Here is the official release:
Back by Popular Demand, CHA Returns to Rosemont
The Craft & Hobby Association (CHA) is pleased to announce the CHA 2010 Summer Convention & Trade Show and the CHA Craft SuperShow will return to the Donald E. Stephens Convention and Conference Center in Rosemont, Illinois after one season in Orlando, Florida. The annual CHA Summer Trade Show will be held from Tuesday, July 27 through Thursday, July 29, followed by the CHA Craft SuperShow consumer event from Friday, July 30 to Saturday, July 31, 2010.
“We are so glad to have CHA back home in Rosemont,” explained Christopher R. Stephens, General Manager, Donald E. Stephens Convention and Conference Center. “We look forward to working with CHA and its members to rejuvenate and revitalize the Summer Show and are also very excited to help promote the new Craft SuperShow to the crafters of the greater Chicagoland area.”
For more than 30 years Rosemont has hosted the annual CHA Summer Show creating a friendly and familiar venue for CHA and its members. Like many other trade shows, CHA recently faced declines in both trade show attendees and exhibitors due to the sagging economy. After trying several different marketing programs to revive the Show in Rosemont, CHA relocated the Summer Show to the Orange County Convention Center in Orlando, Florida and launched the CHA Craft SuperShow consumer event in 2009 in efforts to reverse this trend, grow the show, and expand the industry.
The CHA 2009 Summer Show in Orlando attracted about 5,000 trade show attendees with a 5% increase in the number of attending retailers over 2008. Summer Show exhibitors came from 49 different states and Puerto Rico, as well as internationally from countries across South America, Europe, and Africa. Additionally, there were over 50 new exhibitors at the Summer Show. Many who participated felt it was a successful venture despite the recession.
Following the Summer Show, CHA staff started to solicit feedback from exhibitors and the general membership about the experience in Orlando. Based on post-show CHA Summer exhibitor surveys, 50% of respondents preferred Rosemont to Orlando while the other 50% were split among several other venues. CHA hosted several member conference calls in which members commented about a desire to return to Rosemont. Member emails about returning to Rosemont were also sent to CHA staff which drove further discussions on the topic of venue selection for the 2010 Summer Show. Based on the common and recurring theme of returning the Summer Show to Rosemont, CHA contacted representatives from the Donald E. Stephens Convention and Conference Center and successfully negotiated a one-year agreement with options beyond 2010.
“As a member-based organization it is imperative that we listen to our members and develop the most effective approach to accomplishing our common goals and objectives. Developing a practical strategy to grow the Summer Show and expand the industry are high priorities at CHA and are key factors behind the bulk of the decisions we make,” explained Steve Berger, president and CEO of CHA. “We are grateful for the creative minds in Orlando who partnered with CHA to develop a successful and meaningful program that helped increase buyer attendance and expand crafting participation with consumers. By working with our partners in Rosemont, we are confident that the Trade Show will grow significantly and the SuperShow will continue to gain momentum becoming an integral part of CHA efforts to expand the craft industry.”
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