By Mike Newman, stkr.it
By now, most people know what a QR code is if they see it – even if they don’t know it by name. Those ugly, square bar code things that you see in magazine ads, on packaging and coke cans – even on billboards and gravestones – are everywhere. But though the average consumer may know that they exist, that isn’t the same thing as knowing why they exist. What is the point of a QR code, and do I have to use it in my marketing?
It is a valid question. Marketers always love the hot “new” thing – whatever is creating a buzz. (remember when Groupon was going to conquer the world?) But the existence of a new tool – and using it effectively and memorably – are two very different things. QR codes have ridden the buzz wave – but are they worth your time?
I hope you will join me on April 10th for QR Code Marketing: When, How and Why to Use a New Technology. I’ll walk you through best practices for QR code marketing, how to design a campaign, measure it’s success – and avoid spending a lot of time or money doing so.
QR codes have gone from buzz, to backlash – and back again. But they can be an effective tool in your marketing arsenal. After our webinar, you will be ready to engage and educate current and future customers, no matter what your level of technical expertise.
Mike Newman is the founder and president of stkr.it, a software company dedicated to building tools to bridge the digital and physical worlds. At stkr.it, he helps consumers attach video, audio and photo messages to cards, gifts and crafts – and works with companies on digital strategies for their own physical product lines. Mike has been a technology expert for more than a decade, and has been featured on The Today Show, NPR, and The History Channel’s Modern Marvels as well as in The New York Times, Associated Press and more. You can learn more about stkr.it at www.stkr.it.
QR Code Marketing: When, How and Why to Use a New Technology
Date: April 10, 2013
Time: 1:00 PM – 2:00 PM EST