Today Mike Harnett of Creative Leisure News reported that Caron International signed Vickie Howell as Celebrity Spokesperson. See the press release below for the complete story.Television Host, Author & NeedleArts Celebrity Vickie Howell Joins Caron TeamKnitty Gritty host and best-selling author, signs on as Celebrity SpokespersonMarch 8, 2010, Washington, NC—Yarn and craft leader Caron International has signed Vickie Howell—host of television’s popular show Knitty Gritty—as Celebrity Spokesperson.
Vickie Howell is a needle arts expert, self-taught designer, writer, and viral media consultant–all endeavors which are housed under her company, Craft.Rock.Love Media LLC. On television and the internet, Howell has inspired hundreds of thousands of knitters, crocheters and crafters. Howell is best known as the Host and Creative Consultant of 8 seasons of television’s popular show, Knitty Gritty. She was also the co-host of DIY’s Stylelicious, Lifetime Television’s web series, CRAFTED, and several craft-based TV specials.
“I am thrilled to be part of the Caron team,” says Vickie. “I love inspiring people to be creative with the best possible materials. Caron is such a great company with terrific yarns and craft products. I am looking forward to how we can work together to encourage and inspire creativity in more and more people.”
“Vickie is a valuable addition to our strategic marketing efforts,” notes Caron President Ed Bolen. “She brings both a perspective and an audience that will significantly contribute to our planned growth as a company.”
As Celebrity Spokesperson, Vickie will be available for traditional interviews, articles and appearances, Plus, she will be very active on behalf of Caron in new media coverage through trend spotting, articles and online social networking. Details and updates can be found at www.caron.com/vickiehowell.html.
“Vickie’s enthusiasm, talent and her strong connection with emerging yarn and craft consumers will be fantastic assets for Caron,” states Jan Kahn, VP of Sales and Marketing for Caron. “ We are confident that this new relationship is an excellent opportunity that will produce fabulous results for our company.”
Howell is also the best-selling author of several, knit and crochet related books including Pop Goes Crochet and AwareKnits. She is also a weekly blog contributor for I Love to Create, and columnist for PBS Parents’ Craft Apparent with Vickie Howell.
The book behind Vickie’s community-driven project, Craft Corps hits shelves in May ’10. Until then, she’s encouraging artists, crafters and creative types of all kinds to join “The Corps” by telling their stories through profiles on www.CraftCorps.org.
Cari Clement, Director of Fashion & Design for Caron, is looking forward to the design possibilities in this new relationship: “I’ve known and respected Vickie’s work for years. She is very much in touch with the youthful aesthetic both on and offline. We will be working closely together to bring our customers just what they’re looking for…and something new, too.”
Caron International yarns and products have been American favorites since 1921. They strive to bridge the gap between the traditional and modern, celebrating the many ways we express our creativity.
For more information on Caron International & Vickie Howell’s partnership, check out: www.caron.com/vickiehowell
For more information about Caron International, go to: www.caron.com.
For more information about Vickie Howell, go to: www.vickiehowell.com.
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