CRAFT & HOBBY! In an interesting news release posted to the CHA website, CHA and the Hobby Manufacturers Association (HMA) announced a multi-year agreement that will offer reciprocal member discounts for exhibit space at the 2011 iHobby Expo, October 20-23 and the 2012 Expo as well as the CHA Winter Conference & Trade Show held January 29-February 1, 2012.
This means that buyers at these shows will have an opportunity to see a broader range of products. Manufacturers will have an opportunity to sell into complimentary channels. Most importantly it represents a great model for partnership and collaboration within the industry perhaps this can be done with other organizations for the good of the industry.
A definite win for both craft and hobby.
Read the entire news release at http://tinyurl.com/CHA-HMA.