The Power of Pinning


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This is a guest post by Patti Biro.

Creativation Flashback

At the Phoenix event I was able to share some insights regarding how to use Pinterest to promote your creative business. Pinning for business is a little different than pinning for pleasure. It requires a strategic plan and some best practices.  To recap some of the tips I shared in my workshops read on!

Shelf Life
Unlike other social media platforms a single pin has true staying power. While an estimated 40% of clicks on your pin happen in the first day you will continue to generate clicks and repins for 30 days and longer. This extends the value of each and every pin that you create to reach a larger audience. Taking the time to create a great pin with staying power will maximize the shelf life.

Best Time to Pin
You will generate the most likes, clicks and repins if you schedule your postings in the evening hours. That is when Pinterest is most active. Target your pins for Saturday mornings or Fridays after 3:00 to capture the most traffic. Work days and work hours are not the time to pin. Use those times for other social media and outreach activities.

Be Original
We know you are creative-so be original too! 80% of the content on Pinterest is repins from other boards and pinners. If you create original content you can highlight your product or business to the best advantage. Be a bit out of the box and share ideas on how to use your product, offer a sneak peek behind the scenes as you create your products or something about your creative process.

The Big Picture
Pinterest boards and individual pins can be used to sell not only products but also services and events. Create boards that highlight your products but also keep your audience engaged with other content. Are you going to be at an art fair, outdoor market or pop up event? Use Pinterest before, during and after to generate interest and attendance and to share the fun of the event.

Grow Your Followers
It is just good manners to follow everyone who follows you! You can also grow your followers by searching out larger groups of likeminded pinners (some groups have several thousand followers). You can find a list of different pin groups and their size at http://pingroupie.com/. You should also follow your vendors and suppliers to grow your reach.

Descriptions
Keep your descriptions short.  Between 200-300 words is the recommended length. This is the place to be informative-not funny or cute. Add hash tags with caution. The only place you can use hashtags is in the pin description and they work a bit different on Pinterest.  A best practice is to keep hashtags to a minimum using no more than three.   Always link back to your website.

Use the description to add advice, give basic instructions or how to-s. This kind of description will get you more notice. If you are repining content add you thoughts and show your creative side! For example if you just found a Pin of a fantastic setting that inspired you share what is special about it to you and how you plan to apply it to your creative work.

Don’t Forget to Clean
Remove older pins especially pictures of events long passed or product you no longer sell or create. Take it one board at a time and clean house! If there is something you want to save just for your own use create a Secret Board that only you can see.

Now you are on your way to Winning with Pinning!

Have a look at some of our other seminar throwbacks from Creativation University 2017.

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