Craft Your Passion for National Craft Month and Enter To Win!

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Celebrate National Craft Month by entering the Craft Your Passion #CRE8TIME Photo contest – you just might win one of three great prizes!

1st Prize:  Sizzix Big Shot Starter Kit
2nd prize: Plaid Gift Basket
3rd Prize: iLoveToCreate Tulip Body Art Kit

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HOW TO ENTER:

Get crafty for National Craft Month and make something you are passionate about! Take a picture of your finished project and upload it to the #CRE8TIME Facebook contest app (www.facebook.com/cre8time) or the Instagram contest app (www.instagram.com/cre8time). Be sure to hashtag your picture #CRE8TIME and explain your entry in the photo description area provided.

All entries will be judged by the following Craft & Hobby Association Section Leaders:
Laurel Pollard, CHA Paper Arts Section
Scott Remmers, CHA North American Bead Association
Tiffany Windsor, CHA Designer Section Council

WHAT IS CRE8TIME?
CRE8TIME is a grass roots movement dedicated to reminding people to take time out from their busy schedules and CRE8TIME for the things they love!

5 Tips for Exhibiting Success: Turn Product Demos into Sales

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Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.

1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.

2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.

3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase.  “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”

4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.

5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.

Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!

CHA Staffer Brings Craft Supplies to Jamaican Youth During Recent Visit

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On August 6, 2013 my children and I returned from a seven day mission trip to Jamaica, where we – amongst a group of 20 others – cared for hospitalized, orphaned and poor children in very rundown areas. While there we stayed at a camp in Bamboo located in Saint Ann’s Parish, where we were hosted by Caribbean Lifetime Missions, an organization that works to remedy poverty in the Caribbean and parts of Africa. We went all over from St. Ann to Kingston doing vacation bible school and arts and crafts with the children, painting their faces, tie dying shirts for them and painting their nails. Much of these activities were made possible by two of our member companies, iLoveToCreate and Jerry’s Artarama, who donated the majority of the supplies that were used and donated during our trip, along with acrylic paint, glue, foam stickers, tie-dye kits and wooden boxes gathered from our very own craft room here at CHA, which has been officially titled The CRE8TIME Room.

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iLoveToCreate donated Tulip® Body Art™ Face and Body Paint which were used to adorn the children at Bamboo Tabernacle in Bamboo and Majesty Transformation Fellowship at Majestic Gardens in Kingston.  They also donated Tulip® One-Step Tie-Dye Kits. Two of these kits were donated to the school at Faith Christian Fellowship Church in Claremont. One of them was donated to an underfunded school in Montego Bay, and the rest were used to tie dye shirts for the children and babies at Bamboo Tabernacle in Bamboo.

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Jerry’s Artarama  donated a First Impressions Complete Art Studio Set, which was also donated to the school at Faith Christian Fellowship Church in Claremont; Temporary Tattoo Dinosaur Hand Puppets, which were given out at Bamboo Tabernacle in Bamboo; a Snazaroo Ultimate Party Pack Face Painting Kit, which was used to paint the faces and arms of children at Bamboo Tabernacle in Bamboo and Majesty Transformation Fellowship in Kingston. They also donated acrylic paint and about  12-15 First Impressions Kids Art Smock and Brush Sets, which made it possible for my sister Adeola Ayinde, a graphic design artist for Opici Wine, to give an art class to the children at Majesty Transformation Fellowship without getting a single spot of paint on any of their clothes. After the conclusion of the class, the remaining supplies were donated to the church. Although their finances were minimal, these children demonstrated that their talent was limitless!

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All of these contributions of supplies, time and work were made in support of the mission and encouraging youth all over the world to #cre8time for community service, giving back and crafting!

By Omosede (Mo) Ayinde
Marketing Coordinator – Craft & Hobby Association.

Celebs Got Crafty at the #CHASwag Gift Suite – Teen Choice 2013 Recap

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We’re back from Los Angeles and just wanted to recap what an awesome time we had at the Connected Gift Lounge at the Teen Choice Awards! Together with our Sponsors: Spellbinders, John Bead Corp., and Kalmbach Publishing Co., we were able to promote crafting and creativity to a very welcoming Hollywood audience. Here are some of our favorite memories:

The Spellbinders team setting up their make-n-take table. Guests who stopped by combined creative fibers with a charm and a bezel for a fabulous bracelet!

The VIP’s all wanted to wear Fernando DaSilva’s jewelry from the Metal Complex Instant Glam by Fernando and Dazzle-It signature programs, part of the John Bead Corp. make-n-take table.

The teen celebs loved learning how to make their very own pair of trendy earrings using a metal riveting technique from the team at Brea Bead Works at the Kalmbach Publishing Co. table.

The Spellbinders team along with Dave from DCWV striking a pose!

Fernando DaSilva and Stephen Glickman from Big Time Rush on Nickelodeon. Stephen was a huge fan of Fernando’s work!

Everyone that stopped by the Spellbinders table loved embossing leather bracelets.

Jayden Maddux, who played “Young Buster Bluth” on Arrested Development, stopped by the Kalmbach Publishing Co. table to create some fashionable earrings.

Lauren Potter from Glee stopped by to participate in the make-n-takes and share why living a creative lifestyle is so important to her!

Rowan Blanchard from the new Disney Show, Girl Meets World, showing off her #pureMichigan “urban-coursage”, made by Detroit area children. Designer Sarah Hodsdon designed the bracelet and the children created them at Maker Faire at The Henry Ford museum. Many kids, not just the ones from Detroit, are in schools where the art program has been cut. By creating/designing hands on projects that integrate math and science concepts, we are able to “sneak” in the arts, and in doing so, safeguard that the next generation of minds will know the wonders of building with their hands and the incredible creativity that is fostered through the arts and crafts. The kids who built these will most likely never have a music class or an art class in school yet, their heroes, these teen choice presenters and award winners, touch them through the language that is universal…. art and music. When we #CRE8TIME to build, we connect in profound ways.

RJ Mitte from Breaking Bad stopped by to sign our marble-dipped surfboard donated by Peachtree Global. This surfboard will later be auctioned off to benefit the CHA Foundation, whose mission is to serve as a catalyst for the purpose of enhancing life through creative expression throughout the world.

We had a fantastic time and want to thank all of all of our wonderful sponsors, the celebs for stopping by,  and to all of you for following along and sharing in the fun! You can view more pictures from the event in our CHA Connected Gift Lounge Photo Album on our Facebook Fan Page.

CHA Members Getting Crafty at Teen Choice!

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We interrupt your regularly scheduled weekly activities for an important announcement: CHA will sponsor crafty make-n-take tables at an exclusive event to kick off the Teen Choice Awards this Saturday, August 10, from 9:00 a.m. – 1:30 p.m. PST. Countless people involved in the awards show (which airs Sunday, August 11 at 8:00 p.m. EST on Fox) will have the chance to drop by the Connected Gift Lounge, where they’ll get crafty trying out techniques to make trendy jewelry projects sponsored by CHA members.

Here’s a sneak peek of the make-n-take projects Hollywood-ites will get to create.

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Bezel Bracelet by Spellbinders

Guests will combine creative fibers with a charm and a bezel for a fabulous bracelet stopping by this table. All guests who share their creations using hashtag #Share5 will be eligible to win one of five $1000 donations to a Spellbinders charity.

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Medallion Necklace by John Bead Corp.

Guests will customize their own statement necklaces featuring a gorgeous medallion. Jewelry components are from the Metal Complex Instant Glam by Fernando and Dazzle-It signature programs.

Filename: BKS-67031-CV_08.psdRiveted earrings by Kalmbach Publishing Co.

Wendy Remmers from Brea Bead Works will show celebs how to create a trendy pair of earrings featuring a metal riveting technique designed by Irina Miech. The materials are from TierraCast.

We’re incredibly excited about this amazing opportunity to promote crafting to Hollywood, and we’d love it if you can help us spread the word. Use the official hashtags #CHASwag and #TeenChoice together when you tweet or post about the event. And follow @CraftandHobby on Twitter as the CHA staff tweets live from the event Saturday, reporting which celebs go into the lounge and what projects they make. We’ll also be updating our CHA Facebook Fan Page as well. So don’t miss out all of the action on our social media accounts.

In addition to getting crafty in the lounge, celebrities who come through the lounge will have the chance to sign a marble-paint dipped surfboard. This surfboard will later be auctioned off to benefit the CHA Foundation, whose mission is to serve as a catalyst for the purpose of enhancing life through creative expression throughout the world. Special thanks to Peachtree Global for donating the surfboard and to iLoveToCreate, Kiki Magazine and Sarah-n-dipitous Designs for donating items for the gift bags of SWAG (Stuff We All Get) that celebrity presenters take home.

With your help spreading the word, we’ll let lots of people know this craft connection to this trendy event. Don’t forget to follow along on social media Saturday and then tune into the Teen Choice Awards this Sunday!

What Will You CRE8TIME For…? (Show Us Your Hands!)


At the CHA Winter Show iLoveToCreate asked, “What will you CRE8TIME for this year?

What will you Cre8time for? www.ilovetocreate.com  www.cre8time.orgWhat will you Cre8time for? www.ilovetocreate.com  www.cre8time.orgWhat will you Cre8time for? www.ilovetocreate.com  www.cre8time.orgWhat will you Cre8time for? www.ilovetocreate.com  www.cre8time.org

We LOVED that question, and decided to have CHA Staff participate:

I will CRE8TIME for... www.cre8time.orgI will CRE8TIME for... www.cre8time.orgI will CRE8TIME for... www.cre8time.org

You can view all of the photos on the CRE8TIME Pinterest page.


Now we’re asking for YOU to get your employees, co-workers and friends to JOIN US!

Here’s what to do:

Our goal is to collect 2,000 photos by the end of February.

Thank you for helping to spread the movement. It’s amazing what we can learn about each other through creativity!

CHA Summer Conference and Trade Show – Designer Section Meeting Thanks!


The CHA Design Members hold their section meeting at the CHA summer and winter shows.  This summer was no exception.

However, before the start of our meeting, we were able to have some great products as door prizes for the CHA Design Members who attended our early morning meeting.

CHA Manufacturers are known for their generosity and the munificence gifts for the door prizes were breathtaking.

Beadalon® provided wonderful tools and supplies for jewelry making.

Impress Art® sent a great metal stamping kit which included their new hammer designed just for metal stamping.

ILoveToCreate.com® supplied a goodie basket filled with their fantastic products, which was wrapped beautifully.  They also offered a Tulip® ScreenIt™ to every CHA design section member who attended the summer show.  The designer had to register with ILoveToCreate.com® at the show in order to receive the machine.

Cousin® gave fantastic jewelry kits and their new Snap in Style® bracelets.

Die Cuts with a View gave a pretty container loaded with their magnificent products.

Sizzix® presented one lucky winner a Vagabond and some amazing dies. Design Section Member, Shannon Bielke, was the winner.

Velcro® sent a bag over filled with their superb fasteners for every need.

Westcott® loaded up lucky winners with excellent cutting tools that will make cutting a joy.

Beacon sent a bottle of Zip Dry for all the designers who attended the meeting, unfortunately, the box couldn’t be located during the section meeting. 

The Design Council and the Designer Members of CHA thank Beacon, Beadalon®, Impress Art®, ILoveToCreate.com®, Cousin®, Die Cuts with a View, Sizzix®, Velcro®, and Westcott® for all their support and generosity.

New DIY Twists on Ties for Father’s Day


 

DIY Ties From BurdaStyle.com

DIY Ties From BurdaStyle.com

As Father’s Day is rapidly approaching this weekend, the Craft & Hobby Association (CHA) along with CHA members BurdaStyle.com and iLoveToCreate are pleased to provide do-it-yourself twists on the Father’s Day tie. With a little creativity and the right tools, Father’s Day ties don’t have be dreaded. 

 

BurdaStyle.com provides a free tie sewing template and step-by-step instruction that can have almost anyone creating cool fashions for dad.  It’s as simple as clicking the print button from your home computer, selecting your favorite fabric, and sewing it all together. The “Osman Tie” is a popular design featured at BurdaStyle.com which also provides sewing steps on finishing a unique Father’s Day tie at BurdaStyle.com’s Project Page. 

Tie-dye Ties from Tulip

Tie-dye Ties from Tulip

If sewing isn’t for you, CHA member iLoveToCreate makes it easy to create one-of-a-kind ties for dad.  Now, instead of dad getting a paper tie created at school he will be able to wear one that still captures his children’s imagination. Starting with a white silk tie as a canvas, kids can use Tulip Fabric Markers to create a wearable work of artwork personalized for Dad. Older kids and teens might get more creative by tie-dying a white silk tie using the Tulip One-Step Tie-Dye Kit.  For more about creative fashions go to www.iLoveToCreate.com.   

 

About BurdaStyle.com

BurdaStyle is online sewing community with over 500,000 members. Our aim is to bring the traditional craft of sewing to a new generation of fashion designers, sewing hobbyists, DIYers and anyone looking to sew something. The website offers downloadable copyright-free PDF sewing patterns, step-by step sewing tutorials, skill sharing, inspiration, project ideas and people passionate about sewing.

 

About iLoveToCreate

iLoveToCreate®, a Duncan Enterprises Company, is a privately-held, family-owned Fresno, California based company that has been a leader in the ceramic arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate® maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate® always strives to explore new avenues of creativity for its core brands, Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica® and ilovetocreate.com®.

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iLoveToCreate Names Mark Peters New President & COO


 
Mark Peters, President & COO, iLoveToCreate

Mark Peters, President & COO, iLoveToCreate

In a news release issued earlier last week, CHA Member iLoveToCreate announced Mark Peters promotion to President & COO.  As a member of the CHA Board of Directors, and CHA Board Vice Chair, we congratulate him on his new position and wish him the best.  See the complete release listed below.

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Mark Peters promoted to President & Chief Operating Officer of

iLoveToCreate, a Duncan Enterprises Company

 

May 27, 2011 • Fresno, California • iLoveToCreate, a Duncan Enterprises Company, is proud to announce the promotion of Mark Peters to President & Chief Operating Officer.

 

At the company’s Leadership Team meeting on Thursday, May 26, 2011, Larry Duncan, President & Chief Executive Officer of Duncan Enterprises, announced the promotion of Mark Peters to the new position of President & Chief Operating Officer of iLoveToCreate.  The Leadership Team cheered and congratulated Mark as Larry added, “Mark is very deserving of this promotion.  With 15 years of experience and service to our company, his strong commitment to the creative industry, and the exceptional job he has done leading daily operations as Executive Vice President & COO for the past five years, it makes perfect sense to have Mark step up into the President’s role and continue to guide our company into the future.”

 

In this new role, Mark will continue to lead the Executive Team and, as a member of the Strategic Management Council, manage the company’s strategic planning process.  Larry added “I strongly believe that the discipline in which we manage our strategic planning process has enabled us to grow in a competitive environment and prosper through difficult economic times.  Mark has fully embraced the process and has helped guide us toward our future vision in a very skillful way”.

 

In addition to his role and President & COO of iLoveToCreate, Mark currently serves as Vice Chair on the Board of Directors of the Craft & Hobby Association.  He is passionate about the association and its mission to stimulate the sales growth of the craft & hobby industry and is committed to serving the membership with his knowledge, skills and expertise.

 

Mark began his career at iLoveToCreate in July 1996.  Prior to this promotion, Mark has served in various executive level positions including Vice President of Marketing, Vice President of Business Development and Executive Vice President of Daily Operations.

 

Mark earned his B.S. in Food Science at the University of California at Davis in 1977 and his M.B.A. at the University of California at Berkley in 1981.

 

About iLoveToCreate

iLoveToCreate®, a Duncan Enterprises Company, is a privately-held, family-owned Fresno, California based company that has been a leader in the ceramic arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate® maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate® always strives to explore new avenues of creativity for its core brands, Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica® and ilovetocreate.com®.

 

CHA Member iLoveToCreate, Launches 2-Hour Live Craft Webcast


In a news release issued on April 20, CHA member iLoveToCreate will host a live 2-hour streaming craft event on Thursday, April 28th from 9-11 a.m. (PT), guests can log on at www.ustream.tv/channel/ilovetocreate.  Happy Crafting!  See the complete list of activities below.

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Debut of “Let’s Create LIVE!” with iLoveToCreate®

The ultimate LIVE online craft and DIY party, showcasing projects, tips, techniques and inspiration by award-winning designers using Tulip® and Aleene’s® products.

 

 

April 20, 2011 (Fresno, Calif.) Lights! Camera! Action! iLoveToCreate®, manufacturer of the crafting world’s beloved Aleene’s® and Tulip® brands, will transform its design studio into a live set for a two-hour broadcast celebrating all things crafty.

On Thursday, April 28th from 9-11 a.m. (PT), guests from anywhere in the world with internet access can visit www.ustream.tv/channel/ilovetocreate and join the live, virtual party that will include craft tutorials by celebrity designers, prize giveaways, tips and techniques from the iLoveToCreate® in-house designers and more. Guests are encouraged to arrive five minutes early to sign in.

The agenda includes live demos of Tulip® Body Art™, Tulip® Beads in a Bottle™, Tulip® Liquid Dye, and Tulip® Tie Dye, plus a special appearance by the superstar in the gold bottle – Mr. Tacky! The highlight is the designer challenge, where six crafty personalities were presented with an array of Tulip® and Aleene’s® products prior to the show.

“We gave the designers one requirement,” says “Let’s Create LIVE!” host, Pattie (Pattiewack) Wilkinson. “That was to whip up something fabulous to share during the broadcast. I can’t wait to see what they’ll come up with!”

The six award-winning celebrity designers are Traci Bautista (treicdesigns.com), Kathy Cano-Murillo (craftychica.com), Angela Daniels (fiskateers.com), Jen Hadfield (tatertotsandjello.com), Jennifer Perkins (naughtysecretaryclub.com), and Tiffany Windsor (Cool2Craft.com).

Interviews and photos available upon request.

iLoveToCreate®, a Duncan Enterprises Company, is a privately-held, family-owned Fresno, California based company that has been a leader in the ceramic arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate® maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate® always strives to explore new avenues of creativity for its core brands: Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica®, and ilovetocreate.com®.

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