We R Memory Keepers is an innovator of crafting tools that simplify and enable the creative and memory keeping process.
Many of We R’s employees will continue to develop and innovate under the We R brand.
“This is an exciting new chapter in the history of American Crafts and We R Memory Keepers,” says DeVoll. “We’re very happy to have We R join forces with AC – working together we will be able to provide a broader assortment of top-quality products, a stronger method for innovation, and more convenient one-stop shopping for our customers.”
Wayne Mitchell, CEO of American Crafts, says that previous owner Andrew Hiller ran an innovative company that is an important part of the scrapbooking and crafting industry.
“For more than 90 years, Andrew, his family and team did a great job of building We R into a company that makes unique and creative products,” says Mitchell. “We look forward to decades more of success with the We R brand.”
Mitchell adds that American Crafts is committed to maintaining the distinctive look and quality of We R’s product offering.
For the foreseeable future, We R will continue to independently operate while thoughtful integration of the two companies takes place. Future announcements to retailers will explain any changes in ordering or processes.