Tony Ford From – Neolithic 2.0

I was just reviewing some of the posts from the CHA Winter Show and I think this post from CHA Member and presenter, Tony Ford ( called Neolithic 2.0 is definitely worth revisiting.  Tony clearly explains the role of technology, not as a panacea for all the worlds’ problems but as a channel to meet human action.  With that as the backdrop he goes on to share some amazing ideas that any retailer can use to enhance their web presence or social media profiles.   You might want to watch this over lunch with a note pad or iPad depending on your technology preference…

Tony will be presenting at the CHA Summer Show in Rosemont as well.  The S111 – Advanced Social Media Strategies for Manufacturers & Designers: Reaching Beyond the Merchant to Consumer Engagement will be held Tuesday, July 19, 2011  2:00 PM – 3:00 PM. Be sure to sign-up early to guarantee your seat.

See you in Rosemont!

New CHA 2010 Winter Show Video

This short video captured at the CHA 2011 Winter Conference & Trade Show in Los Angeles, California January 29 – February 1, 2011 highlights some interviews from exhibitors and attendees.

In a press release issued on February 22, 2011 CHA announced the verified 2011 Winter Show statistics.  The release reports triple digit growth in the new Conference (seminars, events & workshops);  5% larger show floor; 8% increase in new exhibitors to the show; and broader international participation over 2010.  To read the entire release go to   

Wendy Russell’s 2011 Winter Show Video Greeting

Wendy Russell, host of She’s Crafty and the Homes & Living Show talks about the upcoming CHA Winter Show that will be held at the LA Convention Center, January 29 – February 1, 2011 with the Conference program starting on January 28.  Register now to secure your discount rate for classes, events and workshops.  Go to for more information.

CHA Winter Show Registration Update

Ready to Register??  We’re Ready too!

Registration will be back up & running Tuesday, November 9th at 1pm EST. CHA apologizes for the technical difficulties and inconveniences you may have experienced when we initially opened.

We encourage you to review the Conference Program Schedule for all of the workshops, seminars and special events that will be offered for this Show. Please note W0104, RANGER STYLE is already SOLD OUT. This class sold out immediately after registration opened on the 1st before we experienced any technical difficulties.

If you have any questions regarding the registration process, please contact or call the CHA Registration HelpLine at 201-835-1240.

If you have any questions regarding the conference program, please contact

Thank you for your patience. We look forward to seeing you in LA!


Do you know an innovative CHA retail member worthy of industry recognition? Then nominate them for this award…


Innovation in Retail Award

Nominate a CHA Retailer for the Innovation in Retail Award at the CHA 2011 Winter Show

The CHA 2011 Winter Conference & Trade Show theme is The Innovation Advantage:  Inspiring and Connecting with Consumers.   To help the industry focus on innovation, and to recognize excellence, CHA is searching for the most innovative CHA Retail Members.   

CHA is now accepting nominations (including self-nominations). 

Email submissions to Keri Cunningham, Marketing Manager, at by January 3,2011 with the following information: 

–          A 300-word (or less) description on what makes the retailer innovative

–          Photos of the innovation and retail location

–          Screen-shots of any technology/software used in the submission

–          How the innovation has impacted your business

Nine innovative CHA retailers will be profiled in a gallery display during the CHA 2011 Winter Conference & Trade Show and ONE CHA member will be awarded the CHA “Innovation in Retail Award”.

Innovation can be in the form of:

–          Product Displays

–          Marketing Strategies

–          Store Layouts

–          Technological advances

–          Customer Loyalty Programs

–          And more!

Ten finalists will be notified in January of 2011, winners will be announced at the Winter Show and the CHA Innovation in Retail Award will be presented during the Annual Business Meeting on January 31, 2011 in Los Angeles.

Send in your nominations today!


In a press release issued today, CHA announced several big changes that will enhance the upcoming Winter Show and help the industry focus on the growing need for business education.  Some of those changes include:

 – Name change:  The Winter Show is now officially called the CHA Winter CONFERENCE & Trade Show

 – New one-price structure for education – $25 per person pre-reg for members ($50 on site) provides access to workshops, business seminars, the Show Event/Party, the Keynote presentation, the International Reception, Welcome Reception and the Show Floor (a $250 value)

 New Show Floor Hours will be from 10 am – 6 pm to encourage participation in CHA Education

More information including a Frequently Asked Question Document about the Conference can be found under the CONFERENCE PROGRAM tab at

The complete press release is listed below.


Focus on Education Spurs Renaming of the CHA Winter Show

The Craft & Hobby Association (CHA) is pleased to announce an official name change of the Craft & Hobby Association Convention & Trade Show.  The new name effective immediately is the Craft & Hobby Association Conference & Trade Show. This change reflects the growing importance of education in helping craft and hobby professionals cope and succeed in today’s challenging marketplace by providing greater number of industry professionals with access to CHA’s Trade Show, educational sessions, networking opportunities and special events.

Specific craft and hobby industry education is vital to the health of the industry and respective businesses. According to the 2010 CHA Member Satisfaction Survey providing educational programs pertinent to the craft industry was in the top two requested member benefits. While the majority of respondents reported providing educational programs as an important Association function, 42% have never participated in CHA education. Previous surveys report the two main reasons for not taking classes as schedule conflicts and price.

CHA will implement an exciting new Conference model for its 2011 Winter Show in Los Angeles that will provide all attendees with greater value, more convenient hours, greater networking opportunities, and unlimited access to the CHA Trade Show floor, Conference programs, networking opportunities and special events. This new CHA Conference model mirrors other successful programs currently being used by many leading trade show organizations.

The CHA 2011 Winter Conference will feature educational sessions customized for member types, hands-on craft technique training, a variety of networking opportunities, and provide attendees with unlimited access to all seminars, workshops, and special events for only $25 (an approximate $250 value). This fee is waived for all CHA Trade Show exhibitors. Now all attendees and exhibitors will have access to the CHA Conference including business sessions, networking events, and special events that include the Keynote presentation, Show Event/Party, International Reception and the Welcome Reception for one low price.

To help accommodate this focus on education and to eliminate conflicts, the Trade Show floor hours have been moved an hour later and will run from 10:00 a.m. to 6:00 p.m. during the first three days of the Show. The new show floor hours will provide attendees and exhibitors a full eight hours of Show floor access along with greater flexibility to participate in education and networking opportunities only offered at CHA Shows.

“We believe the new Conference model and Trade Show enhancements are very valuable new benefits to our members,” said Steve Berger, President and CEO of CHA. “They were designed to help all attendees and exhibitors take advantage of as many educational and networking opportunities as possible without the burden of additional costs.”

“Having unlimited access to valuable business education and networking opportunities will provide CHA members with the information and insights they need to successfully navigate challenges and grow their businesses during challenging economic times,” explained Michael McCooey, CHA Board Chair.

CHA Winter Show Update

As most of you have heard CHA sales for the 2011 Winter Convention & Trade Show are going extremely well.  CHA anticipates selling out the South Hall of the LA Convention Center over the next few days but don’t worry there is still space in Kentia Hall.

Additionally, CHA hotels are also filling-up and we are at 51% capacity of the CHA room block.  Current CHA 2011 Winter Show hotel nights (as of Sept 8th) are at 4,058 room nights, that’s 2,521 room nights ahead of the same time period a year ago in Anaheim.   CHA urges all exhibitors and attendees to make hotel arrangements NOW while the lowest rates, and rooms in CHA hotel blocks are still available.

Next week several CHA staff members including myself will be going to Los Angeles for a site visit.  We will be meeting with LA Inc., (the LA Convention & Visitors Bureau), the LA Convention Center Team, the L.A. Live team, members of the LA Fashion District, and other key players during a very quick trip.  We want to witness first-hand all the exciting improvements made over the past 10 years.  So be sure to check back for video clips of our LA experience.

In a letter dated 8/24/2010 Steve Berger, President & CEO, CHA wrote the following:

Dear CHA Exhibiting Member,

I just returned from attending a very successful conference and exposition at the L.A. Convention Center for the American Society of Association Executives (ASAE). The attendees are the CEOs and top management of associations around the world who hold many trade and consumer shows at convention centers worldwide.

Many of these people had not been to the L.A. Convention Center in many years and like some of you, had concerns about hosting an event in downtown L.A. I’m very pleased to report that all of us came away from our meeting extremely impressed with our experience in L.A. and with the brand new L.A. Live Campus where the convention center is located.

During the last two years, the area surrounding the convention center has been transformed into a lively entertainment district featuring great restaurants, nightclubs, movie theaters and a variety of other attractions. The L.A. Live Campus is home to an exciting array of entertainment options, ranging from the Staples Center and Nokia Theater where major concerts and the L.A. Lakers games take place, to Lucky Strike bowling and billiards, ESPN Zone, and much more. There are also a variety of good restaurants, bars, movie theaters, hotels and other attractions just a short, safe walk from the convention center.

For our exhibitor members, this means there is a wealth of customer entertainment options. However, exhibit space in the South Hall is going very fast, with over 50% of 2010 exhibitors already confirmed for 2011 and 74% of these exhibitors have increased their booth space over the 2010 show. Please send in your exhibit space contract as soon as possible if you want to be part of what is shaping up to become a great Show and your best selling opportunity in 2011.


Steven Z. Berger
President and CEO, CHA

Don’t take Steve’s word for it, here is a video from the recent ASAE Conference.  While it’s not OUR show it does give you a sneak peek at the venue, the local restaurants, the community and provides some interesting insight about what professional trade show and meeting planners had to say about the NEW Los Angeles venue.

More good signs for a great Winter Show!

As of Augst 20th (the CHA 2011 Winter Show Priority Points deadline) booth sales are ahead of year-to-date comparisons with 2010. With months to go before the Show more than 50% of CHA 2010 Winter Show exhibitors have already reconfirmed for 2011 and 74% of returning companies have increased their booth size by a total of more than 27,000 sq. ft. over 2010. As of August 20, CHA Winter Show is at more than 130,000 sq. ft. sold up from 128,000 from the same time last year. With a recovering economy CHA is looking at a potential well-sold Winter Show in L.A.

CHA Issues Call for Presentations for 2011 Winter Show

Craft & Hobby Association Winter Convention & Trade Show
January 29 – February 1, 2011
Los Angeles Convention Center
Los Angeles, CA
Call for Presentations
Deadline September 6, 2010
Are you an expert in your field?
Do you have skills or topical expertise to share with other CHA members?
Apply to present a CHA business Seminar or Demo-nar SM !

Seminars are classes covering business-building skills geared to all skill levels and all member types, or targeted to individual member types and skill levels.

Demo-nars SM combine both the business education of a Seminar, with the hands-on project technique training of a Workshop.

Topics include: Marketing, Finance, Sales, Customer Service, Advertising/PR, Inventory and Cost Control, Legal, Web Design, Licensing, Social Media…and more!

This Winter’s Education program will also highlight topics on the show theme, Innovation.

Members are encouraged to apply with topics within the realm of their professional expertise.

Click here to apply online.

For more information please contact
Amie Lee Kolodziej, CMP, Education Manager or call (201) 835-1202

*Please note: Submission does not guarantee placement in the program.