In a news release issued on April 14, 2011 CHA Member Northridge Publishing announced the launch of a new craft industry trade publication geared toward craft retailers engaged in sewing & needle crafts, beading & jewelry making as well as paper crafts & scrapbooking.  The publication called “Creative Retailer,” will address a wide variety of topics, provide project ideas and discuss solutions for common retail problems.

Since the demise of Craft Trends Magazine several years ago there have only been a handful of media outlets reporting on the craft industry as a whole and they include Creative Leisure News, Craft Business (UK based), Craft Focus (UK based) and CHA Portfolio Magazine (membership based). With the introduction of a new craft industry trade pub to the market there is hope that the industry truly is back on track headed for a full and speedy recovery.  Kudos to the Northridge team for seeing a need and filling it. See the complete news release from below or at



Northridge Publishing announces new industry business magazine “Creative Retailer”

April 14, 2011 (PROVO, Utah) Northridge Publishing is pleased to announce their newest publication, Creative Retailer, and the addition of Torrie Nelson and Kevin Nelson to their publishing team.

As former partners of Scrapbook Premier, Inc. and Scrapbook Business Magazine, Torrie and Kevin have provided the crafting industry with a decade of valuable content and marketing programs. Key to their success has been the valuable relationships they have developed within the crafting industry. Creative Retailer is designed to provide retailers the very best in industry information and product awareness. Northridge Publishing will provide leading-edge programs and media support that will strengthen business practices for both vendor manufacturers and retailers.

“With Northridge Publishing’s stronghold in the consumer market, commanding several magazine titles and the vast experience of its production, editorial, and design teams, we knew this would be a great opportunity for us to work together in launching new products and media services. Northridge has the resources and support staff to make all kinds of valuable and effective programs a reality. In addition to the rest of their team, the caliber of sales and distribution personnel makes us realize what a terrific organization Northridge Publishing really is,” remarks Kevin.

Brian Kunz, founder and president of Northridge Publishing, states, “We have been fortunate to have an incredibly strong group of people that keep our content fresh and inviting. We are striving to expand the industry by building greater awareness to our many subscribers. We get hundreds of new readers every month and hope that this will influence stronger retail activity. There are millions who have not taken advantage of what the craft and memories market has to offer.” He goes on to say, “We know that Torrie and Kevin have carved out a very valuable niche and have gained insights that will help us make the right choices as we develop trade services and media. We have always had a mutual respect for each other’s businesses and the efforts and visions that we both bring to the table. I’m glad we can move forward together as a collective. We have great things planned for the industry.”

Torrie comments, “I’m really excited that this opportunity will expand our media reach as well as influence more readers than ever before. Working with Northridge will allow me to concentrate on my relationships with manufacturers and retailers without the daily distractions of all the other hats I used to wear. We admire Northridge and the growth they have enjoyed when the economy was flat. As the economy is now finding strength, we look forward to the possibilities that will come from being part of this great organization.”



About Northridge Publishing

Northridge Publishing is the leading publisher of a wide variety of consumer magazines including Scrapbook Trends, Cards, Simply Handmade, Bead Trends, Cricut Magazine, Cricut: Idea Books, and Create: Idea Books. Northridge Publishing is located in Provo, Utah and has a staff of 70 full-time dedicated employees. Northridge Publishing’s magazines can be found throughout the world at fine retail establishments, including Barnes & Noble, Jo-Ann Fabric and Craft Stores, Hobby Lobby, Michaels, A.C. Moore, and thousands of independent retailers. For more information, visit

For More Information: Kevin Nelson Director of Trade Media 888.225.9199

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