The CHA Paper Arts Show is a 3-Day Trade-Only Event in Atlanta

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Get ready for the critical fourth quarter holiday selling season!
You can’t afford to miss this one-stop-shop buying event.

 

  • Paper Craft Industry exhibits including the latest products in paper arts to help get attendees ready for the critical fourth quarter holiday selling season!
  • A full day of hands-on workshops exclusively focused on the paper arts industry.
  • The Open Market – a trade-only cash-n-carry event – special night of hot deals and bargain pricing!

CHA members attend for free!
Badge Registration Is Now Open.
Workshop Registration Opens June 3rd.

Visit www.craftandhobby.org/paperarts for more information and to register.

CHA 2014 MEGA Show ChirpE Booth Nominated for Two E.X.C.I.T.E. Awards

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We are excited to beImage nominated for two Expo Magazine E.X.C.I.T.E. Awards for the ChirpE Photo Booth at the CHA 2014 Mega Conference & Trade Show in Anaheim, CA

The E.X.C.I.T.E. Awards is the first awards program established to recognize excellence in trade shows and events; it is open to all trade show industry organizers, corporate organizers and industry suppliers.

The two categories which we are finalists in are:

  • Showfloor Design/Engagment Strategy
  • Use of a Social Media Network

The E.X.C.I.T.E. Awards Luncheon will take place on June 25, 2014, at the Four Seasons in Baltimore, MD.

To view the MEGA Show ChirpE booth photo album, visit our Facebook page or click here.

CHA Announces the Results of the 2014 Member Satisfaction Survey

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ImageThe Craft & Hobby Association (CHA) is excited to share  the results and key findings from our recent online Member Satisfaction Survey. Thank you to the more than 600 members who responded and shared critical thoughts on CHA membership.

We are happy to report that overall member satisfaction has increased.

Our research showed improved overall satisfaction with CHA membership, with manufacturers indicating the greatest increase in satisfaction. Specific areas of improvement included:

• 70% of respondents agreed with the statement that CHA delivers efficient and effective
trade shows, up from 51% in 2013.
• 63% agreed with the statement that CHA increases consumer awareness of the benefits of
crafting, as opposed to 54% in 2013
• 60% agreed with the statement that CHA has been responsible for positive business and
consumer media coverage of the industry, versus 48% in 2013.

Members also noted improvements in CHA’s ability to increase the member network, and  facilitate networking and buyer/seller interactions, which remains a top priority among members.

CHA trade shows continue to be the most important element of CHA membership.

50% of members surveyed indicated educational offerings are very important and the majority of  respondents also view education as important. Four in ten members rate industry research and data a top priority in evaluating membership.

The importance of member feedback is demonstrated in some findings that indicate opportunities for CHA to respond to member needs:

• 10% of designers and 7% of creative professionals requested that CHA provide more networking opportunities.
• 8% of retailers requested more education from CHA.

As you can see from the highlights reported here, CHA is moving in the right direction and helping to create a vibrant industry with an exciting image, an expanding customer base and  successful members. Our vision is that every household participates in crafting. We remain focused on that goal and on serving our members.

Your input and feedback is vital to the success of CHA and our industry as a whole. We encourage all members to get involved and help make a difference in our industry. For more  information on CHA programs and events, call 201-835-1200. Thank you again to those who were able to participate in the survey.

We look forward to seeing many of you at CHA’s Inaugural Paper Arts Show in Atlanta July 29-31, 2014. Registration opens May 1, 2014. To learn more about this new event visit our website. And mark your calendars for the 2015 Mega Show, January 9-13, 2015 in Anaheim, CA.

Attend The CHA Creative Retailer Retreat For Just $99!

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We believe that the value of your education is worth the investment, that’s why after speaking to many of you, we’re bringing you the Creative Retailer Retreat in Pittsburgh for just $99 (for members/$149 for non-members) for the ENTIRE 2 1/2 day program including all seminars, workshops, plus lunch and dinner on the opening day.

Education is vital to the success of our industry, and it is our hope that by lowering the cost we can make this program affordable to everyone, large and small. Here is what you can expect to find at the Creative Retailer Retreat in Pittsburgh:

- How to turn social media marketing in to your most powerful marketing tool
- Best practices for website marketing
- Secrets to inventory control
- Enhancing the in-store experience
- Easy ways to exceed customer expectations both in-store and online
- Setting your sales floor to sell

Not to mention four fantastic hands-on workshops sponsored by:

- Faber Castell
- Graphic 45
- Swarovski
- Xyron

Click here to register today: http://buff.ly/1j2tlli 

P.S. If you come to the Creative Retailer Retreat and you’re not absolutely satisfied, we’ll refund you your registration, that’s how strongly we believe in this content.

An invitation from Joe Rotella to the Creative Retailer Retreat

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Joe Rotella of Delphia Consulting and the Craft and Hobby Association web expert, invites members of the Creative Retail industry to the Creative Retailer Retreat in Pittsburgh PA April 28th through 30th.

Joe talks about the sessions and offerings of the Creative Retailer Retreat.

The Creative Retailer Retreats are focused entirely on helping the Creative Retailer in day-to-day business needs. The Retreat experience includes highly interactive sessions covering social media, marketing, store/website layout, and much more. And of course a retreat is not complete without hands-on workshops and networking events. In just two and a half days: Learn, Craft and Connect for the future of your creative business!

To register, visit: http://www.craftandhobby.org/crr.

Joe Rotella is CMO of Delphia Consulting and the Web Expert for the Craft and Hobby Association (CHA).

Delphia Consulting is an affiliate of CHA and the publisher of CraftSuite – the eCommerce/blog/website solution for the craft and hobby industry.

Join The Fight! Sponsor The CHA Creative Retailer Retreats!

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In a world where inventory is no longer an issue, where markdowns no longer exist… Introducing Cre8tor & his team of Retail Store Saviors! Together with the best retail minds on Earth, they’re here to help save stores all over the world!

Coming this April… The CHA Creative Retail Retreat: April 28, 2014 – April 30, 2014, Pittsburgh, PA. Join the Fight by becoming SponSor! Sponsor the Retreats. Learn more here: http://www.craftandhobby.org/crr #RetailerRetreats

Workshop Success at the CHA Mega Show

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by CHA Designer Member Carol Foldvary-Anderson /varyCarol Arts.

At this year’s CHA 2014 MEGA Show, I hosted an Oil Pastel Smudge workshop and I was excited to have had 22 Newbie “Smudgers” from all over the globe attend, some of the areas represented were: Mid-West to California and Nevada in the US, New Zealand, Hong Kong, and South Korea. This diverse group of attendees made it very exciting and to see them share my passion about a technique was very inspiring.
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This was the first workshop I have hosted with CHA and in doing so I am truly motivated to do more with the Oil Pastel Smudge technique then I had ever imagined.

I would encourage anyone that is considering offering a workshop at the next CHA 2015 Conference & Trade Show to do so.  You will reach new heights in sharing and creating, like none other.

Sharing in our industry is the essence of the creative spirit we are instilling in our association. Nothing can match the joy and encouragement you are able to receive when you give – you are able to receive so much more in return.

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There are opportunities available to sponsor a workshop at the upcoming Creative Retailer Retreat in Pittsburgh, PA. Click here for more info: https://www.craftandhobby.org/eweb/DynamicPage.aspx?Site=CHA&WebKey=ecd39676-7c45-4d0f-a36c-66cacf6bcffd

 

An Update From the CHA Social Media Section

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social media section final logo
The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com

5 Tips for Exhibiting Success: Turn Product Demos into Sales

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Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.

1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.

2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.

3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase.  “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”

4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.

5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.

Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!

Walnut Hollow: Success Secrets of CHA Show Exhibiting

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Walnut Hollow has been a leader in the craft industry for 41 years and a member of the Craft & Hobby Association since its inception. This inspiring company supplies fine wood surfaces, tools and accessories for hobbyists and crafters, and exhibiting at Craft & Hobby Association Conferences and Trade Shows has yielded them successful results for many years. Why do they have such successful results? Here are two secrets.

Success tip #1: Make personal connections.

Exhibiting at CHA shows gives you the opportunity to make personal connections with buyers, distributors, and other industry professionals. Face-to-face connections allow for optimal business and networking opportunities.

Walnut Hollow uses their exhibiting connections not just to make personal connections with buyers but to create partnership opportunities with other manufacturers for cross promotion. “Over the years we have built successful relationships with a variety of manufacturers to cross promote our products together,” says Christine Wallace, Marketing Communications Director for Walnut Hollow. “Buyers understand that their customers will not shop their stores for only our tools and wood products, but include other products in their projects.” Cross promoting with other manufacturers allows for extra exposure, as Walnut Hollow’s products can be showcased in partner booths as well as their own, so these personal connections really pay off!

Success tip #2: Showcase your strengths.

Exhibiting at CHA shows allows you to showcase your products in person directly to buyers, instantly inspiring them and answering any possible questions in the moment.

Walnut Hollow suggests you spend ample time considering various ways to showcase your products, narrowing down your ideas to what makes the best impression on the buyer. In order to sell their new and innovative products to CHA show attendees, Walnut Hollow makes sure knowledgeable staff members are on hand to demonstrate them and answer questions. “Sometimes interaction between those selling or demonstrating products and a buyer influences the buyer to help him or her understand why their customers would want to purchase Walnut Hollow products from their stores,” says Wallace.

Join Walnut Hollow and hundreds of others at the CHA 2014 Show. Make valuable business connections and showcase your products – exhibit today!