About Craft & Hobby Association

The Craft & Hobby Association (CHA) is an international non-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of craft products worldwide. For more about CHA, the value of membership, or its Creativation Show, please visit www.craftandhobby.org.

Meet the Faculty: Meet Michael Wayne


Registration for Creativation University is open! Over the past several weeks, we’ve introduced you to some of our workshop teachers and seminar speakers so you can learn what to expect from taking their live classes in Phoenix this January.

This week, meet Michael Wayne!

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Read our interview with Michael to learn more about him and what you can expect to learn by taking his two free* (for CHA members) Creativation University seminars – S219: Surprise and Delight: How to Building and Engage Audiences Across Social Platforms and S309: iDiscover: Making Their Way Home & Maker Space: What the Heck Is it?!

Tell us a little bit about yourself.

I’m a native New Yorker who has been living in Los Angeles for the past 18 years. I’m married with two children: a boy who is 10 and a girl who is 8. I’ve been an entrepreneur since high school and founded three companies. I founded Kin Community in 2007 and it is now a global media and entertainment company. I love traveling (I lived in Prague for three years), basketball and cooking for friends and family.

What do you love most about your job?

Working with creative, passionate people and creating and developing compelling content brands.

What do you love most about the creative industry?

Developing new ideas and watching them come to life with a passionate team.

In a few words, tell us about the education session you’re teaching at Creativation.

The traditional media landscape is being disrupted in multiple ways and by multiple companies. Everyone with a mobile phone is now a global media company. I will explain how new business models are being born by content creators and the companies that serve them.

Who and why should someone attend your session?

Anyone interested in the future of media and entertainment and how that relates to the craft and hobby world. DIY content across social platforms is growing around the world. People will learn how to reach new audiences through these socially influential content creators.

What are you looking forward to the most at Creativation in Phoenix?

I’m looking forward to meeting people who are passionate about their business and want to explore new ways to connect with online audiences.

Register for Michael’s and our other education sessions and events at Creativation!

Meet the Faculty: Meet Natalie Wright

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Registration for Creativation University is open! Over the past several weeks, we’ve introduced you to some of our workshop teachers and seminar speakers so you can learn what to expect from taking their live classes in Phoenix this January.

This week, meet Natalie Wright!

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What a wonderful time of year it is to register for Natalie’s workshop: W305: What a Wonderful World with Social Artworking! In addition to being introduced to one of DecoArt’s exciting new product launches of 2017, you’ll make a show-stopping piece of art using on-trend crafts to display in your store.

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Read our interview with Natalie to learn more about her and what you can expect to learn by taking her Creativation University workshop!

Tell us a little bit about yourself.

I was genetically bred to be creative. Okay, not really, but my father was a builder, and my mother a crafter and event planner. So I naturally love getting my hands dirty and making things. I am also a lefty. Do I get bonus points for that?

My career in the creative industry has been very focused on the DIY movement. I have worked in paint and paper crafting mostly. My background is in photography, so I know how to make anything look good! I am currently working as the Education and Creative Design Manager at DecoArt. I basically get to play on my computer and paint all day. Yeah, it’s a pretty good gig. I also have a creative blog at natalme.com, and four fabulous children at home. Well, except for the last one. She’s a bit of a stinker!

In a few words, tell us about the education session you’re teaching at Creativation.

I will be teaching a Social Artworking class. This is a canvas painting class that teaches a lot of great terminology and brush knowledge to beginner artists. Paint parties are becoming more and more popular, so this will be a fabulous way to understand the trend better, and potentially become a paint party consultant. Wine will not be included in this paint party event, but what your teacher doesn’t know will never hurt her. Winking Face on Apple iOS 10.0

Who and why should someone attend your session?

Anyone can attend! Beginner or seasoned artists can have fun painting canvas art. We provide you with all the materials you need, including instruction and design. We will have staff available to help you with any questions, so it really is a fun way to create an art piece for your home or craft room, or garage if you are like me and hide all your projects at home from your husband.

What are you looking forward to the most at Creativation in Phoenix?

All of it! These are my people! I am incredibly passionate about the creative world, and I’ve made some of my dearest friends from attending CHA’s annual trade event. It’s a wonderful place to connect and meet others just like you in the industry. Although stretchy pants and Netflix are not a conference focus, if you love to create in that type of environment, you are sure to meet a new best friend at this event!

What do you love most about your job?

I am so lucky to have found a job that allows me to bring my passion and creativity to the workplace. I am involved in education initiatives, product testing, product development, and creative design. And coffee! No one at work judges me based on how much coffee I drink every day – so I really, really love that.

What do you love most about the creative industry?

I get asked all the time if I ever run out of creative energy. No way! Creativity inspires more creativity. My favorite thing about the creative industry is that I get to inspire others, and be inspired myself. Making crafty things just makes my heart happy!

Register for Natalie’s workshop and our other education sessions and events at Creativation!

Get Crafty with Fabric Editions

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This is a guest post by Fabric Editions.

Tired of being labelled by your age or generation? At Fabric Editions, we have something for everyone. No matter what alphabet generation you fall into, whether you are booming or part of the millennium, we have a range of products from the timeless classics to the up and coming trends. We can’t wait to feature our fresh Pre-Cut 100% cotton fabrics at Creativation in Phoenix! The ideas and projects are endless for everyone. Whether you are looking for kid’s crafts, home dec, quilts, card making or mixed media, we have the fabric you need and the inspiration to get you started.

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Come see what we have up our sleeves at booth #1853 and let us inspire you! Check out the Fashion Fusion Challenge too! We are a proud sponsor this year!

The Craftys Awards Launch New Categories with Red Heart and the Duck Brand

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The Craftys, the awards celebrating the best in crafts, are getting more diverse and splashier in 2016. The event that celebrates the best in crafts is now entering its third year and continuing to expand its categories.

Given the large number of crafters who create work for newborns and toddlers, The Craftys now has a Baby Crafts award. This category not only includes booties and sweaters, but also furniture made for the nursery and even gender-reveal items. Almost any project related to welcoming an addition to the family can be considered. Red Heart Yarns, sponsor of the Baby Crafts category, will be awarding the winner $100 in yarn as well as $200 in cash.

The Duck Brand has also partnered with The Craftys to launch a Duct Tape crafts category.  Expectations are high for an impressive array of flowers, dresses and accessories, all made out of the ultra-durable material. The Duck Brand will also be awarding $200 as well as $150 in Duck Tape to the category winner.

A Geek Crafts category appeals to projects made by die-hard sci-fi fans, 3D printing enthusiasts and creators of handmade electronics. Given the popularity of wood projects in the past, a woodworking category has been added to the verticals.

The Craftys will be awarded at a live event in February of 2017 in New York City.

For more information and to check out the latest entries, go to TheCraftys.com.

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Meet the Faculty: Meet Richard Garay

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Registration for Creativation University is open! Over the past several weeks, we’ve introduced you to some of our workshop teachers and seminar speakers so you can learn what to expect from taking their live classes in Phoenix this January.

This week, meet John Richard Garay!

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Watch this video to get to know him and more about his two Creativation workshops: W103: RG Richard Garay Silver & Gold Mini Album and W112: Days Masculine Card Class.

Register for Richard’s workshops and our other education sessions and events at Creativation!

Find Demos, Giveaways & More at Clover Needlecraft’s Booth at Creativation

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Make sure to stop by the Clover Booth #409 at Creativation 2017. You don’t want to miss out!

Here is what you can expect.

Demonstrations:

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New Products (new product info will be made available soon)
Sewing: Press Perfect and Nancy’s Notions
Crafts: Tassel Maker, Flower Making Tools (Kanzashi Flower Maker, Flower Frill Templates)
Knitting and Crochet: Standing Oval Knitting Loom, Takumi Bamboo Knitting Needles, Amour Crochet Hooks

Giveaways:

img3Clover Plinko… where everyone is a winner.

Classes:

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Make Tassels the Easy Way | Jan. 20, 2017 | 8-10am
Join us to embellish a personalized home décor pillow with tassels. Discover the many fiber options and decorations available for you to use. Our tool makes tassel-making easy, consistent, and fun!

img5Hand Embroidery for Home Décor | Jan. 22, 2017 | 11am-1pm
From vintage to modern, hand embroidery is an enduring needlecraft. Work with our markers, hoops, needles, threaders and scissors, and learn to build a great embroidery program for your shop.

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Fun Scrap Yarn Projects | Jan. 22, 2017 | 3-5:30pm
Be the first to work with one of Clover’s new Winter 2017 products. No matter how many knit projects you start there’s always yarn left over! Up cycle these scraps into woven pieces. We’ll show you exactly how to do this with one of Clover’s new products

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You can register for classes here. Make your search easier with these event numbers. Make Tassels the Easy Way (Event #W201), Hand Embroidery for Home Decor (Event #W404) and Fun Scrap Yarn Projects (Event #W410).

To stay connected with Clover for updates:  Facebook | Twitter | Instagram | Pinterest.

Meet the Faculty: Meet John Creighton Petersen

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Registration for Creativation University is open! Over the past several weeks, we’ve introduced you to some of our workshop teachers and seminar speakers so you can learn what to expect from taking their live classes in Phoenix this January.

This week, meet John Creighton Petersen!

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Read our interview with John to get to know him and more about his three Creativation workshops: W226: Everyday Crafting; W503: Technique Transformation; and W303: Relics and Artifacts Shrine.

Tell us a little bit about yourself.

I’m a lifelong resident of Seattle, Washington with a degree in photography. My knowledge of a variety of art mediums, including painting, calligraphy, journal and book making, collaging, beading, resin jewelry making, soldering and metalworking, has dubbed me a “Mixed Media Fusion” artist. My passion for teaching keeps me on the road several months throughout the year, sharing my knowledge and techniques with others. I’ve been an educator and designer for many high profile companies in the craft industry, including Prima Marketing, Imagine Crafts/Tsukineko, “The ICE Prince” with ICE Resin, and Authentique Paper, and an ambassador for RELICS & ARTIFACTS.

In a few words, tell us about the education session you’re teaching at Creativation.

I will be teaching three workshops at Creativation.

In two of these workshops, I will be representing Imagine Crafts/Tsukineko. We’ll explore a variety of new and innovative ways to use Tsukineko’s inks and Imagine Crafts’s products, including making your own t-shirts and other DIY projects. And of course I’ll introduce you to new products!

The other class that I will be teaching has been talked about for a couple of years and is finally going to happen – I will be teaching alongside my dear friend and amazing mixed media artist Debby Anderson! This is going to be a truly amazing class incorporating both of our styles and techniques using the RELICS & ARTIFACTS line of products from Sandra Evertson, who will also be making an appearance in class!

Who and why should someone attend your session?

I always design my classes to be approachable for any skill level. I often take more complex projects and try to translate them into finished pieces that you can be proud of while showing new techniques and how to use products. It’s this hands-on experience that allows you to share this knowledge with your own students and customers.

What are you looking forward to the most at Creativation in Phoenix?

I always look forward to attending this show every year – meeting new people and of course catching up with familiar faces. Whenever I attend this show, I’m filled with the creative energy that can only be found when surrounded by so much inspiration and I always head home excited to start new projects with renewed energy!

What do you love most about your job?

I love being able to share my knowledge with others.  I often say that my role as an educator is like that of a tool box. My job is to show you how to successfully use those tools to create works of art! Many students are apprehensive about working in mixed media, especially for the first time. I try to create a learning environment that promotes creativity and experimentation and I am always surprised by what students create!

What do you love most about the creative industry?

I have been in this industry for over 15 years and have developed many deep, long lasting relationships. This industry is quite unique – there are not many industries that foster creativity, celebrate new and innovative ideas, and give individuals the freedom to be themselves and a platform to express that. We are an industry that supports one another and is continually evolving, and we should all be proud of how truly special it is that we all have the opportunity to be part of this!

Register for John’s workshops and our other education sessions and events at Creativation!

Get inspired by visiting John’s website where you can find his teaching schedule, tutorials and blog. Follow him through social media channels via the “artnewwave”.

CHA Influencers & How To Connect With Them

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This is a guest post by Simone Collins, DoItMakeItLoveIt.com

New for 2016 in the Craft and Hobby Association family is the development of an Influencer Program. This exciting new program utilizes popular craft and DIY bloggers’ influence to help shape the industry and the organization. These talented, creative, and passionate bloggers will be in full force at Creativation in January. Walking the show floor, the Influencers will be reporting on the hot new trends for 2017, connecting with brands, and experiencing some of the fun new events at the show.

The Influencer group has already been creating great content for attendees based on their personal experiences like Why Bloggers Should Attend Creativation and Why You Want To Be a CHA Designer Member. They are attracting new blogger and designer CHA members who will help the organization grow even more. Reporting from Creativation, they will be sharing content from all over the show using the hashtags #CHAShow and #Creativation, so that you can follow along. If you are a new exhibitor, have a new product launching at the show, or would like to meet them, feel free to reach out before the show to set up a time to meet.

Meet the Influencers –

Kathy Cano-Murillo

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Blog: CraftyChica.com

Favorite Social Media Platform: Snapchat (@craftychica)

At Creativation, I’m most excited about: Seeing the show reinvented and refreshed, I can’t wait for all the new features!

Fun Fact: I write novels and short fiction about crafty women.

 

 

Jen Goode

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Blog: 100Directions.com

Favorite Social Media Platform: Instagram

At Creativation, I’m most excited about: Seeing all the creative inspiration: new products, project ideas and talking with the people behind it all.

Fun Fact: I still love coloring and drawing with markers or pens with fun fruity scents.

 

Amanda Formaro

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Blog: CraftsbyAmanda.com

Favorite Social Media Platform: Facebook

At Creativation, I’m most excited about: Essentially being a roving reporter and showing my crafty audience all the new goodies that are coming to a store near them!

Fun Fact: I was born in England, not the United States like most people assume.

 

Angel Hickman-Peterson

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Blog: FleeceFun.com

Favorite Social Media Platform: YouTube

At Creativation, I’m most excited about: Meeting new people!  I love making new contacts and being inspired by all the wonderful makers and designers.

Fun Fact: I love going to the movies.  I especially love movie theater popcorn – It’s a must have when I go see the latest flick!

 

Angie Holden

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Blog: TheCountryChicCottage.com

Favorite Social Media Platform: Pinterest 

At Creativation, I’m most excited about: I love seeing all of the latest innovations in the craft industry.

Fun Fact:  I was an engineer up until this past summer when I quit my job to blog full time.

 

 

Amber Kemp-Gerstel

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Blog: DamaskLove.com

Favorite Social Media Platform: Instagram

At Creativation, I’m most excited about: The classes! I’m excited to learn some new techniques with brands like Sizzix and Lawn Fawn.

Fun Fact: I speak fluent pig latin! Not kidding.

 

Carolina Moore

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Blog: 30MinuteCrafts.com

Favorite Social Media Platform: Pinterest

At Creativation, I’m most excited about: I’m most excited to see new products not yet on shelves.

Fun Fact: English is not my first language! Though I have lived in the US most of my life, I was born in the Netherlands, and Dutch was my first language. I always love running into other Dutch folks on the tradeshow floor to get a chance to speak a little of my native tongue.

 

Adrianne Surian

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Blog: HappyHourProjects.com

Favorite Social Media Platform: YouTube

At Creativation, I’m most excited about: EVERYTHING. Primarily the networking and checking out new products but specifically I’m pumped about the fashion fusion challenge.

Fun Fact: My career as a writer and author actually got started writing terrible fiction novels! I have proudly written FIVE bad first drafts of fantasy and mainstream fiction. Blogging was only an extension of my love of writing when I started in 2011, but I realized I had a knack for explaining techniques and step by step projects related to my other passion – art and crafts – much better than my previous attempts at writing. I started focusing on blogging instead of noveling, and two books later, I ave been able to turn my passion, writing, into a real career.

 

Heather Valentine

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Blog: TheSewingLoft.com

Favorite Social Media Platform: Facebook

At Creativation, I’m most excited about: If I had to pick just one thing, it would be that I’m pretty pumped to see the creative mind at work. I know there will be so many new products, cool designers and eye candy around every corner. Not to mention the fashion challenge… I can’t wait to see what the contestants make. I’m pretty sure the entire event is going to be a creative whirlwind and will leave me with a ton of new ideas.

Fun Fact: Well, it’s not sewing related but I’m a sucker for crazy socks and am fueled by milk duds.

 

Hannah and Rosie

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Blog: TheNewCraftHouse.com

Favorite Social Media Platform: Instagram

At Creativation, I’m most excited about: Meeting lots of US crafters and businesses for the first time!

Fun Fact: We’ve both been friends since school and used to knit on the school bus together.

 

Simone Collins

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Blog: DoItMakeItLoveIt.com

Favorite Social Media Platform: Instagram 

At Creativation, I’m most excited about: Seeing all the new exhibitors and new products. Seeing the amazing products first and connecting with those brands is invaluable.

Fun Fact: When I was eight years old, I quit Brownie Scouts because I thought we did too many crafts. Look at me now!

Meet the Faculty: Meet Tracy Moreau

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Registration for Creativation University is open! Over the past several weeks, we’ve introduced you to some of our workshop teachers and seminar speakers so you can learn what to expect from taking their live classes in Phoenix this January.

This week, meet Tracy Moreau!

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Read our interview with Tracy to get to know her and more about her Creativation workshop, W401: Home Décor For Indoors and Out.

Tell us a little bit about yourself.

I am a multimedia artist, author and educator with 35+ years of experience! I love anything creative, but my favorite thing is DIY! From hand painting and detailing furniture, to upcycling and recycling items for my home, I love making home décor my own!

I have been working with DecoArt for more than 16 years. I enjoy sharing and teaching everything I know about the best creative products in the world!

In a few words, tell us about the education session you’re teaching at Creativation.

My workshop is all about flexibility! We’ll use soft surfaces to demonstrate the versatility of some simple techniques to create awesome home décor items for indoors and out! We’ll also use a variety of products from DecoArt’s Americana Decor, generate plenty of great ideas, and most of all have fun!

Who and why should someone attend your session?

Who should take my class? Anyone who LOVES DIY or markets to those who do! This is a chance to learn about and play with some amazing NEW products, and acquire techniques that will help you market them well! Simple, but effective is my mantra for this workshop!

What are you looking forward to the most at Creativation in Phoenix?

Creativation is literally a wellspring of inspiration!! Sharing my own and learning from others, it helps me develop as a designer and strengthen my skill set! I highly recommend that designers from all disciplines attend!

What do you love most about your job?

What do I love about my job? I get to play for a living! Do what you LOVE and you never work a day in your life! What could be better?

What do you love most about the creative industry?

The creative industry is driven by innovation, and innovation is driven by creativity. I LOVE the dynamic of having a hand in the development of new products; in helping others find their own brand of creativity; and sharing all of it! This is a rewarding and FUN industry to work in!

Register for Tracy’s workshop and our other education sessions and events at Creativation!