CRAFTING SUCCESS IN ROSEMONT – Craft SuperShow Results


CHA today issued a press release about the Craft SuperShow debut in Rosemont, IL.  See below for complete press release.

CRAFTING SUCCESS IN ROSEMONT

Thousands Flock to CHA Craft SuperShow Debut in Rosemont

ELMWOOD PARK, NJ (September 7, 2010) The Craft & Hobby Association (CHA) is pleased to announce a solid Illinois debut of the CHA Craft SuperShow at the Donald E. Stephens Convention Center in Rosemont, Illinois held on July 30 – 31, 2010.

A total of 4,263 crafters attended the Craft SuperShow from 13 different countries as far away as New Zealand, Brazil, Denmark, Great Britain, Bermuda, Australia, Israel, Canada and Mexico.  Crafters and families also came from 40 different states including Alaska, California, Texas, Ohio, Georgia and Tennessee to attend the Show.

There were 89 exhibitors hosting more than 28,600 total square feet of exhibit space featuring a plethora of shopping, sewing, knitting, crocheting, scrapbooking, paper crafting, fashion crafting, painting and more.

“The CHA Craft SuperShow in Rosemont made a successful debut in Illinois,” said Steve Berger, President and CEO, CHA. “According to CHA’s Craft SuperShow Attendee Survey 89% rated their overall experience with the SuperShow as ‘Good’ to ‘Very Good’! Combine that with the results from the CHA Craft SuperShow Exhibitor Survey that report 70% of the exhibitors had an ‘Above Satisfactory’ to ‘Excellent’ overall all experience and now we are talking about a successful debut from both the exhibitor and attendee perspective.”

Over 850 attendees took advantage of the more than 30 professional-grade workshops offered by CHA member manufacturers and industry celebrities.  Attendees were also able to participate in the National Sewing Council’s Sewing Lounge and Fashion Fever Sewing Competition and Fashion Show, craft at the Wendy Russell “Get Your Craft On!” Challenge, meet celebrities at the Craft Academy, sew pillowcases for pediatric cancer patients with ConKerr Cancer, learn new craft skills, shop and spend time with friends and family. Other special features of the SuperShow included:

  • Kids Zone featuring a variety of hands-on projects, face paintings and games just for kids
  • The “Super Crop” all-day scrapbooking charity event and demonstrations
  • Free knitting, crocheting and scrapbooking lessons
  • Dozens of free or low-cost Make-n-Take craft projects
  • Special “show discounts” on hundreds of products
  • Free prize drawings for hundreds of door prizes, thousands of dollars worth of product giveaways and free goody bags

“It’s interesting to note that 86% of attendees reported trying a new craft at the SuperShow. Sixty-three percent of those said they made an immediate purchase related to the new craft at the SuperShow and another 70% ‘Expect’ to make a purchase related to the new craft skill in the future!  With statistics like these it becomes easy to see how the Craft SuperShow really helps expand the craft and hobby industry by introducing new skills to crafters.”

For decades the Craft & Hobby Association has held its annual Winter and Summer Conventions & Trade Shows that were only open to craft and hobby businesses.  After listening to CHA’s membership and requests from consumers, CHA launched the first Craft SuperShow in Orlando in July 2009 and the second Craft SuperShow in Anaheim in January 2010. With the results of the recent third SuperShow in Illinois, CHA is proud to announce that more than 20,000 crafters have come to Craft SuperShows to learn, create and buy new crafts in the past year.      

 For more information including upcoming venues and dates for the CHA Craft SuperShow please visit www.craftsupershow.com, or follow us on Twitter@CraftSuperShow and Facebook. High-resolution images can be found at http://www.flickr.com/photos/cha_images/sets/.

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