Rachel Shechtman Has Been Announced as the CHA 2015 MEGA Show Keynote Speaker


RachelRachel Shechtman, entrepreneur and owner of New York City based store, STORY will be the official keynote speaker for the CHA 2015 MEGA Conference & Trade Show. The Show will take place in Anaheim, California January 9-13,2015 at the Anaheim Convention Center.

Rewriting Retail:  From Making Sales to Creating An Experience:
In today’s world, what does it take to succeed as a retailer? The future of retail will be less about consumption and more about community which means you need to completely re-think what success looks like. By throwing out the dated, sales-per-square foot model, Rachel Shechtman, owner of STORY has created an alternative dialogue that injects newness and relevance and a model where the primary deliverable is an experience. Whether you’re a designer, manufacturer, brick-and-mortar store owner or an e-retailer you’ll be inspired by how STORY is re-inventing consumer shopping from a mere sales transaction to energetic, engaging and innovative event.

CHA 2015 MEGA Show Conference Program Registration opens September 30th.

One thought on “Rachel Shechtman Has Been Announced as the CHA 2015 MEGA Show Keynote Speaker

  1. I am in agreement. Would like to learn more. I live in a resort area. As such, shopping is an activity. Would like to know how to strengthen the experience and fun of retail shopping.

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