The Hot Product Showcase at the CHA MEGA Conference & Trade Show recognizes outstanding innovation, design and function in consumer craft products. In addition to getting eyed by thousands of buyers, these products are judged by a panel of media, celebrity and industry judges for a chance to earn the prestigious title of the Hot Product Award winner. The panel critiques products submitted in each of eight categories (Bead & Jewelry, Cake & Food Decorating, Fabric & Needle Craft, Floral Craft, General Craft, Kids Craft, Paint & Art, and Paper Craft), and ultimately selects the Hot Product Award winners from each.
So, how does being a Hot Product Award winner make your product hot? Here’s what Ray Wolf, Sales & Business Development at Fox Chapel Publishing, knows. Last year, Trend Books for Kids by Fox Chapel Publishing won the 2015 Hot Product Award for Kids Crafts.
“I can tell you (the Hot Product Award) has helped us in our marketing efforts quite a bit. We have made use of the award in outbound emails; we take it to trade shows and feature it in our booth, and; we have featured it in our literature. We believe it certainly helps to differentiate us from our competition. For others thinking of entering, I would say make sure you have a plan in place in case you win. We were caught a bit by surprise, and it took us a few weeks to begin to integrate the award into our marketing efforts.”
Submit your new craft product or prototype to the 2016 Hot Product Showcase by November 16 for a chance to be the next “Trend Books for Kids”. Stay tuned next week for more success stories from our Hot Product Award winners.