Post-Show Seminar Throwback Series: Affiliate Marketing


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Sarah Crosby’s and Zoe Pedziwiatr’s seminar, How to Earn More and Establish Strong Relationships with Brands You Love Through Affiliate Marketing. Sarah and Zoe give expert tips and three strategies to increase your income through affiliate marketing.
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Most bloggers start blogging because they’re passionate about something and they want to share it with the world. Whether it’s photography, cooking, home renovation, fine art, or DIY and crafts, most new bloggers are surprised when they find out that people out there are actually reading what they have to say and even more surprised when they realize that they can make a living from saying it.

You might find yourself organically referencing and linking to products or services you use in your content (i.e. your camera and lenses, your favorite fabric scissors, the spiralizer you used to make that beautiful zucchini dish you made). Your readers are inspired by you—they want to make what you’ve made. They want the products that you recommend. You’re an influencer and you have an audience, which places you in the perfect position to partner with the brands you love through affiliate marketing.

What is Affiliate Marketing?
Affiliate, at its core, is about a relationship between three parties:
1. Advertiser (brand with an online store)
2. Publisher (blogger/you)
3. Consumers (your blog’s audience)

The brand partners up with a blogger to put tracking links (i.e. product links, banners, etc.) on its site in hopes that its audience will click through to the site and make a purchase or sign up for a service. If one of your readers clicks through a link on your site, the affiliate link provides the tracking technology to be able to track clicks and sales. If your reader makes a purchase, you will earn a commission on that sale. Although commissions tend to be small, if your blog gets a decent amount of traffic and the product or service resonates with your audience, they can add up fast!

One of the most glorious things about affiliate marketing is the potential to earn passive income from long-term traffic. If you have affiliate links in blog posts that consistently receive traffic from search and Pinterest, then there’s a big chance that you could be earning money from these posts for a long time without a ton of maintenance. All it takes is some work up front.

Three Strategies to Increase Your Affiliate Income
1. Update old content with affiliate links. Take a look at your Google Analytics to find your high and medium traffic blog posts. Replace the normal URLs in those posts with affiliate links or figure out how to weave some in.
2. Add links to organic posts. These are the fun posts you plan on writing anyway. Are you referencing products? Put links in there. You never know which posts will blow up.
3. Write awesome affiliate posts. An affiliate post is a strategic, informative, product-centric blog post that strives to push your readers to make a purchase.

Start by solving a problem. What products or services are big right now? What do people want to know more about? What do YOU want to know more about? Put yourself in your readers’ shoes and think about what information pushes you to actually pull the trigger on a purchase. Write the post that you would want to read.

Affiliate Post Examples:
• Product reviews and comparisons
• Resource lists: “Where to Find X”
• Expert Info: “Best Things to Do in X”

Expert Tips
Make it personal. Figure out how to relate all this product information to your life to tell a story and make it feel organic and relatable.
Do the research. Provide all relevant information to your readers. When linking out to products, include details in your content like brand names, alternate retailers, prices, sizes, colors, material, etc.
Time it right. Consider seasonality and publish your post before expected product demand.
Use strong SEO/pinnable images. Search and Pinterest are how new readers will find you and your content. New readers equals more clicks and sales!
Spread the word! Share your affiliate post on social, add it to your blog sidebar, reference and link out to it in future posts. Keep promoting this post. Make sure to update the post with new links when relevant.

Looking to get started with affiliate marketing? Sign up as a publisher with CJ Affiliate and apply to be a part of our blogger friendly Content Certified Program. We provide everything you need—leading brands, great publisher support, resources and more!
Zoe Pedziwiatr, Content Development Manager, CJ Affiliate by Conversant

AffiliateCJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world’s most recognized and specialized brands run their affiliate programs on CJ’s platform.

Post-Show Seminar Throwback: Pop Up Retailing


So, you attended our Conference Program at the 2016 CHA Conference & Trade Show earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Start, Grow or Expand Your Business with a Pop Up Shop, taught by Patti Biro.

Read her recap below.

Start, Grow or Expand Your Business with a Pop Up Shop
By Patti Biro

Cart, kiosk, trunk show, MRU (mobile retail unit) and yes even a tent can all be vehicles for creating a pop up presence for your business. So where will you go with your pop up store? At the 2016 CHA Show discussions about this new type of retail option were buzzing – and for many good reasons!

Just to recap some of the key ideas shared in my presentation and provide some pop up inspiration for you, let’s cover some pointers.

trunkshow2#1: You can start small – really small – with little risk, but a huge potential for exposure and profit. One of the easiest ways to get started is by having a pop up trunk show in a store that fits your product line and brand. Yes, this can be as small as a single display area or even an actual trunk. Think of stores right in your local area that would be a great place to showcase your work. Many stores will be receptive to your plan. Even better is being on-site to actually demonstrate or discuss your work.

greentray1#2: Create a collection. For a pop up event you can’t possibly take your entire inventory. Select items that fit your venue. For a farmer’s market or outdoor event, select those items that have an outdoor, country or natural flair to them. Your product selection should be tweaked to fit the customers who are going to be there. You’d select different price points and products for a jazz event at a museum than at a craft fair.
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#3: Prop it up! Basically you want to create a retail display of your work. A few key props can set the stage, invite conversations and help to showcase your inventory. Remember the rule here – 80% product to 20% props and you will be on your way!

 

trunkshow3#4: Build some buzz about your pop up event. Use every social media tool you have. You can also create in store promotions and shelf talkers. Nothing is better than a creative invitation as part of your promotional plan.

 

ElviswithPattiatBoerneMarketDays#5: Have some fun! You’ll be making connections as well as sales, and this can lead to other invitations and events. Make the time to visit and chat with other vendors during the event. They are a great resource for information on the pop up retail scene and how to expand your market.

Best wishes for a successful pop up season!

Post-Show Seminar Throwback Series: Inventory Management 101 and Rejuvenating Your Inventory Mix


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

Are you turning over your inventory every 90 days?

This week we’re doing a throwback to Lee Kellogg’s seminars: Inventory Management 101 and Rejuvenating Your Inventory Mix.

Watch this video for a recap of what Lee says are the top three ways you should be managing your store’s inventory.

Post-Show Seminar Throwback: Tips for Better Email Marketing


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Have you implemented what you learned to better your business yet?

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Capture Their Attention and Leave ’em Wanting More – Tips for Better Email Marketing, taught by Lisa Fulmer and Carolina Moore.

Read their seminar recap below and watch this quick slideshow to remember the key points discussed.

Seminar Recap
By Lisa Fulmer and Carolina Moore

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You may have heard that email marketing is, at worst, dead…or at best, old-school. But email is still very much alive and still totally cool, even in this age of social media, texting and instant messaging.

Email marketing is an integral part of your overall sales and marketing efforts. Email helps you capture quality fans and followers who are more likely to become paying customers. By creating customer-centric emails that support your brand, you can build more loyalty.

Successful email campaigns are like a favorite TV show. If you produce great “can’t miss” stories with characters they love, your customers will want to watch every episode, then tell their friends…and they can’t wait for the next one!

Here is a quick slideshow on the topic that we gave in a seminar at the 2016 CHA MEGA Conference & Trade Show. If you missed it, here are some of the key points we discussed:

  • Email is vital for bringing customers through each stage of the marketing funnel and it augments your customer service.
  • You can attract new customers, deliver exceptional value and generate repeat business with email campaigns.
  • Email allows you to provide exclusive, subscriber-only content that helps you build stronger relationships and makes your customers feel special.
  • You can craft more commercial messaging with email than you can with social media to build revenue – just make sure you comply with CAN-SPAM laws!
  • Email marketing is highly measurable with many automation features, plus you can test and target by demographics and interests.
  • Many email services are free at first, then fees kick in as your subscriber list and/or email frequency grows. Most can be fully integrated with your customer database and social media platforms.
  • There are many tactics for making your emails more engaging and effective – an easy way to start is by taking note of the mass emails you receive from the lists you subscribe to. What do you like or not like about them, what impression does the email give you, how compelled are you by the message and visuals?
  • Content is king – whether you’re sharing inspiration, special offers, company news or funny trivia. Give them great reasons to look forward to your emails.

Let us know if you have questions or need help with your email marketing!

Lisa Fulmer

Carolina Moore

Post-Show Seminar Throwback Series

Featured


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Have you implemented what you learned to better your business yet?

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.
This week we’re doing a throwback to Kizer & Bender Speaking’s seminar: Feed Your Brain: Engage Customers and Take Your Sales to Insane New Levels. Rich Kizer and Georganne Bender taught you all the things you have to do to be connected to your customers online – listen, interact, react and sell.

Watch this video for a quick recap of key online marketing techniques for your day-to-day business activities.

31 Days of Crafting: Creative Crocheting


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Janice Ogata likes to encourage people to use materials other than yarn to step out of their comfort zone and be creative. Janice is the founder of the Pasadena Crochet Group in California. The group has been meeting on the first Saturday of each the month at a local bookstore for the past seven years. These crocheters have used wire, plastic grocery bags, cut-up t-shirts and VHS tapes, just to name a few of the non-traditional materials that they’ve experimented with. They’ve yarn bombed an entire museum in Los Angeles with hundreds of Granny Squares, and the historical Alex Theatre to celebrate its 90th Anniversary.

JaniceOgata

“A lot of people get bogged down thinking what they’re making has to be perfect. I try to keep them motivated, and reassure them they can just call a tiny mistake a ‘design element’ and move on, instead of ripping apart their whole project. The joy for me as a teacher is seeing the look of satisfaction on my students’ faces when they complete their first project. I teach all ages, men, women and children, and almost everyone has the same reaction. They can’t believe they crocheted something!”

JaniceOgata2Janice also teaches at Needle in a Haystack on the third Saturday of the each month. Her patterns have been published in Craft Ideas Magazine, and she is a blogger for Red Heart Yarns.

If you want to crochet creatively this National Craft Month, you can contact Janice at janiceogata@gmail.com.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

 

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Embossing Powder Techniques from A to Z


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Stampendous is really excited to be celebrating National Craft Month this year. The company just released its first book about crafting, Embossing Powder Techniques from A to Z, by its owner Fran Seiford. Fran and the staff love educating crafters about one of its specialty products and all the amazing ways they can use it to create mixed media art pieces as well as traditional greeting cards and scrapbook pages.

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From March 21 – 25, the company’s Design Team will be sharing some of the wonderful techniques from the new book on the Stampendous Blog. There will be many opportunities for visitors to win some products to try on their own!

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: Beads of Courage


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Katie Hacker, the host of Beads, Baubles & Jewels on PBS, is using creativity to help children with serious illnesses. Watch this video to learn more about Katie and her support for Beads of Courage.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Therm O Web


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Each week, Therm O Web will be sharing amazing design inspiration, exciting prizes, and special savings on popular Therm O Web products.

Therm O Web debuted hot new Deco Foil products at the 2016 CHA MEGA Show in January. If you missed them, watch this video to see the new Deco Foil Adhesive Pen and Designer Stencils in action!

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Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: National Craft Month Giveaway


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

In celebration of National Craft Month, Marjie Kemper is giving away a free seat in her online class with Craftsy called Inventive Ink: Colorful Mixed Media Effects. Watch this video to learn how you can win!

Read more about this class on Marjie’s blog.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.