The Cost Effectiveness of Exhibition Participation:
How Much Does It Cost to Make a First Face-to-Face Contact With a Potential Customer?
This post is the first in a series of articles and research provided by CEIR – the Center for Exhibition Industry Research – and focuses on the value of Trade Shows. These informative articles will help you understand and report on the overall effectiveness of trade shows.
To determine the cost effectiveness of exhibiting, a survey was conducted among sales and marketing managers of random firms over all sectors of the industry with annual sales above $50 million. When asked the question, “Annually, how many people visit your trade show displays?” respondents’ answers averaged 20,000+ visitors per year! These 20,000+ visitors present thousands of opportunities to capture better qualified leads, making exhibiting clearly the right choice when it comes to a truly cost-effective method of selling.
Among other findings of the survey, it was determined that in order to make an initial, face-to-face visit with a potential customer, companies can expect to incur the following costs…
Click here to read the article in its entirety.
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