Meet the Webinar Host


JoeRotella_400x400Meet Joe Rotella of Delphia Consulting. Register to attend his webinar, Hosting and Marketing a Special Event, live on September 30, 2015 from 1:00 p.m. to 2:00 p.m. EST, at no additional cost to your CHA membership.

Professional Experience

My professional focus has been on the user experience with new technology since I started my career in the early 1980s, working on the first PCs developed by IBM. After a distinguished career at Bell Labs, I became an Officer at Delphia Consulting. I now serve as Delphia’s Chief Marketing Officer and lead its Internet marketing practice.

I’ve also been a designer for as long as I can remember. My mother started my family on crafting. She crocheted, and when she brought home a Brother knitting machine, I was fascinated. Soon enough I was creating designs from christening dresses to ski wear. I’ve dabbled in macramé, string art and latch hooked rugs when they were hot in the 70’s. Now, at 50 years old, my eyes are on paper crafting. My work has appeared in Scrap & Stamp Arts, Just Steampunk! and Somerset Studio Gallery magazines. Also, I filmed a segment of Crafting at the Spotted Canary, hosted by Joy Macdonell, in 2011, and many segments for Scrapbook Soup TV.

Biggest Problem My Clients Face

Competition for audience share in the craft and hobby space is getting fierce. As parts of the industry consolidate, the pressure to get customers – like visitors to your site, readers to your blog or customers for your products, is growing. My clients are typically small independent stores or professional crafters that are looking for creative ways to differentiate themselves from the competition. Their resources are limited and they are looking for the biggest bang for their investment.

Why Should Business Owners Attend This Webinar

Special events can be a great way to attract new customers, retain existing customers and reinforce your brand. The challenge is learning how to market your event to attract attendees and them give them a “Wow!” experience so they will come back – and bring their friends! By investing an hour in this webinar, you’ll learn about the benefits of hosting events – demonstration, classes, workshops, trunk shows – get tips on how to do it well and hear ideas to make your events special.

CHA Webinars feature top speakers and leaders sharing tips, resources and solutions for today’s business world. CHA members have unlimited access to webinars for no additional cost to their dues. Visit www.craftandhobby.org to learn more about CHA education programs and membership.

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