Click here to register: http://buff.ly/1kFTSDM
Get ready for the critical fourth quarter holiday selling season!
You can’t afford to miss this one-stop-shop buying event.
- Paper Craft Industry exhibits including the latest products in paper arts to help get attendees ready for the critical fourth quarter holiday selling season!
- A full day of hands-on workshops exclusively focused on the paper arts industry.
- The Open Market – a trade-only cash-n-carry event – special night of hot deals and bargain pricing!
CHA members attend for free!
Badge Registration Is Now Open.
Workshop Registration Opens June 3rd.
Visit www.craftandhobby.org/paperarts for more information and to register.
By Andrej Suskavcevic, president & CEO, Craft & Hobby Association
The conversations I have with the craft community provide real insight into member needs. It interests me to hear what people expect of a business, their association or other people. I took a moment to reflect on expectations, their source and how it shapes our thinking.
By definition, expectations are a strong belief that something will happen or be the case in the future. Derived from our past experiences, we make a comparison with some experience and out pops our expectation. Most of the time we don’t stop to think about the implications of a point of view. Meaning is it positive or negative, does it empower, is it comparing apples to apples, or is it fair.
A recent example I encountered is our upcoming Paper Arts Show. I have heard many people refer to it as the Summer Show or a regional show. Naturally, such references carry with it expectations about its size, attendee diversity, etc. When I share that the focus of the Show is paper arts, and its complementary products, people understand that this is not a renamed Summer Show. When I talk about the fact that registration is approaching 200 attendees in just under two weeks of being open, and that attendees are coming from 28 states in the U.S. and seven countries worldwide so far, the expectation that this will be a regional show no longer exists.
What does this all mean for businesses? We have a say in shaping people’s expectations. Things to consider when shaping your message:
- Context – Help people understand the circumstances that generated the idea, event, etc.
- Audience – be clear as to whom you’re speaking to and speak in a way they understand.
- Tell your story – Skip the jargon and be authentic. It’s not about you it’s about the customer. It’s your chance to articulate what’s in it for them.
The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.
Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact: Paula Jones
We are currently working on our Membership Criteria document and sub-committee definitions. We will post those on the CHA website when they are complete.
Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM
Please do not hesitate to email me if you would like more information.
~ Carmi Cimicata
Social Media Section Interim Leader
Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.
1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.
2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.
3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase. “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”
4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.
5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.
Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!
Walnut Hollow has been a leader in the craft industry for 41 years and a member of the Craft & Hobby Association since its inception. This inspiring company supplies fine wood surfaces, tools and accessories for hobbyists and crafters, and exhibiting at Craft & Hobby Association Conferences and Trade Shows has yielded them successful results for many years. Why do they have such successful results? Here are two secrets.
Success tip #1: Make personal connections.
Exhibiting at CHA shows gives you the opportunity to make personal connections with buyers, distributors, and other industry professionals. Face-to-face connections allow for optimal business and networking opportunities.
Walnut Hollow uses their exhibiting connections not just to make personal connections with buyers but to create partnership opportunities with other manufacturers for cross promotion. “Over the years we have built successful relationships with a variety of manufacturers to cross promote our products together,” says Christine Wallace, Marketing Communications Director for Walnut Hollow. “Buyers understand that their customers will not shop their stores for only our tools and wood products, but include other products in their projects.” Cross promoting with other manufacturers allows for extra exposure, as Walnut Hollow’s products can be showcased in partner booths as well as their own, so these personal connections really pay off!
Success tip #2: Showcase your strengths.
Exhibiting at CHA shows allows you to showcase your products in person directly to buyers, instantly inspiring them and answering any possible questions in the moment.
Walnut Hollow suggests you spend ample time considering various ways to showcase your products, narrowing down your ideas to what makes the best impression on the buyer. In order to sell their new and innovative products to CHA show attendees, Walnut Hollow makes sure knowledgeable staff members are on hand to demonstrate them and answer questions. “Sometimes interaction between those selling or demonstrating products and a buyer influences the buyer to help him or her understand why their customers would want to purchase Walnut Hollow products from their stores,” says Wallace.
Be among the first to get your hands on the BEST NEW
PRODUCTS at the 2014 CHA Mega Show!
We’re talking Creativity . Originality . Ingenuity . INNOVATION! And the CHA 2014 MEGA Show is the ONLY place you can see all of the newest and most innovative products to hit the marketplace – and all in one place! You won’t want to miss the NEW Product Preview VIP Event (open only to Buyers and Media), on Friday, January 10, 2014.
Let’s talk CHA Hot 20!
What’s the CHA Hot 20? Just the hottest new items of 2014, hand-selected by an esteemed panel of industry experts, from this year’s new product submissions. Attend the New Product Preview VIP Event and you’ll be among the first to get up close and personal with a select number of never released, newsworthy products, and the companies that created them. You’ll also have an opportunity to speak with the innovators and trendsetters who are shaping the craft industry.
CHA is dedicated to providing you with the tools you need to help you grow your business! Don’t miss the New Product Preview VIP Event. Space is limited. Be sure to get your tickets when Education Program Registration opens on November 5. .
P.S. Exhibitors: We want your new items! If you would like to participate in the 2014 New Products Program, please click here to enter product/product line(s) that will launching to consumers in 2014. Please note that any product available for sale in 2013 will not be considered for display or for the Hot 20). In order to be considered, entries must be received by November 29, 2013.
This summer I proposed that CHA consider a new Social Media Section. This idea was warmly received and space for an inaugural meeting was facilitated and advertised by CHA at the Las Vegas conference in July.
Over 80 people signed up to attend the first meeting of the Social Media Section! Clearly there was interest so now we are moving forward with the creation of a new section. We are looking for individuals who are content creators for CHA member companies who work daily to promote craft in one or all of the social media channels. So if your job responsibilities range from Social Media Manager to Blog Design Team Manager, the Section would be perfect for you! To read more about the Social Media Section, click here.
At the first meeting in Las Vegas we discussed our roles within our companies and went around the room describing various ways we share content through social channels for our companies. After the meeting we distributed a brief survey to the participants, which over 50% filled out. The survey was a simple one designed to just get a sense of who was interested in a proposed section and to gather information about areas of interest. These are just a few highlights. The whole survey will be available in the Social Media Section on www.craftandhobby.org by the end of the month.
This little block tells you about some of the social media roles participants were a part of. 92% are Facebook contributors.
Most survey responders work part-time creating social media. We do have full time managers however!
Ongoing education and training was the number one recommendation for future activities.
We have over 15 volunteers who offered to join the new Steering Committee for this section. If you would like to join them, please send me an email. I hope to set up our first conference call by the end of the month.
~ Carmi Cimicata
Social Media Section Coordinator
Participation in one of CHA’s new Chapters or Sections provides opportunities to interact with peers who share common interests, network at events and foster discussions on topics of professional and personal interest. CHA’s Chapters strive to create a welcoming and stimulating atmosphere for their Members based on geographical location, while the Sections are targeted to individuals who share a common interest in a particular segment of the industry. Chapter and Section Members do more than compare notes on business issues – they help establish lasting relationships community-wide.
Southern California Chapter
Bead Section (NABA)
Be a fly on the wall for this meeting of CHA decision-makers to learn what they have in store for the 2014 “Mega Show”!
Badge Registration Opens: October 1, 2013
Education Program Registration Opens: November 5, 2013
Visit www.craftandhobby.org for more information.
CHA has teamed up with Elena Lai Etcheverry from Charity Wings, to bring you CRE8TIME LIVE, an online streaming event direct from the CHA Connected Gift Lounge at the 65th Emmy Awards! Elena will be interviewing craft manufacturers, celebrities, and guests throughout the day and we’ll be bringing this FREE event to you LIVE on Saturday, Sept 21st from 11 am to 4 pm PST. Join us for all the fun and celebrity spotting!
Keep up with CHA at the Emmys by following us on Twitter, @craftandhobby and the official hashtags: #CHASwag and #CraftingtheEmmys. And don’t forget to join us for CRE8TIME LIVE from the Emmys by logging in here at show time!
Thank you to our Sponsors (current as of 9/17/2013):