We’re thrilled to announce our Creativation 2018 Keynote Speaker is Shama Hyder. Shama is the Chief Executive Officer of the award-winning agency, The Marketing Zen Group, and best-selling author of two books: The Zen of Social Media Marketing and Momentum. As a speaker and strategist, she’s worked with leading brands, has been featured across major media channels, and has received numerous recognitions, including the Technology Titan Emerging Company CEO award and one of the “Top 30 Under 30 Entrepreneurs” by both Inc. Magazine and Forbes.
Shama will give an insightful presentation on what businesses need to thrive in the digital age, and how to consistently market and grow an organization in the face of unrelenting change. We interviewed Shama to give you a preview of what you can expect to learn from her speech.
Tell us a little bit about yourself.
I wear so many hats. I am a CEO, an author of multiple best-selling books, keynote speaker, serial entrepreneur and investor…and those are just the professional hats! As a person, my family is extremely important to me, and I consider my employees part of my family as well. The team is very close knit, and I couldn’t do what I do without them. As a leader, I believe my job is to create value and empower others to do their best.
Your company, The Marketing Zen Group, has grown an average of 400% annually since 2009. How did you start the business and what do you attribute to its success?
We grew 400% in our first year alone. A big driver of our growth has been a keen understanding of social media and the digital ecosystem. We were arguably one of the first social media agencies in the country. We’ve been blessed to work with some amazing brands and companies, including Mary Kay, Chase Business, and the YMCA, to just name a few.
FastCompany.com dubbed you the “Millennial Master of the Universe”. Why are Millennials important to a business’ bottom line?
Millennials are no longer some small subsection of society. They have really led this technological revolution of sorts. By 2025, Millennials will make up 75% of the workforce. Just think about that! It will be the other generations that are the minority. This means your customers, your vendors, your buyers, your partners…and understanding this generation becomes crucial and critical to success.
Can you provide a preview of your keynote presentation at Creativation?
I can’t wait to speak at Creativation. Whether you are a small business or a big box retailer, there will be something in it for you! My goal is to simplify the digital landscape and to truly define what it means for the industry. I also love sharing tactics, so not only will I be covering the broader strategy, but I’ll be sharing specific tips, tools, and case studies that the audience can implement as soon as they leave. I am big fan of low hanging fruit!
As an accomplished entrepreneur, what advice can you share with entrepreneurs in the creative arts industries?
It’s an AMAZING time to be alive and to be an entrepreneur. Technology, access, resources, and the ability to reach millions is tangible and real. You have to think of yourself as an editor, not a perfectionist. As an editor, you are constantly looking at progress, improvement, making things better for the 2.0 version. That type of mindset and attitude is key to being successful in this digital age.
Register for Shama’s Keynote presentation on Tuesday, September 12 at 11am EDT at CreativationShow.org.