The Hot Product Showcase at the CHA MEGA Conference & Trade Show recognizes outstanding innovation, design and function in consumer craft products. In addition to getting eyed by thousands of buyers, these products are judged by a panel of media, celebrity and industry judges for a chance to earn the prestigious title of the Hot Product Award winner. The panel critiques products submitted in each of eight categories (Bead & Jewelry, Cake & Food Decorating, Fabric & Needle Craft, Floral Craft, General Craft, Kids Craft, Paint & Art, and Paper Craft), and ultimately selects the Hot Product Award winners from each.
So, how does being a Hot Product Award winner make your product hot? Here’s what Yvette Rodriguez, Event Manager & Marketing Coordinator at Beadalon, knows. Last year, Artistic Wire™ 3D Bracelet Jig by Beadalon won the 2015 Hot Product Award for Bead & Jewelry.
“It was a perfect opportunity to have a formal presentation to an influential group in the craft industry. Our company’s goal is to bring innovative products and beading supplies for the DIY jewelry making market in the craft industry, and having the one-on-one time was more valuable than just presenting it in our booth (which can sometimes be overlooked).
‘Hot Product’ is a honorable title to hold! It is a ‘badge’ that we proudly showed off to our wholesale customers and consumers, which helped with communicating that our new product was worth considering.
This program is a great platform where companies can present their innovative products to the industry.”
Submit your new craft product or prototype to the 2016 Hot Product Showcase by November 16 for a chance to be the next “Artistic Wire™ 3D Bracelet Jig”. Stay tuned next week for more success stories from our Hot Product Award winners.