The Toy Industry Association and CHA announce a partnership that will create a TIA pavilion at the upcoming Summer Show in Rosemont. Read the complete release below…
TIA TO HOST TOY PAVILION AT CHA 2010 SUMMER SHOW
ELMWOOD PARK, NJ (January 20, 2010) The Craft & Hobby Association (CHA) and the Toy Industry Association (TIA) announced today that the TIA will host a pavilion for toys and youth products during CHA’s Summer Convention & Trade Show held at the Donald E. Stephens Convention and Conference Center in Rosemont, Illinois from July 27 through 29, 2010. This collaborative effort provides increased opportunity for both organizations to better serve their buyer and seller communities and offers CHA Summer Show attendees a broader array of products.
“This is a great way to highlight the synergies between the craft and hobby, and toy industries,” explained Steve Berger, President and CEO, CHA. “The TIA Pavilion will provide retailers with another forum to review and order youth-oriented products for the Fourth Quarter.”
“Toy manufacturers will benefit from the additional Third Quarter face-to-face sales opportunities,” added Carter Keithley, TIA president. “We are pleased to present our Toy Fair and Fall Toy Preview customers with a summertime trade event that will open additional markets for their products.”
The CHA-TIA collaboration also signifies the launch of a new cross-industry promotional program which could expand to include enhanced retailer education and legislative outreach. Both industries already share a united voice on several important issues, including consumer product safety legislation.
“We are confident that carefully planned and coordinated efforts from both our organizations will result in an ideal opportunity for manufacturers, distributors and retailers to conduct business in the critical weeks and months leading up to back-to-school and holiday shopping,” said Berger.
ABOUT THE CRAFT & HOBBY ASSOCIATION
The Craft & Hobby Association (CHA) is a not-for-profit organization consisting of thousands of member companies engaged in the manufacture, distribution and retail sales of products in the near $30 billion craft and hobby industry. The Association offers a broad range of member services, including market research, education, as well as operates award-winning trade show events, the CHA Winter and CHA Summer Shows, and the CHA Craft SuperShow consumer event. For more about CHA go to www.craftandhobby.org.
About Toy Industry Association (TIA)
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe and fun play. For more information visit www.toyassociation.org.
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