Hot Product Showcase Success Story – Fox Chapel Publishing

The Hot Product Showcase at the CHA MEGA Conference & Trade Show recognizes outstanding innovation, design and function in consumer craft products. In addition to getting eyed by thousands of buyers, these products are judged by a panel of media, celebrity and industry judges for a chance to earn the prestigious title of the Hot Product Award winner. The panel critiques products submitted in each of eight categories (Bead & Jewelry, Cake & Food Decorating, Fabric & Needle Craft, Floral Craft, General Craft, Kids Craft, Paint & Art, and Paper Craft), and ultimately selects the Hot Product Award winners from each.

foxchapelSo, how does being a Hot Product Award winner make your product hot? Here’s what Ray Wolf, Sales & Business Development at Fox Chapel Publishing, knows. Last year, Trend Books for Kids by Fox Chapel Publishing won the 2015 Hot Product Award for Kids Crafts. HotProductLogoFINAL2016 ol-01

“I can tell you (the Hot Product Award) has helped us in our marketing efforts quite a bit. We have made use of the award in outbound emails; we take it to trade shows and feature it in our booth, and; we have featured it in our literature. We believe it certainly helps to differentiate us from our competition. For others thinking of entering, I would say make sure you have a plan in place in case you win. We were caught a bit by surprise, and it took us a few weeks to begin to integrate the award into our marketing efforts.”

Submit your new craft product or prototype to the 2016 Hot Product Showcase by November 16 for a chance to be the next Trend Books for Kids”. Stay tuned next week for more success stories from our Hot Product Award winners.


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