So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.
Have you implemented what you learned to better your business yet?
Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.
This week we’re doing a throwback to this seminar: Capture Their Attention and Leave ’em Wanting More – Tips for Better Email Marketing, taught by Lisa Fulmer and Carolina Moore.
Read their seminar recap below and watch this quick slideshow to remember the key points discussed.
By Lisa Fulmer and Carolina Moore
You may have heard that email marketing is, at worst, dead…or at best, old-school. But email is still very much alive and still totally cool, even in this age of social media, texting and instant messaging.
Email marketing is an integral part of your overall sales and marketing efforts. Email helps you capture quality fans and followers who are more likely to become paying customers. By creating customer-centric emails that support your brand, you can build more loyalty.
Successful email campaigns are like a favorite TV show. If you produce great “can’t miss” stories with characters they love, your customers will want to watch every episode, then tell their friends…and they can’t wait for the next one!
Here is a quick slideshow on the topic that we gave in a seminar at the 2016 CHA MEGA Conference & Trade Show. If you missed it, here are some of the key points we discussed:
- Email is vital for bringing customers through each stage of the marketing funnel and it augments your customer service.
- You can attract new customers, deliver exceptional value and generate repeat business with email campaigns.
- Email allows you to provide exclusive, subscriber-only content that helps you build stronger relationships and makes your customers feel special.
- You can craft more commercial messaging with email than you can with social media to build revenue – just make sure you comply with CAN-SPAM laws!
- Email marketing is highly measurable with many automation features, plus you can test and target by demographics and interests.
- Many email services are free at first, then fees kick in as your subscriber list and/or email frequency grows. Most can be fully integrated with your customer database and social media platforms.
- There are many tactics for making your emails more engaging and effective – an easy way to start is by taking note of the mass emails you receive from the lists you subscribe to. What do you like or not like about them, what impression does the email give you, how compelled are you by the message and visuals?
- Content is king – whether you’re sharing inspiration, special offers, company news or funny trivia. Give them great reasons to look forward to your emails.
Let us know if you have questions or need help with your email marketing!