Meet Eileen Hull of Ellison/Sizzix!

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We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. This week we meet Eileen Hull, designer at Ellison/Sizzix!

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Roll up your sleeves for Eileen’s workshop, Sizzix Faux Wood Grain Sewing Basket! You will craft an adorable (and functional) fold-out sewing basket! Eileen will teach you a unique inking technique using her ColorBox Blends inks that mimics a real wood grain effect. When you show your customers the finished product, they will NEED to make at least one! Plus, you can count on getting some swag to take home!

What was your first experience with crafting?
When I was a little girl, my sisters and I loved to play with dolls. We made doll dresses, accessories and, my personal favorite, doll furniture. We would find scraps of fabric and cardboard, and spend hours creating together while singing along with the Sound of Music.

Did you always know that you wanted to be an artist/designer?
Not really! My schooling is in community health education, so I always figured I would do that when I grew up. Then I married a military man, and it was hard to keep a job when we were moving around so much. I started to cross-stitch to make wedding and baby gifts, and visited the arts and crafts shop on post to frame my work; that’s when I fell in love with mat board. Then I had kids, so designing seemed to be a good way to make a little money while staying home with the four of them.

Eventually, I accumulated way more supplies than I needed and decided to see if I could exhibit at some craft shows. I wound up doing craft shows for years and learned a lot about business. That was the turning point for me.

What inspires you?
Creative people, nature, music and patterns – pretty much everything! I always have a notebook nearby so I can jot down all of the ideas that run through my head. The other day I had an idea for a die right as I was waking up. I immediately sketched it out and when I made it, it worked! Hooray for notebooks!

Tell us how you started your Paper Trail teaching with your vintage trailer, Scotty?
In 2013, I bought my 1976 vintage Serro Scotty trailer, outfitted it as a mobile studio and took it on the road. I traveled around the country teaching classes using my Sizzix dies and Clearsnap inks. I have logged over 13,000 miles, visited 22 states, taught in 39 stores and venues, and met hundreds of people. It has been the most exciting adventure I’ve ever taken. My kids are grown and my husband is very patient, which allows me to road trip guilt free!

What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?
There is nothing like seeing new products in person to truly understand all the possibilities for using them. Meeting with manufacturers and retailers face-to-face is very important to me. Getting to know them has been invaluable for my career.

What are the top takeaways that attendees will learn by taking your workshop?
I am excited to be teaching a class on a brand new kind of die that I designed. You can expect to learn tons of tips and tricks, like how to extend the lifespan of your dies. Also, something really fun will be happening with Scotty! Follow CHA and me on social media to find out what it is!

The Paper Arts+ Show is around the corner and Show registration is open! Register for Sizzix Faux Wood Grain Sewing Basket today! Online registration closes on Tuesday, July 14!

Watch this video to learn more about Eileen and how she got her start as a designer. Follow her blog and Facebook to stay up to date on her upcoming adventure to the Show!

Did you miss one of our “Meet the Teachers” blog posts? Click here to read the complete series!

Tips on how to prepare for business “dates”

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CHA’s Southern California (SoCal) chapter is hosting a speshutterstock_269729930ed dating themed Retailer Roundtable Breakfast for retailers on Thursday, August 13. You’ll go on the best seven-minute “dates” ever with 15 retail experts. Our retail experts will offer advice that has been proven to improve your business operations. “Flirt” with them on everything from advertising to loans, and everything in between!

How can you plan to make the most of your seven minutes? These five tips will prepare you for your dates!

  1. Research your optionsClick here to read the experts bios and their topics of specialty.
  2. There are no bad questions – Jot down and prioritize your questions so your most important questions get answered.
  3. Don’t give a fake number – Pack your business cards so exchanging contact information doesn’t cut into networking.
  4. It’s okay to talk about yourself – Bring informational material to give the experts a better understanding of your business situation.
  5. Bring a wingman – Invite a colleague or peer to attend to double your time with the experts.

Don’t keep your dates waiting. Click here to RSVP!

Event Information

Date:         Thursday, August 13, 2015
Time:         7:30 AM – 10:30 AM
Location:  Steven’s Steak & Seafood House, 5332 Stevens Place
                  City of Commerce, CA

For additional information, please contact Nidia Negron at nnegron@craftandhobby.org.

Special Event: Ken Oliver to demonstrate his latest invention at the CHA Paper Arts+ Show

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See the latest crazy in color when you stop by Product Performers’ booth at the CHA Paper Arts+ Show in July! Celebrity crafter Ken Oliver will wow you with the power of powder when he exhibits his newest creation, Color Burst.

Color Burst is a watercolor product that enables you to create beautiful art with just a little sprinkle and spritz. It’s is already getting attention from retailers and customers around the globe, from India and Australia to the United States!
Stop by Product Performers’ booth 405 to see the following, plus more!colorburst

  • Six new Color Burst colors
  • Color-a-card demonstrations using Color Burst
  • An amazing Watercolor Mat Board that was just launched

Haven’t heard of Color Burst? Watch this video for a quick look at how dynamic it can make arts and crafts.

Don’t miss this special event. The Paper Arts+ Show is less than a month away! Click here to register now!

Meet Debi Adams of Spellbinders Paper Arts!

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We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. This week we meet Debi Adams, instructor and concept designer at Spellbinders Paper Arts!

debi adamsIn Shaping a Beautiful Life with Platinum, Debi will teach you all of the amazing things you can do with the new Platinum machine by Spellbinders. Featuring Versacut technology, the Platinum machine has an 8 1/2″ cutting platform, and is stronger and requires fewer turns than other machines on the market. Cut up to eight layers of fabric at a time while being able to cut over 40 different substrates with Spellbinders’ new Contour steel rule dies!

Tell us a little about yourself.
My degree is in education, but my passion is art. I’ve been involved in the art industry for more than 30 years. In that time, I’ve worn a ton of hats: paper crafter, sewer, floral arranger, party planner and decorator, wall mural painter, cookie decorator, jewelry maker, set and prop stager and most recently, photographer. I feel blessed to have been interviewed in a myriad of magazines, including Somerset Studios, and Apronology and Scrapbooks, and to have worked with licensed designers like Tim Holtz, Brenda Walton, Jo Packham and Lori Whitlock.

What do you love most about the creative industry?
I love our industry because it provides countless tools, techniques and supplies for creative folks to create or “think” outside the box.

What do you love most about teaching workshops?
I never get tired of seeing the “light bulb” go on. Often times I hear someone say, “I never thought I could do that.” That always makes my day!

What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?
Attending Paper Arts+ workshops is so valuable. You get to be the first to see and experience the latest trends in crafting and invaluable tools for your store.

What are the top takeaways that attendees will learn by taking your workshop?
My workshop will equip you to sell Spellbinders’ dies and machines to your customers. You’ll take home essential knowledge, capabilities and applications of all the products you’ll use to apply in your store and/or classroom.

When you’re not teaching, what can we find you doing?
I love scavenging for treasures at estate and garage sales, as well as in stores like Goodwill. I use these items as art materials or upcycle/recycle them as home décor for my new home in Arizona. Also, every chance I get, I love getting together and hanging out with my four adult daughters.

The Paper Arts+ Show is around the corner and Show registration is open! Register for Shaping a Beautiful Life with Platinum today! Online registration closes on Tuesday, July 14!

Learn more about Debi on the Spellbinders Paper Arts blog and her personal blog.

Stay tuned for next week’s blog post where we will meet Eileen Hull, designer for Sizzix/Ellison!

CHA MEGA Show Priority Points: The Deadline You Need to Make for Better Business Opportunities in 2016

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IMG_3484Use the Priority Points you’ve earned and reserve the best exhibit space possible at the
2016 CHA MEGA Conference & Trade Show
! The deadline to use your Priority Points is Tuesday, June 30 – that’s JUST one week away!

What is Priority Points?
It’s an exhibitor incentive program. Your company earns Priority Points each year it exhibits at the CHA MEGA Show. The more Priority Points you have, the greater your chances are for getting PRIME real estate on the Show floor!

How does it work?
CHA Member Exhibitors earn six (6) points for each CHA MEGA Show in which they exhibit and one (1) point for each 100 square feet (10’ x 10’) contracted. Non-Member Exhibitors earn three (3) points for each CHA MEGA Show in which they exhibit and one (1) point for each 100 square feet (10’ x 10’) contracted. Priority Points can also be earned through Sponsorship at the CHA MEGA Show. CHA Members earn one (1) point for every $1,000 of Sponsorship. Points are cumulative and build each year. However, if your company is not a CHA Member, you can’t use your points until your company becomes one.

Questions? Nadine Schwartz, our Director of Sales, can answer them! Contact her via 201-835-1203 or nschwartz@craftandhobby.org.

Remember to submit your completed contract to Nadine with payment by Tuesday, June 30! Don’t miss your chance to get the space you want!

Meet The Speaker: Meet Crystal Washington

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CHA’s NEW eCourses are a series of one-hour sessions where you will have the option of learning live, or at your own pace through recorded sessions. They are an easy and efficient way to expand your business knowledge throughout the year!

Social-Media-Speaker-Crystal-Washington-2-The upcoming eCourse, GET CLIENTS NOW! Training and Coaching Program, will be taught by social media marketing strategist Crystal Washington.

When powerful companies want their teams to take action online, they book social media expert and dynamic speaker Crystal Washington, who has worked with Google, Microsoft, GE and others in the USA, Africa and Europe. For this comprehensive knowledge on social media, she has been interviewed by ABC, NBC, FOX, CBS and numerous radio stations and magazines around the globe.

Crystal is well known for her ability to take complex Web and social media topics, and make them easy to understand and accessible for everyday people and small business owners. She owns CWM Enterprises, a social media instructional brand aimed at training everyone from Gen Y’s to Baby Boomers in strategically using social media. Educating consumers on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube is her passion.

Tell us a little about yourself.

I began my career in corporate sales. As the youngest manager at my company, I felt the need to prove I was a strong asset. So, I challenged myself and quickly became a top performer, closing contracts with Fortune 500 firms and exceeding all my sales goals. Soon enough, I was managing my peers and colleagues who were twice my age. Somewhere along the way I was bit by the entrepreneurial bug. I started my own marketing firm, CWM Enterprises, which has enabled me to help hundreds of organizations, big and small, leverage social media marketing to increase their bottom line.

Deep down inside, I’m a fun-loving and eclectic nerd. Often you’ll find me reading the newest book on social media, meditating with Buddhist monks, attending a West African Dance class or parasailing.

What are the top takeaways that students will learn by taking your class?
1. Effective marketing strategies specifically designed for you and your business.
2. Confidence and tools you need to implement your personalized marketing plan.

What’s the biggest challenge that small business owners will face when developing a social media marketing plan?
Small business owners always feel like they should be doing more to market their business, but don’t necessarily know exactly what they should be doing. There’s a laundry list of items to do, which can be overwhelming at first. Every owner needs an organized plan in place to make taking any action manageable and successful.

Each week you’ll be covering a different step on how small business owners can take their businesses to the next level. What new skills can participants expect to walk away with by the end of the course?
Do the work and you’ll walk away with a toolkit of sales and marketing techniques, enhanced problem-solving skills, and the ability to create and implement a plan that will make a positive impact on your business growth.

GET CLIENTS NOW! Training and Coaching Program begins July 14 and runs through August 18, 2015. Courses will take place every Tuesday from 8:00 p.m. – 9:30 p.m. Can’t make it to the live sessions on Tuesdays? No worries! We are recording the courses so you can access them at your convenience!

Here’s what you’ll learn and when you’ll learn it:
Week  1

– Effective marketing strategies
– How the strategies you choose impact your results
– How to diagnose what’s wrong with your marketing using the Universal Marketing Cycle
– How to design a marketing program that is suited not only to your business, but your personality, strengths and favorite activities

Week 2

– Select “Success Ingredients” to be more effective in your marketing efforts
– Design 10 specific daily or weekly marketing actions
– Draft and submit a 28-day marketing action plan to Crystal for review and feedback
– How to create a customized, affordable, reusable and realistic marketing plan

Weeks 3-6

– Implement the personalized marketing action plan you designed in the first two sessions. In each session, you will report what you did and didn’t do, and what results were achieved.
– Crystal will coach participants on accountability to your plan, help solve logistical problems, provide assistance with overcoming fear, resistance, and procrastination, and acknowledge your efforts and progress.

Register today!

Meet Fran Seiford of Stampendous!

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We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. This week we meet Fran Seiford, the founder and Chief Artistic Officer of Stampendous!

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You and your consumers are about to develop a passion for Stampendous’ newest stamp and cutting die sets. In Fran’s workshop, Poinsettia Passion, you’ll discover the range of creative project possibilities offered by Stampendous’ new Poinsettia Cling Rubber Stamp Set, template and coordinating Die, and Pop-Up Die Set. Plus, you’ll learn some techniques, like how to shade with color pencils and create 3D layers. You’ll take home two cards, either a Poinsettia pin or ornament, and inspirations for your store!

Tell us a little about yourself.
I am an entrepreneur, business owner and designer. I have designed rubber stamps for over 30 years. Even after all that time, I still get a thrill out of the excitement and creative options each new stamp image brings. A handmade card or craft speaks from the heart – that’s one of the many things my stamps can help people do.

What do you love most about the creative industry?
It’s endless energy. The craft industry is ever evolving and brings new twists on old themes. One time, I met a business consultant at a craft show who was thunderstruck from the moment he walked in; he had never seen anything like it. If you sell cement, you probably know what I mean.

What do you love most about teaching workshops?
It’s rewarding when participants get excited and have fun with the products. The best remarks are “Look what I made;” “I can do it;” “It was so fun;” “It was easier than I thought;” and, “It came out beautiful!” Plus, students always wow me. I have created the stamps with one look in mind and watched someone make the stamps their own with a style I had never even considered.

What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?
Hands-on classes are the foundation of effective new product sales. The more innovative the products, the more truth there is to this statement. No matter how much work goes into a new product, the catalog or the packaging, it is very troubling when someone looks at the unopened package and says, ”I don’t get it.” So, when there is an opportunity to try a product and learn from the person who designed it, that is an opportunity not to be missed.

What are the top takeaways that attendees will learn by taking your workshop?
Those who attend my workshop will get that must-have product experience. Having tried out Stampendous’ new products, attendees will take home the beautiful samples they made and be able to teach their customers with confidence. My hope is this workshop will be something they can repeat in their stores.

When you’re not teaching, what can we find you doing?
Busy designing, designing, and designing. Also, I make YouTube videos and am in the process of authoring a “how to” craft book.

The Paper Arts+ Show is around the corner and Show registration is open! Register for Fran’s Poinsettia Passion workshop today!

Stay tuned for next week’s blog post where we will meet Debi Adams, instructor and concept designer at Spellbinders Paper Arts!

Member-Get-A-Member: Earn Money When You Refer a Member to CHA!

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Get ready to work for the easiest $25 you’ll ever get! CHA’s Member-Get-A-Member program gives all active CHA members a chance to earn money!

Here’s how it works
If you’re an active CHA member, recommend your qualified non-member craft and hobby peers – retailers, suppliers, manufacturers, designers, small business owners, and other industry professionals – to apply for CHA membership. Tell them about the benefits you’ve witnessed as a member, like having a voice in your industry and boosting your sales at the annual CHA MEGA Conference & Trade Show. If your referral becomes a member, we’ll give you a $25 American Express gift card!

There’s no limit to the amount of gift cards you can earn! Just make sure your name is included on your referral’s application. Gift cards will be paid when membership is approved.

If you have any questions, do not hesitate to contact our membership department via membership@craftandhobby.org.

What are you waiting for? Start referring new members today!

Applications

 

Note: Referrals may not have been a CHA member during 2014.

Meet Bonnie Krebs and Kate Swanson of Art Impressions Rubber Stamps

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We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. We’re having double the fun this week as we feature two teachers! Meet Bonnie Krebs and Kate Swanson of Art Impressions Rubber Stamps!

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In their workshop New! Interactive Holiday Stamping, Bonnie and Kate will teach you tips, tricks and techniques using Art Impressions’ latest stamping products. You will complete four dynamic and fun projects, like creating interactive cards with unique stamping patterns! At the end of this two hour session, you will take home creative ideas for Christmas projects your customers will love and FREE product for you to recreate some of these amazing projects for your store!

Tell us a little about yourself.

One of us, Bonnie Krebs, is originally from Salem, Oregon, where she and her husband, Phil, started Art Impressions Rubber Stamps in 1987. Bonnie and Phil have grown their family business through a constantly changing industry and are proudly celebrating the store’s 28th anniversary in July. Bonnie is a self-taught, whimsical artist who loves to create new images. She is the sole designer for Art Impressions and has created over 8,000 designs, from cute characters and animals to watercolor stamping techniques.

The other one of us, Kate Swanson, grew up with a strong love of stamping, paper crafting and party planning. She earned a Bachelor of Arts in Business and Communications from George Fox University. After graduation, she happened to visit a friend who was working at Art Impressions. It was perfect timing, as Kate was looking for a job and Art Impressions was hiring. Kate joined the company and quickly brought her personal and professional passions to the team. Four years later, she holds the title of Marketing and Accounts Manager, and works closely with storeowners and industry professionals. Kate has traveled all over the United States to demonstrate at the Craft & Hobby Association’s trade shows as well as other special events and retail shows.

What do you love most about the creative industry?

We love the people! We enjoy spending time and sharing our creations with other store owners, creative customers, industry colleagues and likeminded individuals. We look forward to trade shows (especially CHA’s Paper Arts+) because we get to spend time and catch up with our friends and industry counterparts!

What do you love most about teaching workshops?

We’re always formulating new stamping techniques and interactive card ideas. We love watching those who take our classes light up when we present these new concepts. It is so much fun to see our class attendees interact with the products that took us months to conceptualize!

What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?

A little instruction goes a long way, especially with our products. At a live Show, we can offer many tips and tricks, which help store owners and can be passed on to customers. This type of experience has great worth because attendees leave with inventive ways to use our stamp collections – ideas that they would not have learned anywhere else!

What are the top takeaways that attendees will learn by taking your workshop?

When we say attendees will LOVE the new releases we have in store, we mean it! We have been working hard to create new products for the holiday season, as well as extensions of some existing lines. Attendees won’t want to miss our fun workshop, where the samples they’ll make will put a smile on any customer’s face!

When you’re not teaching, what can we find you doing?

When we’re not chatting about new ideas or hard at work, we love to travel! Whether we’re on a business trip or hitting vacation spots around Oregon (we both adore the Oregon Coast and Bend, OR!), we like to have a little change in scenery! Spending time with our families is important to both of us as well. Bonnie and Phil welcomed two beautiful granddaughters this past year, who are three months apart. Kate treasures her time with her three year old son, who always keeps her on her toes, and her husband, Tony.

The Paper Arts+ Show is around the corner and Show registration is open! Register for the New! Interactive Holiday Stamping workshop today!

Stay tuned for next week’s blog post where we will meet Fran Seifor, the founder and Chief Artistic Officer of Stampendous!

Top 10 Reasons to Exhibit at the CHA MEGA Show

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CHA MEGA Show

The 2016 CHA MEGA Conference & Trade Show is taking place January 7-12, 2016 at the Anaheim Convention Center in Anaheim, CA. As an exhibitor, this is your opportunity to exhibit at the oldest and largest craft industry trade show in the U.S. and get your product in front of thousands of buyers!

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Incase that’s not enough of a reason to convince you, here are 10 more reasons to exhibit at the CHA MEGA Show:

  1. Generate new sales leads with thousands of big box and independent retail buyers who are ready to place orders
  2. Join 400+ exhibiting companies that are showcasing more than 9,000 SKUs
  3. Get exposure – Promote your brand and products to more than 150 global media outlets
  4. Leverage face-to-face networking opportunities
  5. Up-to-the minute exposure to all of the latest product trends and forecasts you need
  6. Expand internationally by reaching valuable buyers and media from more than 55 countries
  7. Develop new partnerships and expand your professional contacts
  8. Launch new products
  9. Increase brand awareness
  10. The only place you can conduct a year’s worth of business in four days

CHA MEGA Show

Valuable buyers from more than 35,000 stores want to place orders with you!

Sign up to exhibit today!

Exhibiting Questions?IMG_4301

For U.S. inquiries, click here or contact Nadine Schwartz via nschwartz@craftandhobby.org or 201-835-1203.

For international inquiries, click here or contact Andrew Morton via amorton@craftandhobby.org or +44 1425 271964.