New for the Paper Arts Show: BoBunny Introduces a Breathtaking Travel Collection

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By BoBunny

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This retro, vintage line will add style and flair to all your vacation photos.

In this class you will construct a charming suitcase complete with an accordion photo banner which will enable you to show off 10 or more of your favorite vacation photos. In addition you will create a fabulous layout to capture more of your treasured memories from your summer vacation or a trip filled with fun. Be one of the first to enjoy these new papers and embellishments from BoBunny.

Class recipients will receive a $25.00 credit toward their CHA Paper Arts Show order. Only one credit per store will be honored.

Come explore and enjoy the BoBunny experience  with your BoBette travel guides Vicki and Liz. Vicki’s mission is to help all travelers have an enjoyable experience, there is never a dull moment when Vicki is around.  Bring your running shoes so you can keep up with Liz! Her enthusiasm and energy is sure to keep you on your toes.

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA

Graphic 45 Summer Plans

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By Graphic 45

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Happy Monday, G45ers! Are you ready for a new week of inspiration, fun, new projects, featured artists, and more? We sure are! Today, we are sharing with you our fun summer events coming up in the next month. We have been kitting classes, getting ready, and most of all feeling excited for all of the fun events coming up!

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July 29-31, Graphic 45 will be in Atlanta at the CHA 2014 Paper Arts Show. Another great wholesale buying event where your favorite LSS will be purchasing new collections from us and many other great companies. There will also be a fabulous workshop there and a great time to catch up with our wonderful stores!

Here is a Sneak Peek of the great project we will be creating at the Show in our Graphic 45 workshop, “Love Come Away with Me!”.
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Jeff Filimoehala will be teaching the Come Away with Me workshop at the Paper Arts Show in Atlanta!
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It’s going to be a fantastic summer! We hope to see many of our store owners there!

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA

The CHA Paper Arts Show is a 3-Day Trade-Only Event in Atlanta

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Get ready for the critical fourth quarter holiday selling season!
You can’t afford to miss this one-stop-shop buying event.

 

  • Paper Craft Industry exhibits including the latest products in paper arts to help get attendees ready for the critical fourth quarter holiday selling season!
  • A full day of hands-on workshops exclusively focused on the paper arts industry.
  • The Open Market – a trade-only cash-n-carry event – special night of hot deals and bargain pricing!

CHA members attend for free!
Badge Registration Is Now Open.
Workshop Registration Opens June 3rd.

Visit www.craftandhobby.org/paperarts for more information and to register.

3 Things Your Business Can Do To Shape Customer Expectations

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By Andrej Suskavcevic, president & CEO, Craft & Hobby Association

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The conversations I have with the craft community provide real insight into member needs. It interests me to hear what people expect of a business, their association or other people. I took a moment to reflect on expectations, their source and how it shapes our thinking.

By definition, expectations are a strong belief that something will happen or be the case in the future. Derived from our past experiences, we make a comparison with some experience and out pops our expectation. Most of the time we don’t stop to think about the implications of a point of view. Meaning is it positive or negative, does it empower, is it comparing apples to apples, or is it fair.

A recent example I encountered is our upcoming Paper Arts Show. I have heard many people refer to it as the Summer Show or a regional show.  Naturally, such references carry with it expectations about its size, attendee diversity, etc. When I share that the focus of the Show is paper arts, and its complementary products, people understand that this is not a renamed Summer Show. When I talk about the fact that registration is approaching 200 attendees in just under two weeks of being open, and that attendees are coming from 28 states in the U.S. and seven countries worldwide so far, the expectation that this will be a regional show no longer exists.

What does this all mean for businesses? We have a say in shaping people’s expectations. Things to consider when shaping your message:

  • Context – Help people understand the circumstances that generated the idea, event, etc.
  • Audience – be clear as to whom you’re speaking to and speak in a way they understand.
  • Tell your story – Skip the jargon and be authentic. It’s not about you it’s about the customer. It’s your chance to articulate what’s in it for them.

Cheers,
Andrej

CHA 2014 MEGA Show ChirpE Booth Nominated for Two E.X.C.I.T.E. Awards

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We are excited to beImage nominated for two Expo Magazine E.X.C.I.T.E. Awards for the ChirpE Photo Booth at the CHA 2014 Mega Conference & Trade Show in Anaheim, CA

The E.X.C.I.T.E. Awards is the first awards program established to recognize excellence in trade shows and events; it is open to all trade show industry organizers, corporate organizers and industry suppliers.

The two categories which we are finalists in are:

  • Showfloor Design/Engagment Strategy
  • Use of a Social Media Network

The E.X.C.I.T.E. Awards Luncheon will take place on June 25, 2014, at the Four Seasons in Baltimore, MD.

To view the MEGA Show ChirpE booth photo album, visit our Facebook page or click here.

Badge Registration for the Paper Arts Show is Now Open!

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The Paper Arts Show is a one-of-a-kind, trade-only, wholesale buying event focused on the paper crafts industry.

The Show will include:

- Paper Craft Industry exhibits including the latest products in paper arts including paper, stamps, dies, inks, embellishments, adhesives, stencils and more – everything you’d expect to find in the Paper Arts world.
- An all-day hands-on,workshop experience on July 29.
- Networking Events including The Open Market – a trade cash-n-carry shopping frenzy!

You don’t want to miss out on this inaugural CHA Event! Click here to register or follow this link: www.craftandhobby.org/paperarts.

Join the Launch of CHA’s Paper Arts Section at the CHA 2014 MEGA Show!

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The newly-introduced Paper Arts Section (PAS) is excited to announce that they are hosting an engaging welcome booth at the CHA MEGA Show.

They’re bursting with enthusiasm and they’re sharing it with you through a MEGA Show Celebration!  The PAS team has put together a fun, interactive contest in their booth with an amazing prize package.

In order to enter you should:

  • Bring your mobile camera-enabled device,
  • Hop into their festive Paper Arts Section “Step and Repeat” and have your picture taken,
  • Post the photo on your favorite social media site (facebook, twitter, instagram, pinterest) with the hashtag: #PaperArts.

That’s it!  Our team will compile the entries and pick a random winner of an amazing prize package: a complimentary registration to the 2014 CHA Paper Arts Show in Atlanta, Georgia this July, INCLUDING hotel accommodation!  Wow!

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Responding to demand of the seasonally-driven paper arts industry, the Craft & Hobby Association has embarked on the NEW initiative to produce a vibrant mid-year CHA Paper Arts Show.

  • Attend the all-day hands-on, not to be missed, workshop experience on July 29
  • See the latest products in paper arts including paper, stamps, dies, inks, embellishments, adhesives, stencils and more – everything you’d expect to find in the Paper Arts world
  • Enjoy time to catch up with friends, network and unwind during the Tuesday night Welcome Reception, held right in the exhibit hall
  • Shop and find incredible bargains at one of the most spectacular ‘cash and carry’ events of it’s kind, just for you: The Open Market.  Participating vendors will feature close-outs, promotional goods, samples and more.  It’s cash and carry, so bring your empty suitcases!  Don’t miss this incredible one night only, extravaganza!

Want to expand your online exposure through the PAS contest at the CHA MEGA Show?  Have your photo taken with your newest associate, latest creation or design debut and add an additional hashtag to your post: #CHAShow.

What a wonderful way amplify the visibility of your “next best thing!”

We look forward to welcoming Paper Arts Section enthusiasts to Booth #541 at the CHA MEGA Show, January 10 – 14, in Anaheim, California. It is the hub for Paper Arts professionals where you can:

- Learn more about the section
– Receive latest information about the inaugural CHA Paper Arts Show
– Take advantage of the chance to win the opportunity to go to the CHA Paper Arts Show with FREE admission AND hotel included!*

*Please note: Winner must qualify as a buyer and the hotel is a 3 nights stay. Non-transferrable and no cash value.

An Update From the CHA Social Media Section

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social media section final logo
The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com

5 Tips for Exhibiting Success: Turn Product Demos into Sales

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Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.

1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.

2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.

3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase.  “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”

4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.

5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.

Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!