by Theresa Cifali, Mixed Media Artist & Craft Designer, CHA Designer Council Member
Someone once said to me, “You can’t manage time. You can only manage yourself.” How profound…and true! As business owners, we often find ourselves talking and thinking about how to manage our time better. Let’s face it though…we are just not going to have more time. However, we can make better use of the time we do have.
When it comes to social media, time is definitely a huge issue. How much time we spend in those platforms can greatly effect other areas of our business. You know you do it! You go into Facebook to just put up one post and before you know it, an hour is gone….just like that.
It’s no different for me. Being a small business, there is a lot to do with few people to do it. So, in my own quest to “manage myself” better, I’ve put certain systems in place. More importantly, I utilize tools to help me better control my social media efforts. Does it take time to work in these tools? Sure, but the benefits are huge! One such benefit is that I can work inside of the tool rather than inside of the social media platform. This prevents me from getting all distracted by pretty, shiny things. Another plus is it forces me to focus and plan what I want to do and say. The combination of these factors free up other times of the day. I love that.
As a creative business owner, I feel very it is important to help other creative businesses…especially when it comes to social media management. Whether you are a manufacturer, a retailer, a professional crafter or a designer, you need to make social media work for you and fit into you marketing plan. It is really important. Not doing it simply because you “don’t have time”, is not a good enough excuse. Believe me, I get it. How many more hats can we all wear?
I’m here to tell you that you have the time! What you need are the tools. I know which tools will work for you…and I can show you how to use them.
On May 20, 2013, I will be presenting a seminar called How to Schedule Your Week in Social Media. This is just one of the many wonderful seminars the Craft and Hobby Association will host during their Creative Conference this spring. The Creative Conference will run in conjunction with The National Stationery Show, which is held at the Jacob Javits Center in NYC.
If you are attending the show, I invite you to join me for this powerful seminar. You will learn how to leverage specific web-based tools for scheduling, organizing, and more. These tools are designed to help YOU manage yourself better. I look forward to seeing you there!
Theresa Cifali hails from Westchester County, NY and is the sole proprietor of TheresaCifali™ with nearly 20 years of experience working with consumers, manufacturers and retail businesses in the crafting industry. Theresa is a seasoned designer with her own private studio where she maintains her business, instructs classes and continually experiments with new designs, techniques and class concepts. Theresa is also well versed in social media and emerging digital platforms, actively using these platforms to build genuine, dynamic communities where she can interact with individuals and promote her business. Theresa consults businesses on best practices in social media and provides management and social strategy services in addition to her already vast repertoire of business services.