Hot Product Showcase Success Story – Sizzix/Ellison

hotprodsThe Hot Product Showcase at the CHA MEGA Conference & Trade Show recognizes outstanding innovation, design and function in consumer craft products. In addition to getting eyed by thousands of buyers, these products are judged by a panel of media, celebrity and industry judges for a chance to earn the prestigious title of the Hot Product Award winner. The panel critiques products submitted in each of eight categories (Bead & Jewelry, Cake & Food Decorating, Fabric & Needle Craft, Floral Craft, General Craft, Kids Craft, Paint & Art, and Paper Craft), and ultimately selects the Hot Product Award winners from each.

SizzixInksheetsSo, how does being a Hot Product Award winner make your product hot? Here’s what Cara Mariano, Art Director at Sizzix/Ellison, knows. Last year, Sizzix Inksheets by Sizzix/Ellison won the 2015 Hot Product Award for Paper Crafts.

“We entered the Hot Product Awards because we felt our Sizzix Inksheets complement our entire Sizzix product line and allow consumers to craft creative, inspiring projects.

We’re thrilled to have been recognized for product ingenuity and to have our Inksheets flying off the shelves! Due to growing consumer demand, we are releasing three new colors this fall and will continue to add additional color options.

The Hot Product Awards serves as a great platform for manufacturers to have their product seen by key market people including social media bloggers and major retail chains, which can result in fantastic opportunities!”

Submit your new craft product or prototype to the 2016 Hot Product Showcase by November 16 for a chance to be the next Sizzix Inksheets”. Stay tuned next week for more success stories from our Hot Product Award winners.


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