CHA today announced the availability of its new Exhibitor Success & ROI Center, a cutting-edge, free, online ready-reference for exhibitors across the craft and hobby industry. The program can be found at www.craftandhobby.org/ESRC.
The new ESRC program is complete with information on how to increase booth traffic; the importance of pre-show marketing; the value of face-to-face meetings; closing sales and more. The ESRC also offers exhibitors with pre-show education through a webinar series; articles by Jefferson Davis, president of Competitive Edge as well as research and reports from the Center for Exhibition Industry Research (CEIR), the trade show industry’s leading source of research; Exhibi-TIPS & Tools; and a monthly exhibitor e-newsletter with important CHA Trade Show news and information. By creating the ESRC, CHA will help trade show exhibitors improve their return on trade show investment, reduce expenses, increase sales lead generation, and identify and improve metrics for trade show and exhibition success.
For more information read the entire news release at http://www2.craftandhobby.org/cgi-bin/pressrelease.cgi?func=ShowRelease&releaseid=377.