JEJE Produkt Brings Exciting, New & Different Products From Europe

Featured


This is a guest post by JEJE Produkt

Attending Creativation?
Make sure to visit JEJE Produkt, booth #2526, Europe’s number one manufacturer of peel-off stickers, developer of craft techniques and craft products.

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Our new Dream Catcher Peel-off’s will charm you and you can collect a free sample by visiting our booth.

Looking for something exclusive? We can make it. Eric and Elly, owners of JEJE Produkt, will be happy to give you more information to develop your own range of peel-off stickers.

Completely new: ” Marij Rahder by JEJE Produkt”.
Marij Rahder, designer and artist draws cheerful and comical characters for clear stamps, peel-off stickers, 3D booklets and we know you will love them!

We offer you:

  • New, splendid and unique products
  • Ongoing demonstrations
  • Giveaways
  • Free catalog

Like us on Facebook and send a private message before January 15 mentioning: CHA and join our CHA raffle for winning prices!

Access our online catalog here.

Watch this video to learn more.

DIY Sewing for Family, Home, Fashion & Fun – Discover Dritz® at Creativation 2017

Featured


This is a guest post by Prym Consumer USA

Sewing. It’s an old-school craft, with plenty of new-school applications. Bag making. Easy-sew curtains. Doll clothes. Home and fashion hacks. Accessories and things for your kids. These are activities you might not traditionally associate with sewing, but that’s what today’s makers are doing with needle and thread. When it comes to sewing, Dritz® is a mainstay. Yes, Dritz® is your grandma’s tomato pin cushion. But it’s so, so much more. Visit us at Creativation and see for yourself!

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Our Products: Dritz® products empower you to make things you never dreamed you could. Our comprehensive product range includes tools for sewing, quilting and home decorating. Top-notch Dritz® products are easy-to-use, and allow you to accomplish a variety of DIY projects creatively and economically. At Creativation, you’ll be the first to see 50+ new fashion fasteners, tools for hand and machine sewing, and more. New to the game? No worries! We can introduce you to our standard line-up of must-have Dritz® sewing supplies.

Our Events: Experience Dritz® in action and see how easy DIY can be. We have a host of events going on in our booth (Prym Consumer #1315) allowing you to get a hands-on feel for Dritz® DIY. Come chat with our demonstrators, who will be using new and favorite Dritz® fasteners such as grommets, rivets, swivel hooks and rings. Finished projects will be displayed, providing inspiration for incorporating Dritz® into bags, accessories, device storage, clothing, items for kids and home.

Throughout Creativation, you’ll see Dritz® popping up everywhere! Find us here:

  • Fashion Fusion Collaborative Challenge (Thurs. 1/19, 11:00am, Lecture Hall/booth #1951: Fashionistas unite! At this exciting event you’ll make a garment and/or accessory. You’ll be able to use a Dritz® dressform, and talk with two of our experienced seamstresses who will be available to help you during the event.
  • Maker Space (Sat. 1/21, 1:00pm, booth #1759): Want to see sewing and jewelry collide? Make a funky bracelet using traditional sewing supplies (belting, fasteners, embroidery floss/needles). You’ll use these basic materials to make a bracelet that shows your unique style – sweet, boho, minimal, funky – it’s up to you!
  • Sewing 101 Workshop (Sun. 1/22, 11:00am, room 121D): Don’t let the word “sewing” scare you! Check out this workshop and learn about the essential tools and hardware you need to get started. You’ll pick up some time-saving tips, discover clever uses for basic products, and make some low-sew projects. Bonus: you’ll get to take some Dritz® tools home with you!
  • Pillow Talk Demonstration (Sun 1/22, 1:45pm, booth #1759): Pillows can transform pretty much any space in your home. You can change your look for a special occasion, or for the whole season with a few new pillows! During this demo, you’ll learn how to cut, shape and embellish pillows to create something fabulous regardless of your personal style. We’ll share tips for button tufting, inserting welting and trims.
  • English Paper Piecing Demonstration (Sun 1/22, 3:00pm, booth #1759): Have you heard about English Paper Piecing? Wondering what all the chatter is about? It’s an addictive way to hand sew small fabric shapes that are perfectly and precisely shaped. You can then use these fabric shapes in so many ways – accessories, fashion, quilting and more!

Our People: We’d like to meet you! Beyond the products and the demonstrations you’ll see in our booth, we’ll also have lots of friendly faces at Creativation, waiting to see YOU! Retailers, bloggers, makers, designers – if you’re engaged in sewing, quilting and DIY, please make sure to come by and say hello!

Our Digital Spaces: Like what you see at Creativation? It doesn’t end here – you can connect with Dritz® every day! You’ll find Dritz® on Instagram, YouTube, Pinterest and Twitter, and our make something blog is packed with thoughtful projects and product information. The Dritz® website provides a complete online product resource for you – everything Dritz® is right at your fingertips!

Things to Remember:

  • See Dritz® in the Prym Consumer USA booth #1315
  • Getting social at Creativation? Use #Dritz and/or #DritzItYourself so we don’t miss you!

Treat Yourself to Food & Knowledge


By Saema Khwaja, President, CHA Southern California Chapter

Our Southern California Chapter is proud to host its Second Annual Business Luncheon on August 10 at The Old Spaghetti Factory in Duarte, CA! Be sure to register and meet our amazing panel of successful professionals in finance and investment, advertising and marketing, human resources, philanthropy and more!

Attendees will have the unique opportunity to learn from experts and gain valuable strategies and suggestions to benefit their business. Take advantage of the opportunity to network and create connections in the craft industry, further your business with advice from experts in the field, and learn what others are doing in the industry! This is a great opportunity to have one-to-one time and get answers to all of your business questions.

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We also offer members the opportunity to reserve a showcase table to display products/project samples. It’s a fantastic way to easily promote your company to other chapter members! As part of your showcase, we’d love to feature your business on social media as well!

Click the link for more details about the Business Lunch and to RSVP: http://bit.ly/2aiEcZS. We’d love for you to join us!

Post-Show Seminar Throwback Series: SEO & Blogging


As we head into the summer, we’re doing one, final throwback to the education you received at the 2016 CHA Conference & Trade Show in Anaheim in January.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week, our final throwback is Ann Butler’s and Theresa Cifali’s seminar: SEO & Blogging – What the Heck is Google Looking For? Watch their recap video here and get a refresh on seven of the key indicators that influence your business’s post rank in Google’s algorithm.

CHA Member Ben Franklin Crafts and Frames Redmond Celebrate a 40+ Year Milestone in Business


Store FrontWe are excited to congratulate long time CHA Members and supporters, Bob and Shirley Ferguson of Ben Franklin Crafts and Frames in Redmond, WA, on reaching their 40th year in business in May 2015! Not only have they been in business for 40+ years, but they have also remained in the same location throughout.

Family

The Ferguson Family

To commemorate this milestone, they launched a 40th anniversary celebration with year long special events and sales and on weekends with free cake and  free make and take projects for both children and adults.
Coloring Books

Originally California natives, Bob and Shirley decided to move to Redmond, WA from Hawaii when they were seeking a lifestyle change as well as new career opportunities. Their store was started in 1975 as a variety store, and has since evolved into an entertainment, activity-driven business dedicated to outstanding customer service and innovation.

Frame ShopTheir team of 75 staff members also includes second generation family members. Their sons, Neil and David Ferguson manage the store. The store employees are remarkable, long-term employees that are passionate and knowledgeable about their departments and the customers they serve.

Paper Crafts

In addition to selling component supplies in crafts, beading, paper art, home décor, framing, fabrics and yarn, they also offer hands-on activities where seasoned crafters can discover and learn how to use new products and novice crafters can channel their inner creativity.

The secret to their success? They cite their creative staff who stay current on trends, understand their target market, travel to trade shows throughout the United States and in Asia and stay active in the craft industry. In today’s economy customers are looking for things to do at home and rediscovering nostalgic pastimes. Ben Franklin Crafts and Frames uses its successful business model to continue filling those needs.

For more information about Redmond’s Ben Franklin Crafts and Frames, call (425) 883-2050 or visit www.craftsandframes.com.

Post-Show Seminar Throwback Series: How to Host a Local Craft Event


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Rina Gonzales’ seminar, How to Host a Local Craft Event. Rina gives five tips for organizing and preparing for a successful event that any business can follow.

DSC_6563-2How to Host a Local Craft Event
By Rina Gonzales

Hello!

I am so glad to share some tips on “How to Host a Local Craft Event”. As you may know, I created an event called “Crafty Happy Hour” where crafters of all levels and ages come together and create greetings cards. No experience is required, and all supplies are provided.

Here are some tips for planning a fun event in your area:

  1. Pick a venue, event date and theme for your craft project.
  1. Create a fun graphic to promote your event. Now, you can get the word out to your community!
  1. Market your event with social media, including Facebook, Twitter, Instagram and any other media you like; draft a press release, send it to your local newspapers and invite them to send someone to your event; send out your own personal invitations through text message, phone calls and Facebook messaging. You can draft a message that can be used on all social media efforts and for your personal contacts you invite.
  1. Pack your crafts! Plan what you need to pack for your event and also keep your venue informed of what you will need as far as space, tables and any special requests, like what type of music you prefer.
  1. Host your event. Be sure to arrive early to set up, and have helpers for your event that can help navigate issues, like how to use craft supplies/tools.

Good luck!

Rina Gonzales is the owner of Mothership Scrapbook Gal and created “Crafty Happy Hour” in 2013. Her craft business is based in Riverside, California, with a mission to help people craft their special and everyday moments through craft events, DIY card kits and custom orders. Follow her on the Mothership Scrapbook Gal page on Facebook and @mothershipscrapbookgal on Instagram to see what exciting events and workshops she is hosting in her community.

 

Post-Show Seminar Throwback Series: Fundamentals of Selling Online


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to another one of Amberly Dressler’s seminars. This time we’re reviewing, The Fundamentals of Selling Online.

If your business is not selling online, you’re missing out on valuable revenue opportunities with more than 75% of Americans.

Watch Amberly recap her seminar.

Post-Show Seminar Throwback: Pop Up Retailing


So, you attended our Conference Program at the 2016 CHA Conference & Trade Show earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Start, Grow or Expand Your Business with a Pop Up Shop, taught by Patti Biro.

Read her recap below.

Start, Grow or Expand Your Business with a Pop Up Shop
By Patti Biro

Cart, kiosk, trunk show, MRU (mobile retail unit) and yes even a tent can all be vehicles for creating a pop up presence for your business. So where will you go with your pop up store? At the 2016 CHA Show discussions about this new type of retail option were buzzing – and for many good reasons!

Just to recap some of the key ideas shared in my presentation and provide some pop up inspiration for you, let’s cover some pointers.

trunkshow2#1: You can start small – really small – with little risk, but a huge potential for exposure and profit. One of the easiest ways to get started is by having a pop up trunk show in a store that fits your product line and brand. Yes, this can be as small as a single display area or even an actual trunk. Think of stores right in your local area that would be a great place to showcase your work. Many stores will be receptive to your plan. Even better is being on-site to actually demonstrate or discuss your work.

greentray1#2: Create a collection. For a pop up event you can’t possibly take your entire inventory. Select items that fit your venue. For a farmer’s market or outdoor event, select those items that have an outdoor, country or natural flair to them. Your product selection should be tweaked to fit the customers who are going to be there. You’d select different price points and products for a jazz event at a museum than at a craft fair.
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#3: Prop it up! Basically you want to create a retail display of your work. A few key props can set the stage, invite conversations and help to showcase your inventory. Remember the rule here – 80% product to 20% props and you will be on your way!

 

trunkshow3#4: Build some buzz about your pop up event. Use every social media tool you have. You can also create in store promotions and shelf talkers. Nothing is better than a creative invitation as part of your promotional plan.

 

ElviswithPattiatBoerneMarketDays#5: Have some fun! You’ll be making connections as well as sales, and this can lead to other invitations and events. Make the time to visit and chat with other vendors during the event. They are a great resource for information on the pop up retail scene and how to expand your market.

Best wishes for a successful pop up season!

Post-Show Seminar Throwback Series: Improving Your Social Media Strategy


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Amberly Dressler’s seminar: Improving Your Social Media Strategy.

Watch Amberly recap her seminar to learn how to improve your ROI on utilizing social media.