Morning Jumpstart and Exhibit Hall

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This morning the CHA 2014 Paper Arts Show started off with a Jumpstart session from Courtney Cerruti of Creativebug.com. This informative seminar focused on creating an interesting environment to draw consumers to your store.creative bug

According to Courtney, it’s important to think outside the box. Use simple paper craft ideas to draw the eye to an area. There are so many avenues to get information including Pinterest. How about a paper chandelier? Now that truly is thinking outside the box.creative bug2

You can even use washi tape to guide customers in your store as an outline on the floor with arrows. Or wall art to again, create an area of attention. Customers love freebies, so create small items, tags, etc. to give away. Even PDF printouts are a popular item to give with project tutorials. And if you’re not utilizing hashtags? Better get busy. The hashtag symbol, #, is a way to tag images for your organization, even used for contests and giveaways.

Courtney was chock full of ideas and inspiration. I spoke with several store owners who are really loving the seminars and information that can help them impact their store and sales.20140730_085943

Next, is the Exhibit Hall. The line formed coming down the escalators and everyone was anxiously awaiting for the 9 am hour to begin.

20140730_085258I spoke to numerous vendors and staff and learned so much I couldn’t possibly contain in one post! I will share one store owner with you that I took time to get to know.

20140730_092911Pink on Main. Michelle Currie is the owner and she had a lovely booth set up with her own line of stamps and other products. Michelle has been involved in crafting in one form or another her entire life. She opened up a brick and mortar back in 2007 but eventually moved to online sales. She had a heart to design her own line, located a manufacturer and has her own line as of March of this year. What a go-getter!

20140730_093628 I’ll check in later with more from the Exhibit Hall!

- Terri

Yesterday at Paper Arts was a blast! Looking forward to the Show opening!

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After a long day of workshops and seminars, attendees, sponsors and vendors, unwound and got to know one another at the Welcome Reception last night, sponsored by Anna Griffin.

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We had a great time relaxing and just hanging out, making new friends in the industry and reconnecting with industry friends.

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I really enjoyed meeting some of these wonderful company representatives that I have admired from afar. I spoke to the lovely people from Kaiserkraft, here all the way from Australia. Much to my surprise, I found a friend here; Paulette from The Scrapbook Princess in Moody, AL. What a surprise!

I had a lovely chat with the good folks at Petaloo and learned about the laminating and home use for products at Photo Max.

recep2You can see that everyone was having a good time and were enjoying the sneak peeks at the Exhibit Hall. Lots of new and exciting products are on display, particularly for the upcoming holiday season. I spied more than a few items that caught my interest.

recep7Earlier in the day I caught the marketing seminar and heard Denzil Quick sharing tips on how to improve your cash flow. He spoke about moving your inventory, developing a tracking system and not becoming so attached to your stock that it hinders cash flow. Very insightful and thought provoking.

marketseminar1The highlight of my evening, not only getting a sneak peak at all these great, wonderful products, was meeting Mr. Andrej Suskavcevic, President and CEO of the Craft & Hobby Association. What a thrill!

Looking forward to all that today at the CHA 2014 Paper Arts Show holds!

- Terri

Good Afternoon from Atlanta!

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Welcome to the CHA 2014 Paper Arts Show in Atlanta!

I jumped right into the first session, Spellbinders and Richard Garay. He has a new line of stamps dies and embossing folders called Cele’brations.

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We dove right in making some super cute projects. First we made this adorable card using the pierced square dies. All of the projects we worked on were bagged in kit format so it’s easy to find what you’re looking for. What I really appreciate is the way the dies and stamps coordinate and complement one another. The Spellbinders inks really pop too. No “barely there” ink pads; these inks are bold in color and our stamped images looked so clean and crisp on cardstock.

I love The enthusiasm and patience that Mr. Garay exudes. He’s a fabulous teacher and so interactive. The entire staff were there every step of the way, assisting with techniques and helping answer any and every question.

Look at the adorable projects we made!
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I especially love the new Cele’brations Doily Arts embossing folders. Doilies are super popular right now and this folder is gorgeous! A trick I learned is, when inking your embossing folder for letterpress, use the thickest side of the folder. And be sure to get your ink pad into all corners for the best coverage. Good to know!

This was such a great class and I really learned a lot.

Next, I rushed to Graphic 45 where Jeff Filimoehala and the lovely and vintage Joanna carried us to another time and place with the gorgeous “Come Away With” papers and products. The participants in this workshop learned how to make a beautiful shadow box complete with decorative hardware, and a stash of embellishments contained inside. Everyone seemed to really enjoy the process of putting this kit together. Jeff was an excellent instructor, and really livened up the workshop with some giveaways. An added bonus to an already fun gathering.

Here’s Joanna.

wpid-wp-1406660011695.jpegIsn’t this shadow box beautiful? Pictures really don’t do it justice. The colors of this collection are truly stunning.

Next it was on to Sizzix and Stephanie Barnard. This class focused on Framelits, Triplets and Gatefold cards. Stephanie is super bubbly and an excellent teacher, engaging everyone with her style of crafting. My classmates are hanging on her every word and are geared up for a fun, informative workshop. I love when instructors give handy tips and tricks of the trade. Did you know you should fold a flip-it card in the air, not on the table? And, you want the bottom of the card larger than the top, folding it towards you with the flap on top. Those are tips I can use. Now you can too! Stephanie is also giving marketing tips to the store owners here at the workshop too. Knowledge is power people!

sizzix 2Thanks to Kelly Nufer for allowing me to photo her cutting techniques with the Framelits. She really had the hang of it. Look how great these cards turned out.

- Terri Burson

The CHA Paper Arts Show is a 3-Day Trade-Only Event in Atlanta

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Get ready for the critical fourth quarter holiday selling season!
You can’t afford to miss this one-stop-shop buying event.

 

  • Paper Craft Industry exhibits including the latest products in paper arts to help get attendees ready for the critical fourth quarter holiday selling season!
  • A full day of hands-on workshops exclusively focused on the paper arts industry.
  • The Open Market – a trade-only cash-n-carry event – special night of hot deals and bargain pricing!

CHA members attend for free!
Badge Registration Is Now Open.
Workshop Registration Opens June 3rd.

Visit www.craftandhobby.org/paperarts for more information and to register.

3 Things Your Business Can Do To Shape Customer Expectations

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By Andrej Suskavcevic, president & CEO, Craft & Hobby Association

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The conversations I have with the craft community provide real insight into member needs. It interests me to hear what people expect of a business, their association or other people. I took a moment to reflect on expectations, their source and how it shapes our thinking.

By definition, expectations are a strong belief that something will happen or be the case in the future. Derived from our past experiences, we make a comparison with some experience and out pops our expectation. Most of the time we don’t stop to think about the implications of a point of view. Meaning is it positive or negative, does it empower, is it comparing apples to apples, or is it fair.

A recent example I encountered is our upcoming Paper Arts Show. I have heard many people refer to it as the Summer Show or a regional show.  Naturally, such references carry with it expectations about its size, attendee diversity, etc. When I share that the focus of the Show is paper arts, and its complementary products, people understand that this is not a renamed Summer Show. When I talk about the fact that registration is approaching 200 attendees in just under two weeks of being open, and that attendees are coming from 28 states in the U.S. and seven countries worldwide so far, the expectation that this will be a regional show no longer exists.

What does this all mean for businesses? We have a say in shaping people’s expectations. Things to consider when shaping your message:

  • Context – Help people understand the circumstances that generated the idea, event, etc.
  • Audience – be clear as to whom you’re speaking to and speak in a way they understand.
  • Tell your story – Skip the jargon and be authentic. It’s not about you it’s about the customer. It’s your chance to articulate what’s in it for them.

Cheers,
Andrej

An Update From the CHA Social Media Section

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social media section final logo
The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com

5 Tips for Exhibiting Success: Turn Product Demos into Sales

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Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.

1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.

2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.

3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase.  “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”

4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.

5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.

Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!

Walnut Hollow: Success Secrets of CHA Show Exhibiting

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Walnut Hollow has been a leader in the craft industry for 41 years and a member of the Craft & Hobby Association since its inception. This inspiring company supplies fine wood surfaces, tools and accessories for hobbyists and crafters, and exhibiting at Craft & Hobby Association Conferences and Trade Shows has yielded them successful results for many years. Why do they have such successful results? Here are two secrets.

Success tip #1: Make personal connections.

Exhibiting at CHA shows gives you the opportunity to make personal connections with buyers, distributors, and other industry professionals. Face-to-face connections allow for optimal business and networking opportunities.

Walnut Hollow uses their exhibiting connections not just to make personal connections with buyers but to create partnership opportunities with other manufacturers for cross promotion. “Over the years we have built successful relationships with a variety of manufacturers to cross promote our products together,” says Christine Wallace, Marketing Communications Director for Walnut Hollow. “Buyers understand that their customers will not shop their stores for only our tools and wood products, but include other products in their projects.” Cross promoting with other manufacturers allows for extra exposure, as Walnut Hollow’s products can be showcased in partner booths as well as their own, so these personal connections really pay off!

Success tip #2: Showcase your strengths.

Exhibiting at CHA shows allows you to showcase your products in person directly to buyers, instantly inspiring them and answering any possible questions in the moment.

Walnut Hollow suggests you spend ample time considering various ways to showcase your products, narrowing down your ideas to what makes the best impression on the buyer. In order to sell their new and innovative products to CHA show attendees, Walnut Hollow makes sure knowledgeable staff members are on hand to demonstrate them and answer questions. “Sometimes interaction between those selling or demonstrating products and a buyer influences the buyer to help him or her understand why their customers would want to purchase Walnut Hollow products from their stores,” says Wallace.

Join Walnut Hollow and hundreds of others at the CHA 2014 Show. Make valuable business connections and showcase your products – exhibit today!

The 2014 CHA Hot 20

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Be among the first to get your hands on the BEST NEW
PRODUCTS at the 2014 CHA Mega Show!

We’re talking Creativity . Originality . Ingenuity . INNOVATION! And the CHA 2014 MEGA Show is the ONLY place you can see all of the newest and most innovative products to hit the marketplace – and all in one place! You won’t want to miss the NEW Product Preview VIP Event (open only to Buyers and Media), on Friday, January 10, 2014.

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Let’s talk CHA Hot 20!

What’s the CHA Hot 20? Just the hottest new items of 2014, hand-selected by an esteemed panel of industry experts, from this year’s new product submissions. Attend the New Product Preview VIP Event and you’ll be among the first to get up close and personal with a select number of never released, newsworthy products, and the companies that created them. You’ll also have an opportunity to speak with the innovators and trendsetters who are shaping the craft industry.

CHA is dedicated to providing you with the tools you need to help you grow your business! Don’t miss the New Product Preview VIP Event. Space is limited. Be sure to get your tickets when Education Program Registration opens on November 5. .

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P.S. Exhibitors: We want your new items! If you would like to participate in the 2014 New Products Program, please click here to enter product/product line(s) that will launching to consumers in 2014. Please note that any product available for sale in 2013 will not be considered for display or for the Hot 20). In order to be considered, entries must be received by November 29, 2013.