We are getting to know some of our Paper Arts+ workshop teachers in this “Meet the Teachers” blog post series. Through the series, you will learn about their art and inspiration, the value in attending their workshops, and what you can expect to learn. This week we meet Fran Seiford, the founder and Chief Artistic Officer of Stampendous!
You and your consumers are about to develop a passion for Stampendous’ newest stamp and cutting die sets. In Fran’s workshop, Poinsettia Passion, you’ll discover the range of creative project possibilities offered by Stampendous’ new Poinsettia Cling Rubber Stamp Set, template and coordinating Die, and Pop-Up Die Set. Plus, you’ll learn some techniques, like how to shade with color pencils and create 3D layers. You’ll take home two cards, either a Poinsettia pin or ornament, and inspirations for your store!
Tell us a little about yourself.
I am an entrepreneur, business owner and designer. I have designed rubber stamps for over 30 years. Even after all that time, I still get a thrill out of the excitement and creative options each new stamp image brings. A handmade card or craft speaks from the heart – that’s one of the many things my stamps can help people do.
What do you love most about the creative industry?
It’s endless energy. The craft industry is ever evolving and brings new twists on old themes. One time, I met a business consultant at a craft show who was thunderstruck from the moment he walked in; he had never seen anything like it. If you sell cement, you probably know what I mean.
What do you love most about teaching workshops?
It’s rewarding when participants get excited and have fun with the products. The best remarks are “Look what I made;” “I can do it;” “It was so fun;” “It was easier than I thought;” and, “It came out beautiful!” Plus, students always wow me. I have created the stamps with one look in mind and watched someone make the stamps their own with a style I had never even considered.
What value would you place on attending classes offered at live conferences such as the Paper Arts+ Show?
Hands-on classes are the foundation of effective new product sales. The more innovative the products, the more truth there is to this statement. No matter how much work goes into a new product, the catalog or the packaging, it is very troubling when someone looks at the unopened package and says, ”I don’t get it.” So, when there is an opportunity to try a product and learn from the person who designed it, that is an opportunity not to be missed.
What are the top takeaways that attendees will learn by taking your workshop?
Those who attend my workshop will get that must-have product experience. Having tried out Stampendous’ new products, attendees will take home the beautiful samples they made and be able to teach their customers with confidence. My hope is this workshop will be something they can repeat in their stores.
When you’re not teaching, what can we find you doing?
Busy designing, designing, and designing. Also, I make YouTube videos and am in the process of authoring a “how to” craft book.
Stay tuned for next week’s blog post where we will meet Debi Adams, instructor and concept designer at Spellbinders Paper Arts!