October 7th, 2011. Plaid Enterprises, Inc. ofAtlanta,GA and Delta Creative, Inc. ofLos Angeles,CA are pleased to announce that Plaid Enterprises has acquired the international licensing rights to market, sell and distribute all Delta Creative, Inc. brands effective November 1, 2011.
Since 2010, Plaid Enterprises has manufactured select Delta products and has been distributing their complete product line since July 2011. This licensing agreement will result in the complete sales and marketing integration of all Delta brands, including Ceramcoat Acrylic Paints, Permenamel Glass Paints, Stencil Magic and Stencil Mania, Rubber Stampede Stamps, SOBO Glue and other longstanding Delta brands, into the strong portfolio of Plaid brands.
“Plaid Enterprises is fully committed to building upon the already solid market position held by Delta brands in the craft industry and will employ our world-class product development, marketing, manufacturing, procurement, and logistics practices to continue to offer the exceptional quality, consumer inspiration and supply-chain excellence associated with Delta Creative brands.”
– Michael McCooey, CEO, Plaid Enterprises, Inc.
As with Plaid’s previous manufacturing of Delta’s Ceramcoat brand and the distribution of Delta’s other brand products, the integration will be carefully executed with the transition phase expected to be completed by November 1st, 2011. During this transition period, Delta Creative’s staff will continue to manage all day-to-day business functions including order entry, purchasing and customer care. Your Delta and Plaid representatives will communicate specific details regarding this plan of action in the coming weeks.
Plaid Enterprises, Inc. and Delta Creative, Inc. appreciate your support of this exciting development.