Post-Show Seminar Throwback: Pop Up Retailing


So, you attended our Conference Program at the 2016 CHA Conference & Trade Show earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Start, Grow or Expand Your Business with a Pop Up Shop, taught by Patti Biro.

Read her recap below.

Start, Grow or Expand Your Business with a Pop Up Shop
By Patti Biro

Cart, kiosk, trunk show, MRU (mobile retail unit) and yes even a tent can all be vehicles for creating a pop up presence for your business. So where will you go with your pop up store? At the 2016 CHA Show discussions about this new type of retail option were buzzing – and for many good reasons!

Just to recap some of the key ideas shared in my presentation and provide some pop up inspiration for you, let’s cover some pointers.

trunkshow2#1: You can start small – really small – with little risk, but a huge potential for exposure and profit. One of the easiest ways to get started is by having a pop up trunk show in a store that fits your product line and brand. Yes, this can be as small as a single display area or even an actual trunk. Think of stores right in your local area that would be a great place to showcase your work. Many stores will be receptive to your plan. Even better is being on-site to actually demonstrate or discuss your work.

greentray1#2: Create a collection. For a pop up event you can’t possibly take your entire inventory. Select items that fit your venue. For a farmer’s market or outdoor event, select those items that have an outdoor, country or natural flair to them. Your product selection should be tweaked to fit the customers who are going to be there. You’d select different price points and products for a jazz event at a museum than at a craft fair.
winetiquedisplay
#3: Prop it up! Basically you want to create a retail display of your work. A few key props can set the stage, invite conversations and help to showcase your inventory. Remember the rule here – 80% product to 20% props and you will be on your way!

 

trunkshow3#4: Build some buzz about your pop up event. Use every social media tool you have. You can also create in store promotions and shelf talkers. Nothing is better than a creative invitation as part of your promotional plan.

 

ElviswithPattiatBoerneMarketDays#5: Have some fun! You’ll be making connections as well as sales, and this can lead to other invitations and events. Make the time to visit and chat with other vendors during the event. They are a great resource for information on the pop up retail scene and how to expand your market.

Best wishes for a successful pop up season!

Post-Show Seminar Throwback: Tips for Better Email Marketing


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Have you implemented what you learned to better your business yet?

Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to this seminar: Capture Their Attention and Leave ’em Wanting More – Tips for Better Email Marketing, taught by Lisa Fulmer and Carolina Moore.

Read their seminar recap below and watch this quick slideshow to remember the key points discussed.

Seminar Recap
By Lisa Fulmer and Carolina Moore

emailmarketing_CHA

You may have heard that email marketing is, at worst, dead…or at best, old-school. But email is still very much alive and still totally cool, even in this age of social media, texting and instant messaging.

Email marketing is an integral part of your overall sales and marketing efforts. Email helps you capture quality fans and followers who are more likely to become paying customers. By creating customer-centric emails that support your brand, you can build more loyalty.

Successful email campaigns are like a favorite TV show. If you produce great “can’t miss” stories with characters they love, your customers will want to watch every episode, then tell their friends…and they can’t wait for the next one!

Here is a quick slideshow on the topic that we gave in a seminar at the 2016 CHA MEGA Conference & Trade Show. If you missed it, here are some of the key points we discussed:

  • Email is vital for bringing customers through each stage of the marketing funnel and it augments your customer service.
  • You can attract new customers, deliver exceptional value and generate repeat business with email campaigns.
  • Email allows you to provide exclusive, subscriber-only content that helps you build stronger relationships and makes your customers feel special.
  • You can craft more commercial messaging with email than you can with social media to build revenue – just make sure you comply with CAN-SPAM laws!
  • Email marketing is highly measurable with many automation features, plus you can test and target by demographics and interests.
  • Many email services are free at first, then fees kick in as your subscriber list and/or email frequency grows. Most can be fully integrated with your customer database and social media platforms.
  • There are many tactics for making your emails more engaging and effective – an easy way to start is by taking note of the mass emails you receive from the lists you subscribe to. What do you like or not like about them, what impression does the email give you, how compelled are you by the message and visuals?
  • Content is king – whether you’re sharing inspiration, special offers, company news or funny trivia. Give them great reasons to look forward to your emails.

Let us know if you have questions or need help with your email marketing!

Lisa Fulmer

Carolina Moore

Time to Start Being the Change

Featured


By Laura Kelly-Walters

My creative life is a never ending journey and one that causes great joy for me and many others.  I started on this path when I was first pregnant and that baby is now TWENTY.  After 20 years of doing the same things (all things that I love like doodling, painting and making), I decided it was time to keep doing these things but also make a big change.

I love licensing my art and am proud of my relationships and partnerships in the craft industry, including with Sizzix, AdornIt, Tombow, Sculpey and Kunin Group.  With so much growth, I decided that it was time to start sharing my designs in a bigger way and to change the way I thought about social marketing myself and my works.  I have been doing everything on my own for 20 years.  I decided that I was ready to change and be the leader of a team, a design team that is all about me and my mission.  I wanted to create a team that would support these manufacturers through the sharing of my doodles and designs because when it all comes down to it, we are in this together.

I put an application out there and was floored at the crazy huge number of responses.  More than the shock and excitement, I was empowered and honored.  I thought this change would be challenging, but truth is, it has been a blast.  I struggled to choose who to put on the team and wish I could have chosen them all.  It is like I created a big creative party with a team of amazing and talented colleagues who not only support me 100% but also each other.  We are a winning team filled with love, passion and creativity.

I am convinced that my journey starts with me. If I want change, I get to cause it. I guess that is why I love Gandhi’s quote so much…”BE the change you wish to see in the world.”  I accessed my courage and caused change for me and the members of my team.  I am now BEING change and it is awesome sauce.

Meet the inaugural Laura Kelly Design Team and learn how they will be sharing different ways to make Laura Kelly products, designs and doodles part of your life.

Collage_Named_Jo

laura_kelly

Laura Kelly-Walters
Licensed Doodle Artist/Designer/Project Maker/Mom/Tombow Senior Ambassador
www.laurakellydesigns.com

 

31 Days of Crafting: Aviation Creation


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Our International Sales Director Andrew Morton has always been an avid aviation enthusiast. Read on to find out what his passion inspired him to do for National Craft Month.

ncm_Andrew

“At one stage of my life, I was learning to fly; however, rising costs and family life curtailed this pastime. Recently, I started to make aircraft models again, a pastime that I thoroughly enjoyed in my childhood. So, this month, I will be making a Typhoon Fighter jet model. Making models is a great stress reliever and, for me, the fact that the model I am making is related to aviation enables me to dream……..Could I have been the next Top Gun?”

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Tell us your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media and we will share!

31 Days of Crafting: First Home Signage


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

First comes love, then comes marriage, then comes the mortgage! CHA employee Kristen Farrell and her now husband Jonathan got married this past September. Now, they’re buying a house!

Conveniently, their closing date is in March. So, to celebrate National Craft Month Kristen is making items for their first home.

“Our house is in a lake community and has a deck with a gorgeous waterfront view. Jonathan and I are looking forward to spending a lot of time on the deck together, as well as entertaining family and friends.

To give our deck a homey feel, it needs some homey décor. In this blog post, I am sharing my first, first home craft project. I purchased all of the materials at Michaels, which cost only $25. Many, many more DIY projects are in my future, during National Craft Month, and beyond!”

Kristen Farrell - First Home Signage

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Embossing Powder Techniques from A to Z


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Stampendous is really excited to be celebrating National Craft Month this year. The company just released its first book about crafting, Embossing Powder Techniques from A to Z, by its owner Fran Seiford. Fran and the staff love educating crafters about one of its specialty products and all the amazing ways they can use it to create mixed media art pieces as well as traditional greeting cards and scrapbook pages.

stampendous

From March 21 – 25, the company’s Design Team will be sharing some of the wonderful techniques from the new book on the Stampendous Blog. There will be many opportunities for visitors to win some products to try on their own!

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: DIY Tips & Tricks from Trimcraft


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

It’s always a crafty month at Trimcraft. Throughout National Craft Month, the team will be inspiring creativity through a variety of fun and exciting craft tutorials. Their schedule for March is an exciting one, showing crafters everywhere how to DIY with a few tips and tricks on the Trimcraft blog. Not only will they be sharing exciting product previews, but they will show new and innovative ways to celebrate the Easter season by using bunnies and bright colors!

nationalcraftmonth_trimcraft

Their goal – encourage crafters everywhere. Their hope – their projects help this love and excitement for crafting last the whole year!

Follow Trimcraft on social media by searching the hashtag #NationalCraftMonth so you can see the new projects they are working on. Plus, you can use the hashtag to share what you are creating!

Stay tuned for more stories and tips on the CHA Blog and all of CHA’s social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: How to Make Crafting Your J-O-B


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Online education company CreativeLive is launching a series of blog posts and an infographic about crafters who have turned their creative hobbies into businesses.

Each Tuesday in March, Creativelive will share tips with insights from influencers from across the industry, including Vickie Howell, Katie Hunt, Lisa Jacobs, Marlo Miyashiro, and more!

The team will also be releasing an infographic developed in collaboration with Kari Chapin. The goal of the infographic is to help crafters decide if crafting as a job is right for them.

Creativelive supports crafting for both work and play, and the prompts within the infographic will help viewers decide which track is right for them. Check out this teaser shot of the infographic.

NATIONALCRAFTMONTH

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

31 Days of Crafting: Therm O Web


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

Each week, Therm O Web will be sharing amazing design inspiration, exciting prizes, and special savings on popular Therm O Web products.

Therm O Web debuted hot new Deco Foil products at the 2016 CHA MEGA Show in January. If you missed them, watch this video to see the new Deco Foil Adhesive Pen and Designer Stencils in action!

THERMOWEB

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA, #CRE8TIME and #NationalCraftMonth on social media.

 

31 Days of Crafting: National Craft Month Giveaway


March is National Craft Month! All month long we will be sharing stories from your peers about what they are doing to celebrate and how they are encouraging others to discover the benefits of creativity.

In celebration of National Craft Month, Marjie Kemper is giving away a free seat in her online class with Craftsy called Inventive Ink: Colorful Mixed Media Effects. Watch this video to learn how you can win!

Read more about this class on Marjie’s blog.

Stay tuned for more stories and tips on the CHA Blog and all of CHA’S social media channels.

What are you doing to celebrate National Craft Month? Share your story by emailing marketing@craftandhobby.org or using the hashtags #WeAreCHA and #CRE8TIME on social media.