This is a guest post by RealMagnet.
If you send marketing emails to customers in Canada, it’s time to update your practices to make sure you’re in compliance with Canada’s Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It’s time to do your due diligence and get in line with the latest rules – as long as you’re making this effort, you’re protected from legal liability.
On July 1, 2017, the Private Right of Action (PRA) provision of the Canadian Anti-Spam Law takes effect. Under this rule, recipients who have been sent mail in violation of CASL can sue for actual and statutory damages against the sender.
Download our 7 Step Guide to make sure you are in compliance with CASL in 2017.