By Andrej Suskavcevic
Last week we introduced a new category of membership for bloggers. This was a result of months of consultation with our Social Media Section leadership, the CHA Board appointed Membership Committee and the Board itself. Feedback thus far has been very positive and I wanted to take this opportunity to explain some of the thinking that went on that got us here.
CHA has a wide-ranging membership, not only by the type of business (supplier, retailer, etc.), but also the kind of business (beading, quilt, paint, etc.). Though, for many our key value proposition is the MEGA Show, much of the work we do is supporting the various communities that constitute our membership. As the industry evolves we need to evolve with it. Over the last couple of years we have seen the growth of blogging within the craft industry. Many current CHA members utilize bloggers to promote their products or stores. Given that blogging has become part of the social fabric of the craft industry we felt it was time to highlight this community with its own membership category. Through this effort we look to help build the connections with other CHA members for mutual business success.
The criteria for membership were established to attract established bloggers that do this as a business versus individuals who are blogging to support their love for crafting. It’s a challenge as to where to draw the line of being inclusive versus exclusive. Our current criteria seek to find that balance. See the criteria here. We particularly had this in mind when it came to access to the MEGA Show floor. We are looking for bloggers to be multipliers and influencers for the industry and not go to the Show for free stuff. We are additionally developing Show guidelines to help blogger members better understand the do’s and don’ts of networking and business development at the Show.
As we bring blogger members onboard we will be taking in all of the feedback we receive along the way, and if we see a need for a change to the criteria we will bring that to the Membership Committee for consideration.
I tip my hat to all of our members in the “CHA 2015 – See you in Anaheim” Facebook group for all of your feedback and thoughts. I read all of the comments and as you see above we are incorporating your ideas to make this a better, welcoming experience for everyone involved. Keep the feedback coming. It’s what makes CHA better.