What makes one store great and another just a place to buy stuff?


by Rich Kizer & Georganne Bender, Kizer & Bender Speaking!, CHA 2013 Retailing Experts

What makes one store great and another just a place to buy stuff? Join us at 1:00 PM EST on April 3, 2013 for The Inside Secrets of Charisma Retailers™” and find out!

Here’s the deal: Today’s customers are busy, and maybe just a little bit bored with the “same old, same old” they find in too many stores. This makes your job tougher because these consumers expect more than ever before.

We’ve come to realize that there are two kinds of retailers today: Commodity Retailers who make no effort to do much more than they are supposed to do: open for business and hope for the best. Commodity retail associates are there just to collect a paycheck. There’s no customer buzz about town and no fizz on the sales floor, merely shelves full of stuff.

And then there are Charisma Retailers™ who thrive on creating a unique in-store experience that customers just can’t get anywhere else. Charisma retail associates share the same values as the store’s owner: they are there to serve and delight customers.

Any retailer, regardless of what they sell, can be a Commodity Retailer or a Charisma Retailer™; it’s a choice that’s yours to make. Charisma Retailers™ thrive on reinvention. They understand how to live in the present while keeping an eye on the future. They know that the special things they do for customers today, will be the expected things of tomorrow, so they are always on the lookout for new ideas.

We hope you’ll join us on April 1 for The Inside Secrets of Charisma Retailers™. We’ll share ideas and inspirations, and we’ll take your questions to help you unleash your inner charisma!

And afterwards, we hope you’ll take time sit down in a quiet room with a notebook and pencil. Let your mind wander, imagining what your store will be like a year from now. Who will be your customers and what will they demand of you?  What aren’t you doing today that you need to in order to meet future challenges? Keep this notebook handy and do this exercise for fifteen minutes each week.

In time, you’ll be amazed at how quickly the ideas begin to flow, multiply and become reality.  Before long, the retail status quo won’t be good enough for you – you’ll have crossed over from commodity retailing into the rare air Charisma Retailers™ breathe every single day.

Rich Kizer & Georganne Bender are professional speakers, retail strategists, authors and consultants whose client list reads like a “Who’s Who” in business. Companies internationally depend upon them for timely advice on consumers and the changing retail market place.

In 2010 KIZER & BENDER made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers; they’ve also been named “Two of Retailing’s Most Influential People.” And with good reason: Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. They are widely referred to as retail anthropologists because they stalk and study that most elusive of mammals: today’s consumer. Visit their website for more information: http://www.kizerandbender.com.

The Inside Secrets of Charisma Retailers™

Date: April 3, 2013
Time: 1:00 PM EST – 2:00 PM EST

Click Here to Register

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