An Update From the CHA Social Media Section


social media section final logo
The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com

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