To celebrate National Craft Month, CHA introduced a National Craft Month Retailer Contest during the month of March. Retailers selected a theme, hosted event(s), decorated their stores, and held special promotions. Retail submissions were judged by how well they executed and promoted their event as well as how well they incorporated the CHA National Craft Month concept into their programs.
CHA is happy to announce the following winners:
FIRST PRIZE and winner of $1,000 CASH! – Madison Craft & Gift Shops, Madison, WI
With an overall promotional theme of ‘CELEBRATE’ Spring & National Craft Month the store held an event on Friday, March 25th – Saturday, March 26th. Their upbeat tropical themed décor, displays and atmosphere created a fun event where customers enjoyed FREE make & take projects that included painting techniques, paper crafts, jewelry design, soy candle making and general crafting. Owner, Diane Goetz, took full advantage of the CHA National Craft Month kit and promotional tools developed to help her get the word out about the event. She used the press release templates, event press release templates and bag stuffer templates. The store also produced a television commercial promoting National Craft Month! In addition to promoting their store they incorporated several charities into the overall promotion. Consumers were encouraged to bring in and donate unused craft supplies, which were re-distributed to area senior and community centers. The store created a ‘Cupcakes For Caring’ program where consumers could buy a cupcake or cupcake themed product and 100% of the contributions were donated to the Red Cross for disaster relief .
SECOND PRIZE and winner of $500 CASH – Ben Franklin Crafts and Frames, Redmond, WA
With an overall promotional theme of, “It’s National Craft Month and we are celebrating in a BIG way!” the store celebrated with make and takes and/or demonstrations every day in the month of March. They used a targeted approach focusing on a specific craft segment a week (e.g. beads the first week, yarn/fabric the second, paper the third, etc.). The store utilized staff resources to provide recommendations and craft expertise. Each department selected a product, promoted it, and held staff-taught demonstrations each week. The store utilized a wide range of tools to communicate their events via emails, social networking sites, in-store handouts, rolling banners, in-store announcements and even sandwich boards that provided consistent messaging. They even featured a display showcasing the projects that were to be demonstrated.
THIRD PRIZE and winner of $250 CASH – The Stamp Addict, San Diego, CA
The Stamp Addict celebrated National Craft Month by holding an event on Sunday, March 20th to benefit Operation Write Home an organization that sends handmade cards to the troops which they use to send messages to their loved ones. The store turned their crop area into a card making factory and even provided free use of their stamps, paper and inks. Prize drawings were also held every 30 minutes for those in attendance. Information about the event was included in customer emails, flyers distributed in shopping bags and at the register, posted on the company’s website and social media sites. When the customers arrived they were greeted with festive red, white and blue décor. Flowers, banners, flags and staff aprons all had patriotic themes. Consumers even dressed in red, white and blue to celebrate.
Congratulations to all our winners and we look forward to celebrating National Craft Month again next year! Happy crafting…