The Most Overlooked Key to CHA Exhibiting Success


By Jefferson Davis, Competitive Edge

Guess what percentage of marketing professionals with college degrees received exhibit marketing as part of their university curriculum?  2% |  7% |  13% | 24%?

If you guessed 2% you are right. As a nationally recognized tradeshow expert, I am often asked “What is the single most important key to making tradeshows deliver real results for our company?” People expect me to tell them things like “get a better booth location”, “build a bigger, flashier exhibit”, “do a better job promoting your exhibit”, “demonstrate your products better”, “capture better leads” and things like that.

All of these things can help. But, when I tell them the single most important key to making tradeshows deliver meaningful and measurable results is to update and expand their company’s exhibiting knowledge base, they look surprised. They tell me “we know how to exhibit, we’ve been doing it for years.” I then ask them to tell me about the results their exhibit program is delivering, and far too few exhibitors can speak of any specific results. They all seem to know what they are spending, but too few know what they are really getting.

The question of how to make tradeshows deliver results is a very poignant question because many companies’ exhibit programs fail to deliver measurable and meaningful results. I believe strongly that the lack of formal exhibiting knowledge is one of the main reasons.

Consider these shocking exhibiting industry statistics:

  • Only 24% of exhibitors set objectives for tradeshows
  • Less than 20% of exhibitors do any form of targeted pre-show marketing.
  • 84% of booth staffers have never received training on how to work a tradeshow
  • 76% of sales people views tradeshow leads as “cold” calls.
  • 87% of tradeshow leads captured are never effectively followed up on.
  • Only 14% of exhibitors have any organized form of post-show measurement.

These statistics point to a major problem. Marketing departments spend almost 1/3 of their annual marketing budget on tradeshows. Sales department are asked to staff the exhibit, often against their will or desire. Both departments spend significant financial and human capital, and both with very little formal education or training on how to best do so. And it shows in their results.

Tradeshows have changed in complexity over the last several years. The body of knowledge on how to make tradeshows productive and profitable has exploded and yet far too few exhibitors are seeking out the latest thinking and best exhibiting practices. Many companies are operating on an exhibiting model that is 10 years outdated.

So where do you look for the latest and best exhibiting practices? While there are many good resources, CHA is a great place to start. All exhibitors, in the three months leading up to the trade show, will receive a bimonthly e-newsletter with timely, “how-to” articles, exhibiting tips, cost saving advice and deadline reminders. Exhibitors can also access the CHA Exhibitor Update e-newsletter and the Successful Exhibiting Article Series through the Exhibitor Success & ROI Center (ESRC).

Through the Exhibitor Success & ROI Center, CHA is providing free exhibitor webinars, tips & tools for successful exhibiting, research and statics on the value of trade shows, and an “Ask the Tradeshow Expert” email Q&A program. Please make sure you and the key people in your marketing and sales departments read the articles and review the information included in the Exhibitor Success & ROI Center. Most importantly, please use what makes sense for your situation. By doing so, we can assure that exhibiting knowledge will no longer be a gap in your company.

Jefferson Davis, president of Competitive Edge is known as the “Tradeshow Turnaround Artist”. Since 1991, his consulting and training services have helped clients improve their tradeshow performance and results to the tune of over $500M. Mr. Davis is co-creator of the CHA Exhibitor Success & ROI Center (ESRC) program. He can be reached at 704-814-7355 or Jefferson@tradeshowturnaround.com


Looking for additional ideas to achieve higher ROI for your trade show experience?  The 
CHA Exhibitor Success & ROI Center (ESRC) is your free, on-demand, 24/7 resource to help you find answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance.

Badge Registration for the CHA 2013 Winter Conference & Trade Show is now open. Click here to register. For information on exhibiting at the CHA Show, please click here.

CHA Summer Conference and Trade Show – Designer Section Meeting Thanks!


The CHA Design Members hold their section meeting at the CHA summer and winter shows.  This summer was no exception.

However, before the start of our meeting, we were able to have some great products as door prizes for the CHA Design Members who attended our early morning meeting.

CHA Manufacturers are known for their generosity and the munificence gifts for the door prizes were breathtaking.

Beadalon® provided wonderful tools and supplies for jewelry making.

Impress Art® sent a great metal stamping kit which included their new hammer designed just for metal stamping.

ILoveToCreate.com® supplied a goodie basket filled with their fantastic products, which was wrapped beautifully.  They also offered a Tulip® ScreenIt™ to every CHA design section member who attended the summer show.  The designer had to register with ILoveToCreate.com® at the show in order to receive the machine.

Cousin® gave fantastic jewelry kits and their new Snap in Style® bracelets.

Die Cuts with a View gave a pretty container loaded with their magnificent products.

Sizzix® presented one lucky winner a Vagabond and some amazing dies. Design Section Member, Shannon Bielke, was the winner.

Velcro® sent a bag over filled with their superb fasteners for every need.

Westcott® loaded up lucky winners with excellent cutting tools that will make cutting a joy.

Beacon sent a bottle of Zip Dry for all the designers who attended the meeting, unfortunately, the box couldn’t be located during the section meeting. 

The Design Council and the Designer Members of CHA thank Beacon, Beadalon®, Impress Art®, ILoveToCreate.com®, Cousin®, Die Cuts with a View, Sizzix®, Velcro®, and Westcott® for all their support and generosity.

Andrea Currie, Winner of TLC’s Craft Wars, Tells All


By Andrea Currie, Guest Blogger


I have to start by saying thank you to my friends at CHA for naming me the “Official CHA Craft Wars Ambassador.” In return of the generous title I have compiled a list of the most popular Craft Wars questions that I received while I fluttered around the Chicago trade show.

Wait who are you and when did you start crafting?
Although I’ve been hooked on glitter and hot glue my entire life, I didn’t seriously start pursuing my creative dreams until about 4 years ago when I joined the Craft  & Hobby Association as a designer member. My goal at the time was simply to find like minded glitter obsessed crafters – and boy did I!

Eventually my dedication to the craft industry and hard work got me noticed by industry professionals but most importantly helped me groom invaluable relationships with talented designers and established companies. The most rewarding relationship created was with my Craft Wars assistant Lisa Fulmer!

Moving forward I hope to help companies enter into the craft market, license my library or designs and represent companies already established within the craft and hobby industry. Ohh and I want to write my very first craft book too!

How did you get onto Craft Wars?
I wish it was some fantasy story where a producer begged me to be on the show, but I had but one choice – audition tape! Once I found out I was on Craft Wars I was elated because I knew that win or lose the exposure would be a phenomenal thing for my blossoming creative career.

From that moment forward I vowed to keep my nerves in check by concentrating on having fun and following my creative instincts. A tactic that paid off in the end!

What did you make on Craft Wars?
In the pop craft challenge we were tasked with creating keepsake boxes using keys and locks. These odd materials inspired me to create a whimsical gnome home keepsake box which I constructed out of from foam core and covered in lot’s of felt!


The bling of the keys and locks were just the right touch to get me through to the master craft challenge where the remaining contestant and I were challenged to create something for a wedding in 5 hours using invitations, baby blankets, jeans and candle sticks! In the end I created a life sized modern whimsical wedding wishing tree which acted as a fun alternative to a cookie cutter guest book.

Did I mention we had to do this in 5 hours!?! Looking back (given the time) I would have done a few things differently but that didn’t stop the judges from naming me the Craft Wars winner!

What were the judges and Tori Spelling Like?
Even though we didn’t get any off camera time with the judges or Tori Spelling, I can assure you that they are just as fun as the crafters competing on the show. At first I was incredibly intimidated by all of their industry expertise but to my surprise they were very easy to talk to – which in turn softened the blow of their criticism. Judge Stephen Brown gives you a good idea of his approachable style in his CHA blog post here.

One of the most memorable moments was at the end of our episode when a teary-eyed Tori gave Lisa and I big hugs. I think she was touched by how emotional we were about our win.

What do you think Craft Wars means for the Craft Industry?
I’ve been taking an informal survey throughout the season and found that in my circle Craft Wars is being embraced by the younger generation of creative people who seem to be inspired and entertained by the faster paced unconventional approach to crafting. Hopefully, this concept, along with initiatives like Cre8time, will help strengthen the industry and ensure we have enough diversity to keep the future generations excited about crafting.

Other than winning what was the best part about participating on the show?
Crafting with my crafty sister Lisa is at the top of my list – followed quickly by the opportunity to  show off my skills on a national TV show.


Also it was quite nice to be able to craft my brains out and not have to clean up afterwards!

What are you going to do with the prize money?
I’m giving half of the money to Lisa and using my half to kick-start my next line of fun designs. Shoot me an email to be put on the first access list! Or just drop me a line to say hi!

Don’t forget to watch Craft Wars every Tuesday night at 8pm (7pm Central).

-Andrea

Email: Andrea@handmakemyday.com
Blog: http://handmakemyday.com
Twitter: #handMAKEMyDay
Pinterest: http://pinterest.com/handmakemyday/
Lisa’s blog: http://lisalizalou.blogspot.com/

Become an official CHA Blog Guest Blogger!

The CHA Blog is currently seeking guest bloggers and blog posts. Any CHA member can submit a post! Basically, a blog post consists of either a video or photo of an event or experience and a short blurb. We want you to tell your story: what current trends do we need to know about? What is the one thing you look forward to the most at CHA shows? What crafty community service project are you involved with? If you’re interested, please submit your post idea, blog post, name and contact information to jbaum@craftandhobby.org.

All guest blog posts are the sole responsibility of the authors. They do not necessarily reflect the views or opinions of the Craft & Hobby Association (CHA), its staff members, sponsors or exhibitors. The inclusion of a link or reference does not imply the endorsement of the linked site by the Craft & Hobby Association (CHA).

CHA 2012 Summer Show Recognizes Excellence In The Craft Industry


The 2012 Summer Show hosted 172 exhibiting companies filling 61,028 net square feet of exhibit space. The Show attracted 3,111 attendees representing over 600 buying companies from 43 states and 34 countries. Fifteen percent of Show attendees were internationally based with the greatest number coming from Canada, Brazil, Japan, Mexico and Norway.

Despite the declining numbers in attendance, the smaller Show delivered substantial foot traffic to exhibitors’ booths and valuable product recognition was received through product launches and the Show awards. Show floor activities such as the daily “The Next Iron Crafter Challenge” a fast paced, high-energy crafting competition which challenged audience members to create a mixed media project in under 10 minutes using a mystery product, kept both exhibitors and attendees engaged and created buzz and excitement on the Show floor.

“CHA Summer 2012 was better than expected” says Sonia Viteri, Assistant Product Manager of Tombow, USA.  “With so many opportunities for exposure such as the workshops and the product showcases, and the great number of people visiting our booth, it was definitely worth our time and investment. We look forward participating in the upcoming CHA 2013 Winter Show.”

During the Show, CHA member companies were recognized for their outstanding Trade Show achievements. The following awards were presented:

INNOVATIONS SHOWCASE

The Innovations Showcase brings together the newest ideas and most innovative products from exhibiting companies.

  • WINNER – Majestic Elements by Spellbinders
  • HONORABLE MENTION – All Natural Cake Kit for Dogs by K9Cakery

PRESS KIT AWARD
Press kits arejudged based on design, content and creativity.

  • GOLDEN PRESS KIT – Sizzix/Ellison
  • HONORABLE MENTION – Avatrex/Scrapbooking Attitude
  • DESIGNER PRESS KIT – Sara-n-Dipitous Designs by Sara Hodsdon

EXHIBITING WITH EXCELLENCE

The CHA Exhibiting with Excellence Award is presented to exhibitors as the gold-standard of exhibiting. Winners were selected by CHA’s Trade Show Consultants, Competitive Edge – an exhibitor education, training and consulting firm. Booths are judged based on: Exhibit Design, Product Merchandising/Demonstrations and Exhibit Staff.

  • NEW EXHIBITOR BOOTH AWARD WINNER – Little Darlings Rubber Stamp
  • ISLAND/PENINSULA BOOTH AWARD WINNER – Sizzix/Ellison
  • LINEAR BOOTH EXHIBITOR AWARD WINNER – Westcott/Acme United

“Congratulations to all of our award recipients, they each represent creativity and innovation and are valuable assets to the industry” said Andrej Suskavcevic, President and CEO, CHA.

Cre8time, the CHA Foundation’s new consumer awareness initiative and industry-wide movement, was announced at the 2012 Summer Show. For more information on Cre8time, watch the video below or contact Keri Cunningham.

For more information on CHA, the recent 2012 Summer Show or the upcoming CHA 2013 Winter Show being held from January 12-15, 2013 in Anaheim, California please visit www.craftandhobby.org.

Paige The Intern Goes To The Summer Show!


The Summer Show in Rosemont, Illinois was everything I expected and more! I loved every second. I was in awe walking around the show floor gawking at all the beautiful displays, products, and booths. Everyone says the Winter Show is three times the size of the Summer Show, but I just can’t fathom it!

I got to meet some really great people from all across the country, in all areas of the industry. It was interesting to talk to them about their business, their story, and what they thought of the show.

I even got to meet some of my favorite craft celebs!

Cathie Filian. Talk about the nicest lady you have ever met. Her and Steve were at the Mod Podge booth everyday doing make and takes with attendees, and talking to people. I really miss good ol’ fashion craft shows like Creative Juice, so I loved dropping in to say hello.

Tim Holtz. I refer to him as the mac daddy of crafts. Tim also was in his booth everyday, and while sitting and talking to him I discovered how involved he is with his booth. Design, set up, placement, he is there for the whole shebang. I think his involvement contributes to his success, while his unique style brings a different perspective to the scene.

Kristine McKay. Kristine started off doing segments on my local news channel in Utah a few years back. I have followed her ever since and now she is working with My Craft Channel. She was really friendly and fun to talk to about Utah.

My favorite part of the show was the competitions! The Next Iron Crafter, an event where participants had to make a craft in less than 10 minutes, were a blast! The hosts did a great job interacting with the crowd and each challenge got more and more interesting. The last challenge included CHA staff members, and of course I won! Bragging rights, the best prize you can get.

I decided to highlight my favorite products and booths I saw at the show, so here it is..

PAIGE THE INTERN’S FAVORITES OF THE 2012 SUMMER SHOW!!
(Pause for applause)

FAVORITE PRODUCTS

MOST INNOVATIVE PRODUCT: Fix n’ Zip! This was a booth I wasn’t expecting to see at the show, but they manufacture zipper pulls to replace broken ones. I have a bad history of zipper problems and thought this was genius. Plus they were really nice to chat with.

PRETTIEST NEW PAPER LINE: I couldn’t decide, so there are two! Basic Grey Lucille line and Graphic 45’s Bird Song line. Both of these lines grabbed my interest with vintage floral designs.  Basic Grey’s Lucille line has an adorable corresponding dress garland where the collars fold down giving some added dimension!

OVERALL FAVORITE PRODUCT: Impress Art Metal Stamping Alphabets! I’m a big fan of the stamped jewelry craze happening right now, so when I saw this kit my wheels started to turn. I would love to make a few charm necklaces.

FAVORITE BOOTHS
The booths were all so visually appealing! You can tell a lot of creativity and thought goes into each and every one. Here is a list of my favorites:

BEST THEME: Graphic 45! Their booth was beautifully decorated, and they dressed up each day to match one of their paper lines. For their Bird Song line (that received my Prettiest Paper Line award) they wore Kimonos!

BIGGEST BANG: Die Cuts With A View! They definitely had the most extravagant and largest booth. The cool thing was it was Halloween-themed, and this display was the first thing to greet you as you entered the showroom floor.

BEST OVERALL PRESENTATION: Drumroll please…..

DOODLEBUG! I loved their “Doodlebug Color Lab” theme. It was simple, with great use of color, and the “lab techs” wore their lab jackets. Great job Doodlebug!

Overall, I had a great time at the show and was really impressed with everyone’s booths and displays. I even got a glimpse of downtown Chicago! Here are a few more photos

This was the playhouse from Craft Wars that was raffled off!


Me and Andrej, the CEO of CHA!


Happy crafting!

Become an official CHA Blog Guest Blogger!

The CHA Blog is currently seeking guest bloggers and blog posts. Any CHA member can submit a post! Basically, a blog post consists of either a video or photo of an event or experience and a short blurb. We want you to tell your story: what current trends do we need to know about? What is the one thing you look forward to the most at CHA shows? What crafty community service project are you involved with? If you’re interested, please submit your post idea, blog post, name and contact information to jbaum@craftandhobby.org.

All guest blog posts are the sole responsibility of the authors. They do not necessarily reflect the views or opinions of the Craft & Hobby Association (CHA), its staff members, sponsors or exhibitors. The inclusion of a link or reference does not imply the endorsement of the linked site by the Craft & Hobby Association (CHA).

Paige the Intern: Summer Show Excitement!


I’m SO excited to go to the upcoming Summer Show in Rosemont, Illinois in just 4 days! This will be my first CHA Trade Show, making me feel a bit like a child going to Disneyland. Being surrounded by crafts and other crafters will be my dream come true!


I’m starting to map out my must see list of events I want to attend and people I want to meet. At the top of my list is an event the show is hosting called The Next Iron Crafter!

The first time I heard the title I though it was some sort of challenge using an actual iron (the kind you iron clothes with). But no, it’s better! It’s an event where crafters compete against each other to create the best craft using random items their given. What crafter doesn’t like a bit of competition? Besides, I hear there are some pretty cool prizes!


Next up, TIM HOLTZ! I may be a bit “distressed” when I meet him…

“Why hello there Mr. Holtz, you’re a craft industry genius and I’m standing next to you. Please, sign my paper trimmer!”

Tim is doing a Holiday Happenings workshop and has been really involved in past Shows. I love that he is a hip and cool man crafter, but creates stuff women love as well.


Cathy Filian & Steve Piacenza! I did a kids craft camp in my neighborhood for all the girls I babysat and we made fairy wings featured on their show Creative Juice!

Plus, they are celebrity judges at the Innovations Sneak Peek Media & Buyer Event at the summer show!


I’m also excited to see some manufactures booths! To name a few…

 (I love BG’s new Paper Cottage line!)

But I’m even more excited to discover new manufactures to add to my list of favorites! I’ll make sure to take a lot of pictures to brag about all the cool things I get to see! Stay tuned!

Become an official CHA Blog Guest Blogger!

The CHA Blog is currently seeking guest bloggers and blog posts. Any CHA member can submit a post! Basically, a blog post consists of either a video or photo of an event or experience and a short blurb. We want you to tell your story: what current trends do we need to know about? What is the one thing you look forward to the most at CHA shows? What crafty community service project are you involved with? If you’re interested, please submit your post idea, blog post, name and contact information to jbaum@craftandhobby.org.

All guest blog posts are the sole responsibility of the authors. They do not necessarily reflect the views or opinions of the Craft & Hobby Association (CHA), its staff members, sponsors or exhibitors. The inclusion of a link or reference does not imply the endorsement of the linked site by the Craft & Hobby Association (CHA).

Paige the Intern


Nice to meet you!

Hi, I’m Paige and I flew across the country from Ogden, UT for a PR internship with CHA in New Jersey. I enjoy long walks through the city, reading and most of all—CRAFTING!

You name it, I do it. Sewing, paper crafts, wood crafts, baking, jewelry making, painting… I have tried it all. So when I found out CHA offered a summer intern program I knew I wanted to be involved.

I owe my love of crafting to my mother. All growing up I watched her craft and as I began to get older she began to include and teach me. A lot of our time spent together has been through crafting and I’m grateful to have that bond between us that I can someday pass to my own children.

My interest with CHA started back in high school when I worked at a cute little scrapbook company called Daisy Dots & Doodles. Adorable right? We worshiped the CHA trade shows. We would wait until all the new products were released at the Show and then make large orders to prep for the upcoming season. Unfortunately, the shop closed in 2009 when the economy declined.

Since then, I keep up on trends through craft magazines (Paper Crafts is my favorite) and find new ideas online through Pinterest and blogs. My biggest motivation for crafting is for gifts and entertainment like theme parties.

Here are a few crafts I have done.

Sewing!

My mom taught me how to sew in middle school and I really dove into it during high school. Aprons are my favorite to sew for gifts because they are adorable, quick and easy.

Card Making & Paper Crafts

I love how quickly I can put together cards. I feel like people are much more appreciative for a homemade card than one you paid $5 for. I would say my biggest paper crafting weakness is stamps, I love the re-usable factor!

Food Crafts

I love to make food look good. Cakes, cupcakes and pies are my weakness (for baking and for eating)! I highly recommend the Wilton Cake Decorating classes as a start if you want to learn. I have taken courses I, II, and III.

So here is where I would like to hear from you! Send me, Paige the Intern, a photo or two of your favorite craft project you have done and I will select my favorites to include in my next guest post. Please include a sentence about yourself, the photo and title of your craft with a sentence or two about why you love it to psjoblom@craftandhobby.org.

Can’t wait to see your great projects! Happy Crafting!

Become an official CHA Blog Guest Blogger!

The CHA Blog is currently seeking guest bloggers and blog posts. Any CHA member can submit a post! Basically, a blog post consists of either a video or photo of an event or experience and a short blurb. We want you to tell your story: what current trends do we need to know about? What is the one thing you look forward to the most at CHA shows? What crafty community service project are you involved with? If you’re interested, please submit your post idea, blog post, name and contact information to jbaum@craftandhobby.org.

All guest blog posts are the sole responsibility of the authors. They do not necessarily reflect the views or opinions of the Craft & Hobby Association (CHA), its staff members, sponsors or exhibitors. The inclusion of a link or reference does not imply the endorsement of the linked site by the Craft & Hobby Association (CHA).

CHA SUMMER SHOW PRODUCT SNEAK PEEK


 
Innovations Sneak Peek Media and Buyer Event

Innovations Sneak Peek Media and Buyer Event

CHA will be hosting an Innovations Sneak Peek Media & Buyer Event to be held on Monday, July 18, 2011 from 3:30 – 4:30 pm at the Rosemont Convention Center. This event is an exclusive opportunity for exhibitors participating in the Innovations Showcase to gain additional media and buyer exposure for their new product. Buyers and members of the press will be invited to see 20 live demonstrations of some of the most innovative products launched from the Summer Show. Interested in participating? Submit your product for consideration, IT’S EASY!!

REGISTER

  • Only products entered in the 2011 Summer Innovations Showcase are eligible for participation.
  • The registration form can be found by CLICKING HERE
  • Complete and return the application to Jon Krance, Marketing Manager via FAX: 201.835.1264 or jkrance@craftandhobby.org  

SELECTION PROCESS

20 products will be selected to participate in the media & buyer event by CHA staff and a panel of celebrity media judges based on:

  • Innovation in their function
  • How it will improve the end crafters experience
  • Participants of the media & buyer event will be selected and notified by July 8th 

DEMONSTRATION

The 20 selected products/companies will:

  • Provide a company representative to speak about the product for one-minute during the media event
  • Demonstrate the product and its applications to the people in attendance following the one-minute presentations
  • Be provided with one six foot table for their demonstrations
  • Demo with actual product or working prototypes. No product photos or information boards may be substituted for actual working product
  • Be available for a walk-through on July 18th from 10 am – 12 pm
  • Provide their own transportation and accommodations to and from the CHA Summer Show in Rosemont, IL.

VALUE ADDED PRODUCT EXPOSURE

In addition to the media event, CHA will provide the following opportunities for media coverage:

  • Inclusion in a CHA issued press release
  • Media alert released to all media outlets in the CHA media database
  • CHA’s social media outreach 

HURRY – The deadline is JULY 1!
Questions? Contact Keri Cunningham, CHA Marketing Manager at 201-835-1229 or kcunningham@craftandhobby.org 

MIXING IT UP AT THE 2011 CHA SUMMER SHOW


In a news release posted today the Craft & Hobby Association (CHA) announced it will hold the 2011 Summer Conference & Trade Show July 19-21, 2011 with pre-Conference sessions starting July 18th at the Donald E. Stephens Convention Center in Rosemont, IL.  This year’s Show will focus on mixed-media crafts and highlight Craft Fusion Center and three unique pavilions on the show floor.  To learn more about the upcoming 2011 CHA Summer Conference & Trade Show, including a complete schedule of all programs and events, exhibitor listings, travel discounts and other key Show highlights, visit  www.chashow.org.  Online registration opens May 5. Read the complete news release below. 

CHA 2011 Summer Show

CHA 2011 Summer Show

MIXING IT UP AT THE 2011 CHA SUMMER SHOW

CHA Summer Conference & Trade Show Theme Focuses on Craft Fusion: The Selling Power of Mixed Media

 ELMWOOD PARK, NJ. (March 29, 2011) – The Craft & Hobby Association (CHA) will hold its 2011 Summer Conference & Trade Show July 19-21, 2011 with pre-Conference sessions starting July 18th at the Donald E. Stephens Convention Center in Rosemont, IL.  For more than 30 years, the CHA Summer Show has been the craft and hobby industry’s must-attend event of the season for buyers, exhibitors and designers, and this year’s Show will continue that legacy with a focus on mixed-media crafts, a Craft Fusion Center and three unique pavilions.

 Mixed media is combining different craft materials in innovative and non-traditional ways, resulting in intriguing art, unique gifts, spectacular fashion and other handicrafts.  The often-dramatic effects achieved are being called “Craft Fusion,” which is the theme of the 2011 CHA Summer Show.  By helping the industry focus on interdisciplinary crafting that appeals to core crafters across different sectors, including younger crafters, artisans and creative enthusiasts worldwide, Craft Fusion represents sales and growth opportunities for the entire industry.

 “Mixed media is an opportunity for the industry to collaborate on creative products, projects, cross-promotion and cross-sales,” explained Steve Berger, President and CEO, CHA.  “We’re also adding three exciting pavilions to the Show floor, providing even greater exhibitor and attendee opportunities to experience the power of Craft Fusion and mixed media.”

The new pavilions will focus on three areas: New Exhibitors, Needlecrafts, and Jewelry & Beading.  Exhibitors who participate in a pavilion will receive multiple benefits ranging from additional pre-Show promotion and online advertising to special discounts and hosting VIP receptions, to name a few.  Attendees will enjoy the many activities, competitions, demonstrations and more all happening in the new pavilions.

 To further enhance the Show experience, CHA will also implement a new conference format, first introduced successfully at the 2011 Winter Show.  The change provides attendees with greater value, more convenient hours, increased networking opportunities and unlimited access to the Trade Show floor, conference programs and special events by using an all-access Conference & Trade Show badge for only $25 (Advance registration price).

Additionally, Show hours have been changed to 10 a.m. – 6 p.m. the first two days.  Moving opening and closing times back by one hour allows members opportunities to participate in more education and events and maximize their time both off and on the Show floor.

CHA offers diverse and timely business education at every Show.  These programs provide attendees with opportunities to learn new skills, gain knowledge on business trends and network with other members through workshops, business seminars, demo-nars and special events.

Attendees at the CHA 2011 Summer Conference & Trade Show can look forward to receiving valuable information on:

  • Trends: Mixed-media and color trends from experts in the field.
  • Project Inspiration: New, popular mixed-media projects to teach in-store.
  • Product Assortment: Expanding retailers’ product ranges offered in-store and merchandising effectively to complement current lines.
  • New Distribution: Securing new points of distribution by presenting manufacturers’ product lines and designing sell-through tools for mixed-media applications.

 To learn more about the upcoming 2011 CHA Summer Conference & Trade Show, including a complete schedule of all programs and events, exhibitor listings, travel discounts and other key Show highlights, visit www.chashow.org.  Online registration opens May 5.

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CHA TO PARTNER ON CRAFT SUPERSHOW SECTIONS IN 2011


 

 

 

 

 

 

New CHA Craft SuperShow Sections

New CHA Craft SuperShow Sections

 

In the following news release issued today, the Craft & Hobby Association announced partnerships with two leading consumer show producers to host CHA Craft Super Show Sections as pavilions in TransWorld’s Jewelry, Fashion & Accessories Show in Rosemont (July 21-24) as well as at the Southern Women’s Shows in Charlotte (September 15-18) and Orlando (October 13-16).

By partnering with these shows and coming in as a section within existing consumer shows, CHA anticipates it will be able to introduce crafts to 75,000 people this year through these three shows alone.  The CHA Craft SuperShow Sections will be sold and managed by CHA’s partners TransWorld Exhibits and Southern Shows Inc., and not CHA, allowing CHA staff and resources to be focused on enhancing its award-winning trade shows and core Association business.  For questions or more information about exhibiting in the new CHA Craft SuperShow Sections please contact CHA’s partners individually at: 

JF&A Show – Rosemont (July 21-24)

Don Olstinske, Show Manager, TransWorld Exhibits

800-323-5462, ext. 208 or via email at don@tweshows.com

 

Southern Women’s Shows – Charlotte (Sept. 15-18) and Orlando (October 13-16)

Laura Campbell, National Sponsorship Director of Southern Shows, Inc

704-644-9295 or via email at LCampbell@southernshows.com

 

 

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CHA TO PARTNER ON NEW CRAFT SUPERSHOW SECTIONS

CHA Craft SuperShow Sections to Debut in Southern Women’s Shows and TransWorld’s Jewelry, Fashion & Accessories Show

 

ELMWOOD PARK, NJ (January 19, 2011) The Craft & Hobby Association (CHA) today announced partnerships with leading consumer show producers, TransWorld Exhibits and Southern Shows Inc., to host CHA Craft SuperShow Sections at three venues in 2011. According to the agreements, CHA Craft SuperShow Sections will debut as pavilions at the TransWorld’s Jewelry, Fashion & Accessories Show (JF&A Show) in Rosemont, Illinois July 21- 24, and in the Southern Women’s Show in Charlotte, North Carolina September 15-18, and in Orlando, Florida from October 13-16, 2011.

 

“By partnering with leaders like TransWorld Exhibits and Southern Shows Inc., CHA will continue to expand the craft and hobby industry by reaching 75,000 new crafters in three key markets this year,” said Steve Berger, President and CEO, CHA.

 

“TransWorld Exhibits is very excited to partner with CHA. We are looking forward to adding the fun and energy of the CHA Craft SuperShow Section to our 34-year tradition of excellence at TransWorld’s JF&A Show in Rosemont,” said Don Olstinske, Show Manager, TransWorld Exhibits.

 

“The partnership with CHA to bring the Craft SuperShow Section to the Southern Women’s Show dovetails perfectly with Southern Shows. We’re really looking forward to adding the CHA Craft SuperShow Sections to our shows,” said Laura Campbell, National Sponsorship Director of Southern Shows, Inc. “This exciting feature will inspire creativity and encourage women to try crafts they can enjoy on their own or with friends or family.” 

 

While most craft shows focus on one or two craft disciplines, the CHA Craft SuperShow Section educates and inspires crafters on a broad range of crafts. The original Craft SuperShow provided cross-promotional opportunities where knitters tried scrapbooking, scrapbookers tried quilting, and quilters experimented with beading. This year show attendees will be able to participate in craft make-n-takes and product demonstrations, learn the latest craft techniques, explore creativity, and buy some of the hottest craft products available.

 

The streamlined CHA Craft SuperShow Section will differ slightly from the original Craft SuperShow in that the Section area is composed of 50 – 100 exhibitors opposed to being its own event with craft education being offered as in-booth instruction only. Additionally, TransWorld Exhibits and Southern Shows Inc., will handle all sales, contracts and negotiations regarding exhibit space for their respective venues. For more about the CHA Craft SuperShow Sections go to www.CraftSuperShow.com.

 

About Southern Shows

The Southern Women’s Show is a consumer lifestyle event launched in 1983, held in 10 markets across the country.  The annual Southern Women’s Shows attract over 250,000 women each year with fashion shows, cooking demonstrations, beauty tips, health screenings, decorating ideas and personal growth opportunities. For more about Southern Shows go to www.SouthernShows.com.   

 

About TransWorld Exhibits

TransWorld Exhibits is one of the largest independent tradeshow producers in the United States and has been in business for over 50 years. The Jewelry, Fashion & Accessories Show is a premier Midwest shopping event designed to bring fashion and jewelry lovers the opportunity to buy direct from top product suppliers. The JF&A Show in Rosemont hosts 400 exhibitors and 26,000 attendees at its annual July Show alone! All six shows in Chicago bring in 1,200 exhibitors and over 120,000 buyers annually. For more about JF&A Shows go to www.jfashow.com.
 

About CHA

The Craft & Hobby Association is a not-for-profit trade Association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the $27 billion U.S. craft and hobby industry. For more information about CHA go to www.craftandhobby.org.  

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