Do you love crafting? Are you a retail member of CHA? Do you own or run a retail shop? Are you planning a National Craft Month Celebration? Tell us what you are doing and you could win $1,000 CASH! That’s right CHA today posted its National Craft Month CHA Retailer Contest at http://tinyurl.com/NCM-Contest.
HOLD A NATIONAL CRAFT MONTH IN-STORE PROMOTION DURING THE MONTH OF MARCH FOR A CHANCE TO WIN $1,000!!!
about the contest
March is National Craft Month and a great opportunity for retailers to host in-store events, hold contests and special promotions, and to simply celebrate the joy that crafting brings to so many people’s lives.
The Craft & Hobby Association is holding a National Craft Month Retailer Contest during the month of March. Retailers can participate by holding an in-store themed promotion any day from March 1-31, 2011. It’s easy! Here’s what you have to do:
- Plan your National Craft Month Promotion and select a theme to structure your promotion around (e.g. Celebrations, Fashion, Home Décor, Going Green)
- Host an in-store event(s) (e.g. make-n-takes, demos, contests or classes) and be sure that the event(s) coincides with the theme you’ve selected
- Promote your event(s) with store flyers, posters, bag stuffers, on your website and social media sites
- Decorate your store using the theme as your inspiration
- Take lots of pictures on the day(s) of your promotion
- Submit the results to CHA for judging
One (1) first place CHA retailer will receive a $1,000 cash prize
One (1) second place CHA retailer will receive a $500 cash prize
One (1) third place CHA retailer will receive a $250 cash prize
Winners will be judged and selected by an industry panel based on how well you implement the following in your promotion (100 total possible points):
|Execution of Promotional Event (50 TOTAL points possible)|
|Offerings (e.g. demos, classes, make-n-takes, crops)||0-10 points possible|
|Promotional Materials (e.g. coupons, flyers)||0-10 points possible|
|Store Displays and Decoration||0-10 points possible|
|Media Outreach (e.g. Press Releases, Media Alerts)||0-10 points possible|
|Theme Concept||0-10 points possible|
|Use of National Craft Month Logo (50 TOTAL points possible)|
|Logo Use on Company Website||0-10 points possible|
|Logo Use on Email Communications||0-10 points possible|
|Logo Use on Social Media Sites (e.g. Facebook, Twitter)||0-10 points possible|
|Logo Use on Onsite Promotional Materials||0-10 points possible|
|Logo Use on Collateral Material||0-10 points possible|
In the case of a tie, CHA staff and industry judges will base their final decision on the originality and creativity of the event.
Winners will be announced by April 15, 2011 on the Craft & Hobby Association’s Facebook Page and the CHA Blog.
how to enter
To receive your entry form, contact Keri Cunningham, Marketing Manager at firstname.lastname@example.org or by phone at 201-835-1229 by March 11th.
Need help with your National Craft Month promotion or event? CHA has created a free digital promotional kit with tips and ideas for your own in-store National Craft Month retail promotion. It’s not too late! Check it out at http://tinyurl.com/NCM-Promo-Kit.