Throughout the month of November we will feature the speakers and instructors who will be teaching courses at the 2013 Winter Conference January 11 – 14 in Anaheim, CA.
Jumpstart Your Business!
By Kizer & Bender, CHA Retail Experts
We’re gearing up for the CHA 2013 Winter Conference & Trade Show! What better time than a new year to jumpstart your business?
First up: Sheer Intensity! THE Retail Boot Camp, a must for every retailer! A down economy can either be an excuse to play it safe or a chance to outpace your competition – only you can decide where you want your business to go. Get ready for some crowd control! Our day long Retail Boot Camp will show you how to successfully differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time. No theories. No fluff. Just hard hitting information. On the agenda: Consumer trends you cannot ignore… anymore; techniques to hire smart, motivate, reward, and build a strong sales and service team; what’s new, hot and happening in Social Media Marketing, circa 2013; enough retailer-tested,no-cost, low-cost in-store events and promotions to increase traffic andbuild sales and profits; plus how to set your sales floor to sell with the latest in layouts and visual merchandising, store operations tips and inventory control. Save the date, Saturday, January 12, 2013. Seats are limited – don’t miss out!
On Sunday, January 13, we present Land Mines and Slippery Slopes, a BRAND NEW program that outlines 10 common problematic symptoms of failure – land mines – to avoid, how they affect your store’s performance, and what to do about them before they send your profitability slipping downward. You’ll leave armed with specific strategies to help you identify, avoid, and control your land mines, plus how to keep off the slippery slopes that erode and destroy your retail business.
Next up: One Size Does Not Fit All: Marketing to Different Generations. This one’s for retailers and manufacturers, actually anyone with customers. You can’t attract them if you don’t know who they are. Today you sell and market to five very distinct generations: LOMLOTs (consumers with Lots Of Money, Lots Of Time, ages 68+), Baby Boomers (49-67), Generation X (33-48), Millennials (19-32), and Generation Z (3-18). How these consumers respond to your marketing is based on their age – and their generational experience. Technology is huge, but how you use it depends greatly on which generation you are trying to reach.
LOMLOTs may be older, but they’re all over technology. Case in point: Skypeing with grandkids is huge. Texting is fun for Baby Boomers, but it’s as important as air to Millennials and Generation Z. Older gens still read newspapers, younger ones use them to line hamster cages. Gen Xers still enjoy magazines, but their kids prefer iPads. And if you still require shoppers to clip or print coupons you’re missing the boat. And a boatload of customers.
We’ve done the research! You’ll learn what it takes to attract each generation to your product or your store; when to go digital and when to hang on to tradition; which social medias go with which generations; how to get Pinterest followers off of their computers and in to your store; which in-store events attract which generations; how to effectively use e-mail marketing; how to optimize the consumer shopping experience; and more.
As CHA’s Retail Experts, when we’re not in seminars, you’ll be able to find us across from booth 1201 on the Show floor. Bring us your questions, concerns, challenges, opportunities, and photos of your sales floor for a one-on-one, customized consultation.
We’re excited about CHA Winter 2013. There’s so much to do and see and learn. And we’re thrilled to bring our wildly popular Sheer Intensity! THE Retail Boot Camp to the creative industry. So do yourself a favor and click here to register for the CHA 2013 Winter Conference and Trade Show. We’re looking forward to seeing YOU in Anaheim!
~ Rich Kizer & Georganne Bender
Conference Program registration opens Friday, November 16th at 10am ET. Click here for more information and to register.