The Countdown to the MEGA Show is on!

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CHA MEGA Show

The CHA MEGA Show floor will soon be bustling with educational demos and inspiring make-n-takes. The schedules linked below include just some of the amazing opportunities for Show attendees to try new products and learn a few tips and techniques. Bring on the creativity!

Saturday Exhibitors

Sunday Exhibitors

Monday Exhibitors

Tuesday Exhibitors

Designers in Action

Paper Trail Designers

Don’t forget to use the official #CHAShow hashtag on social media to follow and join in the festivities!

Celebrating 75 Years of Creativity with Fairfield Processing

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FAIRFIELDNAMETAGCHA teamed up with the Smithsonian’s National Museum of American History to pinpoint Places of Invention in the creative arts and craft industry. To celebrate 75 years of creativity at the 2016 CHA MEGA Conference & Trade Show, we are sharing our members’ stories of how they made their mark in the history of our industry.

The Poly-Fil® brand Fiberfill is a staple product in the craft industry. Did you know it has ties back to hats?

In its early days as a company, Fairfield Processing manufactured natural fibers that were used to make hats and other apparel. When Sam Young, the company’s founder, noticed John F. Kennedy did not wear a hat during his inauguration, he sensed a culture change and sought new opportunities for his business. Sam learned some of the locals in Danbury, Connecticut were using the then new invention of polyester to stuff the toys that they handmade. Ever since, Fairfield Processing produces Poly-Fil® brand Fiberfill and other products to serve all facets of the fabrics industry, including general crafts, quilting and home décor.

Join us and Fairfield Processing in booth 1427 in Anaheim for the 2016 CHA MEGA Conference & Trade Show to celebrate the latest craft industry products and innovations.

Read Fairfield Processing’s full story.

Meet the Instructor – Julia Benben

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Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the past several weeks, we’ve introduced you to some of our Workshop instructors so you could hear about their live classes and what you could expect to learn from them.

Last, but certainly not least, today we meet Julia Benben!

Has your store hopped on the adult coloring bandwagon? Take Julia’s Workshop, Color Therapy – Learn How To Use Chameleon Pens to Drive Sales In The Growing Trend Of Adult Coloring, to learn how Chameleon Pens are great additions to your product line for this growing customer base.

Plus, Julia will lead a second Workshop, Coloring Faces and Hair – Blending Made Easy With Chameleon Pens, where you’ll learn how to master difficult coloring techniques and more about Chameleon Pens’ ability to blend colors.

Keep reading for more about what you will take away from her Workshop.

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Tell us a little bit about yourself.

My name is Julia Benben. I’ve been in the art and craft industry for almost 20 years. I started out as an on-air craft presenter on QVC for toys, home décor and crafts, but quickly fell in love with and got hooked on the craft side of the business.

How many years have you participated in the CHA MEGA Conference & Trade Show?

I attended my first Show back in 1999 when it was HIA. I have attended pretty much every year since!

What is your favorite part of the CHA MEGA Conference & Trade Show? 

The MEGA Block Party! Just kidding J. As much fun as the MEGA Block Party is, I actually love the fact that I get to meet up with all the great creative and like-minded people in the industry, and share new products, ideas and techniques in person! So much of what I do with the folks I work with is over Skype or email. There is no substitute for the personal face-to-face interaction.

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

Workshops are well worth attending for your business. They give you an opportunity to learn new and creative things about craft products and projects. Also, they offer a chance for you to chat about industry trends as well as what is working for your peers! Between seeing new things, finding out what is on trend and connecting with your industry counterparts – and doing it all in one place – they’re very efficient, and fun!

Why should buyers and creative professionals take your workshop?

Buyers need to understand the hands-on experience of the products and projects their customers are buying. This knowledge makes them more capable of troubleshooting, understanding the key benefits and structuring selling to the end user; plus, it gives them ideas on how to cross promote with other products that they currently sell.

How does your workshop relate to emerging trends and the current state of the creative industry?

We really keep a close eye on what is trending by following social media conversations and talking to all our buyers and distributors. This helps us create projects that are timely for what the customer in your store is looking for!

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran? 

Get in there and TRY some stuff! Don’t prejudge an item by what others might have said. Experience products for yourself and make your own call on what you like and dislike about items. I hear people chatting in the aisles, “Did you see anything exciting”…“No … not really” – that is their view. I know when I walk around, when I really take the time to look, I find cool, creative and innovative stuff everywhere. You just have to be open to it and take the time to look closely.

What do you love most about the creative industry?

The creativity, innovative ideas, pioneering spirit and dedication of the people involved.

Where do you see the creative industry in five years?

Chugging along and coming up with new stuff every year. As technology and trends change so does the sort of things people do for crafts and creative outlets.

What do you love most about CHA membership?

Nadine. The staff is great to work with!

Register to take Julia’s Workshops, Coloring Faces and Hair – Blending Made Easy With Chameleon Pens and Color Therapy – Learn How To Use Chameleon Pens to Drive Sales In The Growing Trend Of Adult Coloring, and our other CHA MEGA Conference programs before they sell out!

Thanks for tuning in for our Meet the Instructor blog series! Click here to read all of the blog posts in this series.

Meet the instructor – Tammy Tutterow


Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our workshop instructors so you can hear about their live classes and what you can expect to learn from them.

This week, we meet Tammy Tutterow of Tammy Tutterow Designs!

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All buyers are invited to register for Tammy’s workshop, Made From Scratch Mini Album, to learn how to make a fun mixed media mini album, using fabric and chipboard, with interactive page elements and pockets, using pocket inserts and ephemera! Register for her workshop before online registration closes on January 3, 2016 at 5:00 p.m. EST!

Tell us a little bit about yourself.

I live in southern Illinois just outside of St. Louis, MO. I live in a little yellow 1923 bungalow with my husband, who is a police officer, our daughter Emma, and our Boston Terrier Cracker Jack. I love to garden, and shop for antiques and vintage treasures.

How many years have you participated in the CHA MEGA Conference & Trade Show?

I think I have been participating for about 10 years! I have attended in so many capacities, too! I have been as a small online store owner, a teacher, an employee of an exhibiting manufacturer, and now as a product designer!

What is your favorite part of the CHA MEGA Conference & Trade Show?

I love to walk the Show and see all of the new products! As a creative person, it feels like Christmas time seeing so many things I want to have and create with. I also love working in a booth and visiting with store owners from around the world. It is so amazing hearing about what is working in their stores, and what types of creative projects and classes their customers are enjoying.

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

Workshops at the CHA MEGA Show are such a great opportunity to learn from manufacturers and experienced educators. It is the perfect opportunity to get products in your hands to try them before committing to buying them. You get to learn tips and marketing ideas. Also, it is a chance for store owners to get to be the student and create, something they don’t get to do often while running their stores.

Why should buyers and creative professionals take your workshop?

As an instructor, I always try to present a creative project that incorporates techniques. I love to give people “tools” that they can use again in other projects. For me it isn’t about copying a sample project, it’s about learning new things.

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran?

Bring comfy shoes! You are going to be on your feet a lot and you don’t want your feet to give out on you. I bring a different pair for each day of the Show. I choose comfort over fashion so that I can keep going all day long!

What do you love most about the creative industry?

I love the feeling of community. I travel and teach. With each store I visit I hear customers share how much of a social hub their local store has become for them. I love that the people in our industry can come together, share their common interests in creating, and form long lasting friendships.

Where do you see the creative industry in five years?

More and more, I see people just creating and shedding labels. They aren’t just card makers or scrapbookers; they are branching out and trying new mediums and new surfaces. I hope that people will continue to experiment and be willing to grow in their creativity.

Register to take Made From Scratch Mini Album and our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog next week when we will meet Julia Benben of Chameleon Pens.

 

Meet the Instructor – Sharon Sowell


Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our workshop instructors so you can hear about their live classes and what you can expect to learn from them.

This week, we meet Sizzix Designer Sharyn Sowell!

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Take her workshop, Sizzix Designer Showcase, to get a first, fun look at the newest products from Sharyn and her fellow Sizzix Designers Tim Holtz, Jen Long and Lori Whitlock! Plus, you’ll receive a special FREE V.I.P. swag bag loaded with Sizzix products! Register for her workshop before online registration closes on January 3, 2016 at 5:00 p.m. EST!

 

Tell us a little bit about yourself.

My favorite manicure is ink-stained fingers. When I travel I usually pack two outfits and a suitcase jammed with scissors, sketchbooks, inks, brushes, and a ridiculous number of pencils.

The light in my studio burns into the wee small hours because I forget to notice what time it is. Creativity is so energizing.

I’m thrilled to partner with some of the very best manufacturers to marry my art with their products. When I count my blessings the list is endless.

How many years have you participated in the CHA MEGA Conference & Trade Show?

I can’t even remember when I went to my first CHA; it was that long ago! But every year seems better than the one before. Not only have I had the joy of seeing my designs featured on products from the best manufacturers in the industry, but I get to “ooh and aah” over new products all over the Show floor!

What is your favorite part of the CHA MEGA Conference & Trade Show?

Best of all is getting to see my art come alive as product! It’s so wonderful to see people enjoying and crafting with what my scissors, brushes and inks began. Wandering the Show floor and getting to explore all the creative goodness in the form of crafting materials is like a shopping trip in the most amazing artsy shop on earth. It’s where I find the tools to fuel and inspire my further creativity as an artist and a designer.

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

Imagine sitting down with your newest group of friends – the most creative and gifted designers in our industry – to laugh, connect and craft together. That’s a live workshop!

I hope you will be attending my workshop because I’d love to meet and share my secret crafting tips with you!

Why should buyers and creative professionals take your workshop?

It’ll be a lot of fun! Yet, the real reason a buyer should attend is – bottom line – it will help you sell more product. I love the joy of crafting together, but the fact is that knowing more about the designer, the way they use the materials in ways that are fresh and different (and the fact that you’re rubbing shoulders with the top artists in the industry), will give you an edge and improve your sales figures.

How does your workshop relate to emerging trends and the current state of the creative industry?

Crafters want to feel like THEY designed the projects, and they want them to look absolutely fantastic. They want every dime they spend to bring more value to their crafting stash. This workshop will show you how to achieve that.

What do you love most about the creative industry?

I love being a maker. This industry offers me the tools I can use to leap in any creative direction I choose. There is a whole world of possibility in something as simple as a bottle of ink or pair of scissors. How could anything be more exciting than that?

Where do you see the creative industry in five years?

I’m not at all certain where this industry will go, but I know for sure that consumers will always be looking for the next wonderful tool to enhance their own individual creative journey. Manufacturers and distributors that offer the tools that appeal to a consumer’s “gotta see what I can do with THAT!” mindset will never lack an audience.

Register to take Sizzix Designer Showcase and our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog later this week when we will meet Tammy Tutterow of Tammy Tutterow Designs.

 

Cheers to 75 Years – Celebrating Donna Cennimo

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To celebrate 75 years of creativity at the 2016 CHA MEGA Conference & Trade Show, we are profiling our members and sharing their stories of how they made their mark in the history of our industry.

Today, we are not featuring a member, but rather a CHA employee who many of you likely know by name. Meet Donna Cennimo, Operations Coordinator, who commemorated her 21st anniversary with CHA this past Sunday. A fun fact about Donna – she can name the CHA MEGA Show locations for every year she has worked here in order!

donnanametagHow long have you worked at CHA?
I started working at CHA in November 1994 – before there were sections on the CHA MEGA Show floor! The company was the Hobby Industry Association (HIA) at that time. My first role was an office assistant. I answered the phones and helped each team in any way that I could. There were no cubicles in the office back then. The open space created a great learning environment. With my colleagues all around, I was able to listen to their conversations and catch onto the job pretty quickly.

What’s the best thing about being part of the CHA community?
The people. We work in a great industry. I’m proud to be part of it.

2016 will be the first time you attend the CHA MEGA Show. What are you looking forward to the most?
There’s so much that I am looking forward to! It’s the Show’s 75th anniversary and its last year in Anaheim. I can’t wait to meet everyone who I’ve spoken to by phone and email over the years – putting a face to the name.

Also, I’m a crafter who represents all craft categories. I’ve crocheted, sewed, scrapbooked, painted, and made jewelry; more recently, I’ve been into art journaling. I’m excited to see the new products in person and come home with a ton of new project ideas!

IMG_4298What is your most memorable CHA moment?
Honestly, there are too many moments to list. A memory that comes to mind is one year when we were preparing a shipment for the Show. An 18-wheeler truck showed up, which is kind of funny if you’ve seen CHA’s parking lot. There was no way the truck was going to fit. So, the staff formed an assembly line to carry boxes and load the truck. The perfect word to describe this – teamwork!

Join Donna at the 2016 CHA MEGA Conference & Trade Show to have FUN and celebrate the latest craft industry products and innovations. Say hi and give her a high-five when you meet her!

Register today!

Share your “Cheers to 75 Years” story and we’ll feature it on the CHA Blog leading up to the 2016 CHA MEGA Show! Email marketing@craftandhobby.org or share it on Twitter using the hashtag, #WeAreCHA.

You can win $650 in the “See You at CHA” Blog Hop!

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Are you ready for the biggest, most epic blog hop ever? Nearly 60 CHA members from around the world are coming together to help us celebrate the CHA MEGA Show’s 75th anniversary for a whole week – Monday, December 7 through Friday, December 11.

Each blogger will highlight something special about the upcoming CHA MEGA Conference & Trade Show. It could be a sneak peek of their new products being released, details about their workshops and make-n-takes, an inspiring project tutorial, or what they are most excited about doing and seeing at the Show.

You’ll have plenty of chances to enter to win our $650 Visa gift card each day of the hop, on any of the participating blogs. Everyone is eligible to win, whether you’re in the U.S. or international.

Here is the master schedule of bloggers. Happy hopping all week long!

Monday, December 7

Buttons Galore

DecoArt, Inc.

Eileen Hull LLC

Finders Keepers

Lorrie McCullers

Roberta Birnbaum

Santana Designs

Scrapbook Adhesives by 3L

Scrapsome!Scrapsome!

Seth Apter

Spellbinders Paper Arts

Technique Tuesday

Teri Anderson

 

Tuesday, December 8

Anita Scroggins

Beth Watson Design Studio

Carol Heppner LLC

Debbie Cole Designs

Einat Kessler

John Bead

PaperCrafter’s Corner

Stamps And Scrapbooks

Therm O Web

Fabric Editions

 

Wednesday, December 9

Charity Wings

Fairfield Processing

Jennifer Davey

Linda Ledbetter

Lisa Liza Lou Designs

Marjolaine Walker

Scrapbook Update

I Love Resin

SMBdesign

Stampendous

The Buckle Boutique

 

Thursday, December 10

ComposiMold

Deflecto

Julie McGuffee

Marilyn Gossett Designs

Marjie Kemper Designs

Rita Barakat Designs

The Creative Makery

The Digiscrap Geek Podcast

Tammy Tuterow

 

Friday, December 11

Annmakes

Crafty Card Gallery

Joe Rotella

EyeConnect Crafts

Laura Bray Designs

Lindsay Obermeyer LLC

Mothership Scrapbook Gal

Paper House

Craft Critique

Terry Ricioli

varyCarol Arts

 

 

 

 

Meet the Instructor – Marjie Kemper

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Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our Workshop instructors so you can hear about their live classes and what you can expect to learn from them.

This week, we meet Marjie Kemper of Marjie Kemper Designs, LLC!

Interested in mixed media? Marjie’s Workshop, ‘Live Creatively’ Mixed Media Canvas, is for you! Register for it to create a custom piece of wall art using paint, ink, paste, stamps, stencils, and more that you can display in your store.

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Tell us a little bit about yourself.

I’m a mixed media artist, workshop instructor, and craft blogger from New York. Back in 1999 I started out as a scrapbooker and since have worked my way through all sorts of paper crafts, stamping, collage, painting, art journaling and mixed media.

How many years have you participated in the CHA MEGA Conference & Trade Show?

This will be my third year attending as a Designer Member of CHA.

What is your favorite part of the CHA MEGA Conference & Trade Show?

Networking! It is so great to meet people in person who you’ve developed relationships with online over the years. There are loads of opportunities to get together both formally and informally at the CHA MEGA Show.

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

The workshops can be quite fast paced as instructors want to share a whole lot of ideas and inspiration in just a few hours. I recommend getting there early to get settled so you are ready to roll the minute the class begins.

Why should buyers and creative professionals take your workshop?

Mixed media and stencils are so hot right now, and customers want to learn how to play with all the new products. I’ll be teaching a fun project using DecoArt’s Media paints and mediums on a Claybord™ panel that is rich in texture and color. We’ll also be stamping and stenciling. It’s sure to be a hit for sales of paint, paste, stamps, stencils and embellishments.

How does your workshop relate to emerging trends and the current state of the creative industry?

In addition to the mixed media focus of my project, empowering sentiments are quite popular and the ‘live creatively’ sentiment will appeal to store owners and shoppers alike. Notice the ‘dream’ sentiment on my metal key earring as well. The addition of metal and the surprise word are sure to make you smile.

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran?

My best advice is to plan ahead, make appointments well before you leave home, and (most importantly!) try to stick to your plan on-site. The days will fly by and you’ll need to stay focused on your main goals. Now’s the time to make lists of the things that are most important to you about attending the Show, because the holidays will come before we know it and you probably won’t have a lot of planning time in late December.

What do you love most about the creative industry?

I’m a believer in the saying that ‘a rising tide lifts all boats’, and it’s been my experience in the creative industry that most artists feel the same way. Mentoring someone and even sharing what’s worked (or not worked) for you in an online forum is a great way of lifting all the boats.

Where do you see the creative industry in five years?

I see a rise in handmade home décor art in the future, and I wonder what the ‘hot new thing’ will be. Many things that are trending now were popular 10-15 years ago (for example, hand lettering, doodling, etc.), so perhaps we’ll see a comeback of something we’ve all put on the back shelf.

What do you love most about CHA membership?

The networking and relationship building with other members is a huge benefit of CHA membership. I also really enjoy and learn a lot by attending the business sessions at the MEGA Show.

Register to take ‘Live Creatively’ Mixed Media Canvas and our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog next week when we will meet Sharyn Sowell!

Meet the Instructor – Yana Smakula

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Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our Workshop instructors so you can hear about their live classes and what you can expect to learn from them.

YANAThis week, we meet Yana Smakula! Yana will be teaching the Workshop, Simple Stamping With Altenew Stamps and Inks, at the MEGA Show in January. Watch her video or read her interview below to learn more about why you need to take her class! All you need to bring are scissors and adhesive!

Yana will also be taking you on a  Creative Card Making journey Workshop with Hero Arts at the MEGA Show. Be sure to sign up for her classes today!

Tell us a little bit about yourself.

Hello, I am Yana Smakula, a paper crafter, stamper and cardmaker! I love to teach and educate others, and spread the joy of cardmaking, stamping and die cutting.

I have been making cards for about seven years now. I’ve done a number of educational videos and recently started teaching live workshops.

How many years have you participated in the CHA MEGA Conference & Trade Show?

This year will be my fourth year actually visiting the Show; however, I’ve been following CHA for about six years now.

What is your favorite part of the CHA MEGA Conference & Trade Show?

My favorite part about the CHA MEGA Conference & Trade Show is the ability to visit a number of wonderful Workshops, classes and make-n-takes, and learn about new products and techniques all in one place!

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

If you have never been to a live Workshop at CHA, you are missing out! Live events give you the perfect opportunity to not only learn about new products and try them out, but they also let you meet the people behind the company and really become part of the industry.

Why should buyers and creative professionals take your workshop?

If you are looking to learn about new products and techniques, I am your gal!

How does your workshop relate to emerging trends and the current state of the creative industry?

Be on top the game by working with the newest supplies and learning the cool techniques! Be sure to attend my Workshop to learn what is popular in the creative industry and what is trending right now!

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran?

Whether it’s your first time attending or you are an industry veteran make sure to enjoy the education days that CHA MEGA Show has to offer! Don’t just visit the Show floor; there is so much more to this Show! Attend a Workshop or two, sign up for a seminar and learn away!

What do you love most about the creative industry?

I absolutely love this creative industry for the people who are in it. I’ve been fortunate enough to work with the most kind-hearted people I know; that makes this industry simply awesome!

Be sure to join and I’m sure you will feel the same way!

Register to take Simple Stamping With Altenew Stamps and Inks, and Creative Card Making by Hero Arts with Yana and don’t forget to check out our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog next Tuesday when we will meet Tracy Weinzapfel!

Meet the Instructor – Marilyn Gossett

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Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our Workshop instructors so you can hear about their live classes and what you can expect to learn from them.

marilynThis week, we meet Marilyn Gossett! In the spirit of the Show’s 75th Anniversary, Marilyn will help you create amazing event signage using a variety of mixed media along with Deflecto message holders and frames. Sign up for her Workshop, “Create | Display | Enjoy™” with Deflecto, to experience this fun filled session complete with cupcakes and inspirational ideas to use for any celebration!

Tell us a little bit about yourself.

I am Marilyn Gossett. I have worked in the craft industry for 25 years as a freelance designer, product developer, consultant and teacher. I am a wife, mom and guardian of two fur babies.

How many years have you participated in the CHA MEGA Conference & Trade Show?

23 years off and on. I joined as a CHA Designer the first year that CHA opened up the category for membership.

What is your favorite part of the CHA MEGA Conference & Trade Show?

My favorite part is seeing all of the new products and designs. It is inspiring and overwhelming all at the same time. Almost equal to that is seeing old friends and catching up!

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

It is an exciting opportunity to get hands-on knowledge of the product and a fun time; Plus, they will have a finished sample to take back to their store or business!

Why should buyers and creative professionals take your workshop?

Deflecto is new to the craft industry, but has been around as a worldwide office supplier/manufacturer for many years. We provide innovative storage products and craft surfaces to showcase any medium and support all craft supplies. We are planning new products all of the time. It is great to have access to new surfaces to be creative with.

How does your workshop relate to emerging trends and the current state of the creative industry?

Deflecto has product appeal to many different genres of art: photography, paper crafting, and general crafts; and, who in this industry doesn’t need innovative storage solutions, surfaces and displays?

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran?

Pack a pad and pencil for taking notes; attend some workshop, and visit all of the make-n-takes for business education and fun!

What do you love most about the creative industry?

New products, kindred spirits and lots of fun!

Where do you see the creative industry in five years?

I see a resurgence of grassroots companies starting up in the United States. People are looking for less clutter, more useful and repurposed items. Paper crafting will take on a new edge with the introduction of 3D printers. People are always looking for faster and easier ways to create something they love; handmade gifts, memory keeping, and home décor all seem to be trending with a down-home appeal and return to simpler days. Burlap will be around for a while. Parties will never go out of style!

What do you love most about CHA membership?

One word – ACCESS!

Register to take “Create | Display | Enjoy™” with Deflecto and our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog this Friday when we will meet Yana Smakula!