So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.
Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.
This week we’re doing a throwback to Sarah Crosby’s and Zoe Pedziwiatr’s seminar, How to Earn More and Establish Strong Relationships with Brands You Love Through Affiliate Marketing. Sarah and Zoe give expert tips and three strategies to increase your income through affiliate marketing.
Most bloggers start blogging because they’re passionate about something and they want to share it with the world. Whether it’s photography, cooking, home renovation, fine art, or DIY and crafts, most new bloggers are surprised when they find out that people out there are actually reading what they have to say and even more surprised when they realize that they can make a living from saying it.
You might find yourself organically referencing and linking to products or services you use in your content (i.e. your camera and lenses, your favorite fabric scissors, the spiralizer you used to make that beautiful zucchini dish you made). Your readers are inspired by you—they want to make what you’ve made. They want the products that you recommend. You’re an influencer and you have an audience, which places you in the perfect position to partner with the brands you love through affiliate marketing.
What is Affiliate Marketing?
Affiliate, at its core, is about a relationship between three parties:
1. Advertiser (brand with an online store)
2. Publisher (blogger/you)
3. Consumers (your blog’s audience)
The brand partners up with a blogger to put tracking links (i.e. product links, banners, etc.) on its site in hopes that its audience will click through to the site and make a purchase or sign up for a service. If one of your readers clicks through a link on your site, the affiliate link provides the tracking technology to be able to track clicks and sales. If your reader makes a purchase, you will earn a commission on that sale. Although commissions tend to be small, if your blog gets a decent amount of traffic and the product or service resonates with your audience, they can add up fast!
One of the most glorious things about affiliate marketing is the potential to earn passive income from long-term traffic. If you have affiliate links in blog posts that consistently receive traffic from search and Pinterest, then there’s a big chance that you could be earning money from these posts for a long time without a ton of maintenance. All it takes is some work up front.
Three Strategies to Increase Your Affiliate Income
1. Update old content with affiliate links. Take a look at your Google Analytics to find your high and medium traffic blog posts. Replace the normal URLs in those posts with affiliate links or figure out how to weave some in.
2. Add links to organic posts. These are the fun posts you plan on writing anyway. Are you referencing products? Put links in there. You never know which posts will blow up.
3. Write awesome affiliate posts. An affiliate post is a strategic, informative, product-centric blog post that strives to push your readers to make a purchase.
Start by solving a problem. What products or services are big right now? What do people want to know more about? What do YOU want to know more about? Put yourself in your readers’ shoes and think about what information pushes you to actually pull the trigger on a purchase. Write the post that you would want to read.
Affiliate Post Examples:
• Product reviews and comparisons
• Resource lists: “Where to Find X”
• Expert Info: “Best Things to Do in X”
• Make it personal. Figure out how to relate all this product information to your life to tell a story and make it feel organic and relatable.
• Do the research. Provide all relevant information to your readers. When linking out to products, include details in your content like brand names, alternate retailers, prices, sizes, colors, material, etc.
• Time it right. Consider seasonality and publish your post before expected product demand.
• Use strong SEO/pinnable images. Search and Pinterest are how new readers will find you and your content. New readers equals more clicks and sales!
• Spread the word! Share your affiliate post on social, add it to your blog sidebar, reference and link out to it in future posts. Keep promoting this post. Make sure to update the post with new links when relevant.
Looking to get started with affiliate marketing? Sign up as a publisher with CJ Affiliate and apply to be a part of our blogger friendly Content Certified Program. We provide everything you need—leading brands, great publisher support, resources and more!
Zoe Pedziwiatr, Content Development Manager, CJ Affiliate by Conversant
CJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world’s most recognized and specialized brands run their affiliate programs on CJ’s platform.