So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.
Over the next several weeks, we’ll be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.
This week we’re doing a throwback to Tony Passey’s seminar: Digital Marketing Strategy for 2016.
At the 75th Anniversary Craft & Hobby Association MEGA Conference & Trade Show, Tony Passey, Professor of Digital Marketing and CEO of Firetoss, spoke about changes and updates you need to make to your digital marketing strategy for 2016. The slides from his presentation can be found here.
Take a few minutes and watch while Tony recaps some of what he spoke about at the Conference. The content you produce is vital to your digital marketing, and here are some guidelines for how you can be more effective in your distribution and promotion of content. Also, Tony talks about mobile optimization for search results and how it is affecting your website.
If you would like to take a little deeper dive into these subjects, watch the bonus videos that Tony provided below. Additionally, you can reach out directly to Tony Passey on Twitter, @tonypassey, if you have any questions about the topics presented here.