National Craft Month - CHA Retailer Contest

National Craft Month - CHA Retailer Contest

Do you love crafting? Are you a retail member of CHA? Do you own or run a retail shop?  Are you planning a National Craft Month Celebration?  Tell us what you are doing and you could win $1,000 CASH!  That’s right CHA today posted its National Craft Month CHA Retailer Contest at http://tinyurl.com/NCM-Contest.




 about the contest

 March is National Craft Month and a great opportunity for retailers to host in-store events, hold contests and special promotions, and to simply celebrate the joy that crafting brings to so many people’s lives. 

The Craft & Hobby Association is holding a National Craft Month Retailer Contest during the month of March.  Retailers can participate by holding an in-store themed promotion any day from March 1-31, 2011.   It’s easy!  Here’s what you have to do:

  • Plan your National Craft Month Promotion and select a theme to structure your promotion around (e.g. Celebrations, Fashion, Home Décor, Going Green)
  • Host an in-store event(s) (e.g. make-n-takes, demos, contests or classes) and be sure that the event(s) coincides with the theme you’ve selected
  • Promote your event(s) with store flyers, posters, bag stuffers, on your website and social media sites
  • Decorate your store using the theme as your inspiration
  • Take lots of pictures on the day(s) of your promotion
  • Submit the results to CHA for judging



One (1) first place CHA retailer will receive a $1,000 cash prize

One (1) second place CHA retailer will receive a $500 cash prize

One (1) third place CHA retailer will receive a $250 cash prize

judging criteria

Winners will be judged and selected by an industry panel based on how well you implement the following in your promotion (100 total possible points):

Execution of Promotional Event  (50 TOTAL points possible)
Offerings (e.g. demos, classes, make-n-takes, crops) 0-10 points possible
Promotional Materials (e.g. coupons, flyers) 0-10 points possible
Store Displays and Decoration 0-10 points possible
Media Outreach (e.g. Press Releases, Media Alerts) 0-10 points possible
Theme Concept 0-10 points possible


Use of National Craft Month Logo  (50 TOTAL points possible)
Logo Use on Company Website 0-10 points possible
Logo Use on Email Communications 0-10 points possible
Logo Use on Social Media Sites (e.g. Facebook, Twitter) 0-10 points possible
Logo Use on Onsite Promotional Materials 0-10 points possible
Logo Use on Collateral Material 0-10 points possible


In the case of a tie, CHA staff and industry judges will base their final decision on the originality and creativity of the event.

Winners will be announced by April 15, 2011 on the Craft & Hobby Association’s Facebook Page and the CHA Blog.


how to enter

To receive your entry form, contact Keri Cunningham, Marketing Manager at kcunningham@craftandhobby.org or by phone at 201-835-1229 by March 11th. 

Need help with your National Craft Month promotion or event?  CHA has created a free digital promotional kit with tips and ideas for your own in-store National Craft Month retail promotion.  It’s not too late!  Check it out at  http://tinyurl.com/NCM-Promo-Kit.

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