Post-Show Seminar Throwback Series: How to Host a Local Craft Event


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Rina Gonzales’ seminar, How to Host a Local Craft Event. Rina gives five tips for organizing and preparing for a successful event that any business can follow.

DSC_6563-2How to Host a Local Craft Event
By Rina Gonzales

Hello!

I am so glad to share some tips on “How to Host a Local Craft Event”. As you may know, I created an event called “Crafty Happy Hour” where crafters of all levels and ages come together and create greetings cards. No experience is required, and all supplies are provided.

Here are some tips for planning a fun event in your area:

  1. Pick a venue, event date and theme for your craft project.
  1. Create a fun graphic to promote your event. Now, you can get the word out to your community!
  1. Market your event with social media, including Facebook, Twitter, Instagram and any other media you like; draft a press release, send it to your local newspapers and invite them to send someone to your event; send out your own personal invitations through text message, phone calls and Facebook messaging. You can draft a message that can be used on all social media efforts and for your personal contacts you invite.
  1. Pack your crafts! Plan what you need to pack for your event and also keep your venue informed of what you will need as far as space, tables and any special requests, like what type of music you prefer.
  1. Host your event. Be sure to arrive early to set up, and have helpers for your event that can help navigate issues, like how to use craft supplies/tools.

Good luck!

Rina Gonzales is the owner of Mothership Scrapbook Gal and created “Crafty Happy Hour” in 2013. Her craft business is based in Riverside, California, with a mission to help people craft their special and everyday moments through craft events, DIY card kits and custom orders. Follow her on the Mothership Scrapbook Gal page on Facebook and @mothershipscrapbookgal on Instagram to see what exciting events and workshops she is hosting in her community.

 

Meet Eileen Hull of Ellison/Sizzix!


We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. This week we meet Eileen Hull, designer at Ellison/Sizzix!

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Roll up your sleeves for Eileen’s workshop, Sizzix Faux Wood Grain Sewing Basket! You will craft an adorable (and functional) fold-out sewing basket! Eileen will teach you a unique inking technique using her ColorBox Blends inks that mimics a real wood grain effect. When you show your customers the finished product, they will NEED to make at least one! Plus, you can count on getting some swag to take home!

What was your first experience with crafting?
When I was a little girl, my sisters and I loved to play with dolls. We made doll dresses, accessories and, my personal favorite, doll furniture. We would find scraps of fabric and cardboard, and spend hours creating together while singing along with the Sound of Music.

Did you always know that you wanted to be an artist/designer?
Not really! My schooling is in community health education, so I always figured I would do that when I grew up. Then I married a military man, and it was hard to keep a job when we were moving around so much. I started to cross-stitch to make wedding and baby gifts, and visited the arts and crafts shop on post to frame my work; that’s when I fell in love with mat board. Then I had kids, so designing seemed to be a good way to make a little money while staying home with the four of them.

Eventually, I accumulated way more supplies than I needed and decided to see if I could exhibit at some craft shows. I wound up doing craft shows for years and learned a lot about business. That was the turning point for me.

What inspires you?
Creative people, nature, music and patterns – pretty much everything! I always have a notebook nearby so I can jot down all of the ideas that run through my head. The other day I had an idea for a die right as I was waking up. I immediately sketched it out and when I made it, it worked! Hooray for notebooks!

Tell us how you started your Paper Trail teaching with your vintage trailer, Scotty?
In 2013, I bought my 1976 vintage Serro Scotty trailer, outfitted it as a mobile studio and took it on the road. I traveled around the country teaching classes using my Sizzix dies and Clearsnap inks. I have logged over 13,000 miles, visited 22 states, taught in 39 stores and venues, and met hundreds of people. It has been the most exciting adventure I’ve ever taken. My kids are grown and my husband is very patient, which allows me to road trip guilt free!

What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?
There is nothing like seeing new products in person to truly understand all the possibilities for using them. Meeting with manufacturers and retailers face-to-face is very important to me. Getting to know them has been invaluable for my career.

What are the top takeaways that attendees will learn by taking your workshop?
I am excited to be teaching a class on a brand new kind of die that I designed. You can expect to learn tons of tips and tricks, like how to extend the lifespan of your dies. Also, something really fun will be happening with Scotty! Follow CHA and me on social media to find out what it is!

The Paper Arts+ Show is around the corner and Show registration is open! Register for Sizzix Faux Wood Grain Sewing Basket today! Online registration closes on Tuesday, July 14!

Watch this video to learn more about Eileen and how she got her start as a designer. Follow her blog and Facebook to stay up to date on her upcoming adventure to the Show!

Did you miss one of our “Meet the Teachers” blog posts? Click here to read the complete series!

The Projects are Done…Get Ready to “Hop” on Monday!


It’s almost time for the CHA Paper Arts+ Show Blog Hop! The Blog Hop features exhibitors’ products created into projects by CHA Designer Section Members!

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Follow along right here on the CHA Blog from May 18 – 22 to see which products the Designers used and the creations they came up with. PLUS, you’ll learn how to make the projects yourself!

Win Prizes!
There will be a “password” at the end of each designer blog post. Make sure you keep track of the password each day. At the end of the hop you’ll need to use the “passwords” to form a phrase.

The first two people to tweet us @Craftandhobby the correct phrase will win:

  • 1st Prize: $500 toward travel to the Paper Arts+ Show
  • 2nd Prize: $25 AMEX gift card

Be sure to follow the #CHAShow hashtag on social media to share in all of the Paper Arts+ Show fun!

Here’s the full schedule for the week:

Monday

CHA Designer: Michele Emerson Roberts
Paper Arts+ Exhibitor: Graphic 45

CHA Designer: Keri Sallee
Paper Arts+ Exhibitor: Art Impressions

Tuesday

CHA Designer: Carmen Flores Tanis
Paper Arts+ Exhibitor: Pink and Main

CHA Designer:  Susan M. Brown
Paper Arts+ Exhibitor: Little B LLC

CHA Designer: Rita Barakat
Paper Arts+ Exhibitor: Bo Bunny

Wednesday

CHA Designer: Debra Quartermain
Paper Arts+ Exhibitor: Ellison

CHA Designer:  Beth Watson
Paper Arts+ Exhibitor:  M-D Building Products

CHA Designer:  Carol Heppner
Paper Arts+ Exhibitor:  Hot of the Press

Thursday

CHA Designer: Candice Windham
Paper Arts+ Exhibitor: Dare2BArtzy

CHA Designer: Marjolaine Walker
Paper Arts+ Exhibitor: Linnie Blooms LLC

Friday

CHA Designer: Lisa Fulmer
Paper Arts+ Exhibitor: Kaisercraft

CHA Designer: Kristi Parker
Paper Arts+ Exhibitor: Stampendous

CHA Designer: Madeline Faiella
Paper Arts+ Exhibitor: The Ribbon Print Company

CHA Designer: Linda Swingle
Paper Arts+ Exhibitor: Thermoweb

Tune in next week for the fun starting on Monday May 18!

Join the fun and get a sneak peek at what you can expect to see at the Paper Arts+ Show!


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We’ve paired our Paper Arts+ exhibitors with members of the CHA Designer Section for a fun Blog Hop taking place May 18-22.

Designer Section members are hard at work right now creating amazing projects using our exhibitors’ products. Beginning Monday, May 18, we’ll share the designers’ dedicated blog posts where they’ll show you which products they used, how they created their projects and pictures of their finished creations.

WIN PRIZES!
Follow along each day for your chance to win prizes. The bottom of each blog post will contain one word from a phrase. At the end of the Blog Hop, tweet the completed phrase to us at @CraftandHobby and include the show hashtag #CHAShow.

The first two people to tweet us the correct phrase will win the following:
1st Prize: $250 toward travel to the Paper Arts+ Show
2nd Prize: $25 AMEX gift card

Be sure to follow the #CHAShow hashtag on social media to share in the Paper Arts+ Show fun!

Thank you to the participating CHA Paper Arts+ Blog Hop exhibitors and designers

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Visit the CHA Blog starting May 18 to join the fun and for a chance to win prizes!

New for the Paper Arts Show: BoBunny Introduces a Breathtaking Travel Collection


By BoBunny

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This retro, vintage line will add style and flair to all your vacation photos.

In this class you will construct a charming suitcase complete with an accordion photo banner which will enable you to show off 10 or more of your favorite vacation photos. In addition you will create a fabulous layout to capture more of your treasured memories from your summer vacation or a trip filled with fun. Be one of the first to enjoy these new papers and embellishments from BoBunny.

Class recipients will receive a $25.00 credit toward their CHA Paper Arts Show order. Only one credit per store will be honored.

Come explore and enjoy the BoBunny experience  with your BoBette travel guides Vicki and Liz. Vicki’s mission is to help all travelers have an enjoyable experience, there is never a dull moment when Vicki is around.  Bring your running shoes so you can keep up with Liz! Her enthusiasm and energy is sure to keep you on your toes.

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA

Sizzix Events: Designer Workshops at Paper Arts!


By Sizzix

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Sizzix is ramping up for the CHA 2014 Paper Arts trade show taking place this summer in Atlanta, Georgia. We want you to get excited about the brand new designs and products that will be featured in our booth! Stephanie Ackerman, Lori Whitlock and Stephanie Barnard will be teaching workshops at this bi-annual industry event. And we could not be more thrilled to give you a sneak peak of what they’re making!

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With the Big Shot Machine, a pair of Standard Cutting Pads, some tissue paper, a stapler, fabric and string this is the colorful banner that Stephanie Ackerman will be teaching in her workshop at the Paper Arts trade show. It is incredibly easy to create! Stephanie created the designs in the upcoming release, Homegrown & Handmade, for the fresh and cute Sizzix Bigz and Originals that you see used here. She loves to doodle and make things and has designed for Sizzix in the past.  Having started out in the craft industry around 2006, she has had craft magazines published, created the Homegrown Hospitality blog and made lots of friends in the industry.

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Lori Whitlock will be showing how to create this adorably charming cupcake box using Sizzix Framelits with Stamps and Thinlits that she designed. To make this precious treasure she will also be using the Sizzix Big Shot, the Magnetic Platform, a pair of Standard Cutting Pads, ink, paper, adhesive and a little string. Lori’s experience as a graphic designer, her love for crafty things and for creating memories have combined in her upcoming line to offer you absolutely darling designs!

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At the work shop for Stephanie Barnard there will be not one, but two projects being made, and they are very hush-hush! But, what can be said is that they will be made using her brand newest of new Triplits, Framelits and something totally unseen ever before! So be sure to arm yourself with the Stamper’s Secret Weapon which is an absolute must-have accessory for stamp lovers and paper crafters!

Sizzix Designer Work Shops will take place on Tuesday July 29, 2014

**$60 retail value of product will be given at this class so be the first to get the the latest products with designs by Stephanie Ackerman and Lori Whitlock!

Stay tuned to see what more delights Sizzix has in store for you at the CHA 2014 Paper Arts trade show!

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA

 

 

Peace, Love & Sandy Feet Workshop at the 2014 Paper Arts Show


By Paper House

We’re really excited to be exhibiting at the CHA Paper Arts Show this July! And just as exciting – we’ll be offering a Beach themed workshop taught by the very talented Linda Auclair! If you’ll be at the to the show, make sure to sign up for our Peace, Love & Sandy Feet class – it takes place on Tuesday July 29, 2014 from 8:00 – 9:30 am (classroom W0101).

This class will have you bringing the beach inside with this decorative shadowbox and capturing your summer memories with our Message in a Bottle Mini Album! You’ll be smelling that salty air and feeling the sand between your toes in no time!

PHP-Peace-Love-_-Sandy-Feet-class-w-bannerAren’t these adorable?! These two projects, the painters tray and mason jar mini album, were created using our Beach Collection. More specifically, they use our Beach Foam PaperAt the Beach 3D StickersBeach Comber 3D StickersBeach Cardstock StickersBeach Time Chalkboard Stickers,Beach Canvas StickersBeach Sign Paper and Getaway Paper. That is a lot of beach!

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Linda used the border from our cardstock stickers on the bottom of the tray. The shells look amazing used this way! It looks like she spent hours to cut them out when really she just peeled and trimmed them!

This “Message in a Bottle Mini-Album” combines Instagram-style photos with the popular mason jar look. In the class, you’ll also get to make this trendy mini-album that’s perfect for your vacation pictures or just a lazy day on the beach!

PHP-memories-in-a-bottle-w-bannerWhat a great gift for family and friends after a fun filled summer!


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So make sure you sign up for this great class and come play with us in July! If you’re not going to be there, don’t worry – stop back by our blog after the show to see some follow up photos and instructions on these great projects!

To see more of Linda’s amazing projects, swim on over to her blog!

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA

Badge Registration for the Paper Arts Show is Now Open!


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The Paper Arts Show is a one-of-a-kind, trade-only, wholesale buying event focused on the paper crafts industry.

The Show will include:

– Paper Craft Industry exhibits including the latest products in paper arts including paper, stamps, dies, inks, embellishments, adhesives, stencils and more – everything you’d expect to find in the Paper Arts world.
– An all-day hands-on,workshop experience on July 29.
– Networking Events including The Open Market – a trade cash-n-carry shopping frenzy!

You don’t want to miss out on this inaugural CHA Event! Click here to register or follow this link: www.craftandhobby.org/paperarts.

Create-n-Connect Conference & Trade Show: Connect * Discover * Learn


The Create-n-Connect Conference & Trade Show is a sure bet!  Create the connections to help you grow your business, discover the latest and greatest creative products on the Show floor, learn from inspirational speakers and participate in innovative sessions that will set your business apart from the competition. Register today! http://tinyurl.com/cncvideo

The Value of Presenting a Workshop or Seminar at a CHA Conference


When you sponsor a workshop or present at a CHA Conference you:

– Directly impact hundreds of companies with your message
– Build credibility within the creative industry
– Increase exposure for your business and services

For more information visit www.craftandhobby.org/CNC or contact Keli Bell-Cole, CMP, kbell-cole@craftandhobby.org