wholesale promotions, including our semi-annual Catalog Party. In addition, we will include card samples, posters and window clings when requested with wholesale orders!

You can visit Art Impressions at the Paper Arts+ Show in booth #301. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

Online Education at Your Fingertips

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The Craft & Hobby Association has a new focus on its education offerings this year. That focus is on your success, by whatever means necessary. We’re going to be providing you with different formats to easily access the can’t-miss education you’ve come to expect from CHA, without ever having to leave the comfort of your home or even your business. All you need is a computer and internet connection.

Here’s what’s available today

eCourses
craftandhobby.org/ecourse
Deep-dive online courses that are set up in a series of one-hour sessions where you will have the option of learning live, or at your own pace, through recorded sessions. eCourses are an easy and efficient way to expand your business knowledge throughout the year. Programs include the following:

Recorded Seminars
craftandhobby.org/recordedseminars
Did you miss any seminars at the CHA 2015 MEGA Show? Here’s your chance to catch up!

Webinars 24/7
craftandhobby.org/webinars
Education at your fingertips! Join our 60-minute educational power-hour webinars conveniently scheduled, recorded, and archived for your access anywhere, anytime of the year.

Thought Leaders
craftandhobby.org/thoughtleaders
Each quarter, interviews will be conducted with top business leaders from within and outside of the craft industry. These thought leaders will answer your questions in addition to providing advice and insights through a web-streamed interview. Here’s the schedule:

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Coming soon in 2015

Online Workshops
craftandhobby.org/onlineworkshops
An exciting new opportunity to learn projects and skills at your convenience, CHA’s online workshops are video craft classes filled with creative inspiration and art instruction. You’ll learn a variety of techniques that you’ll be able to implement immediately in your store or business.

If you are a designer or supplier member of CHA and you are interested in presenting an online workshop, or are an instructor interested in teaching an eCourse, please contact education@craftandhobby.org.

CHA remains committed to providing our members valuable education to keep your businesses ahead of the competition. For more information visit www.craftandhobby.org.

“Meet the Exhibitors” Blog Series: Meet Stampendous

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MeetTheExhibitors2CHA is returning to the Chicago area for the Paper Arts+ Show, July 21-23, 2015 at the Renaissance Schaumburg Hotel & Convention Center. Once again, the Show will host exhibits featuring the industry’s leading manufacturers. We will highlight this year’s exhibiting companies in a blog series called, “Meet the Exhibitors”.

Over the next several weeks, we will introduce you to some of our Paper Arts+ Show exhibitors so you can learn more about the companies, products and what you can expect to see at the Show.

The first exhibitor in our series is Stampendous.

Stampendous has been in business for over three decades under the sole ownership of Fran Seiford, CEO & Chief Artistic Stampendous_Logo_450X350Officer. Fran’s first investment in the craft industry was a $25 order of custom rubber stamps made from her own illustrations. Soon her investment developed into a wide range of craft tools and products to help others in their creative expression.

Today, Stampendous is the manufacturer of products including Fran•táge Embossing Enamels, Essential Elements, Wood Mounted Rubber Stamps, Perfectly Clear™ Stamps, Cling Rubber™ Stamps, Class A’Peel™ Stickers, Stack Art, Creative Palette, Glitzy Glitter, PEARLustre™ Embossing Powder, Fuzzy Fun Flock™, and Stuftainers™, 86 percent of which are manufactured in its facility in Anaheim, CA. In January 2015, Stampendous purchased Dreamweaver Stencils, a line of stainless steel stencils along with Embossing Paste and Tools. Stampendous’ licenses include House-Mouse®, Nathalie Kalbach and Andy Skinner.

What products are you most excited about featuring at the Paper Arts+ Show? 
A new line of Halloween, Fall, Christmas and Winter Stamps, Dies and Stencils, with traditional, whimsical, inspirational and nostalgic designs. We’re also excited about our new Holiday House-Mouse® designs and Board of the Month programs and surprises!

Why should people stop at your booth?
We will feature amazing models by our talented design team to inspire how to use all of the new products. Attendees will learn new techniques as we demo in two areas using our new designs in Stamps, Dies and Stencils.

Why should buyers come to Paper Arts+?
Fourth quarter sales are the most important time for any retail store. Buyers must entice consumers to make their store their holiday shopping destination. Buyers should not miss the opportunity to see the very latest in what creative new products are being introduced at Paper Arts+ to lure shoppers into their stores.

Beyond your products, how can you bring additional value to the buyer?
Stampendous is teaching a workshop and providing two demos every day, all day, in our booth. Also, we also cross merchandise our product with other manufacturers’ products that will be exhibiting. Our stamp line and accessories are not just for paper crafting, but enjoyed for jewelry making, painting on canvas, wood and fabric, clay designs and all types of mixed media.

You can visit Stampendous at the Paper Arts+ Show in booth #402. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

Industry Celebration and Giving Back Were the Prominent Themes of the 2nd Annual CHA Foundation Gala

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Wow, what a night! The 2nd Annual CHA Foundation Gala & Silent Auction, sponsored by Michaels, lived up to its billing of dinner, dancing and inspiration. The themes of the evening were celebrating the industry and giving back, and we accomplished both in a BIG way this year!

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Everyone was greeted by a glass of champagne and walked down the “blue carpet” as they entered a “Hollywood awards ceremony” just for our industry!

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The first hour was spent at the cocktail reception and silent auction, the proceeds of which benefitted CRE8TIME and The Kids in Need Foundation.

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We had two amazing hosts in Rich Kizer & Georganne Bender of KIZER & BENDER – who should be, if they aren’t already, auditioning for the hosting gig at the Golden Globes next year!

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The program kicked-off with the celebration of the CHA 2015 Industry Award Winners.

The CHA 2015 Industry Award Winners went to:

  • Meritorious Award: Herb Lantinga, Notions Marketing

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  • Industry Achievement Award: LaDorna & Robert Eichenberg, Ellison

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  • Special Recognition Award: Joann Pearson, Michaels

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For more about the winners and the Industry Awards, read the press release here.

The program continued with the Exhibiting with Excellence awards, which went to those exhibitors who were judged on overall visual booth appeal; clarity of product being sold; access to make-n-takes; engaging booth flow; as well as enthusiasm and friendliness of Booth staff.

The winners of the CHA 2015 MEGA Show Exhibiting with Excellence Awards were:

  • Island & Peninsula Group – Spinrite

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  • Linear Booth – ClearBags

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  • New Exhibitor – Little B

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  • Critic’s Choice – Spellbinders PaperArts

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CHA’s President & CEO, Andrej Suskavcevic, provided an update on the CHA Foundation’s goals for the future, including partnering with other like-minded organizations to continue to drive the momentum of raising awareness for the need to devote more time for creative expression. In addition to the CRE8TIME movement, proceeds from the silent auction and raffle went to support the Kids in Need Foundation (KINF).

Gala17Every year for the past 12 years, CHA has partnered with KINF to harvest product from exhibitors of CHA Trade Shows, which has resulted in the collection and distribution of $1,591,019.75 worth of donated supplies to teachers and their students at the neediest of schools. The funds from the Gala that will be donated to KINF will be used to fund two grants that will help build art programs at a school in the CHA office’s home state of NJ. Dave Smith, the Executive Director, accepted the check on-behalf of KINF.

Gala18After dinner, it was time to award the 2015 Hot Products! 112 products were submitted this year – a record number! A celebrity and media judging panel selected the award winners based on what makes the product unique; how it will improve the crafter’s overall experience; and the interest it generates in crafting for non-crafters.

For the full list of the 2015 CHA Hot Product Winners click here.

The program concluded with the induction ceremony of the 2015 CHA Hall of Fame. This year’s class included:

  • John & Edna Clapper

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  • Jane Anne Davis

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  • Andrea Grossman

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  • Howard Hoffman

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  • Vince Naccarato

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  • William “Bill” Neu

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  • John E. “Jack” Parker

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  • Tom Yaley, Sr.

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What can we say besides, “What an evening!” Congratulations to all of the nominees, winners and the Hall of Fame class of 2015. We can’t wait to celebrate again next year!

This Thursday “Hangout” with Guy Kawasaki and Peg Fitzpatrick

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CHA DS Media Committee Hangout square 300 by Carol Heppner

Sharpen your social media skills as you

“Hangout” with Guy Kawasaki and Peg Fitzpatrick.

The Media Committee of the CHA Designer Section invites you to a very special Google Hangout, this Thursday, January 22 from 1:00 PM to 2:00 PM ET with guests Guy Kawasaki and Peg Fitzpatrick.

Join hosts Nancy Keslin, Marjolaine Walker and Carol Heppner as they discuss the new book “The Art of Social Media – Power Tips for Power Users” with authors Guy Kawasaki and Peg Fitzpatrick.

Whether you are a designer or other member of the craft industry, social media is an important factor for determining your success or failure. Guy and Peg are top social media professionals. Their new book provides clear and expert advice in using the different social media platforms.

Guy Kawasaki is a former chief evangelist for Apple and presently holds that job title at Canva. Guy is one of the pioneers of business social-media. He is author of over a dozen books and empowers companies with his writing, speaking engagements and advice.

Peg Fitzpatrick is a social media strategist who works with Guy. She is also the director of digital marketing for Kreussler Inc. Peg is editor-in-chief of “12 Most” which is a dynamic community of influential, globally-renowned writers & business experts publishing amazing content. She is also founder of the popular Twitter chat #MyBookClub which featured the brightest authors on social media.

Join us for an hour of great conversation this Thursday as we “Hangout” with Guy and Peg. http://tiny.cc/HangoutwithUs

CHA Social Media Section News

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The CHA Social Media section is rounding up news to share each month here on the blog about upcoming craft designer blog tours, craft product promotional campaigns and other exciting collaborations. Click the links to learn more and share some of this news via your own social media channels to inspire your fans and followers to create!

All CHA members who work in a social media capacity are welcome to join the section’s Facebook group to stay informed of social media news and best practices, ask questions about new apps and platform updates, and collaborate with other CHA members.

Tulip For Your Home – Blogger Campaign
September 1 – 12, 2014
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Working with Blueprint Social and iLoveToCreate, 20 top craft bloggers are shopping in their local Jo-Ann, Hobby Lobby, Michaels, or online to find Tulip For Your Home Décor products – including stencils, paints, and other home décor items. The bloggers will use what they bought to create a 3-piece vignette for a room in their home!


Plaid’s Martha Stewart Vintage Décor Paint and Chalkboard Paint – Blogger Campaign
September 1 – 12, 2014
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In a partnership between Plaid and Blueprint Social, 20 top home décor bloggers are creating tutorials featuring Plaid’s Martha Stewart Vintage Décor Paint and Martha Stewart Chalkboard Paint.

Glue Dots & Friends – Craft Stash Giveaway
September 1 – 30
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Over the years, we’ve had the honor and privilege of working with some top-notch companies! We’ve brought them all together for one awesome Glue Dots & Friends Giveaway!

Paper Trail Teaching Tour
September 3 – October 25
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Follow licensed artist Eileen Hull as she travels and teaches her way across the US and back in her vintage camper, Scotty. See her visits to celebrity crafters’ studios and craft stores, watch video demos and witness whatever else happens along the way! Updates will be on her blog and social media.

KLIK Collaboration with Resin Crafts Blog and Metal Complex
September 8 – 30
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Over 50 crafters and jewelry-makers are sharing their designs using KLIK components.

Quilts for Kids Sew-in
September 20  (10:00am – 1:00pm)
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Spoonflower HQ and Fairfield Processing are so excited to announce a sew-in to support Quilts for Kids! If you can’t make our sew-in, you can still help by visiting the Quilts for Kids website to volunteer at your local chapter, make a donation or request a kit to complete at home.

Craft Your Stash
Book Tour & Blog Hop
September 27 – October 5
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Over 30 of your favorite craft industry designers are having fun with Lisa Fulmer’s new book, Craft Your Stash (Fox Chapel Publishing). Enter to win your own signed copy plus a big box of craft books and supplies to add to your stash!

O’Captain! My Captain!

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By Andrej Suskavcevic, CAE
President & Chief Executive Officer at Craft & Hobby Association

Robin Williams in Dead Poets Society (1989)

Robin Williams in Dead Poets Society (1989)

Hearing of the passing of Robin Williams brings profound sadness. The world lost one of the greats. An individual who delighted the masses and brought so much joy to peoples lives only to have lost his own to a terrible mental illness. There is much work to be done in the battle for mental wellness and I am proud to be part of an industry that is playing a role in that battle. Art and other forms of creative expression are important tools in helping achieve mental wellness and we are seeing more and more facilities and hospitals incorporating art therapy in their programs.

Our own research at CHA indicates that crafting has helped people relax and feel a sense of accomplishment. Crafting is just one tool in the battle for mental wellness but more needs to be done.

Many today will be looking up Robin Williams on YouTube and watching his movies. I for one tip my hat for his role in Dead Poets Society and share with you a Walt Whitman classic. For you Robin, O Captain! My Captain!

O Captain! my Captain! our fearful trip is done,

The ship has weather’d every rack, the prize we sought is won,

The port is near, the bells I hear, the people all exulting,

While follow eyes the steady keel, the vessel grim and daring;

But O heart! heart! heart!

O the bleeding drops of red,

Where on the deck my Captain lies,

Fallen cold and dead.

O Captain! my Captain! rise up and hear the bells;

Rise up—for you the flag is flung—for you the bugle trills,

For you bouquets and ribbon’d wreaths—for you the shores a-crowding,

For you they call, the swaying mass, their eager faces turning;

Here Captain! dear father!

The arm beneath your head!

It is some dream that on the deck,

You’ve fallen cold and dead.

My Captain does not answer, his lips are pale and still,

My father does not feel my arm, he has no pulse nor will,

The ship is anchor’d safe and sound, its voyage closed and done,

From fearful trip the victor ship comes in with object won;

Exult O shores, and ring O bells!

But I with mournful tread,

Walk the deck my Captain lies,

Fallen cold and dead.

Final thoughts from the CHA 2014 Paper Arts Show

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Well, it’s been a whirlwind ride these last 3 days at the CHA 2014 Paper Arts Show in Atlanta.  I arrived Tuesday and was thrown quickly into the chaotic fun of CHA Workshops.  They were fast paced and informative, with terrific teachers and sponsors that I was thrilled to meet.  The sponsors gave some really great products to the participants to take home, and get more comfortable with so they could use them as teaching tools in their stores. I was really floored by their generosity.  Thank you CHA for allowing me to participate in these super intense and informative workshops.  I learned so much!

wpid-wp-1406659429827.jpegI have to say, after sitting in on the Seminars and group discussions, I have a whole new respect for the challenges that independent stores face.  At the same time, these wonderful store owners continue to seek out new ways to grow and change with the times; looking for ways to incorporate growing trends, sharing obstacles but also rejoicing in the shared triumphs.

20140731_10125320140731_094204There were so many who supported me here at CHA, I couldn’t possibly name them all – but a few standouts: Keli and Tina from CHA, thanks for helping a girl out from time to time; Dave from Spellbinders, thanks for being my camera guy; Stephanie Barnard and Katharina Doyle, I adore you both!  Thanks for the hugs!  I could literally go on and on.  Jason, my guy at CHA headquarters, thanks for the tough love and lastly, thank you Mr. Andrej Suskavcevic, for taking a chance on me!  I miss you all already!

20140730_194217– Terri Burson

Morning Jumpstart from the CHA Paper Arts Section

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The final day started off with a bang in the Grand Ballroom at the CHA 2014 Paper Arts Show, with interested store owners gathered in a round table discussion with CHA Staff and key leaders in the industry.  This was a time of sharing and information gathering to find effective ways to promote holiday sales and to discuss how to increase traffic to your store in new and interesting ways.

20140731_083042So what do you need to do?  How do you increase sales and keep people coming back to your store?  How do you grow your following and engage the community?  Let me share some of the hot conversations that took place.

20140731_085840First, find out what products your customers are using and show them the must have accessories that they need to have to go with the items.  Do your research and find out “What’s Hot” as opposed to “What’s New”.  What’s “hot” are the items that are flying off shelves, the hard to stock items; the products that are top best sellers.  What’s “new” may be new items in the market but not necessarily what people are flocking to buy or what’s currently selling.  So there’s the difference.  Ask the right questions!  And while you’re at it, keep PDF printouts to give your customers.  This has come up over and over at the Show this week.  Customers like having tutorials in their hands.  Take a look at the link below to see all of the handouts, graphics and more that CHA is providing here at Paper Arts 2014 to assist you in strategizing your marketing plan.

There’s some great handouts here, graphics and more right at your fingertips!  Go online to www.craftandhobby.org and click on Communities/Sections/PaperArts/downloads/ then, click on Atlanta Handouts. Or, click HERE.

20140731_083055Another topic of conversation at the Jumpstart Session: Do you exhibit at consumer shows?  Consumer shows are another way to promote your store.  Key things you should know for exhibiting are:

  • Find out who else will be there.  Know what they’re selling.
  • Know the price range.  Concentrate on thematic items depending on the focus of the show.  Is it a holiday show?  Bring holiday items.  Is it a summer show?  Baby or kid focused?  Bring products according to the theme.
  • Give great discounts on older products and have discount coupons for your store available.  Is another store selling the same product?  Mark your items accordingly to compete.
  • Let’s face it.  Theft can be a problem.  Keep your big ticket items within view.
  • Have a mock up plan of your booth setup in advance as it can take a long time for setup.  Maximize your space and make sure your booth has a flow.
  • Be prepared to make additional markdowns on items as the day progresses, if sales are slow.

Here’s a few more words of advice from key leaders present today.  Courtney from Creativebug says, find out what’s trending and look for new ways to highlight products in your store.  DIY is very popular right now.  Stamping Fabric?  Show displays of whatever is trending.

Several participants shared their participation with CRE8TIME and companies like Meet up, where you can pay a small fee to set up a “group” and link up to other groups in your region. The premise is to create a social media group so local crafters, and crafters from afar, can join your group.  Have meetings in your store for free, even thematic events, (knitters, scrappers, metal works, art, etc) and build a following in your area.

20140731_090405After the Seminar was over, attendees continued to hang around and share ideas and thoughts with one another.  I spoke with Tonya Minth from The Glitterie in Beechgrove, IN. She’s using Meet up and her group has quickly grown to 300.  She’s even utilizing a local artist for wine/craft events.  Use someone locally with skills to come in and teach at your meetings.  It’s a great way to grow and keep your following.

So much valuable information sharing today.  If you missed it, make it a point to be at one of these round tables the next time you attend a CHA Show.

Thanks again to the wonderful folks at CHA for allowing me this opportunity to sneak a peek at the inner workings of the crafting industry.  I can’t tell you enough what a wonderful time I’ve had getting to know everyone, meeting so many knowledgeable people, and the great new techniques I’ve learned……THANK YOU!

– Terri Burson