Meet the Instructor – Cathy Andronicou

Registration for the 2016 CHA MEGA Conference & Trade Show is open! Over the next several weeks, we’ll be introducing you to some of our Workshop instructors so you can hear about their live classes and what you can expect to learn from them.

This week, we meet Cathy Andronicou!

How can you master one of the more difficult coloring techniques? Register to take Cathy’s Workshop, Coloring Faces and Hair – Blending Made Easy With Chameleon Pens, to learn how easy it can be using Chameleon Color Tone Pens! Keep reading for more about what you will take away from her Workshop.

Tell us a little bit about yourself.

My name is Cathy Andronicou, and I am addicted to crafts. Ever since I was little, I dabbled in many crafts and have been fascinated with coloring. My first experience coloring was using the paint books where you just added water and color would magically appear!

I live on the South Coast of England and I am a proud mum of two grown up children, supported by a loving husband. I work for several large craft companies and love getting inky, stamping and coloring.

How many years have you participated in the CHA MEGA Conference & Trade Show?

This year will be my third year at the CHA MEGA Show. I am so excited to return!

What is your favorite part of the CHA MEGA Conference & Trade Show? 

As a craft addict, I love seeing the latest thing; be it a new machine that I must have, a die, a stencil or a new, cute rubber stamp!

How would you describe a live workshop at the CHA MEGA Conference & Trade Show to someone who has never attended before?

To me a craft workshop is a chance to have dedicated time to learn and get to know how to use products to get the most out of them. Those products can then be showcased to customers back at the store in order to help maximize sales; plus, you get to learn a new skill!

Why should buyers and creative professionals take your workshop?

Buyers need to know products well and love them. If you love something, you will be passionate about selling it. Also, understanding the product helps to field questions about the product from customers and sales staff. Creative professionals will already have developed skills over the years; yet, it is important to continue to learn, develop new skills and have awareness of new products so you can stretch your knowledge and grow.

How does your workshop relate to emerging trends and the current state of the creative industry?

There are two main factors that this workshop aims to address:

  1. Stress is a key issue for the modern world of work. It has recently been identified that coloring can reduce stress. The trend of adult coloring has grown significantly in the last year and customers are seeking new skills to enhance their coloring skills. Colorists have moved away from traditional zentangle style designs to complex animal and human designs. The need to learn how to add highlights, texture and shading to enhance results will be covered.
  2. The most common issue that crafters present us with is how difficult they find it to color faces and hair using any medium. My workshop will show easy ways to achieve great results; we will cover how to get shade variation in hair and how to make faces look less flat. All these skills will be easy to learn and then easy to share with your customer.

What is the best advice you can offer about attending the CHA MEGA Conference & Trade Show, whether someone is attending for the first time or is an industry veteran? 

Take a look at the floor plan, pick an area and work methodically up and down the rows to get a quick look at everything that is available. Make a note on your map of the booths that you want to visit and spend more time at. (Check with the booth if you can make an appointment if the stand is super busy.)

What do you love most about the creative industry?

Everyone is so friendly! I love the way companies cross promote and share inspiration.

Where do you see the creative industry in five years?

With the continuation of TV reality shows for sewing, cake baking and art, the opportunities for industry exposure and growth are great. We need to harness this enthusiasm and build on this initial interest.  Such exposure with help introduce new customers to the creative market, and as they visit stores for materials they can be inspired to try new things. This can only mean one thing – the craft market will grow even bigger than it is now.

What do you love most about CHA membership?

I love the information that CHA provides for education and the insights into the latest industry trends.

Register to take Coloring Faces and Hair – Blending Made Easy With Chameleon Pens and our other CHA MEGA Conference programs before they sell out! Stay tuned on the CHA blog this Friday when we will meet Marjie Kemper!

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