This morning the CHA 2014 Paper Arts Show started off with a Jumpstart session from Courtney Cerruti of Creativebug.com. This informative seminar focused on creating an interesting environment to draw consumers to your store.
According to Courtney, it’s important to think outside the box. Use simple paper craft ideas to draw the eye to an area. There are so many avenues to get information including Pinterest. How about a paper chandelier? Now that truly is thinking outside the box.
You can even use washi tape to guide customers in your store as an outline on the floor with arrows. Or wall art to again, create an area of attention. Customers love freebies, so create small items, tags, etc. to give away. Even PDF printouts are a popular item to give with project tutorials. And if you’re not utilizing hashtags? Better get busy. The hashtag symbol, #, is a way to tag images for your organization, even used for contests and giveaways.
Courtney was chock full of ideas and inspiration. I spoke with several store owners who are really loving the seminars and information that can help them impact their store and sales.
Next, is the Exhibit Hall. The line formed coming down the escalators and everyone was anxiously awaiting for the 9 am hour to begin.
Pink on Main. Michelle Currie is the owner and she had a lovely booth set up with her own line of stamps and other products. Michelle has been involved in crafting in one form or another her entire life. She opened up a brick and mortar back in 2007 but eventually moved to online sales. She had a heart to design her own line, located a manufacturer and has her own line as of March of this year. What a go-getter!