Independent Craft Retailers Reveal Long-Held Secrets

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By Laurel Lee Pollard, White Collar Crafter

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In 2014, the Craft & Hobby Association (CHA) Paper Arts Section (PAS) Steering Committee was asked to outline educational opportunities that would be appropriate for attendees of the newly-launched Paper Arts+ Show. Responding to industry demand, the 2014 inaugural event was generously hosted “to-the-trade” by CHA.

It was agreed that, in order to respond to the educational needs of the independent “indie” craft and hobby retailer, the PAS Steering Committee would need to pinpoint specific challenges that the indie retailer faces on an annual basis. To that end, the PAS Steering Committee, comprised of the following industry insiders, created the CHA Benchmark Survey:

The PAS Steering Committee took this opportunity and came up with the following goals:

  • To establish a benchmark standard of comparison between similar craft businesses.
  • To highlight business factors and practices that make an independent craft retailer successful.
  • To share these standards and assist CHA in creating or highlighting existing educational/business opportunities to help businesses replicate this success.
  • To share data with suppliers who can use the information to adapt their products and services to increase independent craft business success.

With the PAS Steering Committee’s long-standing influence within the craft industry, and with the backing of CHA, the Committee was able to glean remarkable results. Well over 350 indie retailers from across the broad spectrum of the craft industry, both CHA and non-CHA members, responded openly to the survey.

As a former indie retailer for well over a decade, I can attest that the type of information available in this survey is normally only shared by the indie retailer with its closest confidant. This CHA Benchmark Survey is a remarkable opportunity for indie craft retailers to gauge their success against others in the industry.

If you are looking to take advantage of this timely behind-the-curtain information, including the key findings of the top 15% of independent craft retailers, I encourage you to experience the archived CHA 2014 Benchmark Survey Webinar hosted by Denzil Quick and Katie Kohlmann. This information and expert craft industry commentary can be found nowhere else.

** Let’s keep this valuable conversation going. I encourage you to share your thoughts of the results in the comments below.**

Craft on!

Laurel Lee Pollard
White Collar Crafter
WhiteCollarCrafter.com
Social: @WCCrafter
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The CHA Foundation Hosted a Kids Crafting Day at Bradley Hospital

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On April 2, 2015, the Craft & Hobby Association Foundation partnered with The Rit Studio, Craft Attitude and Michaels Stores to host a “Kids Crafting Day” at Bradley Hospital in East Providence, Rhode Island. Together, we celebrated National Craft Month and promoted the many benefits art can offer those with mental health conditions.

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Bradley Hospital, licensed by the Department of Children, Youth and Families, provides a range of family-focused, high-quality mental health care to infants, children, adolescents and young adults with emotional disorders and/or developmental disabilities.

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During the Kids Craft Day, children attending Bradley Hospital’s various inpatient and partial programs participated in a day filled with creative projects to celebrate the notion of CRE8TIME – a movement which raises awareness for the need to devote more time for creative expression, and provide a forum for individuals to share their experiences with the creative community at large. The project of choice was painting laser cut frames from Michaels using Rit Dye and embellishing with crayon drawings, shapes cut out from scrapbooking paper and stickers. Each child drew pictures that they were able to display in the frames.

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All of the projects were led by CHA Staff and craft specialists from The Rit Studio, including Rebecca Fretty, Jasmin Chang and Ruth Gallogly; and Andrea Atwater, representing Craft Attitude.

The children had a wonderful day learning about #CRE8TIME, celebrating creativity and creating their own masterpieces! More pictures of the event can be seen on the CRE8TIME Facebook page.

If you are interested in hosting or sponsoring an event, please contact cmartell@craftandhobby.org.

MEET THE SPEAKER: MIKE PERIU

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CHA’s NEW eCourses are a series of one-hour sessions where you will have the option of learning live, or at your own pace through recorded sessions. They are an easy and efficient way to expand your business knowledge throughout the year!

Our first eCourse, The 5 Step Path to Getting Your Business Loan Funded, will be taught by small business expert Mike Periu.

mike-periu-experto-financieroMike has degrees in Finance and International Business from Georgetown University and is a seasoned executive with over 15 years of experience in small business finance. He is the founder of Proximo, LLC., a leading provider of small business financial education and training services. Mike is also a leading national voice for individual empowerment through financial education and entrepreneurship, having been interviewed over 500 times by national and international media. His appearences include NBC, Univision, CNN en español, Telemundo, HITN, TVE, RTE, SBS, MegaTV and others. Mike also publishes a small business finance blog available here.

Tell us a little about yourself.
I’m originally from New Jersey, but live in sunny Miami now. I have been a business owner for over 15 years and also invest in and advise other small businesses across the country. I studied finance and started my career in the corporate world, but quickly realized that it wasn’t for me. I wanted to use my talents to help families, entrepreneurs and small business owners make better financial decisions. That’s what I’ve been doing for years and that’s what I plan to do for a very long time.

What are the top five takeaways that students will learn by taking your class?
1. Attractive alternatives exist for borrowing money designed for small businesses.
2. How to select the right lender for your particular circumstances.
3. How to prepare your loan request.
4. How to negotiate to get the best terms possible.
5. How to calculate how much money you’ll really need.

What’s the biggest challenge owners face when applying for a small business loan?
The biggest challenge is being small! Traditional lenders are not interested in lending money to small businesses at a low interest rate. They are in the “wholesale money” business; they like to loan millions of dollars at a time. When they have to sell “retail money” – anything under one million dollars – they either decline or charge very high interest rates. My course will teach small business owners how to deal with wholesalers and how to tap new alternative options that are specifically designed for them.

Each week you’ll be covering a different step on how businesses can borrow money effectively. How is this style of learning effective?
Most craft and hobby business owners are busy working on the day-to-day responsibilities of their stores. They usually don’t have much free time, so it isn’t realistic for someone to take two days to attend an intensive training seminar. A couple of hours of lessons and assignments each week is a realistic commitment. Also, by spreading it out over time, students will have the opportunity to absorb all of the information that I’m going to share.

You mention the tide is turning and that money is now available. What do you attribute that to and how can retailers cash-in?
It’s only recently that new technology has allowed the creation of alternative small business lenders that offer reasonable interest rates. In the past, the only options were traditional loan products or very high-interest merchant loans. Today, small business owners are empowered through greater choice. They can cash-in by literally cashing-in! Now, more than ever, is the perfect time to raise money for a business. Interest rates will start going up soon, which will make financing more expensive. The sooner one can lock in a loan, the better the chances that it will be at a lower interest rate.


The 5 Step Path to Getting Your Business Loan Funded begins April 14, 2015 and runs through May 12, 2015.

During this five week eCourse, Mike will take you step-by-step through the following:

Week 1: Figuring Out Your Financial Need vs. How Much You Should Ask For
Week 2: Gathering Your Paperwork
Week 3: Finding the Right Lender
Week 4: Reviewing Your Loan Options
Week 5: Negotiate and Close Like a Pro

This course consists of a one-hour lecture and 30 minutes of discussion. Participants who successfully complete the course will be given access to a complimentary application review.

Register Today!

“Meet the Exhibitors” Blog Series: Art Impressions

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MeetTheExhibitors2Art Impressions is the next exhibitor in our “Meet the Exhibitors” series. Art Impressions is a family-owned business, which opened in 1987. Since starting out primarily selling educational stamps, the company has grown significantly over the past 28 years. Today, Art Impressions is well known in the craft industry for its comical characters, whimsical designs and interactive stamping techniques. What makes the company stand out is its incredible diversity of images, each one created by the company’s sole designer and co-owner, Bonnie Krebs. All of Art Impressions’ products are made in the USA.

Art Impressions LogoWhat products are you most excited about featuring at the Paper Arts+ Show?
We will feature some of our brand new Watercolor releases as well as some new interactive stamping ideas! You won’t want to miss seeing our new Spinners and holiday images.

Why should people stop at your booth?
We love attending CHA shows and spending time with our customers. Whether you order from us or a distributor, we always want to support our stores in any way we can. Stop by for some free stamps, promotional products for your store, demos and make-n-takes!

Why should buyers come to Paper Arts+?
We attended Paper Arts+ in 2014 and loved the experience. Spending quality time with our storeowners is truly invaluable. Events and food breaks were contained to the Show floor, which gave us extra time to mingle. We can’t wait until July to do it all over again!

Beyond your products, how can you bring additional value to the buyer?
Many of our current storeowners know that we love to do whatever it takes to help our independent retailers. At our booth, we love to show off new product and give you the tools to better promote it. Also, you’ll have the opportunity to grab some freebies and promotional products, as well as literature and packets for upcoming wholesale promotions, including our semi-annual Catalog Party. In addition, we will include card samples, posters and window clings when requested with wholesale orders!

You can visit Art Impressions at the Paper Arts+ Show in booth #202. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

Online Education at Your Fingertips

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The Craft & Hobby Association has a new focus on its education offerings this year. That focus is on your success, by whatever means necessary. We’re going to be providing you with different formats to easily access the can’t-miss education you’ve come to expect from CHA, without ever having to leave the comfort of your home or even your business. All you need is a computer and internet connection.

Here’s what’s available today

eCourses
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Deep-dive online courses that are set up in a series of one-hour sessions where you will have the option of learning live, or at your own pace, through recorded sessions. eCourses are an easy and efficient way to expand your business knowledge throughout the year. Programs include the following:

Recorded Seminars
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Did you miss any seminars at the CHA 2015 MEGA Show? Here’s your chance to catch up!

Webinars 24/7
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Education at your fingertips! Join our 60-minute educational power-hour webinars conveniently scheduled, recorded, and archived for your access anywhere, anytime of the year.

Thought Leaders
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Each quarter, interviews will be conducted with top business leaders from within and outside of the craft industry. These thought leaders will answer your questions in addition to providing advice and insights through a web-streamed interview. Here’s the schedule:

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Coming soon in 2015

Online Workshops
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An exciting new opportunity to learn projects and skills at your convenience, CHA’s online workshops are video craft classes filled with creative inspiration and art instruction. You’ll learn a variety of techniques that you’ll be able to implement immediately in your store or business.

If you are a designer or supplier member of CHA and you are interested in presenting an online workshop, or are an instructor interested in teaching an eCourse, please contact education@craftandhobby.org.

CHA remains committed to providing our members valuable education to keep your businesses ahead of the competition. For more information visit www.craftandhobby.org.

“Meet the Exhibitors” Blog Series: Meet Stampendous

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MeetTheExhibitors2CHA is returning to the Chicago area for the Paper Arts+ Show, July 21-23, 2015 at the Renaissance Schaumburg Hotel & Convention Center. Once again, the Show will host exhibits featuring the industry’s leading manufacturers. We will highlight this year’s exhibiting companies in a blog series called, “Meet the Exhibitors”.

Over the next several weeks, we will introduce you to some of our Paper Arts+ Show exhibitors so you can learn more about the companies, products and what you can expect to see at the Show.

The first exhibitor in our series is Stampendous.

Stampendous has been in business for over three decades under the sole ownership of Fran Seiford, CEO & Chief Artistic Stampendous_Logo_450X350Officer. Fran’s first investment in the craft industry was a $25 order of custom rubber stamps made from her own illustrations. Soon her investment developed into a wide range of craft tools and products to help others in their creative expression.

Today, Stampendous is the manufacturer of products including Fran•táge Embossing Enamels, Essential Elements, Wood Mounted Rubber Stamps, Perfectly Clear™ Stamps, Cling Rubber™ Stamps, Class A’Peel™ Stickers, Stack Art, Creative Palette, Glitzy Glitter, PEARLustre™ Embossing Powder, Fuzzy Fun Flock™, and Stuftainers™, 86 percent of which are manufactured in its facility in Anaheim, CA. In January 2015, Stampendous purchased Dreamweaver Stencils, a line of stainless steel stencils along with Embossing Paste and Tools. Stampendous’ licenses include House-Mouse®, Nathalie Kalbach and Andy Skinner.

What products are you most excited about featuring at the Paper Arts+ Show? 
A new line of Halloween, Fall, Christmas and Winter Stamps, Dies and Stencils, with traditional, whimsical, inspirational and nostalgic designs. We’re also excited about our new Holiday House-Mouse® designs and Board of the Month programs and surprises!

Why should people stop at your booth?
We will feature amazing models by our talented design team to inspire how to use all of the new products. Attendees will learn new techniques as we demo in two areas using our new designs in Stamps, Dies and Stencils.

Why should buyers come to Paper Arts+?
Fourth quarter sales are the most important time for any retail store. Buyers must entice consumers to make their store their holiday shopping destination. Buyers should not miss the opportunity to see the very latest in what creative new products are being introduced at Paper Arts+ to lure shoppers into their stores.

Beyond your products, how can you bring additional value to the buyer?
Stampendous is teaching a workshop and providing two demos every day, all day, in our booth. Also, we also cross merchandise our product with other manufacturers’ products that will be exhibiting. Our stamp line and accessories are not just for paper crafting, but enjoyed for jewelry making, painting on canvas, wood and fabric, clay designs and all types of mixed media.

You can visit Stampendous at the Paper Arts+ Show in booth #113. Registration opens on June 3, 2015. For more information, visit www.craftandhobby.org/paperarts.

Arts and Crafts Grant Opportunity For New Jersey Teachers

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KidsinNeedBanner-600pixelswThe Kids In Need Foundation is offering grants sponsored by the Craft & Hobby Association (CHA) Foundation for arts and crafts classroom projects. Applications are available through March 31, 2015.

Purpose:

To fund classroom projects to be conducted during the 2015-2016 school year that use arts and crafts materials in the activities of the projects.

Eligibility:

All certified preK-12 teachers working in New Jersey public schools.

Application Deadline:

Midnight, March 31, 2015.

Grant Amounts:

$100 – $350

How to Apply:

  1. Apply online
  2. After completing the application, click on the Submit button.

 

Industry Celebration and Giving Back Were the Prominent Themes of the 2nd Annual CHA Foundation Gala

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Wow, what a night! The 2nd Annual CHA Foundation Gala & Silent Auction, sponsored by Michaels, lived up to its billing of dinner, dancing and inspiration. The themes of the evening were celebrating the industry and giving back, and we accomplished both in a BIG way this year!

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Everyone was greeted by a glass of champagne and walked down the “blue carpet” as they entered a “Hollywood awards ceremony” just for our industry!

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The first hour was spent at the cocktail reception and silent auction, the proceeds of which benefitted CRE8TIME and The Kids in Need Foundation.

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We had two amazing hosts in Rich Kizer & Georganne Bender of KIZER & BENDER – who should be, if they aren’t already, auditioning for the hosting gig at the Golden Globes next year!

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The program kicked-off with the celebration of the CHA 2015 Industry Award Winners.

The CHA 2015 Industry Award Winners went to:

  • Meritorious Award: Herb Lantinga, Notions Marketing

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  • Industry Achievement Award: LaDorna & Robert Eichenberg, Ellison

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  • Special Recognition Award: Joann Pearson, Michaels

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For more about the winners and the Industry Awards, read the press release here.

The program continued with the Exhibiting with Excellence awards, which went to those exhibitors who were judged on overall visual booth appeal; clarity of product being sold; access to make-n-takes; engaging booth flow; as well as enthusiasm and friendliness of Booth staff.

The winners of the CHA 2015 MEGA Show Exhibiting with Excellence Awards were:

  • Island & Peninsula Group – Spinrite

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  • Linear Booth – ClearBags

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  • New Exhibitor – Little B

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  • Critic’s Choice – Spellbinders PaperArts

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CHA’s President & CEO, Andrej Suskavcevic, provided an update on the CHA Foundation’s goals for the future, including partnering with other like-minded organizations to continue to drive the momentum of raising awareness for the need to devote more time for creative expression. In addition to the CRE8TIME movement, proceeds from the silent auction and raffle went to support the Kids in Need Foundation (KINF).

Gala17Every year for the past 12 years, CHA has partnered with KINF to harvest product from exhibitors of CHA Trade Shows, which has resulted in the collection and distribution of $1,591,019.75 worth of donated supplies to teachers and their students at the neediest of schools. The funds from the Gala that will be donated to KINF will be used to fund two grants that will help build art programs at a school in the CHA office’s home state of NJ. Dave Smith, the Executive Director, accepted the check on-behalf of KINF.

Gala18After dinner, it was time to award the 2015 Hot Products! 112 products were submitted this year – a record number! A celebrity and media judging panel selected the award winners based on what makes the product unique; how it will improve the crafter’s overall experience; and the interest it generates in crafting for non-crafters.

For the full list of the 2015 CHA Hot Product Winners click here.

The program concluded with the induction ceremony of the 2015 CHA Hall of Fame. This year’s class included:

  • John & Edna Clapper

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  • Jane Anne Davis

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  • Andrea Grossman

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  • Howard Hoffman

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  • Vince Naccarato

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  • William “Bill” Neu

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  • John E. “Jack” Parker

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  • Tom Yaley, Sr.

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What can we say besides, “What an evening!” Congratulations to all of the nominees, winners and the Hall of Fame class of 2015. We can’t wait to celebrate again next year!

This Thursday “Hangout” with Guy Kawasaki and Peg Fitzpatrick

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CHA DS Media Committee Hangout square 300 by Carol Heppner

Sharpen your social media skills as you

“Hangout” with Guy Kawasaki and Peg Fitzpatrick.

The Media Committee of the CHA Designer Section invites you to a very special Google Hangout, this Thursday, January 22 from 1:00 PM to 2:00 PM ET with guests Guy Kawasaki and Peg Fitzpatrick.

Join hosts Nancy Keslin, Marjolaine Walker and Carol Heppner as they discuss the new book “The Art of Social Media – Power Tips for Power Users” with authors Guy Kawasaki and Peg Fitzpatrick.

Whether you are a designer or other member of the craft industry, social media is an important factor for determining your success or failure. Guy and Peg are top social media professionals. Their new book provides clear and expert advice in using the different social media platforms.

Guy Kawasaki is a former chief evangelist for Apple and presently holds that job title at Canva. Guy is one of the pioneers of business social-media. He is author of over a dozen books and empowers companies with his writing, speaking engagements and advice.

Peg Fitzpatrick is a social media strategist who works with Guy. She is also the director of digital marketing for Kreussler Inc. Peg is editor-in-chief of “12 Most” which is a dynamic community of influential, globally-renowned writers & business experts publishing amazing content. She is also founder of the popular Twitter chat #MyBookClub which featured the brightest authors on social media.

Join us for an hour of great conversation this Thursday as we “Hangout” with Guy and Peg. http://tiny.cc/HangoutwithUs

Hire CHA Designers for New Product Development and More!

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The Craft & Hobby Association’s (CHA) Designer Section is a particularly busy group. Their tag line is “creativity is our business™” and it shows. CHA Designer Members are experts in their own craft mediums and experienced professionals in all aspects of marketing. The CHA Designer Section has created a directory that provides information about the Designer Section to help the industry search for professional creative services offered by our Designer Section Members. The directory includes graphic listings from over 70 current CHA designers that profile their work, and index of over 250 designers listed by company and geographical location which will assist manufacturers, suppliers and industry professionals seeking qualified designers to create, educate and promote their products.

Among other things, CHA Designers help promote new products, design or create new products and bring new products to market. The following Designers have found recent success developing products for industry manufactures.

Eileen Hull

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Last January at the CHA MEGA Show in Anaheim, a new product called ColorBox Blends™ was released which CHA Designer, Eileen Hull launched with Clearsnap. Prior to Christmas, Eileen was purchasing stocking stuffers for her kids when she noticed shoe polishers 3/$1. She purchased the shoe polishers for her kids in the military and couldn’t help but notice their unique design – they had a barrel and sponge attached at the other end to apply the polish with. She instantly knew it would make a great ink applicator!

She wrote a proposal and presented it to Clearsnap at the CHA 2013 MEGA Show. After some research and discussion, a contract was signed and at CHA in January, 2014, ColorBox Blends™ were launched!

ColorBox Blends are the ink pad, applicator and reinker all in one! The easy to use ColorBox Blends™ are available in ten unique colors of Crafter’s Ink and can be used on multiple surfaces including fabric, wood, paper, and matboard. They are permanent when heatset and are great for distressing edges, inking stencils, building backgrounds, using with embossing folders for a letterpress effect and using with stamps. Best of all there is no messing with an applicator or ink pad lid, the applicator is all you need keeping your hands clean!

Check out a sample project here and visit Eileen’s blog for more ideas on how to use this versatile new product.

Nathalie Kalbach

Recently, CHA Designer Member, Nathalie Kalbach launced a new line of stamps for Stampendous!® designed to create the look of textural backgrounds on a flat surface. Nathalie has always loved to use stamps in her Mixed Media and Scrapbooking projects in untraditional ways to create texture and layers.  Early on she dreamed of a line of stamps that could do exactly that but not take away from the focal point of her projects.

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Unfortunately the first company that Nathalie worked with went out of business and her designs never made it to market. Lucky enough, she discovered Stampendous!® and developed a good business relationship with them.  After some discussions about stamp designs and a number of business meetings, a contract was signed. Nathalie’s first three n*Studio Stamps for Stampendous!® were launched during the CHA 2014 MEGA Show.

The Cling Rubber Stamp sets include three stamps and a reusable stencil template. You can use them with ink and acrylic paint, they are very durable and perfect to use in art journals, cards, on scrapbooking layouts, for print making, on canvases or with any Mixed Media project. You can find some samples linked here or visit Nathalie’s blog for more inspiration.

Download the CHA Designer Section Directory today and use it as a resource all year long.

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