In order to manage the numerous social media streams available (and necessary) a new job has been created at many CHA companies, often titled: Social Media Manager. These jobs and indeed careers did not exist a few years ago.
Based on the need to teach and explain how products work, the craft industry became a social media early adopter. Designers and crafty entrepreneurs began to channel their artistic skills in new ways to effectively represent a company or product to the world-at-large. Utilizing online presentations, tutorials, tweets, YouTube videos and Facebook postings they made their presence felt.
I found that most of the work I now do is ultimately used online in some way. The majority of my studio work is to ensure that I create interesting and informative content for an online viewing/reading audience on behalf of the crafty CHA companies for whom I am engaged.
I have been looking for a way to connect and work with other people with similar social media responsibilities. I approached Andrej Suskavcevic, CHA’s President & CEO, and Sue Turchick, Vice President, Membership to see if CHA might offer a networking opportunity within the CHA family of recognized “Sections.” Happily, they responded immediately and have supported this idea by organizing space and a block of time for an inaugural meeting of the proposed Social Media Section. This meeting will occur on Tuesday July 23, 2013 – 5:30-7:00pm as part of the summer Create-n-Connect Conference and Trade Show in Las Vegas.
This meeting is geared to those whose job responsibilities range from Social Media Manager to Blog Design Team Manager. We are looking for individuals who are content creators for CHA member companies and work daily to promote craft in one or all of the social media channels.
I believe that we could learn a great deal from each other. I also believe that we might work together on some bigger joint initiatives in the future. Please consider attending this event. If you have a social media manager please consider sending them to this meeting! If your social media person is not or has not attended CHA in the past, consider sending them to the January 2014 meeting. I am certain we will have even more to discuss, learn and develop as social media continues to change the way companies sell, market and build brand loyalty.
To attend this meeting you must sign up to attend as part of the for the Create-n-Connect Conference & Trade Show registration.
E202: Social Media Section Meeting
(Tuesday, July 23, 2013 5:30 PM – 7:00 PM)
~ Carmi Cimicata, Social Media Designer