Celebrating 75 Years of Creativity with Momenta



CHA teamed up with the Smithsonian’s National Museum of American History to pinpoint Places of Invention in the creative arts and craft industry. To celebrate 75 years of creativity at the 2016 CHA MEGA Conference & Trade Show, we are sharing our members’ stories of how they made their mark in the history of our industry.

Judith Joyce was an avid stenciler and the owner of American Traditional Stencils, a Northwood, NH based craft supplier whose products were sold in over 4,000 retail stores in the United States. In 1981, she invented a process for laser-cutting Mylar® film to create stencils for home decorating. As a result of this invention, American Traditional Stencils became the leader in laser-cut stencils selling millions of stencils over the next decade, and helped a generation of crafters stencil their homes, furniture and clothes. Today, the company is Momenta, and continues to sell laser-cut stencils.

Join us and Momenta in booth 821 in Anaheim for the 2016 CHA MEGA Conference & Trade Show to celebrate the latest craft industry products and innovations.

Read Momenta’s full story.

Meet the Webinar Host


Meet David Mehlman of MadeClose. Register to attend his webinar, Connecting To & Growing Your Target Audience, live on September 9, 2015 from 1:00 p.m. to 2:00 p.m. EST, at no additional cost to your CHA membership.

Tell us a little bit about your professional experience.

After graduating with a Bachelor of Science in Finance from Lehigh University, I began a career in finance at Sanford C. Bernstein as a sell-side equity research analyst covering the U.S. beverages, U.S. regional banks and U.S. semiconductors sectors. After Bernstein, I transitioned to the buy side, where I was an analyst at Eminence Capital, a multi-billion-dollar equity hedge fund.

Why did you start your business, MadeClose?

I always had the entrepreneurial “itch”. So, I teamed up with a few of my good friends to start an organization with the mission to become the leader in the conscious consumerism movement, and to educate people to make better and more informed purchase decisions. Soon enough, MadeClose was born.

Why should business owners attend your webinar, Connecting To & Growing Your Target Audience?

Business owners will have a better understanding of and a strong commitment to their company’s mission. Investing time in building your brand identity, and sticking to it, is what helps find and grow a loyal customer base.

CHA Webinars feature top speakers and leaders sharing tips, resources and solutions for today’s business world. CHA members have unlimited access to webinars for no additional cost to their dues. Visit www.craftandhobby.org to learn more about CHA education programs and membership.

CHA: “Not just an expense, but an investment well made”


Not just an expense, but an investment well made, as we continuously see the value when we meet new potential national and international customers at the Show.
– Sonia Viteri, Tombow

The 2016 CHA MEGA Show is a big expense if you’re not a member of the Craft & Hobby Association (CHA). Whether you’re exhibiting or not, Non-Members pay more to be at the largest craft industry event in North America.
IMG_3476The CHA MEGA Show is the only trade event of its kind in North America, bringing together the global creative and craft industries to conduct business. Buyers from these categories, who represent over 35,000 storefronts and 55 countries, will be at our Show in January.

  • Art materials
  • Business services
  • Containers & storage
  • Digital craft
  • Furniture & lighting
  • Home décor, DIY & framing
  • Holiday & seasonal
  • Instructional channels
  • Jewelry & bead
  • Kids crafts & kits
  • Leather & metal crafts
  • Models, hobbies, collectibles
  • Needlecrafts, sewing & textiles
  • Paper crafts
  • Woodworking & more!

Join CHA and receive a better return on your investment. You’ll save 40% on booth and badge prices! When you exhibit, you will receive a 10’X10’ booth where you can demonstrate and sell your new products to our buyers, plus four badges to walk the Show floor.

In addition to incredible savings, CHA membership will give you access to:

  • Webinars for no additional cost to your dues, which are available 24/7 and designed to enhance your business skills
  • Craft Industry Today magazine and industry news in monthly newsletters
  • Research on trends and the state of the industry
  • Discounts on education and business products and services
  • Listings in online directories
  • Product specific communities

Make the investment and start saving – JOIN TODAY!

Ways to save: Make the 2016 CHA MEGA Show your most efficient business trip ever



Everyone’s getting pumped for the 2016 CHA MEGA Conference & Trade Show. With registration only a month away (September 16!), you may be thinking, how can I afford the trip? CHA wants this to be your most efficient business trip ever. Use these tips to start saving now.

Before the Show

Register Early

Register by Monday, December 21 and it won’t cost you a penny to get on the Show floor. CHA buyer and industry professional members who register early attend for no additional cost to their membership dues; CHA buyer and industry professional members who register after Monday, December 21 pay $25 to attend.

Book Ahead

Reserve your hotel room through onPeak, CHA’s official housing partner, by October 31, 2015 to take advantage of the early bird promotion rates at CHA’s hotel partners, which are as low as $90 per night! Start monitoring flights now using websites like Kayak and Trivago so you can find the best rate on the best airline and book on the cheapest day of the week.

Save Your Money

Set aside money every day until the MEGA Show. If you set aside $5 a day, you will save enough money for a six-night stay at several of CHA’s hotel partners.

Find a Roommate

Cut the cost of your hotel room in half when you share a room with your business colleague, friend or another Show attendee. Don’t know anyone? Join the See You at CHA Facebook group and meet one of your peers who is in the same situation.


Evaluate how much money you will spend on daily expenses, such as food, and education seminars and workshops. Some of our events include food and drinks, which means fewer meals you will have to pay for out of pocket.

At the Show

Shop the Grocery Store

You don’t have to eat out every night. There are several grocery stores in the area, like Krogers, where you can purchase meals for less than the cost of restaurants.

Free Transportation

All of CHA’s hotel partners offer a complimentary shuttle service or are within walking distance of the Anaheim Convention Center. A couple of hotels offer complimentary parking too.

Rental Car Discounts

Discounts for car rentals and shuttle service to and from the airport will be listed on the CHA MEGA Show website soon. Take these vehicles when your destination is further than walking distance – they’re cheaper than a cab ride!

Show Your Badge

Local restaurants and venues will give you a discount when you flash your CHA MEGA Show badge! A list of participating businesses will be shared online closer to the event. These discounts are in addition to the low cost dinner options you can explore in Anaheim (ask the hotel staff about their favorite places!).

Network, Network, Network!

Make your trip worth your while. The more people you meet and events you attend, the more business opportunities you will have to maximize the return on your investment.

After the Show

Follow Up

Stay in touch with the people you meet at the Show so your newly formed relationships don’t dissipate.

Plan for 2017

The next CHA MEGA Show is in January 2017. Start thinking about it after your 2016 adventure in Anaheim to give yourself even more time to budget, plan and save.

The CHA Designer Section Trends Committee Report


By Linda Swingle
CHA Trends Committee Lead

The CHA Designer Section Trends Report provides a close-up and intricate perspective of current trends in arts and crafts.

Trends Committee members are professional designers with extensive experience and ties to manufacturers. Through CHA’s global network, our members provide vital information regarding the overall direction of the industry. Additional resources used to compile the Trends Report include multiple social media platforms, digital publications, printed publications, and good old-fashion reporting techniques, like interviews with select companies, industry associates and leaders.

Our dedicated columnists submit bi-annual reports featuring what’s trending now as well as creative ingenuity that is coming down the pike. As trends develop, the landscape of the craft industry develops with them. Artistic license drives sales. In turn, manufacturers develop supplies tailored to trends while keeping traditional supplies available. It is an interesting perspective, as I do not believe one can exist entirely without the other. Viva! The evolution of creative trends is born!

As craft and art techniques continually intersect, rules no longer pertain to the creative process. Mixing various materials with unique or accepted techniques paves the road to new trends. This is especially true as professional crafters and artisans express ideas to various publications and posting through social media.

Our 2015 Designer Section Trends Report covers the following categories:

General Crafts

Mixed Media

Children’s Crafts

Needle Arts

Home Décor

Paper Crafts

Jewelry Arts

Wearable Arts

By providing avenues of interest through various product categories, our Committee will expand its research and findings for future CHA Designer Section Trends Committee Reports. Anticipated growth will enhance our studies while providing opportunity for members to expand and grow their businesses through professional association and recognition.

The success of the Designer Section Trends Report is due to contributions by our volunteers. The level of appreciation and respect for our Committee members is beyond words. It is a win-win creative situation as we grow and develop skills on a personal and professional level!

For more information, or to join our committee, please refer to postings in the August CHA Member News, through our CHA Designer Section Facebook group or message Linda Swingle on Facebook.  

Crafters’ Home Showcase at the Paper Arts+ Show


By Missy & Trisha, Crafters’ Home
Missy Brozek – Vice President & Creative Director
Trisha Studer – Member Relations Coordinator

We’re excited to be here on the CHA Blog today to tell you a little more about our upcoming Crafters’ Home Showcase event, July 19 – 20, preceding the CHA Paper Arts+ Show. Crafters’ Home is a dynamic group of independent brick-and-mortar paper crafting retailers and vendors dedicated to helping the independent retail channel grow and continue to stay strong. Here at Crafters’ Home, we are committed to fostering connections between retailers and vendors through retail advice, exclusive discounts, promotions, education, discussion groups, book clubs, and of course, our Crafters’ Home Showcase events!

Crafters' Home Showcase - Image One

A huge thanks to CHA for inviting us to be the title sponsor for this summer’s Paper Arts+ Show and for its efforts to organize a valuable Show – giving retailers and exhibitors much needed face-time as they prepare for their fourth quarter and holiday season buying.

The Crafters’ Home Showcase is a two-day education and buying event exclusively for our member retailers and partner vendors. We have a bursting schedule for this summer’s Showcase and are excited to be able to offer an excellent variety of hands-on education, retail education seminars and new product presentations. We’ll wrap up our two-day event with the Sample Showcase – which, for the first time ever, is open to ALL CHA brick-and-mortar independent retailers. Keep reading for more details about how you can join us!

Crafters' Home Showcase - Image Two

Our member retailers are going to be spoiled with our line up of activities and events! With workshops from vendors like Graphic 45, Art Impressions, Sizzix, Heartfelt Creations, Lawn Fawn and Linnie Blooms, as well as a couple of our incredibly talented and thriving retailers, we have no doubt this is going to be a win-win for our vendors and retailers! We’ve invited Cathy Donovan Wagner from Retail Mavens, Katie Kohlmann from Ellie K Designs, and David Nawrocki from Retail Studio Effect to lead our retail education seminars and share their expertise. Vendors joining us to present their newest products and services include Faber-Castell Design Memory Craft, Reminisce, Sizzix, Tonic Studios, Bella Blvd, Simple Stories, Echo Park, Kaisercraft, Retail Mavens and Retail Studio Effect – we’re so excited to see what they have in store for us! A few vendors who aren’t able to join us will be participating in our Product Spotlight by sending their catalogs, order forms and samples to our event for attendees; thanks to Authentique Papers, SRM Stickers, Pink and Main and Paper House Productions (we have a feeling this list might continue to grow) – we appreciate them joining us from afar!

We’ll wrap up our two-day event with the Sample Showcase – Monday, July 20 from 6:00 p.m.- 9:30 p.m.. We are inviting all CHA brick-and-mortar independent retailers to our Sample Showcase event (6:00 p.m. – 7:30 p.m. is exclusive to Crafters’ Home retailers – non-Crafters’ Home retailers are invited to stop in between 7:30 p.m. and 9:30 p.m.)! We encourage you to take this opportunity to learn more about Crafters’ Home and our dynamic group of retailers and vendors. Take time to visit with our vendors – Sizzix, Retail Studio Effect, Retail Mavens, Ellie K Designs, Lawn Fawn, Reminisce, Echo Park, Simple Stories, Linnie Blooms, Art Impressions, Dare 2B Artzy, Deflecto, Tonic, Faber Castell Design Memory Craft, and Scrapbook Adhesives; stop by for make-n-takes and demos; and, chat and network with our retailers about their experience as a Crafters’ Home retailer. We’ll have treats and refreshments, and hope you’ll join us for a fun, exciting Showcase finale before the Paper Arts+ Show floor opens!

Registration is required – $25 for CHA Members (brick-and-mortar independent retailers only).

To learn more about becoming a Crafters’ Home retailer or partner vendor, please visit www.craftershome.com, email info@craftershome.com or stop by our booth on the Paper Arts+ Show floor!

Join the “See You at CHA!” Blog Hop



You are invited to participate in the See You at CHA! Blog Hop to celebrate coming together at the 2016 CHA MEGA Conference & Trade Show!

Hosted by the Social Committee of the CHA Designer Section, this big behemoth of a blog hop will be a tremendous opportunity for all CHA members to reach loads of colleagues and customers as we share our plans and promotions for the Show.

The link to an online registration form is at the end of this post – sign up early and plan ahead to generate lots of excitement for your week at the MEGA Show in January!

Hop dates: December 7-11, 2015
You will pick a date within this week to post on your blog. The master hop schedule with links will be posted on the CHA blog in November. Right-click and save the banner graphic above to use as a blog hop badge.

Participants: CHA members and craft media sites who/that plan to attend and/or exhibit at the MEGA Show (all membership categories).

Hop theme: The 2016 MEGA Show and CHA’s 75th Anniversary
Your blog post can be about any of these topics:

• New product sneak peek(s)
• Demo, class, seminar and/or make-n-take schedules
• Show specials and/or related offers
• Project inspiration and/or tutorials
• Memories of past Shows and/or craft industry anecdotes
• What you’re excited about seeing or doing at the 2016 Show
• Tips for getting the most out of the Show
• Behind the scenes Show and/or travel prep

IMPORTANT – Joint $$$ giveaway!
No blog hop is complete without a chance for people to win something fabulous!

Each blog hop participant will be required to contribute a minimum of $5 to the prize pot. We’ll be using Tilt.com to securely collect funds online from participants. The final sum of funds in the prize pot will be used to purchase a VISA gift card for the winner.

The more money in the pot, the bigger the prize value and the more traffic and excitement it will generate for everyone! You’ll receive a code for a Rafflecopter prize drawing widget to put in your post. The entry options will be limited to just three: a blog comment, a tweet or a pin. All blog hop participants (CHA employees excluded), their staff, and their customers, fans and followers are eligible to win – both domestic and international.

Click here to sign up today – the deadline to join is September 30. 2015.

Feel free to post any comments or questions you might have about the hop in the See You at CHA Facebook group. You can also email the blog hop organizer with questions: Lisa Fulmer – lisa@lisafulmer.com.

About the Social Committee of the CHA Designer Section:
We moderate a Facebook group called See You at CHA, where attendees and exhibitors can connect, socialize and network prior, during and/or after any CHA Show. CHA members in all membership categories are welcome to join, as well as craft media reps. The Social Committee is here to help you navigate the Show, share experiences, meet new people and learn about fun things to do at the Show. You can even use the group to find a hotel roommate, airport shuttle pal, or dinner companions – we want to do whatever we can to help you have a great experience at CHA!

Tips on how to prepare for business “dates”


CHA’s Southern California (SoCal) chapter is hosting a speshutterstock_269729930ed dating themed Roundtable Breakfast for businesses on Thursday, August 13. You’ll go on the best seven-minute “dates” ever with 15 retail experts. Our retail experts will offer advice that has been proven to improve your business operations. “Flirt” with them on everything from advertising to loans, and everything in between!

How can you plan to make the most of your seven minutes? These five tips will prepare you for your dates!

  1. Research your optionsClick here to read the experts bios and their topics of specialty.
  2. There are no bad questions – Jot down and prioritize your questions so your most important questions get answered.
  3. Don’t give a fake number – Pack your business cards so exchanging contact information doesn’t cut into networking.
  4. It’s okay to talk about yourself – Bring informational material to give the experts a better understanding of your business situation.
  5. Bring a wingman – Invite a colleague or peer to attend to double your time with the experts.

Don’t keep your dates waiting. Click here to RSVP!

Event Information

Date:         Thursday, August 13, 2015
Time:         7:30 AM – 10:30 AM
Location:  Steven’s Steak & Seafood House, 5332 Stevens Place
                  City of Commerce, CA

For additional information, please contact Nidia Negron at nnegron@craftandhobby.org.

Meet Bonnie Krebs and Kate Swanson of Art Impressions Rubber Stamps


We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. We’re having double the fun this week as we feature two teachers! Meet Bonnie Krebs and Kate Swanson of Art Impressions Rubber Stamps!


In their workshop New! Interactive Holiday Stamping, Bonnie and Kate will teach you tips, tricks and techniques using Art Impressions’ latest stamping products. You will complete four dynamic and fun projects, like creating interactive cards with unique stamping patterns! At the end of this two hour session, you will take home creative ideas for Christmas projects your customers will love and FREE product for you to recreate some of these amazing projects for your store!

Tell us a little about yourself.

One of us, Bonnie Krebs, is originally from Salem, Oregon, where she and her husband, Phil, started Art Impressions Rubber Stamps in 1987. Bonnie and Phil have grown their family business through a constantly changing industry and are proudly celebrating the store’s 28th anniversary in July. Bonnie is a self-taught, whimsical artist who loves to create new images. She is the sole designer for Art Impressions and has created over 8,000 designs, from cute characters and animals to watercolor stamping techniques.

The other one of us, Kate Swanson, grew up with a strong love of stamping, paper crafting and party planning. She earned a Bachelor of Arts in Business and Communications from George Fox University. After graduation, she happened to visit a friend who was working at Art Impressions. It was perfect timing, as Kate was looking for a job and Art Impressions was hiring. Kate joined the company and quickly brought her personal and professional passions to the team. Four years later, she holds the title of Marketing and Accounts Manager, and works closely with storeowners and industry professionals. Kate has traveled all over the United States to demonstrate at the Craft & Hobby Association’s trade shows as well as other special events and retail shows.

What do you love most about the creative industry?

We love the people! We enjoy spending time and sharing our creations with other store owners, creative customers, industry colleagues and likeminded individuals. We look forward to trade shows (especially CHA’s Paper Arts+) because we get to spend time and catch up with our friends and industry counterparts!

What do you love most about teaching workshops?

We’re always formulating new stamping techniques and interactive card ideas. We love watching those who take our classes light up when we present these new concepts. It is so much fun to see our class attendees interact with the products that took us months to conceptualize!

What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?

A little instruction goes a long way, especially with our products. At a live Show, we can offer many tips and tricks, which help store owners and can be passed on to customers. This type of experience has great worth because attendees leave with inventive ways to use our stamp collections – ideas that they would not have learned anywhere else!

What are the top takeaways that attendees will learn by taking your workshop?

When we say attendees will LOVE the new releases we have in store, we mean it! We have been working hard to create new products for the holiday season, as well as extensions of some existing lines. Attendees won’t want to miss our fun workshop, where the samples they’ll make will put a smile on any customer’s face!

When you’re not teaching, what can we find you doing?

When we’re not chatting about new ideas or hard at work, we love to travel! Whether we’re on a business trip or hitting vacation spots around Oregon (we both adore the Oregon Coast and Bend, OR!), we like to have a little change in scenery! Spending time with our families is important to both of us as well. Bonnie and Phil welcomed two beautiful granddaughters this past year, who are three months apart. Kate treasures her time with her three year old son, who always keeps her on her toes, and her husband, Tony.

The Paper Arts+ Show is around the corner and Show registration is open! Register for the New! Interactive Holiday Stamping workshop today!

Stay tuned for next week’s blog post where we will meet Fran Seifor, the founder and Chief Artistic Officer of Stampendous!

Top 10 Reasons to Exhibit at the CHA MEGA Show



The 2016 CHA MEGA Conference & Trade Show is taking place January 7-12, 2016 at the Anaheim Convention Center in Anaheim, CA. As an exhibitor, this is your opportunity to exhibit at the oldest and largest craft industry trade show in the U.S. and get your product in front of thousands of buyers!


Incase that’s not enough of a reason to convince you, here are 10 more reasons to exhibit at the CHA MEGA Show:

  1. Generate new sales leads with thousands of big box and independent retail buyers who are ready to place orders
  2. Join 400+ exhibiting companies that are showcasing more than 9,000 SKUs
  3. Get exposure – Promote your brand and products to more than 150 global media outlets
  4. Leverage face-to-face networking opportunities
  5. Up-to-the minute exposure to all of the latest product trends and forecasts you need
  6. Expand internationally by reaching valuable buyers and media from more than 55 countries
  7. Develop new partnerships and expand your professional contacts
  8. Launch new products
  9. Increase brand awareness
  10. The only place you can conduct a year’s worth of business in four days


Valuable buyers from more than 35,000 stores want to place orders with you!

Sign up to exhibit today!

Exhibiting Questions?IMG_4301

For U.S. inquiries, click here or contact Nadine Schwartz via nschwartz@craftandhobby.org or 201-835-1203.

For international inquiries, click here or contact Andrew Morton via amorton@craftandhobby.org or +44 1425 271964.