Post-Show Seminar Throwback Series: Inventory Management 101 and Rejuvenating Your Inventory Mix

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So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

Are you turning over your inventory every 90 days?

This week we’re doing a throwback to Lee Kellogg’s seminars: Inventory Management 101 and Rejuvenating Your Inventory Mix.

Watch this video for a recap of what Lee says are the top three ways you should be managing your store’s inventory.

Post-Show Seminar Throwback: Tips for Better Email Marketing

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So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Have you implemented what you learned to better your business yet?

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Capture Their Attention and Leave ’em Wanting More – Tips for Better Email Marketing, taught by Lisa Fulmer and Carolina Moore.

Read their seminar recap below and watch this quick slideshow to remember the key points discussed.

Seminar Recap
By Lisa Fulmer and Carolina Moore

emailmarketing_CHA

You may have heard that email marketing is, at worst, dead…or at best, old-school. But email is still very much alive and still totally cool, even in this age of social media, texting and instant messaging.

Email marketing is an integral part of your overall sales and marketing efforts. Email helps you capture quality fans and followers who are more likely to become paying customers. By creating customer-centric emails that support your brand, you can build more loyalty.

Successful email campaigns are like a favorite TV show. If you produce great “can’t miss” stories with characters they love, your customers will want to watch every episode, then tell their friends…and they can’t wait for the next one!

Here is a quick slideshow on the topic that we gave in a seminar at the 2016 CHA MEGA Conference & Trade Show. If you missed it, here are some of the key points we discussed:

  • Email is vital for bringing customers through each stage of the marketing funnel and it augments your customer service.
  • You can attract new customers, deliver exceptional value and generate repeat business with email campaigns.
  • Email allows you to provide exclusive, subscriber-only content that helps you build stronger relationships and makes your customers feel special.
  • You can craft more commercial messaging with email than you can with social media to build revenue – just make sure you comply with CAN-SPAM laws!
  • Email marketing is highly measurable with many automation features, plus you can test and target by demographics and interests.
  • Many email services are free at first, then fees kick in as your subscriber list and/or email frequency grows. Most can be fully integrated with your customer database and social media platforms.
  • There are many tactics for making your emails more engaging and effective – an easy way to start is by taking note of the mass emails you receive from the lists you subscribe to. What do you like or not like about them, what impression does the email give you, how compelled are you by the message and visuals?
  • Content is king – whether you’re sharing inspiration, special offers, company news or funny trivia. Give them great reasons to look forward to your emails.

Let us know if you have questions or need help with your email marketing!

Lisa Fulmer

Carolina Moore

Let’s talk insurance!

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AHP

What you might not know is that CHA is part of a national pool of over 300 national associations, which allows us to offer our members special health and business insurance plans and rates through our partner, Association Health Programs.

Our year-round health and personal insurance programs are off to a big start in 2016.  Many of our members are saving as much as 50% on their premiums!  The program is a great opportunity for members who don’t have health insurance or can’t afford the very expensive plans offered through Healthcare Reform.

Visit www.associationpros.com/cha today to learn more!

In addition to regular health insurance, there are 5 basic types of personal insurance.  Many people don’t realize that incorporating at least one of these can help alleviate a financial hardship later on.

  1. Disability Insurance provides you with a monthly payment which replaces part of your lost income due to an illness or injury. It allows you to maintain your standard of living if you are disabled or unable to work.
  2. Critical Illness Insurance pays you a lump sum amount on the first diagnosis of a serious medical condition (such as cancer, heart attack, etc.) covered by your policy. The payment allows you to cover additional costs incurred by the illness or to use for any other purpose during or after your recovery.
  3. Long Term Care Insurance provides payments if you require care in your home or in a facility, and allows you to cover some or all of the cost of long term care instead of using your savings. As a reminder, Medicare does not cover long-term care.
  4. Life Insurance pays a tax-free lump sum amount to your named beneficiaries upon your death. This allows your beneficiaries to pay off your debts and maintain their standard of living after you die.
  5. Supplemental Health Insurance covers a remaining portion of health care costs not covered by your regular health insurance, including Accident, Dental and Travel Insurance. These give you and your family access to health care you may need at home or abroad.

If you’re interested in learning more about CHA’s Health or Business Insurance Programs, contact Jason Baum, Director of Membership, today at 201.835.1218 or jbaum@craftandhobby.org.

 

 

Time to Start Being the Change

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By Laura Kelly-Walters

My creative life is a never ending journey and one that causes great joy for me and many others.  I started on this path when I was first pregnant and that baby is now TWENTY.  After 20 years of doing the same things (all things that I love like doodling, painting and making), I decided it was time to keep doing these things but also make a big change.

I love licensing my art and am proud of my relationships and partnerships in the craft industry, including with Sizzix, AdornIt, Tombow, Sculpey and Kunin Group.  With so much growth, I decided that it was time to start sharing my designs in a bigger way and to change the way I thought about social marketing myself and my works.  I have been doing everything on my own for 20 years.  I decided that I was ready to change and be the leader of a team, a design team that is all about me and my mission.  I wanted to create a team that would support these manufacturers through the sharing of my doodles and designs because when it all comes down to it, we are in this together.

I put an application out there and was floored at the crazy huge number of responses.  More than the shock and excitement, I was empowered and honored.  I thought this change would be challenging, but truth is, it has been a blast.  I struggled to choose who to put on the team and wish I could have chosen them all.  It is like I created a big creative party with a team of amazing and talented colleagues who not only support me 100% but also each other.  We are a winning team filled with love, passion and creativity.

I am convinced that my journey starts with me. If I want change, I get to cause it. I guess that is why I love Gandhi’s quote so much…”BE the change you wish to see in the world.”  I accessed my courage and caused change for me and the members of my team.  I am now BEING change and it is awesome sauce.

Meet the inaugural Laura Kelly Design Team and learn how they will be sharing different ways to make Laura Kelly products, designs and doodles part of your life.

Collage_Named_Jo

laura_kelly

Laura Kelly-Walters
Licensed Doodle Artist/Designer/Project Maker/Mom/Tombow Senior Ambassador
www.laurakellydesigns.com

 

31 Days of Crafting: Three Ways to Celebrate with Prime Publishing

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Each day in March, Prime Publishing will be sharing a new craft tutorial on its blog, CraftPaperScissors.com! Check out the 12 tutorials that it has already shared, and stay tuned for 19 more!

Primepublishing_CraftPaperScissors

Also, the company is holding six giveaways throughout the month – five sponsored giveaways and one grand prize! Here is the list of giveaways, so you can learn more about how to participate.

Lastly, the company will be using Periscope to tape live craft projects daily throughout the month! Join the team at 3:00pm CST on each day to see a new craft video.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: The Great Northwest Paper Chase

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

The Northwest Paper Chase is celebrating with its annual three-week event for scrapbookers, paper enthusiasts and general crafters who want to have fun and support their local creative community!

nwpaperchase

This year, 28 stores in Washington and Oregon will be participating in the “chase”, which runs from March 4 through March 20. The goal of the chase is to drive customers to local stores.

To participate, “chasers” purchase a passport and travel from store to store. At the end of the chase, chasers win prizes from event sponsors based on 1) how many stores they visit; 2) the amount of money they spent, and 3) the numbers of pictures they posted on social media. Participating stores offer discounts, exclusive page kits, make-n-takes, themed photo ops, giveaways and more!

Learn more about the “chase” and how to participate.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Therm O Web

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Each week, Therm O Web will be sharing amazing design inspiration, exciting prizes, and special savings on popular Therm O Web products.

Therm O Web debuted hot new Deco Foil products at the 2016 CHA MEGA Show in January. If you missed them, watch this video to see the new Deco Foil Adhesive Pen and Designer Stencils in action!

THERMOWEB

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: National Craft Month Giveaway

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

In celebration of National Craft Month, Marjie Kemper is giving away a free seat in her online class with Craftsy called Inventive Ink: Colorful Mixed Media Effects. Watch this video to learn how you can win!

Read more about this class on Marjie’s blog.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.

31 Days of Crafting: Spring Crafts Crafternoon

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March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Today we’re featuring CHA Member Rita Gonzales, and her business Mothership Scrapbook Girl.

RinaGonzales_NationalCraftMonth

Rita will be hosting a Crafternoon for Spring Crafts on Sunday, March 6 at Packinghouse Brewery in Riverside, CA. Attendees will make three craft projects, enjoy a yummy snack bar, and receive a crafty SWAG bag to take home!

“To inspire creativity, I am always open to new opportunities to share my crafty skills with local businesses in my community. For Valentine’s Day, I asked my local art store if I could be in the store during Arts Walk, a local community event, to demo products and make mini Valentine cards. The store was excited to have me provide an activity for customers during Arts Walk, and I was happy to try out new product!”

If you’re nearby, celebrate National Craft Month at Rita’s Crafternoon and try new crafts and products.

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

What you can expect at the CHA Canadian Chapter’s Designer, Educator & Creative Professional (DECP) Retreat

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The CHA Canadian Chapter Designers, Educators, Creative Professionals (DECP) Retreat is an annual three-day business, networking and creativity focused hideaway featuring industry leaders in the creative business. The event takes place May 13-15,2016 at the Kempenfelt Conference Centre, Barrie in Innisfil, ON.

Roberta Profile Sept 2015Recently, we caught up with CHA Member Roberta Birnbaum to tell us about her experiences as a previous DECP Retreat attendee and what you can expect as an attendee this year.

How long have you been a CHA Member?
I joined CHA in October, 2013.

Why did you join CHA?
I thought about joining for a few years simply because I was enamored with the MEGA Show and was really envious of people who were able to attend, but I kept putting it off. I finally joined because I wanted to attend the first Designer, Educator & Creative Professional (DECP) Retreat in November of 2013. I really didn’t know much about the organization at that point.

How have you taken advantage of the benefits that CHA offers?
Once I became a member I poured over the CHA website looking to see how I could best take advantage of my membership. I have watched several webinars and requested industry reports — all free! I continue to check out the (growing) number of on-trend, relevant, and helpful webinars, series, and seminars made available. I just signed up for about seven of them! I also regularly use my Staples discount for printed materials. I was thrilled to attend the CHA PaperArts+ Show in Chicago this past summer and I attended the CHA MEGA Show in Anaheim in January – free admission for CHA members.

You attended the CHA Canadian Chapter’s Designer, Educator & Creative
Professional (DECP) Retreat. How was your experience?

DSCN0661Yes I did, and I haven’t looked back! Attending the retreat truly changed my life. I first heard of the retreat through a Facebook post by my friend Carmi Cimicata. It looked like a lot of fun and a great opportunity to meet other creatives and get a LOT of crafting done in one weekend. I was amazed at the quality of the workshops, the variety offered, and the generosity of sponsors. The food is excellent and plentiful. The diversity of participants and presenters creates a buzz of possibility and is also a great equalizer when it comes to our different skill levels. Over the years we have had the following workshops: painting, sewing, encaustic, Powertex, jewelry, resin, textiles, knitting, and mixed media, to name a few. Everyone has to operate outside their comfort zone at some point so it’s not like we’re all experts in every area, and this leads to a wonderful calming, nurturing, and liberating effect, completely removing one’s fear that they’re ‘ no good at this or that’. It allows you to have fun and not fear ‘failure’.

How do the workshops/seminars offered at the retreat help your business?
sat night workshopsThe seminars are full of important and useful information for everyone. Some topics have been boothmanship, understanding technology, and the importance of SEO for your blog or website. The workshops introduced me to many new products and skills, and most are incorporated into my productivity when I get home. I always leave inspired and full of so many new ideas. For me this is the most important aspect of the weekend; that, and the invaluable connections and networking. I have made some excellent contacts and forged working relationships because of it. The networking component has been very successful for me.

Why should people attend this event? Swag 2
I remember first looking at the title of the retreat and thinking, ” ..but is this me? Am I ‘good enough’ to go? Do I even belong at this?” I have come to learn that the term DECP can include every creative soul. So even if you are a craft store owner, or manufacturer, or a craft teacher who teaches in the community, this could be for you because you are a creative professional. Perhaps you are a distributor, or you have a craft line and are looking for qualified designers to work with your product and build a team; this is the perfect venue to introduce your line (either by presenting a workshop or providing product to try). If you want to experience a craft-filled weekend full of fun, education, great food, networking, lots of chocolate, great swag, and wonderful memories, then come to the DECP Retreat. You will arrive with anticipation and leave full of passion and possibility.

Click here to view the DECP schedule and register.